This document promotes and advertises the NOAH conference happening in Berlin and London in November 2017 and June 2017 respectively. It provides information on the founders of NOAH and highlights their book. It then discusses NOAH Advisors, their expertise in mergers and acquisitions specifically for internet companies, and some of their recent high profile transactions. It positions them as the leading boutique for corporate finance in the European internet space.

2. GET YOUR TICKET TODAY!
www.noah-conference.com
2-3
Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
SAVE THE DATE

3. Founders

4. Our Book
The Web is unique in its ability to deliver this almost improbable win-win:
You can increase revenue AND make your customers happy. Yet most
websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to
follow their practical advice on how to create high converting websites
that your visitors love.
This book goes far beyond optimizing conversion. It is a digital
marketing primer that explains both the geeky stuff ("bounce rates")
and the soft stuff ("social proof"). Anyone who wants to increase online
sales or website traffic should read it--by my calculation, that's just
about every marketer in the world.
Avinash Kaushik – Google Analytics Ambassador
Guy Kawasaki - author, speaker, entrepreneur, and evangelist

5. The average website converts 2.2% of
its visitors to customers

6. 175 3800
2011 2016
Marketing Technologies

7. AB Testing
Polls
Video recording
Heatmaps
Exit intent 365 ms
400 ms
2.1 s
700 ms
505 ms
5 javascripts 4 seconds
$50
$150
$29
$29
$30
$288 /month
Too many javascripts
Too much loading time
Too expensive
Inconsistent data
Sharing data with too many vendors

8. AB Testing
Polls
Video recording
Heatmaps
Exit intent 365 ms
400 ms
2.1 s
700 ms
505 ms
5 javascripts 4 seconds
$50
$150
$29
$29
$30
$288 /month
FigPii 350 ms $49

9. • All in-one, enterprise grade,
growth hacking platform
• Designed to help online
business increase their sales

10. Winning design
33%
33%
33%
Sign
Sign
Sign
AB Testing

11. Heatmaps

12. Video Recording

13. Exit Intent

14. FigPii Growth Hacking Platform
Problem
Installing multiple java scripts, inconsistent data, too
expensive
FigPii
ü Single platform, single javascript, with consistent
data, reasonably priced

15. FigPii Growth Hacking Platform
Problem
Slow load time
FigPii
ü 90% faster load time

16. FigPii Growth Hacking Platform
Problem
Sharing data with too many vendors
FigPii
ü Single vendor so no more sharing data with too
multiple companies

17. FIRST 15 DAYS OF PRIVATE BETA
• Served 5 million page views
• Private beta wait list: 150 companies

19. All the tools
we need in
one place.
FigPii made
that possible

20. Competition
Optimizely Crazy Egg Inspectlet
Survey
monkey
Hotjar Sumo Me VWO FigPii
Enterprise app Yes Yes Yes Yes Yes No Yes Yes
Heatmap No Yes Yes No Yes Yes Yes Yes
Video Recording No No Yes No Yes No Yes Yes
Visitor Polling No No No Yes Yes No Yes Yes
AB testing Yes No No No No No Yes Yes
Exit intent No No No No No Yes No Yes
Panorama No No No No No No No Yes
Monthly cost $150/month $29/month $30/month $29/month $29/month $50/month $49/month $49/month
Cost $$$ $

21. • Digital ad spend:
• Online retailers ($16 billion - 2016)
• SAAS providers ($3 billion– 2016)
• Total estimated market $1 billion
• Web analytics expected to grow from
$1.33 billion in 2014 to $3.09
billion in 2019 (markets and markets)
Market size

22. SAAS monthly subscription –
Freemium account with upgrades to
paid plans (based on monthly page views)
BUSINESS MODEL

23. What is next?
• Target revenue by end of 2017: 155k
• Target revenue by end of 2018: 1.9m
• 900k seed investment
• 18 months of runway to work on:
• Product market fit
• Technical team growth
• Customer development

24. $1 Billion
Join us to be Istanbul & Detroit first
SAAS company

25. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
24 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership