Join Aleksander, CEO and Co-founder of Feathr, for a deep dive into the world of digital monetization to learn how to continually monetize your audience year-round.
Unik Advertising provides digital and email marketing services to help businesses reach new audiences. They have experience working with both large corporations and smaller agencies. Unik creates customized strategies for each campaign aimed at delivering unique results. Their team of professionals leverages their experience to optimize digital marketing efforts and maximize clients' budgets. Unik has a large database of consumer and business email addresses that can be used for email marketing campaigns.
This document summarizes a Return Path webinar about how their data and tools can help marketers with digital transformation. The webinar covered Return Path's email optimization and fraud protection solutions, and their consumer insight data. It discussed how their data from over 2 billion inboxes helps improve email performance and protect brands from phishing. The partnership with Salesforce was also highlighted as providing superior integration and more joint clients. Questions from attendees were answered about specific product capabilities and use cases.
The document is a presentation by Joel Book from ExactTarget about email marketing in a Web 2.0 world. It discusses how companies can leverage email as part of a digital marketing strategy to acquire, develop and retain customers. It provides examples of how companies have successfully used email marketing and recommends establishing email, websites and search as the foundation of a digital marketing strategy, and using analytics and CRM to measure and optimize email results.
Infogroup offers email marketing, direct mail, database processing, customer analysis, online lead generation, business data updates, and text messaging services. They design customized email and direct mail campaigns, append additional customer contact information, analyze customer data to identify prospects, create online ads and landing pages to drive leads, and distribute updated business information to their database of partners.
Engage 2013 - Data Governance + Standards Webtrends
Kevin Jemison of Hilton Worldwide discusses the importance of data governance and standards. He defines data governance as bringing order to chaos and creating a culture of competence by establishing rules and processes for data. Good governance provides a framework for consistent, reliable measurement across efforts. Its benefits include avoiding false confidence and increased costs without benefits. Achieving governance requires evaluating current processes, designing an ideal framework with input from the organization, and strategizing, prioritizing and executing ongoing improvements with education. Governance is not a one-time effort but an ongoing process for better analytics and organizational effectiveness.
Perfecting your cross-channel personalizationAdestra
Delivering personalized content is consistently front-of-mind for email marketers, yet our research has once again demonstrated that this must-have performance indicator is proving elusive in reality. As marketers across multiple industries work to regrow and maintain a clean, loyal database post-GDPR, the need for a strong personalization strategy has never been greater.
The document summarizes an email marketing trends conference held in 2013. It includes an agenda with presentations on research findings, budget allocation, and a case study from Lucky Voice. Key findings from the research presentation included that email marketing remains critical, ROI is strong, and there is more focus on data and contact strategies. The Lucky Voice case study showed how their email marketing drives high ROI as part of an integrated marketing mix, with trigger emails increasing engagement. The conference highlighted trends around greater competence, data-driven personalization, and mobile integration being important for the future of email marketing.
Unik Advertising provides digital and email marketing services to help businesses reach new audiences. They have experience working with both large corporations and smaller agencies. Unik creates customized strategies for each campaign aimed at delivering unique results. Their team of professionals leverages their experience to optimize digital marketing efforts and maximize clients' budgets. Unik has a large database of consumer and business email addresses that can be used for email marketing campaigns.
This document summarizes a Return Path webinar about how their data and tools can help marketers with digital transformation. The webinar covered Return Path's email optimization and fraud protection solutions, and their consumer insight data. It discussed how their data from over 2 billion inboxes helps improve email performance and protect brands from phishing. The partnership with Salesforce was also highlighted as providing superior integration and more joint clients. Questions from attendees were answered about specific product capabilities and use cases.
The document is a presentation by Joel Book from ExactTarget about email marketing in a Web 2.0 world. It discusses how companies can leverage email as part of a digital marketing strategy to acquire, develop and retain customers. It provides examples of how companies have successfully used email marketing and recommends establishing email, websites and search as the foundation of a digital marketing strategy, and using analytics and CRM to measure and optimize email results.
Infogroup offers email marketing, direct mail, database processing, customer analysis, online lead generation, business data updates, and text messaging services. They design customized email and direct mail campaigns, append additional customer contact information, analyze customer data to identify prospects, create online ads and landing pages to drive leads, and distribute updated business information to their database of partners.
