The document discusses the need for a curation platform called Qrata to address problems with search, advertising, publishing, and content providers. It proposes that Qrata will provide curated search results on demand to benefit users, advertisers, publishers, and superior content providers by separating the best content from the rest. The platform will have a small database of over 200,000 expert-curated reviews on 1,500 topics. It seeks $5-6 million in funding to launch and projects breaking even within 18 months through user acquisition costs of $0.01 per user and $0.25 in annual revenue per user.

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Curated Search Results – On Demand
Confusing
Before
Clear
After
?
!
Separate the best from the rest

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Need for Curation Platform
We started
with 4
related
problems

3. Where search ends & knowledge begins!Problem 1
Users
~ 200
billion
searches
per day
No way to
know what
is
reliable

4. Where search ends & knowledge begins!Problem 2
Advertisers
Constant growth
of content means
engaged users
are hard to find
Engaged users
are key to better
ROI for advertisers

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Results in
lower CPC
ad space prices
For publishers
Constant growth
of content and
hard to find
engaged users
Problem 3
Publishers

6. Where search ends & knowledge begins!Problem 4
Content Providers
Constant growth
of content makes
it harder to find
superior content
Hard to find
means survive
on less traffic
or higher costs

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What would
simultaneously
Benefit search
• users
• advertisers
• publishers
• superior content providers ?

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DEMO Video
Where search ends & knowledge begins!

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Key Differentiators

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simple to use without changing search habits
Free and always available on-demand

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Database
with only
superior reliable content
need-to-know quality of life content

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A
small
scalable
database
200,000+ original and partner curated review

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Patent
#7,941,428
“enhanced search”
For any content or product list

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Rollover Pop-ups
For info

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Think about it….
Search is a utility - basic
How much better will it be when it
separates the best content from the rest
– on-demand?

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We bring only
superior curated content
to everyone

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• Search habits unchanged
• Separate best from rest
On-demand
Curated Search Results
Benefits • Users
• Advertisers
• Publishers
• Superior content
Simple to use
Productivity enhancing
• Less clutter
• Saves time
• Less risk

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Front & backend development
15,000 curated reviews
1,500 topics
150 experts

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Month long public alpha test - Website only
PageRank® score 6 = up to 100 mm annual visits

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Experts have indexed trustworthy information
in one convenient place for all users,
regardless of skill level,
which saves time and provides confidence
results will be superior to any
search engine or other rating service.

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100% response
“Cool. Where do I get it?”

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Personnel
Expert database
Operations
Beta Test
Admin/Legal
14.2%
74.3%
0.2%
1.1%
10.2%
8 - 12 months

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Adsense ad response rate = 1%
Assumed Q/Rata response rate = 0.5%
Gross user acquisition cost = $0.01
Gross annual revenue per user = $0.25
Ave. net operating margin exceed 90%
Breakeven w/I 18 months
Projections 18 months

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Queries = reliable content
Content for
businesses
Content for
consumers
Greater
productivity
Save time
less risk

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Taichi Yasuhara, Co-founder & CMO –
Biz consultant & MBA Internet marketing
Curt Powley, Ph.D., CTO –
Programmer & Ph.D. computer science, specializing in AI
Timothy Little, System Manager –
Software & database architect & programmer
J. Doc Huston, Ph.D., Co-founder & General Partner –
Consultant, entrepreneur, writer & Ph.D. how systems evolve

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• We are looking for an investment of $5 mm – 6mm
• We would like to close immediately
• Senior execs have invested in current round
• Next version of product specifies
• Exit as private sale within 18 mos. after launch
Contact us
generalpartner@qrata.com