Sticks & Stones with Larry Weber


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Back by popular demand is Larry Weber, author of "Stick & Stones" and Chairman of the W3Group. Larry will be discussing his new book. It's no secret that the Web has changed the way we need to market ourselves. Companies often search Facebook, MySpace, Twitter and Google for information on applicants, and just one compromising tagged photo can result in some serious consequences. So when it comes to shaping individual, small business and corporate reputation, you can't be too careful. Larry's new book, Sticks & Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click, addresses this vital part of our world and explains where and what to talk about on the Web, how to respond to online attacks and crises, and how to organize for success.

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Sticks & Stones with Larry Weber

  1. 1. A Conversation with Larry Weber Chairman, Digital Influence Group @thelarryweber Hosted by Mike Lewis VP of Marketing, Awareness @bostonmike
  2. 2. Join the conversation on Twitter #awarenessinc
  3. 3. Proprietary and Confidential
  4. 4. Proprietary and Confidential
  5. 5. Proprietary and Confidential
  6. 6. How Digital Reputations Are Created Over Time... And Lost in a Click LARRY WEBER Chairman, Digital Influence Group
  7. 7. Your Digital Reputation in World 2.0 The Story of Chick Edwards Proprietary and Confidential
  8. 8. Reputation Management Process 1. Identify your key stakeholders and the issues that matter 2. Analyze your reputation among these stakeholders 3. Set priorities and goals for reputation management 4. Identify online opportunities for contact with stakeholders 5. Implement creative approaches to promote dialogue 6. Monitor and measure your reputation, tweak tactics Proprietary and Confidential
  9. 9. Who’s Talking About You and What Are They Saying? Proprietary and Confidential
  10. 10. Building Reputation: Start a Dialogue Proprietary and Confidential
  11. 11. Building Reputation: Something to Talk About Proprietary and Confidential
  12. 12. Building Reputation: Where to Be Audi Q5 MobileCam Proprietary and Confidential
  13. 13. New Roles – Digital Facilitators Content Monitor Social Networking Editor Responder Media Distributor E-Community Moderator Proprietary and Confidential
  14. 14. Can a Small Business Build a Big Digital Reputation? Proprietary and Confidential
  15. 15. Big Business, Big Digital Rep Proprietary and Confidential
  16. 16. YouTube and Video Rep Proprietary and Confidential
  17. 17. How to Respond to Negative Comments Proprietary and Confidential
  18. 18. The New Craft of PR Proprietary and Confidential
  19. 19. Lessons from the Obama Campaign Proprietary and Confidential
  20. 20. The Future of Digital Reputation Proprietary and Confidential Corporate Stakeholders Web 1.0 Corporate Stakeholders Web 2.0 Corporate Web 3.0 Stakeholders
  21. 21. Who We Are The future of PR The future of digital The future of branding The future of display The future of research The future of mobile Proprietary and Confidential
  22. 22. Upcoming Events from Awareness <ul><li>Building Community with Joe Trippi September 22 @ 2PM </li></ul><ul><li>Tweet-up with Gary V. @ CBS Scene in Gillette Stadium October 6 th – 6-10PM ( </li></ul><ul><li>Awareness LIVE from Inbound Marketing Summit October 7 th with Chris Brogan, C.C. Chapman, Paul Gillin, Jason Falls and David Carter – Details to follow! </li></ul><ul><li>Community Roundtable with Jim Storer and Rachel Happe October 22 @ 2PM </li></ul>Proprietary and Confidential
  23. 23. Proprietary and Confidential Larry Weber @thelarryweber Mike Lewis @bostonmike [email_address]