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Ecommerce and online publishing
- 1. Ecommerce and OnlinePublishing Group 7: A.Deepshikha Anurag Baghel Aman Yadav Anju Chahar Keerti Singh Kratika Paliwal Pooja Nagpal Pooja Yadav Surbhi Singh Utkarsh Vashishtha
- 2. CONTENT • Online Publishing:Introduction • History • Features of Online Publishing • Types of Online Publishing • Advantages • Disadvantages • Offline to Online Publishing • Phases of Online Publishing • Business Models • New Media Technologies • User behaviour & Survey • New Media trends on the market • Swot Analysis • Kindle and Process
- 3. Source: 3D Issue(A Digital Publishing Software Provider Company)
- 4. Online Publishing: Introduction •Process of using computer and software's to produce Web-based documents • Combination of text and graphics • Newsletters, online magazines, databases, brochures, promotional materials, ebooks, etc. • Audio and video online publishers (gaana.com, youtube)
- 5. Offline v/s OnlineModel
- 6. History Of Print-Publishing •Until the advent of radio it was the great means of communications. As paper became more widely available in 13th century writing became more prominent. • By 15th century around 12,000,000 books in 35,000 edition had been published. • The world 1st news paper was published in Germany in 1609. • In 17th century printing was being viewed as a threat to established power , both religious and political
- 7. History Of Online-Publishing •Online-Publishing has been around for about 10 years, ever since people started putting their text file on the internet in an effort to share information. • We look at online publishing in the same term in which we think of print publishing – a work meant for public consumption that entails professional cares given to design, editing and distribution.
- 8. Trends and Development •Disintermediation • New players • New forms of (strategic) collaboration • Open Access Publishing (also for books) • Enhanced and liquid publications
- 10. Features of e-Publishing
- 11. Viewer Interactivity Social Media Registration Subscription Reports And Statistics Platformand Security Search PDF Acceptance Management Platform Technology Features Of e - Publishing
- 12. Types of OnlinePublishing • Static Web Pages • Static Web Pages with Dynamic Content • Dynamic Web Pages • Multi – Tiered Web Sites
- 13. Advantages of e-publishing •Low Cost • Multimedia • Less Paper used • e– text Sharing • e- libraries • Searching e documents • Making copies of documents • Hard copy can be made by taking print out of the book • Easy to update with no extra cost.
- 14. • Works publishedelectronically have an ISBN number, just like printed books. This means anyone can walk into a storefront bookstore and order an electronic copy of the book. • Writers get a higher percentage of royalties through e-publishing because the initial financial layout for the publisher is so much less than for a paper publisher. Some writers receive as much as 70% of the profits in royalties.
- 15. Disadvantages of e-Publishing •Difficult to identify the actual author. • Reading text – tiring • Required a proper setup to read : computer system. • Irretrievability. • Difficult to release free edition and paid distribution parallelly. • Writers do not receive an advance. This is not just a financial disadvantage • Piracy is another concern in the e-publishing industry • To date, electronic works sell far fewer copies than paper books. Many people aren’t aware of e-publishing and others prefer reading a book from print rather than electronically.
- 16. Offline to Onlinee-Publishing Changes that drive developing of e-publishing • Changes in Technology • Changes in the Business Model • Changes in the Product/Service concept • Changes in User Behavior • Changes in Scientific Disciplines • Changes in Copyright • Changes in Demography
- 17. Phases of e-publishingaccording to Brown • Period up until the early 1990’s. Print based information system. Dominated the printed pages. • From the mid 1990’s to the early 2000’s – period of confusion. New dimension to the information industry (set of new legal, business and technical challenges). • From the early 2000’s – strong electronic publishing drive, with digital versions of information out selling and outperforming their analogue equivalents.
- 18. Publishers business models •Publishers business model is based on manufacturing processes, sales channel, and business practices. • This models and practices are rapidly changing. • The driving force behind the digital revolution is hardware (machines, e-readers, tablet computers, cell phones) • The second driving force is cloud-based computing services (massive servers that store data that can be accessed via the internet) • The third force – Amazon. The largest bookstore in the world with own hardware – Kindle, software – Kindle app for every imaginable mobile device.
