Eastern Curry Powder - Essence of Delicious Flavours
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Eastern Condiments was found out by ME Meeran, India's curry powder king. Eastern ensures tight quality assurance checks and advanced steam sterilization in all its products.
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Eastern Condiments Pvt. Ltd. is an ISO 22000 & HACCP certified company located in Theni, Tamil Nadu that produces a variety of spices, curry powders, blended masalas, pickles, and rice products. Founded in 1983, the company employs over 2,500 people and enjoys an annual turnover of 650 crores. It holds a 75% market share and supplies over 6 lakh stores across India with its 500 vehicles. The company aims to be a preferred supplier through adopting global standards and innovative practices.
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Shoppers Stop and Lifestyle are two major retail chains that operate department stores in India, with Shoppers Stop having a premium positioning targeting upper middle and high income customers while Lifestyle has a more youthful and stylish brand image aimed at middle and upper middle income segments. Both chains offer a wide range of apparel, accessories, beauty and home products across multiple own stores and franchise partnerships located primarily in tier 1 and tier 2 cities.
Brand Plan- Instant Mix
This document outlines a brand plan to increase market share for Instant Mix products in India. It notes that the current market share is 1.2% and identifies opportunities to launch new product varieties, expand distribution, and increase sales. A sales projection estimates that by increasing distribution by 100%, launching new products for a 50% sales boost, and boosting throughput per outlet by 30%, annual sales could grow from over 1 million cases currently to over 6 million cases within 5 years. The plan details advertising and promotional strategies using television, print, radio, outdoor, digital and in-store promotions to raise awareness and trial of the Instant Mix brand among target audiences like working professionals and families.
New Product TFS
The document summarizes a group project for a Principles of Marketing class. It discusses:
1) The history of THEFACESHOP brand originating from Korea in 1962 and its expansion to over 900 stores globally.
2) THEFACESHOP's target market segmentation including demographics of females aged 15-60, psychographics of middle-class lifestyle seekers, and a geographic presence across Asia and 22 countries.
3) THEFACESHOP's marketing strategies such as responding to customer demand for natural products, partnership promotions, market penetration pricing, and advertising campaigns featuring celebrities.
4) THEFACESHOP's introduction of a new lip balm product line targeted towards men to expand their customer base
Lijjatpapad 090811101730-phpapp02
The organization provides employment to women to earn a livelihood. It was started in 1959 with 7 members and has since expanded to 42,000 members across India. The organization produces various food products like papads, snacks and detergent powder. It has received several awards for its work in empowering women and promoting village industries.
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Eastern Curry Powder - Essence of Delicious Flavours
- 2. Eastern Group was spearhead by M.E Meeran as a whole sale provision business in 1969. He expanded it to a trading business in 1975 as eastern agencies and set up eastern condiments in 1983.
- 3. Quality Assurance and R&D are of great significance at eastern condiments. Signature checks and quality control measures like flavor lock, human hands free & advanced steam sterilization and fully automated quality control ensures that you always get only the premium products.
- 4. Eastern Group presently : • Employs 2500 People • Enjoys a turnover of 500 Crores • A presence that spread over world. • Supplies to 6 lakh stores • 500 strong fleet of vehicles
- 5. Products : • Eastern Curry Powder • Eastern Condiments • Eastern Pickles • Eastern Masala • Eastern Tea And More…
- 6. Corporate Office : No.34/137A NH Bye-Pass, Edapally Kochi – 682 024 Kerala India Tel :91-484-3001100, 3001234 Email : contactus@eastern.in Website : www.eastern.in Twitter : https://twitter.com/#!/eastern_in Facebook : http://www.facebook.com/eastern.in