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Katie Rucker Account Executive [email_address] E-TECHNOLOGY ON A SHOESTRING!   How your nonprofit can implement and use technology for little or no cost!
Can you operate as if you are a world class organization? Technology Remote Offices Development Office Volunteer Staff Consultant Board Members Donors
Scope & Structure  the Non-Profit Sector   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TECHNOLOGY USE BY NONPROFIT GROUPS Word Processing 91%  Internal e-mail 56%  Internet access 89% Laptop computers 55% External e-mail 87%  Budget for new software  53%  Voice mail 70%  Cell phones 45% Web site 66%  Firewalls 41%  Database 63% Dedicated IT employee 23% Network 61%  Part-time IT employee 14%  Fax modem 58%  Video conferencing 2%
Initial Conclusions ,[object Object],[object Object],[object Object],[object Object]
Creating an Online Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steve McLaughlin, Blackbaud Charleston, SC
Accounting
 
 
 
 
 
 
 
 
OFFICE
 
 
 
 
 
 
 
 
 
 
Web Site Creation
Most Popular Online Activities Number of Participants 182M 169M 157M 155M 145M 135M 22M
 
 
 
 
 
 
On-Line Giving, Registration, and  Wish List
*Estimates provided by ePhilanthropy Foundation Estimate 2001 = $550 million Estimate 2002 = $1.1 Billion Estimate 2003 = $1.9 Billion Estimate 2004 = $2.62 Billion Estimate 2005 = $4.53 Billion Estimate 2006 = $8.15 Billion Estimate 2007 = 15.77 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market Online Giving Estimates*
 
 
 
 
 
 
 
 
 
 
 
 
 
Personal Online Donation Fundraising
 
 
Fundraising Databases & Email
Integration helps Keep it simple Prospect Website Gather  Information Use Email Database
 
 
 
 
Email – 93% of Internet users access email and yet… ,[object Object],[object Object],[object Object],[object Object]
A Communications Tool Email Direct Mail Customizable? Content? Acceptance? Timing? Preparation? Very low cost Expensive  (materials/prep/postage) Cost?
A Communications Tool Email Direct Mail Customizable? Content? Acceptance? Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive  (materials/prep/postage) Cost?
A Communications Tool Email Direct Mail Yes (same) Yes  (personalization/gift info/etc.) Customizable? Content? Acceptance? Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive  (materials/prep/postage) Cost?
A Communications Tool Email Direct Mail Yes (same) Yes  (personalization/gift info/etc.) Customizable? Has limits Virtually unlimited Content? Acceptance? Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive  (materials/prep/postage) Cost?
A Communications Tool Email Direct Mail Yes (same) Yes  (personalization/gift info/etc.) Customizable? Has limits Virtually unlimited Content? Acceptance? Fast Slow Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive  (materials/prep/postage) Cost?
A Communications Tool Email Direct Mail Yes (same) Yes  (personalization/gift info/etc.) Customizable? Has limits Virtually unlimited Content? Growing Universal Acceptance? Fast Slow Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive  (materials/prep/postage) Cost?
Coordinate Email and Direct Mail   ,[object Object],[object Object],[object Object],[object Object]
Coordinate Email and Direct Mail
 
Advanced Email Automatic opt-out or unsubscribe capabilities Spam analyzer Email scheduler Delivery reports Click through tracking
 
 
Helpful Resources
 
 
 
 
 
 
How many of you  Currently use Blogs & Social Network Sites? What other technologies  are you utilizing?
Questions?
Thank You ! Katie Rucker Account Executive www.etapestry.com katie.rucker@etapestry.com  888-739-3827 x7225 317-336-3982 Direct

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E Tech On A Shoestring-Shenandoah AFP Luncheon

  • 1. Katie Rucker Account Executive [email_address] E-TECHNOLOGY ON A SHOESTRING! How your nonprofit can implement and use technology for little or no cost!
  • 2. Can you operate as if you are a world class organization? Technology Remote Offices Development Office Volunteer Staff Consultant Board Members Donors
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  • 4. TECHNOLOGY USE BY NONPROFIT GROUPS Word Processing 91% Internal e-mail 56% Internet access 89% Laptop computers 55% External e-mail 87% Budget for new software 53% Voice mail 70% Cell phones 45% Web site 66% Firewalls 41% Database 63% Dedicated IT employee 23% Network 61% Part-time IT employee 14% Fax modem 58% Video conferencing 2%
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  • 28. Most Popular Online Activities Number of Participants 182M 169M 157M 155M 145M 135M 22M
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  • 36. *Estimates provided by ePhilanthropy Foundation Estimate 2001 = $550 million Estimate 2002 = $1.1 Billion Estimate 2003 = $1.9 Billion Estimate 2004 = $2.62 Billion Estimate 2005 = $4.53 Billion Estimate 2006 = $8.15 Billion Estimate 2007 = 15.77 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market Online Giving Estimates*
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  • 54. Integration helps Keep it simple Prospect Website Gather Information Use Email Database
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  • 60. A Communications Tool Email Direct Mail Customizable? Content? Acceptance? Timing? Preparation? Very low cost Expensive (materials/prep/postage) Cost?
  • 61. A Communications Tool Email Direct Mail Customizable? Content? Acceptance? Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive (materials/prep/postage) Cost?
  • 62. A Communications Tool Email Direct Mail Yes (same) Yes (personalization/gift info/etc.) Customizable? Content? Acceptance? Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive (materials/prep/postage) Cost?
  • 63. A Communications Tool Email Direct Mail Yes (same) Yes (personalization/gift info/etc.) Customizable? Has limits Virtually unlimited Content? Acceptance? Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive (materials/prep/postage) Cost?
  • 64. A Communications Tool Email Direct Mail Yes (same) Yes (personalization/gift info/etc.) Customizable? Has limits Virtually unlimited Content? Acceptance? Fast Slow Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive (materials/prep/postage) Cost?
  • 65. A Communications Tool Email Direct Mail Yes (same) Yes (personalization/gift info/etc.) Customizable? Has limits Virtually unlimited Content? Growing Universal Acceptance? Fast Slow Timing? Easy Substantial – labor intensive Preparation? Very low cost Expensive (materials/prep/postage) Cost?
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  • 67. Coordinate Email and Direct Mail
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  • 69. Advanced Email Automatic opt-out or unsubscribe capabilities Spam analyzer Email scheduler Delivery reports Click through tracking
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  • 79. How many of you Currently use Blogs & Social Network Sites? What other technologies are you utilizing?
  • 81. Thank You ! Katie Rucker Account Executive www.etapestry.com katie.rucker@etapestry.com 888-739-3827 x7225 317-336-3982 Direct