Engage 2013 - Data Governance + Standards Webtrends
Kevin Jemison of Hilton Worldwide discusses the importance of data governance and standards. He defines data governance as bringing order to chaos and creating a culture of competence by establishing rules and processes for data. Good governance provides a framework for consistent, reliable measurement across efforts. Its benefits include avoiding false confidence and increased costs without benefits. Achieving governance requires evaluating current processes, designing an ideal framework with input from the organization, and strategizing, prioritizing and executing ongoing improvements with education. Governance is not a one-time effort but an ongoing process for better analytics and organizational effectiveness.
Perfecting your cross-channel personalizationAdestra
Delivering personalized content is consistently front-of-mind for email marketers, yet our research has once again demonstrated that this must-have performance indicator is proving elusive in reality. As marketers across multiple industries work to regrow and maintain a clean, loyal database post-GDPR, the need for a strong personalization strategy has never been greater.
The document summarizes an email marketing trends conference held in 2013. It includes an agenda with presentations on research findings, budget allocation, and a case study from Lucky Voice. Key findings from the research presentation included that email marketing remains critical, ROI is strong, and there is more focus on data and contact strategies. The Lucky Voice case study showed how their email marketing drives high ROI as part of an integrated marketing mix, with trigger emails increasing engagement. The conference highlighted trends around greater competence, data-driven personalization, and mobile integration being important for the future of email marketing.
The Three Pillars of Successful Retargeting: Search, Social, Display - Marin ...Digiday
The document discusses best practices for retargeting across search, social media, and display advertising channels. It finds that over 75% of marketers are already retargeting on search and that retargeting significantly improves key metrics like click-through rate and cost-per-click. The document outlines seven best practices for cross-channel retargeting, including starting with broad audience lists and segmenting based on user behavior, using search intent to create targeted lists, matching messaging to customers' purchase journey, testing performance through lift tests, making data accessible, maintaining brand image, and expanding reach through partner retargeting.
Retargeting is one of the most effective means of reaching and converting visitors to your site, but it's even more effective when augmented with data mined from social media resources.
Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...James Hutto
This document discusses two online marketing tools that properties should implement in 2016: retargeting and email nurturing. Retargeting, also called remarketing, uses display ads to target visitors who have previously visited a website. Email nurturing differs from traditional email marketing by using automated, personalized emails tailored to recipients' interests over time rather than one-time mass emails. Implementing these tools can increase engagement from past visitors and convert them to customers through personalized, targeted communications.
A Crash Course in Retargeting for Event OrganizersFeathr
Retargeting is a marketing technology with huge potential for growing events. But, it's dramatically under-utilized by event organizers. And even when it is used, it isn't fully understood.
Join Aidan Augustin of Feathr for a crash-course in this technology and a step-by-step breakdown of how to quickly implement it to start growing your event.
Netplus: 10 Ways Search Retargeting Will Transform Your BusinessNetplus
This document discusses how search retargeting can transform businesses. It begins with defining search retargeting as using search query histories to target display ads. It then provides tips for launching a successful search retargeting program, including clear objectives, testing, and analytics. Finally, it outlines 10 ways search retargeting can transform a business, such as optimizing spending, improving ad relevancy, and providing competitive targeting opportunities. The key takeaways are that search retargeting is a hybrid model combining search intent data with display targeting, and requires an integrated approach across tactics for optimal ROI.
Marketing webinars every tuesday: <a>WebGrrl.TV</a>
This webinar training shares great information about Facebook Advertising whether you've ever run an ad or not. Newbies welcome!
During this webinar, you'll learn:
- How Facebook Remarketing Can Boost Your Current Marketing Campaigns
- How To Activate Your Own Remarketing Pixel
- Easy Strategies You Can Implement With Your First Facebook Ad Campaign
You'll also find out why Remarketing is so powerful for:
- Getting More Repeat Visitors To Your Website
- Improving Your Sign-up's & Conversion Rates For Events & Launches
Sign up today, see you at the webinar!
Three Ways to Use Retargeting to Find Success Online (with Petey the Retarget...Wishpond
Adventures with Petey the Retargeting Pixel continue!
In this, the second part of our Petey the Pixel series, Petey dives straight into three different retargeting strategies your business can use to find success online.
He'll break down (in Petey's characteristically simple and clear way) how to use retargeting for brand awareness, product promotion and lead generation.
Take it away, Petey!
There are many weapons in the digital marketer’s arsenal but few as promising as retargeting. With the holiday season upon us, we all expect our site traffic to spike. The question then arises, how can I use retargeting to reach these visitors and maximize my potential revenue? We have two choices, invest more budget in our campaigns or conduct smarter more efficient retargeting.
