SlideShare a Scribd company logo
Agenda
•   What E-Newsletters are (and are not)
•   How they help you with your Sales Cycle
•   Keys to an effective E-News Campaign
•   Content Suggestions
•   Do’s and Don’ts
•   Takeaways
E-Newsletters are
   Easy, Affordable,
       Effective
          and
Environmentally Friendly
Some people are still not yet
  comfortable with ‘Social
          Media’
Your E-News arrives in their
          Inbox
Much more affordable than
  Printing and Postage
97% Deliverability Rate!
Think of all the trees you will
             save!
Helping YOU at each
step in your Sales Cycle
No matter what type of
 business you have…
Most have a Similar Sales
         Cycle
E-Newsletters can help
with each of these steps
Who You Are & What You
         Do
Help People Find YOU
Become Familiar with You
         and
      Build Trust
So People will Choose
        YOU
Helps Incentivize
   Purchases
Stay on
Client/Customer/Patients’
          Radar
So they think of YOU when
           ready
Build an Ongoing
  Relationship
So they Come Back with
        Friends
An Effective Campaign
        will…
Deliver Professional Email
     Communication
To an Interested Audience
Containing Content of
        Value
Remember:
Value is in the Eye of the
        Beholder!
Content Suggestions
Professional Services
Café - Restaurant
Realtor
Boutique - Retail
Cake Designer - Artist
Use an E-Newsletter to…
• Establish yourself as an expert in your
  industry
• Post a calendar of events
• Introduce new products/ services
• Solicit feedback
• Build and nurture a relationship with your
  clients/ customers/patients
Do’s and Don’ts
Issue regularly
Make it easy to sign up
Be Consistent with Your
      Message
Link back to Your Website
Don’t Shout
Don’t make it too long
Don’t forget to hit SEND!
Takeaways
Provide content of value
To an Interested Audience
On a Regular Basis
Remember to Socially
     Share!
If you need any help…
• Quick start to get you up and running
  TODAY!
• Full E-Newsletter packages to create an
  effective E-News campaign
• Optimization sessions to make your
  existing E-News more effective
• Full online marketing packages to tie it all
  together
Call or Email to get started
          Today!

         LisaMarie Dias
         Effective Online Marketing Materials and Strategy

         LMD@LisaMarieDiasDesigns.com
         www.LisaMarieDiasDesigns.com
         www.facebook.com/LisaMarieDiasDesigns
         See my blog for more articles, tutorials and
            tips

         TEXT: LMDDCC to 22828 to join my e-newsletter
            mailing list

         Phone: 973.275.9497

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