BUILDING INDIA’S
LARGEST AUTO-
TECH PLATFORM
 @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL
CARS24 – The Blitzscalers
0
5000
10000
15000
20000
25000
30000
35000
40000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
400%+ CAGR
150,000+
cars/year
$500mn+
GMV Run-rate
3x growth
in FY19
Cars per quarter since inception
Indian Used Car Market presents a $100bn TAM today
4.5 MM+ used cars sold in 2018
India used car market
~100B USD
Massive
3:1 in Mature market
Used cars: New cars
1.3:1
Early
4.6% in U.S. market
YoY Growth
15%+
Fast-growing
#Monthly transactions ~ 10
Unorganized & Organized Dealers
40K+
Fragmented
Source: Indian Blue Book, India Pre-owned Car Market Report, 3rd Edition 2019, Economic Times and industry estimates.
Used-to-new
car sale ratio Market Leader
Respective
Market Cap
Market size of
used car sale
2018A
$140B
2018A
$300B
2025E
$70B
~$10B
~$3.5B
Car ownership
per 1000 peoplePopulation
1.3B
1.4B
500M 520
170
22 1.3 1
0.5 1
3 1
Transaction space alone has massive room for growth to become ~$70B by 2025
Source:Capital IQ, ACEA, CADA. Statista, TH Capital’s Research
Unorganized used car dealers in India: small & fragmented mom & pop shops
40,000+ small and
fragmented dealers
• Control 70%+
market share
• No organized
player of size
5-15 cars a month
• Low volume,
small shops
20-30% margin
play
• Between seller
and final buyer
Supply side is broken and riddled with challenges
C2B
WHAT SELLER WANTS
• Fair Price
• Trust
• Convenience
• Title Transfer
WHAT DEALER WANTS
• Stable and Large Supply
• No Lemons
• Title Check
• Financing
Sell your car in one visit – seamless proposition for car sellers
• Fair and honest inspection
• Proprietary inspection app
• Live auction with 1000s of dealers
• Best price via competition
• Instant Payment
• Full documentation managed by CARS24
Scientific Inspection
Book Appointment at an inspection point
• 150+ inspection points in 35+ cities
• <15 min away from a consumer
$$$
$$
$$
24mins
2 mins
Live Online Auction
24mins
Transaction Closure
12mins
~1 hour
$$$ Received
100% Digital sales via live online auctions – zero friction sourcing for a dealer
Views auctions on the app Participate in auctions Doorstep car delivery
• Access the largest supply of cars
digitally
• Guaranteed & detailed inspection
report
• Short 24 min real time and online
auctions to discover the price
• Dynamic price calibration with the
market
• Fully online transaction process
• Dealer gets door step delivery
with full documentation
Our process is frictionless and involves least effort in sourcing for dealers
Tech based solutions and intensive automation scaling the business end to end
Inspection
app
• Conducting inspections in the shortest time
- Impacts customer experience – wait time, and employee productivity
• Minimizing errors in inspection
- Intelligence to detect the car features, triangulating key issues etc
Backend
Systems
• ‘Lemon’ check integrations
- Instant background check, service history check, title documents check
• Operations/Fulfilment systems
- Parking yard management, Logistics tracking (including inter-city),
Documentation management, inventory management, payment management
• Auction Management systems
- Dealer app, lead management system
Data
Intelligence
• Pricing engine optimization – Kelley Blue Book of India
• Recommendation engine to match cars to dealers
• Lending risk modelling
CARS24 – The Blitzscalers
0
5000
10000
15000
20000
25000
30000
35000
40000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
400%+ CAGR
150,000+
cars/year
$500mn+
GMV Run-rate
3x growth
in FY19
Cars per quarter since inception
CARS24 has the largest retail as well as sales network for used cars in India
~225+
Dealer Cities
~3500+
Dealers
~150+
Branches
~35+
Cities
~50% sales comes from intercity transactions
Inspection points are simple, minimalistic and cost efficient
Investment
• <$5000
Location
• Non high street
• Ex. Gas stations
Size
• ~1000 sq. ft
Breakeven time
• First month of
operations
Dealers are highly engaged & hooked on to our auction platform
1951
3343
4443
Daily Weekly Monthly
12%
23%
34%
30% >120 Mins
60-120 Mins
30-60 Mins
1-30 Mins
Avg. time spent per dayActive users on the app
15%
35%
30%
13%
7%
1000+ Bids
501-1000
Bids
201-500
Bids
51-200 Bids
<=50 Bids
# bids placed per month
Dealers collectively spend ~100,000+ hours on app every month
CARS24
‘UNNATI’
`
Instant 60
Days
W
orking
Capital
Eligible
on
~100%
Cars
Data
driven
creditm
odeling
~50%
dealer base
penetrated
already
5,5
7,1
Pre enlisting Post enlisting
30%
50%
Finance Penetration
Jan-19 May-19
~30%
#Cars per month by Financed Dealers
~20%
ZERO NPAs out of 30,000+ cars financed till date; Profitable at EBITDA level
CARS24 also runs an in-house dealer financing program called ‘UNNATI’
UNNATI has been instrumental to drive dealer growth and dealer loyalty
CARS24 is the only player with transaction led approach in Indian market
Classified
Information
Transaction
Oriented
C2B
B2C
~$13B
C2C
~$10B
~$3.5B
Source:Yahoo Finance
32%
21%
4% 4% 4%
2%
Top-of-Mind Brand Awareness
What's the first name that comes to your mind when you think of selling your car?