This is the webinar presentation hosted by Duff Anderson, SVP of iPerceptions and JF Houpert, Director of RTB Performance at AdGear on Thursday December 4th, 2014 to show how to recognize visitor intent in real-time for more effective and intelligent retargeting.
http://www.buildingsocialproof.com - How Does Facebook Retargeting work? In this presentation I show you exactly how Facebook Remarketing works. You will learn why you need and HOW to set it up correctly. Facebook Retargeting is actually the FIRST thing you should when setting up your Facebook Ads Campaign.
Introduction to Retargeting with Petey the PixelWishpond
Petey the Pixel introduces retargeting by following a potential customer who saw an ad but left the landing page without converting. Petey is able to retarget the customer by showing another ad when they browse elsewhere, reminding them of the business. This time the customer returns to the landing page and converts by providing their contact information. Petey's retargeting helped close the sale.
Perhaps the most underused marketing tactics used by marketers these days is segmentation and CRM retargeting. Why segment? To uncover and identify numerous marketing opportunities. Why retarget through CRM data? Email only goes so far, so CRM tactics allow you to go beyond spamming inboxes.
Join us for this Kissmetrics webinar and we’ll show you:
How to uncover insights and find opportunities through segmentation
The benefits of CRM retargeting
How to create your very own CRM campaign using multiple advertising platforms
Bonus: How to use your segments to launch LookaLike campaigns
Get ready to see an increase in conversion rates. See you at the webinar!
Retargeting & Prospecting: What's your strategy for the holiday season?Acquisio
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions.
Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success.
You will learn:
- Defining key prospecting and retargeting strategies
- When to specifically use Prospecting and Retargeting strategies successfully
- How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
I’ll cover what retargeting is, how to segment and sequence retargeting, as well as how you use this as a cheap testing vehicle, a branding campaign, and a bottom-line gain to your returns.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Paid Marketing
Joanna Lord, Director of Customer Acquisition & Engagement, SEOmoz (Twitter @joannalord)
Invoca + klientboost 15+5 super retargeting ideas you haven't tried yetInvoca
This document provides 15 ideas for retargeting campaigns, along with additional tips. Some of the retargeting ideas include offering change retargeting, individual email retargeting using site visit data, YouTube and social media retargeting, and leveraging offline call data to improve targeting and personalization. Additional tips discuss using call outcome data to optimize landing pages and tailor messaging, creating custom audiences for platforms like Facebook using caller phone numbers, and setting up multi-channel retargeting campaigns that include matching email nurture tracks.
This document summarizes key statistics about retargeting from various industry reports. It finds that retargeting can significantly increase ad response and conversion rates. It has become a mainstream tactic, with the majority of marketers using site and search retargeting. Retargeting is focused on acquiring new customers, building brand awareness and acquiring competitors' customers. The use of retargeting is growing across social media, mobile devices, and in measuring view-through rates.
Retargeting: Strong Fundamentals for Your Sales FunnelSearch Scientists
This presentation builds a strong foundation for using retargeting as a way to improve your sales funnel.
We'll cover how to best incorporate retargeting and cover advanced techniques to put you miles ahead of your competition.
Marketo Ad Bridge: The Future of Ad Retargeting is HereMarketo
Do you realize that, on average, almost a quarter of digital marketing budgets is spent on ads? Unfortunately, more than 95% of visitors that are paid to come to your site from ads, may never convert.
To enable marketers to get more out of their ad budgets, Marketo came up with Marketo Ad Bridge. This new tool helps you target the right audience with your ads and make them personalized per audience. In this webinar we will focus on personalized retargeting ads with both Google and Facebook. You'll learn:
- How personalized retargeting ads work
- The ROI you can expect to see - hint: a very good one :-)
- Great use cases and examples
- How you can get started, fast
The document summarizes an agenda for an email measurement conference. It includes sessions on using data and metrics to improve marketing, focusing beyond just clicks and opens. Speakers will discuss how to leverage more customer data and metrics to improve campaigns, segmentation, and ROI. The final session will provide a summary of the event. Attendees will learn how to better measure and take action on more customer data and metrics to improve marketing performance.
Mastering of Business Development Project.pptxOmar Abdraboo
This project was done under the supervision of Nadeem Barakat the Regional Business Director of Chefaa, The purpose of this project is to apply what we have learned throughout the Mastering Business Development Course that was provided by Nadeem Barakat at Eslsca University. The course was very thoughtful and it helped me rearrange my thinking process and always go for a pattern to find between the successful things that I have achieved or wanted to achieve. I recommend it %100.
