1. DemystifyingUser Adoption
Tom Rovers
Business Consultant

3. Aboutme
•Working at Sparked since 2008
•Business consultant: Strategy & User Adoption
•I like technology, communication, challenges and experiments

4. After this session you will:
1.Understand the main challengesof user adoption
2.Have tools and ideas to get you started today

5. Whatis adoption?
Adoption
User
eXperience
Technology
Business Value

6. Whyis adoption soimportant?
Business:
Ifsomethingis notused, itdoes notgeneratevalue
Microsoft:
Only45% of the assignedseatsuseOffice 365
You:
Want toseethe resultsof yourhard work

7. Too goodtobecomeshelfware

8. User adoption is a common problem
Blogpost: User Adoption & Deodorant –Sparked blog

9. User adoption is a common problem
Blogpost: User Adoption & Deodorant –Sparked blog

10. So, whendo we do thisadoption thing?
Project
Adoption
Budget
Time

11. Attention
is a limited resource

12. Attention is a limited resource. Use:
•Immediacy–speed is everything
•Personalization–provide a tailored experience
•Interpretation–offer support and guidance
•Accessibility-wherever, whenever
•Embodiment–provide a physical presence
•Patronage–make using it feel good
•Findability–be everywhere, in homepage, mailbox, desktop, mobile, tablet, WhatsApp…
Source: The attention economy

13. Why is SharePoint so difficult to adopt?
•Change is never easy
•But SharePoint can make it a bit more difficult…

14. Uploading a document is easy!?
But what if I want to upload my document directly from Word?
And then there’s: content types, check in/out, publish, properties, templates…

15. Oh wait, there’s more!

16. Best practices
People, Process and Tools

17. Get peoplein the growthmindset

18. Ask questions

19. Trytoreallyunderstandusers
Why?
Why?
Why?
Why?
Why?

20. Observehowpeoplework
Uploadingdocumentsis difficult
Have youtriedDrag& Drop?

21. Set clear goals and rewards
Offer relevant solutions and ask
users to commit!

22. Process

25. Use the expertise and experience of your organization

26. Toolkit
•Communicate
•Learn
•Measure

27. Communicate

28. Communicate

29. Communicate
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30. Learn

31. Learn
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32. Learn

33. Measure

34. Measure
“Analytics can tell you what the user is doing, but you need user research to tell you why.”

35. Final thought: “If you want to go fast, go alone. If you want to go far, go together.”

36. Do yourtools pass the adoption toilet test?

37. Questions?
Contact details:
Tom Rovers
tom.rovers@sparked.nl
https://www.linkedin.com/in/tomrovers
@tomrovers
Microsoft adoption materials to get you started:
http://success.office.com/