CARS24 has already built highest awareness in the industry
Source: Consumer Brand Research study conducted by 64inspired consulting – Feb’19
Data
Service
User
Comprehensive Auto Trading Platform
Our vision is to create India’s largest auto-tech platform
Potential to generate $1B+ EBITDA by 2025
A
Backed by the best partners
Founders of Fiat Chrysler & FerrariAmerican venture capital firm
APOLETTO
DST- Yuri Milner’s Founders Fund
THANK YOU!
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis

CARS24 - NOAH19 Berlin

  • 1.
  • 2.
     @NOAHConference  @noah_conference @noah-conference  @NOAHConference FOLLOW USONSOCIAL
  • 3.
    CARS24 – TheBlitzscalers 0 5000 10000 15000 20000 25000 30000 35000 40000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 400%+ CAGR 150,000+ cars/year $500mn+ GMV Run-rate 3x growth in FY19 Cars per quarter since inception
  • 4.
    Indian Used CarMarket presents a $100bn TAM today 4.5 MM+ used cars sold in 2018 India used car market ~100B USD Massive 3:1 in Mature market Used cars: New cars 1.3:1 Early 4.6% in U.S. market YoY Growth 15%+ Fast-growing #Monthly transactions ~ 10 Unorganized & Organized Dealers 40K+ Fragmented Source: Indian Blue Book, India Pre-owned Car Market Report, 3rd Edition 2019, Economic Times and industry estimates.
  • 5.
    Used-to-new car sale ratioMarket Leader Respective Market Cap Market size of used car sale 2018A $140B 2018A $300B 2025E $70B ~$10B ~$3.5B Car ownership per 1000 peoplePopulation 1.3B 1.4B 500M 520 170 22 1.3 1 0.5 1 3 1 Transaction space alone has massive room for growth to become ~$70B by 2025 Source:Capital IQ, ACEA, CADA. Statista, TH Capital’s Research
  • 6.
    Unorganized used cardealers in India: small & fragmented mom & pop shops 40,000+ small and fragmented dealers • Control 70%+ market share • No organized player of size 5-15 cars a month • Low volume, small shops 20-30% margin play • Between seller and final buyer
  • 7.
    Supply side isbroken and riddled with challenges C2B WHAT SELLER WANTS • Fair Price • Trust • Convenience • Title Transfer WHAT DEALER WANTS • Stable and Large Supply • No Lemons • Title Check • Financing
  • 8.
    Sell your carin one visit – seamless proposition for car sellers • Fair and honest inspection • Proprietary inspection app • Live auction with 1000s of dealers • Best price via competition • Instant Payment • Full documentation managed by CARS24 Scientific Inspection Book Appointment at an inspection point • 150+ inspection points in 35+ cities • <15 min away from a consumer $$$ $$ $$ 24mins 2 mins Live Online Auction 24mins Transaction Closure 12mins ~1 hour $$$ Received
  • 9.