Playbook on "how to build a B2B sales machine" aka how to build a "US$100M business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
The Three Pillars of Successful Retargeting: Search, Social, Display - Marin ...Digiday
The document discusses best practices for retargeting across search, social media, and display advertising channels. It finds that over 75% of marketers are already retargeting on search and that retargeting significantly improves key metrics like click-through rate and cost-per-click. The document outlines seven best practices for cross-channel retargeting, including starting with broad audience lists and segmenting based on user behavior, using search intent to create targeted lists, matching messaging to customers' purchase journey, testing performance through lift tests, making data accessible, maintaining brand image, and expanding reach through partner retargeting.
Retargeting is one of the most effective means of reaching and converting visitors to your site, but it's even more effective when augmented with data mined from social media resources.
Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...James Hutto
This document discusses two online marketing tools that properties should implement in 2016: retargeting and email nurturing. Retargeting, also called remarketing, uses display ads to target visitors who have previously visited a website. Email nurturing differs from traditional email marketing by using automated, personalized emails tailored to recipients' interests over time rather than one-time mass emails. Implementing these tools can increase engagement from past visitors and convert them to customers through personalized, targeted communications.
A Crash Course in Retargeting for Event OrganizersFeathr
Retargeting is a marketing technology with huge potential for growing events. But, it's dramatically under-utilized by event organizers. And even when it is used, it isn't fully understood.
Join Aidan Augustin of Feathr for a crash-course in this technology and a step-by-step breakdown of how to quickly implement it to start growing your event.
Netplus: 10 Ways Search Retargeting Will Transform Your BusinessNetplus
This document discusses how search retargeting can transform businesses. It begins with defining search retargeting as using search query histories to target display ads. It then provides tips for launching a successful search retargeting program, including clear objectives, testing, and analytics. Finally, it outlines 10 ways search retargeting can transform a business, such as optimizing spending, improving ad relevancy, and providing competitive targeting opportunities. The key takeaways are that search retargeting is a hybrid model combining search intent data with display targeting, and requires an integrated approach across tactics for optimal ROI.
Marketing webinars every tuesday: <a>WebGrrl.TV</a>
This webinar training shares great information about Facebook Advertising whether you've ever run an ad or not. Newbies welcome!
During this webinar, you'll learn:
- How Facebook Remarketing Can Boost Your Current Marketing Campaigns
- How To Activate Your Own Remarketing Pixel
- Easy Strategies You Can Implement With Your First Facebook Ad Campaign
You'll also find out why Remarketing is so powerful for:
- Getting More Repeat Visitors To Your Website
- Improving Your Sign-up's & Conversion Rates For Events & Launches
Sign up today, see you at the webinar!
Three Ways to Use Retargeting to Find Success Online (with Petey the Retarget...Wishpond
Adventures with Petey the Retargeting Pixel continue!
In this, the second part of our Petey the Pixel series, Petey dives straight into three different retargeting strategies your business can use to find success online.
He'll break down (in Petey's characteristically simple and clear way) how to use retargeting for brand awareness, product promotion and lead generation.
Take it away, Petey!
There are many weapons in the digital marketer’s arsenal but few as promising as retargeting. With the holiday season upon us, we all expect our site traffic to spike. The question then arises, how can I use retargeting to reach these visitors and maximize my potential revenue? We have two choices, invest more budget in our campaigns or conduct smarter more efficient retargeting.
This is the webinar presentation hosted by Duff Anderson, SVP of iPerceptions and JF Houpert, Director of RTB Performance at AdGear on Thursday December 4th, 2014 to show how to recognize visitor intent in real-time for more effective and intelligent retargeting.
http://www.buildingsocialproof.com - How Does Facebook Retargeting work? In this presentation I show you exactly how Facebook Remarketing works. You will learn why you need and HOW to set it up correctly. Facebook Retargeting is actually the FIRST thing you should when setting up your Facebook Ads Campaign.
Introduction to Retargeting with Petey the PixelWishpond
Petey the Pixel introduces retargeting by following a potential customer who saw an ad but left the landing page without converting. Petey is able to retarget the customer by showing another ad when they browse elsewhere, reminding them of the business. This time the customer returns to the landing page and converts by providing their contact information. Petey's retargeting helped close the sale.
Perhaps the most underused marketing tactics used by marketers these days is segmentation and CRM retargeting. Why segment? To uncover and identify numerous marketing opportunities. Why retarget through CRM data? Email only goes so far, so CRM tactics allow you to go beyond spamming inboxes.
