Scout24 is a leading digital marketplace in Europe with local language versions in 10 countries. It is the number 1 platform in Germany and Italy and the strong number 2 in other key markets like Belgium. The presentation discusses how Scout24 can leverage customer data and machine learning algorithms to provide personalized recommendations for high investment purchases that customers only make once every 10 years, like cars and homes. This would allow Scout24 to move from basic search to advanced matching of customers with optimal product choices.

1. www.scout24.de
High Investment Consumer
Predictability
June 2016 | NOAH conference

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. * therein local language versions of our marketplace in 10 countries.
1 In terms of listings; based on management estimates
2 In terms of listings; compared against local competitors in the respective markets; Autobiz (December 2015)
Germany‘s
leading
marketplace
A leading
European
marketplace
Two leading digital marketplaces under one roof
Market leader, shaper and network
PL
S
RUS
UA
RO
CZ
D
NL
B
F
A
HR
I
E
BG
TR
Local presence
Local language versions
 No. 1 in Italy, Benelux2
 Strong no. 2 in DE2
 Growing market presence
in FR, AT, ES
 No. 1 in DE1

4. The Digital Marketplace
1. Over 2 billion people per day engage in 20+ hours of digital consumption
2. Direct access by businesses to the consumers and customers who use their
products & services is critical, or they face the potential of complete disintermediation
3. Internet sites are engagement and data capture points
4. Data captures must be relevant to your audience and current & future business
strategy
5. The key skills of internet businesses in the 21st Century will not be software
developers, they will be data engineers

5. Personalised recommendations
systems for high investment
products

6. How to leverage customers’
buying signals when they
purchase a new car or home only
once in 10 years?

7. Cross-category learning
from customers’ decisions
• We’ll be able to learn & understand how the
customer lives and what his preferences are
• To move from Search to Matchmaking with
the optimal choice of product
• Game-changing for Scout24 – and everyone
in the business of high investment products
of IS24 users
are interested
in…
43%
of AS24 users
are interested
in…
30%
Profiles
Interactions Content
analysis

8. Observation(webclickstreampatterns)Interpretation
Scout24 Algorithm – Time Series Algorithms (LSTM-Networks)
Search BuyingLetting
Time to recommend
a family flat

9. Scout24 Algorithm – Deep Learning
Input Layer Hidden Layers Output Layer
…
…
…
Body type Colour Fitting car

10. …
…
…
Budget Affinity Potential buyersManufacturer with
new offering
• Consumption
• Costs
• Style
• Product attributes
• …
Input Layer Hidden Layers Output Layer
Scout24 Algorithm – Deep Learning

11. High Investment Consumer
Predictability
Thank you!

12. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®