    100% Digital salesvia live online auctions – zero friction sourcing for a dealer Views auctions on the app Participate in auctions Doorstep car delivery • Access the largest supply of cars digitally • Guaranteed & detailed inspection report • Short 24 min real time and online auctions to discover the price • Dynamic price calibration with the market • Fully online transaction process • Dealer gets door step delivery with full documentation Our process is frictionless and involves least effort in sourcing for dealers
  • 10.
    Tech based solutionsand intensive automation scaling the business end to end Inspection app • Conducting inspections in the shortest time - Impacts customer experience – wait time, and employee productivity • Minimizing errors in inspection - Intelligence to detect the car features, triangulating key issues etc Backend Systems • ‘Lemon’ check integrations - Instant background check, service history check, title documents check • Operations/Fulfilment systems - Parking yard management, Logistics tracking (including inter-city), Documentation management, inventory management, payment management • Auction Management systems - Dealer app, lead management system Data Intelligence • Pricing engine optimization – Kelley Blue Book of India • Recommendation engine to match cars to dealers • Lending risk modelling
  • 11.
    CARS24 – TheBlitzscalers 0 5000 10000 15000 20000 25000 30000 35000 40000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 400%+ CAGR 150,000+ cars/year $500mn+ GMV Run-rate 3x growth in FY19 Cars per quarter since inception
  • 12.
    CARS24 has thelargest retail as well as sales network for used cars in India ~225+ Dealer Cities ~3500+ Dealers ~150+ Branches ~35+ Cities ~50% sales comes from intercity transactions
  • 13.
    Inspection points aresimple, minimalistic and cost efficient Investment • <$5000 Location • Non high street • Ex. Gas stations Size • ~1000 sq. ft Breakeven time • First month of operations
  • 14.
    Dealers are highlyengaged & hooked on to our auction platform 1951 3343 4443 Daily Weekly Monthly 12% 23% 34% 30% >120 Mins 60-120 Mins 30-60 Mins 1-30 Mins Avg. time spent per dayActive users on the app 15% 35% 30% 13% 7% 1000+ Bids 501-1000 Bids 201-500 Bids 51-200 Bids <=50 Bids # bids placed per month Dealers collectively spend ~100,000+ hours on app every month
  • 15.
    CARS24 ‘UNNATI’ ` Instant 60 Days W orking Capital Eligible on ~100% Cars Data driven creditm odeling ~50% dealer base penetrated already 5,5 7,1 Preenlisting Post enlisting 30% 50% Finance Penetration Jan-19 May-19 ~30% #Cars per month by Financed Dealers ~20% ZERO NPAs out of 30,000+ cars financed till date; Profitable at EBITDA level CARS24 also runs an in-house dealer financing program called ‘UNNATI’ UNNATI has been instrumental to drive dealer growth and dealer loyalty
  • 16.
    CARS24 is theonly player with transaction led approach in Indian market Classified Information Transaction Oriented C2B B2C ~$13B C2C ~$10B ~$3.5B Source:Yahoo Finance
  • 17.
    32% 21% 4% 4% 4% 2% Top-of-MindBrand Awareness What's the first name that comes to your mind when you think of selling your car? CARS24 has already built highest awareness in the industry Source: Consumer Brand Research study conducted by 64inspired consulting – Feb’19
  • 18.
    Data Service User Comprehensive Auto TradingPlatform Our vision is to create India’s largest auto-tech platform Potential to generate $1B+ EBITDA by 2025
  • 19.
    A Backed by thebest partners Founders of Fiat Chrysler & FerrariAmerican venture capital firm APOLETTO DST- Yuri Milner’s Founders Fund
  • 20.
  • 21.
    Selected Completed NOAHTransactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 10th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE® The NOAH Advisors Core Banking Team Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director Nikhil Parmar Director Olek Skwarczek Associate Lukas Schlund Analyst December 2014 October 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders October 2016 Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership December 2016 August 2017 Financial Advisor to Silver Lake Financial Advisor to EMK Capital Investment in Acquisition of a Majority Stake in by by at a valuation of $200m November 2019 July 2019 September 2018 Financial Advisor to MagicLab Financial Advisor to AU10TIX and its shareholders Financial Advisor to 10bis and its shareholders Acquisition of a 79% stake in $60m Investment in Sale of 100% in by at a valuation of ~$3 billion at a valuation of $260m by for €135m to 10Bis