Shout out to all my MOZCON friends. My favorite 7 most actionable tips that I got from MOZCON 2016. I hope you enjoy it

1. MOZCON 2016
My 7 tips that we can take action on today to
make a difference to our marketing

2. TIP 1 - The Click To Call
We have this on all websites.
Instead of this call to action
we should have a benefit call
to action. Like a dentist has
features and benefits. A
feature is get white teeth. A
benefit is feel better about
yourself. So it should say
something like "Make yourself
feel better 503.642.7676"

3. TIP 2 - Story's -
Always tell a story
Always tell a story in the
beginning of your talk,
training or speech. Pick one
thing to emphasize and
then circle back and bring
up that part of the story at
the end of your talk. It will
help the audience
remember it.

4. TIP 3 - Story's - the
3 components to a
good story
A good story follows a set
course of events. Usually it is
I . Normal
II. Explosion
III. Back to Normal

5. TIP 4 - GOOGLE
RANKBRAIN
Google's 3rd machine
learning algorithm. It is an
extension of the hummingbird
update. It presents rich
snippets and answer boxes.
It helps decide which sites
are relevant for position 0

6. TIP 5 - Natural
Language and Search
We are heading back into
natural language to search.
No more dumbing down our
search terms to find relevant
content. Most searches
contain 3-6 keywords now.
This is a steady upward
trend in the last 2 years since
Google started testing
artificial intelligence in ranking

7. TIP 6 - Position 0
Rich Snippets or Answer
Boxes make up 20% of the
How do I and What do I
searches. They all comprise
of Tables and Lists. We don't
currently have any of these
on our sites. We can add
them to possibly get into
them and take position 0.

8. TIP 7 - optimize more pages
This was demonstrated for
PPC but would work with all
pages. Take your highest
traffic pages that have a high
bounce rate and spend time
optimizing the content and
the experience of those
pages. Why do they
bounce? Small corrections to
these pages can produce
huge gains

9. TIP 8 - BONUS -
REPUTATION MARKETING
This is something that we do
really well but this is the first
time that I have heard it as a
job title. They talked about get
5 stars (a cheaper Dymic) and
how companies are actively
trying to build their reputations
online and the people doing it
are reputation
marketers.Companies should
not do Reputation
Management and should do
Reputation Marketing