Join us for this Kissmetrics webinar and we’ll show you:
How to uncover insights and find opportunities through segmentation
The benefits of CRM retargeting
How to create your very own CRM campaign using multiple advertising platforms
Bonus: How to use your segments to launch LookaLike campaigns
Get ready to see an increase in conversion rates. See you at the webinar!
Retargeting & Prospecting: What's your strategy for the holiday season?Acquisio
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions.
Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success.
You will learn:
- Defining key prospecting and retargeting strategies
- When to specifically use Prospecting and Retargeting strategies successfully
- How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
I’ll cover what retargeting is, how to segment and sequence retargeting, as well as how you use this as a cheap testing vehicle, a branding campaign, and a bottom-line gain to your returns.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Paid Marketing
Joanna Lord, Director of Customer Acquisition & Engagement, SEOmoz (Twitter @joannalord)
Invoca + klientboost 15+5 super retargeting ideas you haven't tried yetInvoca
This document provides 15 ideas for retargeting campaigns, along with additional tips. Some of the retargeting ideas include offering change retargeting, individual email retargeting using site visit data, YouTube and social media retargeting, and leveraging offline call data to improve targeting and personalization. Additional tips discuss using call outcome data to optimize landing pages and tailor messaging, creating custom audiences for platforms like Facebook using caller phone numbers, and setting up multi-channel retargeting campaigns that include matching email nurture tracks.
This document summarizes key statistics about retargeting from various industry reports. It finds that retargeting can significantly increase ad response and conversion rates. It has become a mainstream tactic, with the majority of marketers using site and search retargeting. Retargeting is focused on acquiring new customers, building brand awareness and acquiring competitors' customers. The use of retargeting is growing across social media, mobile devices, and in measuring view-through rates.
Retargeting: Strong Fundamentals for Your Sales FunnelSearch Scientists
This presentation builds a strong foundation for using retargeting as a way to improve your sales funnel.
We'll cover how to best incorporate retargeting and cover advanced techniques to put you miles ahead of your competition.
Marketo Ad Bridge: The Future of Ad Retargeting is HereMarketo
Do you realize that, on average, almost a quarter of digital marketing budgets is spent on ads? Unfortunately, more than 95% of visitors that are paid to come to your site from ads, may never convert.
To enable marketers to get more out of their ad budgets, Marketo came up with Marketo Ad Bridge. This new tool helps you target the right audience with your ads and make them personalized per audience. In this webinar we will focus on personalized retargeting ads with both Google and Facebook. You'll learn:
- How personalized retargeting ads work
- The ROI you can expect to see - hint: a very good one :-)
- Great use cases and examples
- How you can get started, fast
The document summarizes an agenda for an email measurement conference. It includes sessions on using data and metrics to improve marketing, focusing beyond just clicks and opens. Speakers will discuss how to leverage more customer data and metrics to improve campaigns, segmentation, and ROI. The final session will provide a summary of the event. Attendees will learn how to better measure and take action on more customer data and metrics to improve marketing performance.
Mastering of Business Development Project.pptxOmar Abdraboo
This project was done under the supervision of Nadeem Barakat the Regional Business Director of Chefaa, The purpose of this project is to apply what we have learned throughout the Mastering Business Development Course that was provided by Nadeem Barakat at Eslsca University. The course was very thoughtful and it helped me rearrange my thinking process and always go for a pattern to find between the successful things that I have achieved or wanted to achieve. I recommend it %100.
Playbook on "how to build a B2B sales machine" aka how to build a "US$100M business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
This document provides a summary of how to build a $100 million business through focusing on growth. It discusses the importance of having a growth engine to acquire customers in a sustainable way. Specifically, it outlines three main customer acquisition strategies: paid growth through advertising, viral growth by designing products for sharing, and sticky growth by retaining existing customers. The document then delves deeper into building an outbound sales funnel and playbook for hunting different types of customers in a business-to-business context on a relatively low budget through various stages of lead generation, nurturing and closing. It provides examples of tools and metrics to optimize this process.
Pure Progression: Optimising Email - November 2016Pure360
The document provides an agenda and objectives for a session on optimizing email. The session aims to help attendees understand email maturity models, psychology of email, and best practices for email design and content. The agenda includes introductions, discussions on what makes a good email and email psychology, breaks for activities, and inspiration from top-performing emails. The objectives are to improve email results, understand email psychology, learn how to optimize emails, and come away with actions to improve campaigns.
