This document provides tips for engaging fans and growing an audience through automation. It suggests using automation to discover potential new fans' interests, nurture fan loyalty by tagging how they interact with content, simplify the fan signup process through online forms, keep fans informed of upcoming events to increase attendance, get feedback through surveys to understand what fans want, automate social media posts for consistent presence, and allow fans to get show updates via text message to reach a larger following. The overall message is that automation can help media properties better understand, engage with, and grow their fan base.

1. Media

2. Discover Your Next Fan
• Have the ability to know what your
next fan is interested in before
they sign up.
• When they do sign up you can
provide them the content you
know they care the most about.

3. Fan Loyalty Based on Interaction
• Score and tag fans based on how
they interact with your content.
• Nurture fans that don’t read your
messages and provide loyalty
incentives to those who do.

4. Simplify The Fan Signup Process
• With easy-to-create forms right on
your website, interested fans can
quickly sign up for all of your latest
news.
• Personalize the connection by
reaching fans on their preferred
method of communication.

5. Fill Your Next Event
• With the ability to automate
messages, keep fans reminded of
your upcoming shows and events.
• Increase the number of people at
your events through automation.

6. Increase Fan Engagement
• With easy-to-complete surveys,
fans can quickly provide you their
feedback on your shows and
events.
• You know what your fans want and
fans feel engaged with you.

7. Social Media Made Easy
• Have the ability to automate your
social media posts for the future.
• You consistently maintain a vibrant
social media presence through
automation.

8. New Fans Can Quickly Learn About
Your Next Show
• Fans can quickly send a simple text
message and know when your next
show is.
• You gain a larger following through
automation.

9. Media