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This document provides tips for engaging fans and growing an audience through automation. It suggests using automation to discover potential new fans' interests, nurture fan loyalty by tagging how they interact with content, simplify the fan signup process through online forms, keep fans informed of upcoming events to increase attendance, get feedback through surveys to understand what fans want, automate social media posts for consistent presence, and allow fans to get show updates via text message to reach a larger following. The overall message is that automation can help media properties better understand, engage with, and grow their fan base.

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Discover Your Next Fan • Have the ability to know what your next fan is interested in before they sign up. • When they do sign up you can provide them the content you know they care the most about.
Fan Loyalty Based on Interaction • Score and tag fans based on how they interact with your content. • Nurture fans that don’t read your messages and provide loyalty incentives to those who do.
Simplify The Fan Signup Process • With easy-to-create forms right on your website, interested fans can quickly sign up for all of your latest news. • Personalize the connection by reaching fans on their preferred method of communication.
Fill Your Next Event • With the ability to automate messages, keep fans reminded of your upcoming shows and events. • Increase the number of people at your events through automation.
Increase Fan Engagement • With easy-to-complete surveys, fans can quickly provide you their feedback on your shows and events. • You know what your fans want and fans feel engaged with you.
Social Media Made Easy • Have the ability to automate your social media posts for the future. • You consistently maintain a vibrant social media presence through automation.
New Fans Can Quickly Learn About Your Next Show • Fans can quickly send a simple text message and know when your next show is. • You gain a larger following through automation.
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