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
The biggest challenges in scaling a brand include low brand awareness, balancing brand messaging across channels, and the high costs of customer acquisition. Key challenges in working with outside partners involve issues with data integration, inconsistent results, and high turnover. The biggest customer service challenge is responding to customers in a timely manner while also empowering self-service.
The One-Two Punch: How To Combine Email & Direct Mail For Knockout Marketing ...Aaron Corson
On April 1st, 2010 Tom Ruwitch of MarketVolt and Aaron Corson of MarketPath hosted a seminar for marketers called The One-Two Punch: How to Combine Email & Direct Mail for Knockout Marketing Results at Spazio's in St. Louis. The event and integrated campaign used to promote it, was a resounding success and ultimately led to over 170 leads for their respective businesses.
Seminar on Marketing for Technology Companies, presented for Technology Transfer Office at National University of Ireland Galway on 12 Decemer 2012. Describes how to use web marketing and content to sell high-value, complex technology products online
Powering nonprofit digital marketing through a $120,000/ year Google Grant for Nonprofits, and then setting the proper marketing automation to raise funds, increase volunteers, and boost organizational impact.
With limited budget and a lean staff, trying to get 3,000 people to attend an annual conference can seem overwhelming since traditional marketing plans don’t typically account for variability. Learn how some associations have thrown out the traditional DIY model in favor of an omni-channel strategy (automated marketing) that leverages marketing platforms. Learn how even a marketing staff as small as three can still deliver results and exceed expectations. Create a framework for your own omni-channel conference marketing plan that creatively combines a social media strategy supplemented by digital advertising.
Marketing 101 is an overview of what is marketing's role within an organisation, how to build a solid marketing staretgy based on analysis, strong messaging and picking the right tools.
It is a starting point if you are unsure about how to tackle the marketing needs of your business or are just starting out in a marketing role. Actionable advice, clear explanation and a few exercises to get the ball rolling.
This document discusses effective content marketing strategies and provides recommendations. It begins by highlighting the benefits of content marketing over other digital marketing channels like paid ads and SEO. It then recommends capturing leads through content like ebooks on landing pages. The document also stresses the importance of promoting and distributing content on blogs, social media, and other channels. It provides ideas for the types of content that should be created at different customer journey stages. Finally, it compares options for investing in content marketing versus other alternatives like hiring additional salespeople.
ContactPigeon is a unified marketing platform that uses email, web, and purchase behavior insights to deliver personalized messages to customers. It helps e-tailers increase sales through features like abandoned cart reminders, recommendations, and re-engagement campaigns. The company was founded in 2014 by two friends in Greece and has since grown to over 12 employees with global customers. It aims to launch predictive analytics capabilities by the end of 2016 and continue its rapid growth.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Sunrise Promotions is a sales promotions agency that has specialized in customer and employee acquisition and retention since 1995. They develop marketing solutions and campaigns to deliver measurable ROI for clients. Their services include warehousing and fulfillment, program management, measurement and tracking, ROI analysis, promotional marketing, creative development, and legal and print production. They help clients generate traffic, build loyal customer bases, acquire and retain employees, and increase brand awareness through various promotional methods like interactive web and on-site promotions, custom character marketing, sports licensing, digital rewards, loyalty programs, creative coupon programs, and dimensional direct mail campaigns.
This document provides an overview of digital marketing. It begins with an introduction to digital marketing and its advantages over traditional marketing. It then discusses various digital marketing channels including display, search, social media, CRM, analytics, and testing and targeting. Finally, it covers measuring the success of digital marketing campaigns through ROI. The key aspects covered include the definition of digital marketing, its goals of awareness, engagement and conversion, and how it helps answer questions about taking products to market, search engine optimization, user feedback, and customer relationships.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Similar to Drive Year-Round Revenue for Your Event with Digital Monetization (20)
3. 1. Capture audience and data, enable digital
monetization
2. Building packages and common mistakes
• What data you can capture and create to monetize
• How to capture, store, and use
• Advanced options
• Different package types (A la carte vs Integrated/Solution packages)
• Common objections and confusion from customers
• Mistakes from organizers
3. Common Pitfalls
• Revenue and margin expectations for new digital products
• Common objections and issues
Table of Contents
4. Only sort of here to sell something
We’ll demonstrate with freely available tools
Only sort of trying to sell you something…
5. Only sort of here to sell somethingWe risk our lives for Event Monetization
7. Events are people and relationships
Charles D. Exhibitor
Susie Q. Attendee
Ron H. Sponsor
Veronica “I’m here for the reception” Salesperson
Your Event’s Assets
8. Events are people and relationships
Charles D. Exhibitor
Susie Q. Attendee
Ron H. Sponsor
Veronica “I’m here for the reception” Salesperson
Live Events = Audience
Your Event’s Assets
14. Data Types
Cookie
• Captured with Web / Analytics Tool
• E.g. Google Analytics, AdRoll, Perfect
Audience
• Used for analytics + programmatic ads
• Typically lasts 90 days (B2C) to 180 days
(B2B)
• Non-transferrable across platforms
Email
• Captured with by Reg or Marketing
• Used for transactional and marketing
messaging
• Gateway to a lot more data
• Typically lasts 2-3 years (half-life of list is
~1.5 years)
• Easily transferrable
Social
• Captured by Reg, Marketing, or NSA
• Used for analytics, programmatic ads,
native social ads
• Lasts…forever?
