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Back by popular demand is Larry Weber, author of "Stick & Stones" and Chairman of the W3Group. Larry will be discussing his new book. It's no secret that the Web has changed the way we need to market ourselves. Companies often search Facebook, MySpace, Twitter and Google for information on applicants, and just one compromising tagged photo can result in some serious consequences. So when it comes to shaping individual, small business and corporate reputation, you can't be too careful. Larry's new book, Sticks & Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click, addresses this vital part of our world and explains where and what to talk about on the Web, how to respond to online attacks and crises, and how to organize for success.