This document discusses the benefits of using electronic newsletters for non-profits. It notes that e-newsletters can save 70-90% in costs compared to print newsletters, and they can be created and distributed for less than $200 per year. E-newsletters also allow for easier tracking of return on investment by measuring how readers interact with the newsletter and website. The document provides tips for developing an e-newsletter such as keeping the content brief, consistent, and privacy-focused while also encouraging viral sharing of content.