Boost emailmarketingtech20.11
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Give Your Email Marketing a Boost focused on ways to improve email marketing campaigns through relevancy, usability testing, analytics, A/B testing, deliverability testing, and extending reach. The presentation covered optimizing email length and content, using analytics to target recipients, testing different subject lines and content, ensuring emails don't get marked as spam, and including social media and mobile messaging to broaden the audience. Attendees were invited to ask questions about improving their email marketing strategies.
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3. Segment your email lists into specific groups with common characteristics to personalize messages and increase opens and clicks.
4. Continually test content, images, and campaigns to optimize for changing customer needs and improve performance.
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2. Craft targeted content for different customer segments by categorizing customers and sending concise, urgent messages with calls to action.
3. Consider the optimal timing for your messages - avoid Mondays and late nights, and test sending times to see what works best.
4. Experiment with different message content and schedules to see what resonates best with customers.
5. Track customer responses and interactions to understand what messages and times are most effective.
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This document discusses challenges facing associations in a changing economic and technological landscape. It summarizes feedback from association CEOs on issues like membership revenue, trends affecting the sector like advances in technology and demographic shifts, and the tension between maintaining existing models and exploring new opportunities. CEOs anticipate modest revenue growth in 2011 but have concerns around membership revenue in future years. Associations will need to adapt to operate effectively across networks, engage diverse volunteers, and balance risks and opportunities as sectors blur in a converged environment.
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What's your Ethics IQ? AENC 2015 Annual Meeting - Jonathan Kraftchick
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Featuring Jonathan Kraftchick, CPA, Manager of Training
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