3. Boston Consulting Group
Developed by Bruce Henderson of the Boston
Consulting Group in 1970’s
According to this technique, business or product are
classified as low or high performance depending upon
their market growth rate and relative market share.
6. Statistics of Automobile Industry
India presently ranked 4th amongst auto car manufacturing in the world.
India become 3rd largest automobile manufacturer by 2020.
In commercial vehicle segment Tata motors, Ashok Leyland & VECV are the
major player in india
In two and three wheeler hero motorcorp, Eicher and TVS motor are major
player.
Presently, 3 major players in India in passenger car segment is Maruti suzuki,
Hyundai and Mahindra & Mahindra.
10. Maruti Suzuki
Maruti suzuki is a majority owned subsidiary of Japanese
conglomerate Suzuki.
The company founded in 1981 and in 1982 a joint venture
agreement signed with Suzuki of Japan.
The company started in Gurgaon, Haryana as a parteneship
between Indian government and Maruti udyog limited.
The company has made more affordable cars for the Indian
market
Recorded highest sales ever 1779574 units during 2017-18
13. Hyundai
Hyundai is a conglomerate headquarted in Seoul,South
Korea.
It was founded by Chung Ju-Yung in 1947 as a construction
firm .
In 1986 a Hyundai manufactured IBM PC-XT compatible
called the blue chip PC
Hyundai announced a major corporate restructuring
involving a two –thirds reduction of the number of business
units.
16. Mahindra & Mahindra
Mahindra and Mahindra Limited (M&M) is an
Indian multinational car manufacturing
corporation headquartered
in Mumbai, Maharashtra, India.
It is one of the largest vehicle manufacturers by
production in India and the largest manufacturer
of tractors in the world.
It was ranked 21st on a list of top companies in
India by Fortune India 500 in 2011.
Its major competitors in the Indian market
include Maruti Suzuki, Tata Motors and Ashok
Leyland.
17. Question Mark
Mahindra Marazzo
Star
Mahindra Verito
Dogs
Mahindra KUV 100 NXT
Cash cow
Mahindra Scorpio
Mahindra Bolero
Mahindra Thar
M
a
r
k
e
t
g
r
o
w
t
h
M a r k e t share
HIGH
Low
Low