The document outlines 7 best practices for nonprofit newsletters: 1) Clean up email lists by removing invalid addresses to improve delivery rates. 2) Maintain a consistent schedule and frequency to inform subscribers. 3) Pay attention to design elements like fonts, colors, and imagery, especially for mobile. 4) Craft short, enticing subject lines that include time elements and personalization. 5) Make content useful by including excellent stories and clear calls to action focused on subscribers. 6) Keep content concise by focusing on the most important information. 7) Promote shareability by including social media links and incentives for forwarding. Overall, newsletters are an essential nonprofit communications tool worth investing in.

1. 7 Nonprofit E-Newsletter
Best Practices

2. EMAILS ARE

3. Free / Affordable
Easy to send
Quick to deliver results
Effective for fundraising
Increase brand visibility

4. Top 7 Nonprofit Newsletter
Best Practices

5. Clean Up Your Email List 1

6. A healthy email list is essential if you
want your nonprofit newsletters to
be effective

7. After sending out your email
newsletters or campaigns, take a
look at your soft and hard bounces

8. SOFT BOUNCE
The mailbox was full
The server was down
The message was too large for the
recipient’s inbox
HARD BOUNCE
The email address is invalid
The email address doesn’t exist

9. If you’re getting a lot of bounces, or if your open and click rates are
low, you should re-evaluate your email list

10. Keep Consistent 2

11. The aim of nonprofit newsletters is
to inform the subscribers -
frequency and consistency

12. The easiest way to go about this
is to create an editorial calendar
Having auto-responders set
up helps the consistency and
brand visibility

13. Just make sure that the schedule is at least consistent,
if not regular

14. Pay Attention to Design 3

15. Use the white space
Use proper fonts and font sizes
Be mindful of the colors
Use powerful imagery
It’s all about that mobile design

17. Think About Your Subject Line 4

18. Keep it short
Include a time-element
Make it enticing
Personalize it
Test it

19. Make Your Content Useful 5

20. How to make your email newsletters more engaging
Make sure your
newsletter has
excellent stories
Make sure your
newsletter has clear
calls-to-action
Make sure the
messaging is about the
subscriber

22. Keep it Concise 6

23. What is the most important information you
need to convey
Make your newsletter “scannable”
Write short paragraphs
Choose descriptive headlines and subheads
Focusing on a single story, or a single call to
action
Craft the message in your preview snippet

25. Think Social and Shareable 7

26. Include all of your social media links and easy
share buttons
Ask readers to forward your newsletter
Offer incentives to those that get peers to
sign-up for your newsletter

28. TAKE A CHANCE ON THESE IDEAS
Ultimately, nonprofit newsletters are
worth investing in. They are an essential
communications tool.

29. https://donorbox.org/nonprofit-blog/7-non-
profit-newsletter-best-practices/
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