- 19. Business models • Openaccess (publishing) • Online advertising • Online distribution • Pay-Per-View • Print on demand • Subscriptions • Self-publishing • Non-Subsidy Publishing
- 20. New Media Technologies •Information printed on paper dominated the mass distribution of information until the 1930s. • Then radio emerged as a new medium and in the 1950s television was established. • In the mid-1990s the Internet revolution began. • Presently the expansion of the Internet onto mobile devices (phones as well as tablets) is forced
- 21. User Behavior • Theintroduction of new media technologies has changed how customers access information. • For example, the Internet has not only partly replaced paper newspapers but has partly replaced television as well. • The Internet has also become an important source of information on products. • Major companies have been establishing multi-media solutions for the mobile market
- 22. How we Read? Whatwe Read?
- 23. Digital Book WorldSurvey, 2011 • The survey was conducted among publishing executives at major publishing companies across the U.S. that represent 74% of all U.S. publishing revenues. • According to the survey, 82% of book publishing executives are “optimistic” about the digital transition (down from 89% a year ago). • Similarly, fewer publishers believe that as a result of digital advances: • Readers will be better off, 61% in 2011, down from 74% in 2010. http://conference.digitalbookworld.com/ehome/24240/55637
- 24. • More peoplewill read books than did before, 60% in 2011, down from 66% in 2010. • Readers will read a greater number of books than before, 47% in 2011, down from 66% in 2010. • When asked about their own companies, the pessimism became more pronounced: Only 28% of publishing executives think their company will be better off because of the transition to digital, down from 51% a year ago.
- 25. According to thesurvey carried on by Pew Research Center in 2011: • People read 60% more than the people who prefer traditional books, newspapers, magazines. • 42 % prefer their own computers. • 41 % prefer e-reading • Only 23% - 29% use smart phones or tablets for reading • 61 % prefer to buy e-book not to hold from library • 81 % think that the traditional books are more comfortable for children than e-books.
- 29. New media trendson the market • New technologies • Access to anything, anytime and anywhere • The connection between authors are readers get easier and faster. • The lack of mediator between creator of information and end users cutting down the prices of these information.
- 33. e -Book publishingOrganization
- 34. Process of Kindle •Once you've completed your account profile, you'll need to upload a book file in one of our Supported Formats. For help formatting your book, see our Simplified Formatting Guide. • When you're ready: Log in to your account and go to your Bookshelf. Review the New Title Checklist for things you'll need, then click Create new title. Complete the fields in Step 1 (Your Book) and Step 2 (Rights & Pricing), including: – Enter Title Information – Upload and Preview Book Content – Confirm Publishing Rights – Enter Pricing and Royalty Information
- 35. • When you'veentered your required information, select the check box to confirm you have all rights necessary to publish your book, then click "Save and Publish." • It takes about 72 hours for your book to be available for purchase in the Kindle Store. If you already have a print edition of the same book for sale on Amazon and the title and contributors match with your Kindle edition, we'll automatically link your books with each other. • If you make any later changes to your book’s metadata (cover image, author name, etc.), it will take about 48 hours for your changes to display on the detail page. Changes are progressive and other parts of the detail page, such as customer reviews, may take longer to update.
- 36. Steps to publishonline through Kindle • Step 1 – Write (and Format) the Book(Web Page, Filtered (*HTM & *HTML) format). • Step 2 – Sign Into Amazon KDP With Your Amazon.com Account. • Step 3 – “Add a New Title” to your Amazon KDP Bookshelf. • Step 4 – Edit Book Details in the “Your Book” Tab.
- 37. • Step 5– Properly Format Your Book for Upload • Step 6 – Select Publishing Territories, Price and Royalty Rates • Step 7 – Wait for Amazon’s Approval
- 38. Advantages to publishthrough Kindle • Kindle stores are easily accessible. • It offers the options to choose from several languages. • Offer the option of setting price and commissions between 30% to 70% . • Kindle apps expand your reach beyond the Kindle and onto iPad, iPhone, iPod touch, PC, Mac, Blackberry, Android-based devices and Windows Phone 7. • Submit your e-book to the Amazon Kindle Singles storefront.
- 39.
Editor's Notes
- #9 Note :- Liquid publishing is a community . The Liquid Publications community proposes a paradigm shift in the way scientific knowledge is created, disseminated, evaluated and maintained. This shift is enabled by the notion of Liquid Publications, which are evolutionary, collaborative, and composable scientific contributions.