• Transferrable, but not many platforms
make use
Physical (Address, Phone)
• Captured by Reg
• Used for creative things
• Lasts until the next housing bubble
• Transferrable, but not many platforms
make use
15. Data Types
Cookie
• Captured with Web / Analytics Tool
• E.g. Google Analytics, AdRoll, Perfect
Audience
• Used for analytics + programmatic ads
• Typically lasts 90 days (B2C) to 180 days
(B2B)
• Non-transferrable across platforms
Email
• Captured with by Reg or Marketing
• Used for transactional and marketing
messaging
• Gateway to a lot more data
• Typically lasts 2-3 years (half-life of list is
~1.5 years)
• Easily transferrable
Social
• Captured by Reg, Marketing, or NSA
• Used for analytics, programmatic ads,
native social ads
• Lasts…forever?
• Transferrable, but not many platforms
make use
Physical (Address, Phone)
• Captured by Reg
• Used for creative things
• Lasts until the next housing bubble
• Transferrable, but not many platforms
make use
16. Advanced Data Capture (not free)
Cookie
• Captured with Web / Analytics Tool
• E.g. Google Analytics, AdRoll, Perfect
Audience
• Used for analytics + programmatic ads
• Typically lasts 90 days (B2C) to 180 days
(B2B)
• Non-transferrable across platforms
Email
• Captured with by Reg or Marketing
• Used for transactional and marketing
messaging
• Gateway to a lot more data
• Typically lasts 2-3 years (half-life of list is
~1.5 years)
• Easily transferrable
Social
• Captured by Reg, Marketing, or NSA
• Used for analytics, programmatic ads,
native social ads
• Lasts…forever?
• Transferrable, but not many platforms
make use
Physical (Address, Phone)
• Captured by Reg
• Used for creative things
• Lasts until the next housing bubble
• Transferrable, but not many platforms
make use
17. Advanced Data Capture (not free)
Cookie
• Captured with Web / Analytics Tool
• E.g. Google Analytics, AdRoll, Perfect
Audience
• Used for analytics + programmatic ads
• Typically lasts 90 days (B2C) to 180 days
(B2B)
• Non-transferrable across platforms
Email
• Captured with by Reg or Marketing
• Used for transactional and marketing
messaging
• Gateway to a lot more data
• Typically lasts 2-3 years (half-life of list is
~1.5 years)
• Easily transferrable
Social
• Captured by Reg, Marketing, or NSA
• Used for analytics, programmatic ads,
native social ads
• Lasts…forever?
• Transferrable, but not many platforms
make use
18. Standard Tracking
Cookie Data
• Google Analytics & AdWords
• AdRoll
• Perfect Audience (Free Trial)
Social
• Facebook and Twitter Tracking
Tags
• Facebook and Twitter List Import
(email)
Email
• Registration Vendor
• Mailchimp
Tip: Use a tag manager like Google Tag
Manager to make the deployment of all
your tracking tags simpler
23. A la Carte
• Entirely separate sponsorship
opportunities
• Lower package prices, faster
sales cycle, higher volume
• Have to explain individual value
and mechanism of sponsorship
(can be complicated)
• E.G. Email List Rental, First Party
Display, Third Party Display
Combined Solutions
• Based on desired outcome
instead of mechanism
• Higher prices, slower sales cycle,
lower volume
• Individual components are
obfuscated and less complicated
• E.g. “Branding”, “Lead Gen”,
“Industry Takeover”
A la Carte vs Combined Solutions
24. A la Carte Media Kit (Email)
Package Type Size (List) Price Packages
Available
Max Revenue
Event-wide 10,000 $2,500 2-3 $5-7,500
Category Segment 2,500 $1,500 5 $7,500
Custom Segment 100 - 1000 $1,000 10 $10,000
…
Total $25,000
List Rental / Sponsored email is probably the most common digital sponsorship. Easy to explain and understand,
Straightforward fulfillment. There are issues with scale (each email is a new disturbance) and performance (read
rates are low).
