Secrets of email success part 1
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How to dirve higher ROI from your email subscribers my minimizing attrition and growing your email base.
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Email Deliverability is more to do with the processes you involve and the repute as a sender and less with the content, however, marketers must accord high attention while formulating their email campaigns with an intention for maximum delivery.
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https://skaradigi.com/digital-marketing/5-way-to-improve-your-email-campaign/
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Personalization is key: The more personalized your emails are, the more likely they are to be opened and engaged with. Use the recipient's name and other information you have about them to make the email feel more relevant and targeted.
Segmentation is important: Rather than sending the same email to your entire list, consider segmenting your list based on common characteristics (such as location, interests, etc.) and sending more targeted emails. This can lead to higher engagement and conversion rates.
Subject lines matter: The subject line is the first thing your recipients will see, so make sure it's clear, concise, and compelling. A good subject line can be the difference between an email being opened or deleted.
Timing is crucial: Consider the best time to send your emails based on your audience's habits and preferences. For example, if you have a business-to-business (B2B) audience, you might have better luck sending emails during business hours.
Mobile optimization is essential: More and more people are accessing their emails on their phones, so it's important to make sure your emails are optimized for mobile viewing. This includes using a responsive design and keeping the content concise and easy to read on a small screen.
Don't overdo it: While it's important to stay in touch with your audience, sending too many emails can lead to fatigue and unsubscribes. Consider the frequency of your emails and make sure you're not overwhelming your subscribers.
A/B testing can help: Use A/B testing to try out different subject lines, calls to action, and other elements of your emails to see what works best. This can help you optimize your emails for higher engagement and conversion rates.
Use alt tags for images: Not all email clients show images by default, so it's important to use alt tags to describe the content of your images. This will help your emails make sense even if the images don't load.
Make it easy to unsubscribe: While it's never fun to see someone unsubscribe from your list, it's important to make it easy for people to do so if they want to. This can help reduce complaints and improve the overall reputation of your emails.
Keep an eye on your analytics: Use email marketing software or Google Analytics to track the success of your campaigns. This can help you identify what's working and what's not, and make adjustments accordingly.
Always follow spam laws: Make sure you are familiar with spam laws, such as the CAN-SPAM Act in the US, and always follow them when sending emails. This can help ensure that your emails are delivered and avoid any legal issues.
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Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.
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Secrets of email success part 1
- 1. How to Drive Higher ROI From Your Email Subscribers(Part 1) Addressing Attrition By Lora Downie, Digital Analyst–Email Specialist, Catalyst July 13, 2011
- 2. Your Best Asset: Subscribers 2 Most marketers are so focused on getting the next email out the door that they don’t take the time to give their subscribers the attention they deserve.
- 3. Your Best Asset: Subscribers 3 With a little time and analysis, your subscriber and website data can uncover invaluable information about your email program: What’s working/not working Content direction Lay the foundation for testing a strategy Point you in the right direction for future growth
- 5. 1. Attrition Will Happen 5 Your email list willexperience attrition: Unsubscribes Spam complaints Loss of interest If your job is to grow your email base, then it is also your job to understand your attrition drivers and focus on minimizing them.
- 6. 2. Where to Start 6 To minimize an activity that happens at the end of a subscriber’s lifetime you typically have to look at the beginning.
- 7. 3. Build the Relationship 7 Look at how you capture email addresses now and find ways to optimize your capture process. If you optimize this upfront component you are building the relationship on trust and transparency from the onset.
- 8. 4. Demonstrate the Value 8 Do you properly convey the value of your program and/or content? Have you provided an opportunity for subscribers to evaluate what you’re offering them to see whether it’s a good fit?
- 9. 4. Demonstrate the Value 9 If your relationship is built on common goals and expectations, the likelihood of subscribers unsubscribing or losing interest is considerably lower.
- 10. 5. Listen to Subscribers 10 Provide opportunities for feedback throughout your subscribers’ lifetime. Keep the conversation flowing.
- 11. 5. Listen to Subscribers 11 People’s interests change…and your content needs to reflect this in order for your relationship to continue.
- 12. Have a question? Want to learn more?Email me at ldownie@catalystinc.com. Be sure to download Part 2: Growing Engagement and Part 3: Driving Growth.
- 13. About the Author 13 Lora Downie specializes in email program strategy, design strategy and best practices at Catalyst, a Rochester, NY-based direct and digital marketing agency. She is a certified MarketingSherpa email specialist and has been published twice in DM News’ Email Marketing Guide.