Understand the intricacies of setting up an online E-Commerce store. Learn the basic fundamentals of B2B vs B2C E-
Commerce portal and major components in an EC Development process.
What is E-commerce; it's features,advantages & disadvantages;origin and phases of development; the Business Models; the E-commerce process; Payment systems and its security; Legal aspects; Real Examples-Amazon, Alibaba, eBay, Flipkart; Stats.& Figures for Indian GDP
This article will take you to the ride of understanding an eCommerce world by sharing more information over about its advantages and disadvantages. E-Commerce is one of the powerful online tools which can help your business grow and glow all across the globe.
Understand the intricacies of setting up an online E-Commerce store. Learn the basic fundamentals of B2B vs B2C E-
Commerce portal and major components in an EC Development process.
What is E-commerce; it's features,advantages & disadvantages;origin and phases of development; the Business Models; the E-commerce process; Payment systems and its security; Legal aspects; Real Examples-Amazon, Alibaba, eBay, Flipkart; Stats.& Figures for Indian GDP
This article will take you to the ride of understanding an eCommerce world by sharing more information over about its advantages and disadvantages. E-Commerce is one of the powerful online tools which can help your business grow and glow all across the globe.
The presentation explores the relation between consumers and technology throughout the years. The digital revolution is everywhere and nobody knows what will be the next step. The journey starts with the birth of the Internet and goes on analysing how consumers search for info online and offline and what they buy the most. The last part is a focus on the importance of videos and how the binomial audio/video is important nowadays for people and companies to generate contents and revenues.
Topics Covered
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Computer and Computer Network
Introduction to Internet, Web & Their Growth
What is E-commerce?
Define E-commerce and Describe How it Differs From E-business
Why Study E-commerce?
Unique Features of E-commerce
Major Types and Dimensions of E-commerce
Entrepreneurship & Commerce in IT - 08 - E-Commerce business models and conceptsSachintha Gunasena
This series in about the Entrepreneurial and E-Commerce opportunities and how to harness the power of Information Technology to improve or revolutionize business.
This session discusses about e-commerce business models and concepts:
• Growth of the Internet and the Web • Origins and Growth of E-commerce • E-commerce I and E-commerce II eras • Organizing themes of e-commerce • Elements of a business model • Business-to-consumer (B2C) business models • Business-to-business (B2B) business models • Business models in other emerging e-commerce areas • How the Internet and Web change business, strategy, structure, and process.
Entrepreneurship and Commerce in IT - 07 - Introduction to E-Commerce I - e-c...Sachintha Gunasena
This series in about the Entrepreneurial and E-Commerce opportunities and how to harness the power of Information Technology to improve or revolutionize business.
This session discusses about the difference between e-commerce and e-business, unique features of e-commerce technology, types of e-commerce, and types of e-business.
Communication is shifting to match today’s lifestyle – mobile. We’re on the go and newspapers, direct mail and television aren’t always with you. But most likely, your cell phone is less than an arm’s length away. The marketing world is turning to mobile technologies to effectively engage and communicate with the modern person, enhancing existing traditional marketing tactics, not replacing them. With the meteoric rise of smartphones, the capabilities of this media can be overwhelming. The presentation, Mobile Technologies in Marketing, looks at these powerful innovations supported by industry reports and real-world examples from simple text messaging to near field communications and branded apps.
Topics Covered:
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Origins and growth of e-commerce
Potential limitations on growth of B2C e-commerce
Visions, assessing, predictions & major themes of e-commerce
Major academic discipline contributing to e-commerce research
Case Study: Napster Rocked. But was it Legal?
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. CONTENTS
• INTRODUCTION
• HISTORY
• TYPES
• TRENDS
• TOP E-COMMERCE PLAYERS
• BARGAINING POWER OF BUYERS
• BARGAINING POWER OF SUPPLIERS
• CHALLENGES
3. WHAT IS E-COMMERCE
• Electronic Marketing.
• Buying and selling of goods and services over electronic devices.
4. HISTORY
• 1970 : ELECTRONIC FUND TRANSFER
• 1970-1980 : ELECTRONIC DATA INTERCHANGE(EDI)
• 1990 : WORLD WIDE WEB
5.
6. • ACCESS TO THE GLOBAL MARKET
• REDUCES TRANSACTION COST
8. TRENDS IN E-COMERCE
• MOBILE SHOPPING AND MOBILE PAYMENT
• VOICE COMMERCE (Siri, Alexa, Google assistant)
• CHATBOTS
• MORE WAYS TO PAY
• SUBSCRIPTIONS KEEP CUSTOMERS COMING BACK
• USER EXPERIENCE
• SOCIAL MEDIA
• VIDEO MARKETING
10. TOP E-COMMERCE PLAYERS
WORLD
• eBay.
• Jingdong.
• Zappos.
• Rakuten.
• Home Depot.
• Flipkart.
• Zalando.
• Otto
INDIA
• Amazon Development Centre India
Pvt. Ltd.
• Flipkart Internet Pvt. Ltd. (
Walmart)
• Nykaa E-Retail Pvt. Ltd.
• Think & Learn Pvt. Ltd. ( Byjus)
• Zomato Ltd.
• Just Dial Ltd.
• MakeMyTrip Ltd.
11. BARGAINING POWER OF BUYERS
• THERE IS ABUNDANCE OF CONSUMER INFORMATION FACILITATING
COMPARION AND PRODUCT KNOWLEDGE.
• BUYERS CAN SWITCH FROM ONE CHANNEL TO ANOTHER
12. BARGAINING POWER OF SUPPLIERS
• MULTIPLE SELLERS ON A WEBSITE.
• SHIPPING CARRIERS AND SEARCH ENGINES CAN BE SEEN AS
SUPPLIERS, AND THEY DO HOLD CONSIDERABLE BARGAINING
POWER.
• WHEN THERE ARE LESS NUMBER OF SUPPLIERS,(Motorola for flipkart)
THEN THE SUPPLIER HAS GREATER POWER.
• WHEN THERE ARE MORE NUMBER OF SUPPLIERS, THEN THE
SUPPLIER HAVE LOWER BARGAINING POWER. (eg.Books)
13. CHALLENGES
• CYBER & DATA SECURITY
• ATTRACTING THE PERFECT CUSTOMER
• CUSTOMER EXPERIENCE
• CUSTOMER LOYALTY
• CONVERTING SHOPPERS INTO PAYING CUSTOMERS
• COMPETITION & COMPETITOR ANALYSIS
• PRICE & SHIPPING
• PRODUCT RETURN & REFUND POLICIES
• CHOOSING THE RIGHT TECHNOLOGY/PARTNERS TO FIX YOUR ECOMMERCE
CHALLENGES
