This document discusses the effects of earthquakes on reinforced concrete structures and important architectural design considerations. It covers 4 main seismic effects: 1) inertia forces in structures, 2) deformations in structures, 3) horizontal and vertical shaking, and 4) flow of inertia forces to foundations. It then discusses 4 key architectural features that affect earthquake performance: 1) size of buildings, 2) horizontal layout, 3) vertical layout, and 4) adjacency of buildings. Specific configurations that perform poorly, like tall slender buildings, buildings with re-entrant corners, or buildings with vertical setbacks or soft stories, are highlighted. The document emphasizes the importance of coordination between architects and engineers to design seismically resistant buildings.