25. You want to automate my what?
Marketing Automation
26. A la Carte Media Kit (Email)
Package Type Size (List) Price Packages
Available
Max Revenue
Event-wide 10,000 $2,500 2-3 $5-7,500
Category Segment 2,500 $1,500 5 $7,500
Custom Segment 100 - 1000 $1,000 10 $10,000
Custom Email
Sequence
100 - 1000 $2,500 10 $25,000
Total $50,000
List Rental / Sponsored email is probably the most common digital sponsorship. Easy to explain and understand,
Straightforward fulfillment. There are issues with scale (each email is a new disturbance) and performance (read
rates are low).
28. A la Carte Media Kit (Third Party / Retargeting)
Campaign Type Size
(Impressions)
Targeted Users Price Packages
Available
Max Revenue
Event-wide
Branding
100,000 10,000 $5,000 5 $25,000
Event-wide Lead
gen
100,000 10,000 $5,000 5 $25,000
Category
Branding
50,000 2,500 $5,000 4 $20,000
Category Lead
gen
50,000 2,500 $5,000 4 $20,000
Total $90,000
Sponsored Third Party display is one of newest, and still severely underutilized forms of digital sponsorship. It
addresses some of the weaknesses of other digital sponsorships by being delivered in a brand new way. Also can
most easily include campaigns that bridge Desktop, Mobile, and Social.
30. Simple Combined Solution (Lead Gen)
Component Description Component Price
Pre-show Email Prospecting – Click through to
Landing Page
$2,500
Pre-show Retargeting Prospecting – Click through to
Landing Page
$5,000
Postcard Old Fashioned Prospecting $2,500
Post-show Email Follow up – Based on Landing Page
Conversions
$2,500
Post-show Retargeting Follow up – Based on Landing Page
Conversions
$5,000
Total $25,000
A combined solution around lead gen would consist of a full campaign including email, social, retargeting, and
potentially direct mail to help drive leads for the Sponsor, without ever handing over any data.
35. Issues Selling
Digital is complicated – People need training
• Multiple training that reinforce complicated tools (particularly when selling a la carte)
• Salespeople pull away from products they don’t’ feel expertise with
• Difference between value proposition and method of fulfillment
• Value is the people
Incentives
• Miscommunication with incentives (or lack thereof) can be very difficult to overcome
• Gross margins on digital products vs physical products should factor in
Pacing expectations
• New products take time and experience to grow
• $25,000 in Year 1 is correct for $500,000 in Year 5
36. Common Objections
“I don’t want to be annoying or creepy”
• “Neither do we, they’re our attendees – that’s why we ensure only the right people get
appropriate messages, and we severely limit the inventory.”
• (Retargeting) “The ads are going to be there no matter what, the difference is whether it’s about
something they care about or another pair of shoes.”
“We already do digital marketing”
• “The digital marketing you’re already doing is targeting customers you already have, or the best
that Facebook and Google can do to guess at who our attendees are.”
“We don’t do digital”
• “Exactly why you should let us give you access to cutting edge marketing technology and services
targeted directly at the most valuable possible audience for your company – with no confusing
technical work required.”
37. Issues Fulfilling
Reporting
• One of the main values of digital is
granular, quantifiable performance
• Reporting should be real-time, not 2
weeks after event
• Don’t just list ”counting stats” like
impressions and clicks, give insight
• Day of week / Time of day activity
• Interactions per user
• Mobile vs Desktop
• Show funnel?
• The value is the people, not the email or
the advertisement.
39. Why is it okay to have such higher volume on
Retargeting than Email?
With retargeting you’re replacing clutter, with email you’re adding
clutter. Also the targeting and pacing can be much more specific.
40. How can I scale Retargeting campaigns even more?
Pre-event vs Post-event vs Event-independent campaign types.
41. How much does it cost to fulfill the Social +
Retargeting campaigns?
$3-$5 per thousand impressions. For example a 100,000 impression
campaign which you sell for $5,000 would cost $300-500 to fulfill.
42. What’s the difference in configuration for a Branding
vs Lead gen campaign?
Branding campaigns are optimized for exposure (maximum eye balls
and maximum amount of views, no direct outcome), a lead gen
campaign has narrower targeting, more strategic touch points, and
targeting a specific outcome or action.