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Consumers and Technology: a NeverEnding story
- 1. CONSUMERS &TECHNOLOGY: A NEVERENDING STORY 💕
- 2. • Introduction • The digital revolution! • Internet • How consumers search for info • New digital devices • Traditional vs Digital • What customers buy online • What’s booming • Online video consumption and trends • Why videos are so important • Audio/video trends • Summary • References
- 3. INTRODUCTION
- 4. INTRODUCTION Let’s start with a travel through time… #The Past (1984): https://www.youtube.com/watch?v=LhQdG42Ad78&t=1s (1’06 - 2’40)
- 5. INTRODUCTION • NeverEnding Story: a masterpiece in the Children’s movies in 1984. • Everything done only with manual effort and “home-made” • A few special effects with first 3D images used • Huge instruments (PC and cameras) to create videos
- 6. INTRODUCTION “Viewed from 2020, that magnificent cluster looks like the last starbust of pre-CGI practical magic, where allegorical realms were ingeniously magicked up from matte paintings,physical puppetry and the judicious deployment of dry ice” (G.Virtue, The Guardian,2020)
- 8. INTRODUCTION • Fantastic Special effects with lastTechnology engines • Iper High-velocity action • Most of the movies produced with evolute CGI • Total viewer engaging inside the scene THIS IS ONLY A SMALL PART OF…
- 11. THE DIGITAL REVOLUTION 1992 2004 2005 2007 2015 5 KEY MOMENTS Facebook YoutubeInternet iPhone Amazon
- 12. THE DIGITAL REVOLUTION “Internet has made distances shorter and the world smaller” (Miniwatts Marketing Group) INTERNET
- 13. THE DIGITAL REVOLUTION INTERNET USERS EVOLUTION 94% 69% 42% 16% 25% 21% 14% 15% 12% 9% 12% 5% 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019 USERSINMILLIONS YEARS Internet Users Evolution and trends FACEBOOK YOUTUBE iPHONE INTERNET AMAZON INTERNET WORLD STATS
- 14. THE DIGITAL REVOLUTION ❑ After the initial boom, picks linked with the key moments (birth of companies/inventions) ❑When growth is slower immediately there is an invention/new social/new discover to rise again ❑ Internet new users are now growing by an average of more than one million every day INTERNET USERS EVOLUTION
- 15. THE DIGITAL REVOLUTION INTERNET GEOGRAPHY 2300 727 522 453 327 175 29 53.6% 87.2% 39.3% 70.5% 94.6% 69.2% 67.4% ASIA EUROPE AFRICA LATIN AMERICA/THE CARIBBEAN NORTH AMERICA MIDDLE EAST OCEANIA Millionsofusers World Areas Internet Users by Geographic region and Penetration Rate INTERNET WORLD STATS
- 16. THE DIGITAL REVOLUTION o 4.5 Billion of Internet users all over the world o Asia: highest number of users but penetration rate under 60% o Highest penetrations rate (users/population) in North America and Europe o Lowest penetration rate in Africa (great potential to grow) INTERNET GEOGRAPHY
- 17. THE DIGITAL REVOLUTION INTERNET speed NOTEBOOKCHECK.NET
- 18. THE DIGITAL REVOLUTION • From 1997 to 2020 the speed has grown from 50 Kbps to 6400 Mbps, 128.000 times faster. • The mobile average speed is rising by 15% per year and fixed broadband speed by 26% per year • The size of a web page has grown from 25 KB (‘97) to 3.2 GB (2020), 128.000 times bigger The time to download a 800MB movie has passed from 1.5 days to 1 second! INTERNET speed
- 19. HOW CONSUMERS SEARCH FOR INFO
- 20. HOW CONSUMERS SEARCH FOR INFO NEW DIGITAL DEVICES DATAREPORTAL.COM
- 21. HOW CONSUMERS SEARCH FOR INFO The most used are Smarthpones, Mobile Phones and Tablets but… WHAT ABOUT………… NEW DIGITAL DEVICES
- 22. HOW CONSUMERS SEARCH FOR INFO NEW DIGITAL DEVICES …THESE?!? • SmartTVs • Cameras • USB keys • Smart watches • Laptops • Virtual Reality • Desktops • Bluetooth Speakers 26.3 billion devices in the world, 3.4 devices per person MULTICHANNEL.COM
- 23. HOW CONSUMERS SEARCH FOR INFO TRADITIONAL VS DIGITAL Traditional = old style, static, broadcasting Digital = new style, dynamic, social
- 24. HOW CONSUMERS SEARCH FOR INFO TRADITIONAL VS DIGITAL PINTEREST.IE
- 25. TOTAL MEDIA AD SPENDING • Digital ad spending will double in 5 years • In 2023 66% digital and 33% traditional ads • The gap is rapidly expanding How consumers search for info TRADITIONAL VS DIGITAL
- 27. WHAT CUSTOMERS BUY ONLINE Top 5 Selling Amazon Products: What’s booming! (2019) 1) Elastic Exercise Bands ($3,501,153) 2) Pet Grooming Brush ($3,076,800) 3) Grill Mat ($2,417,541) 4)Vegetable Spiralizer ($2,211,549) 5) Pet Nail Clippers ($1,768,523) STARTUPBROS.COM
- 28. WHAT CUSTOMERS BUY ONLINE What’s booming! (Covid-19 period, netflix and video games’ trends) -11% TECH STOCKS
- 29. WHAT CUSTOMERS BUY ONLINE • Best seller sectors: travelling, fashion & beauty, electronics and hobbies. • Technology is rapidly exploding and is one of the best sectors in Sales. • During Covid-19 period products/services like Netflix and Videogames are the more requested by people and are growing as never before. A GENERAL analysis
- 31. ONLINE VIDEO CONSUMPTION AND TRENDS “As a visual species, humans find videos more engaging, more memorable and more popular than any other type of content out there. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity” (Mark Robertson, Founder and former CEO ReelSEO*) * ReelSEO (http://www.reelseo.com) is the #1 source for online video marketing, SEO, and general online video industry news Why videos are so important
- 32. ONLINE VIDEO CONSUMPTION AND TRENDS some data*… “59% of executives say they would rather watch a video than read text” “Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text” * BITEABLE.COM
- 33. ONLINE VIDEO CONSUMPTION AND TRENDS • 1. Luis Fonsi — Despacito ft. DaddyYankee (6.69 billion) • 2. Pinkfong — Baby Shark Dance (4.91 billion) • 3. Ed Sheeran — Shape of You (4.69 billion) • 4.Wiz Khalifa — SeeYou Again ft. Charlie Puth (4.47 billion) • 5. Masha and the Bear — Recipe for Disaster (4.25 billion) Most viewed videos ever DIGITALTRENDS.COM
- 34. ONLINE VIDEO CONSUMPTION AND TRENDS • Most ever watched videos are all linked with music • Binomial audio/videos the most developing trend nowadays and in the future • In 2018 the 89% of the consumer internet data traffic had made of Video/Audio • Revenue in the Music Streaming segment amounts to US$15,678m in 2020 • Revenues expected to show an annual growth rate (CAGR 2020-2024) of 5.8% audio/videos trends % Consumer Internet DataTraffic (2013-2018) DELOITTE.COM
- 35. ONLINE VIDEO CONSUMPTION AND TRENDS • Technological progress has incredibly influenced the (digital) music market. • Music Streaming services like Spotify and Apple Music broke down all frontiers and made access to all kinds of music as easy as ever. • However, in order to stick out, many services are now starting to investing in exclusivity – like pre-releasing new music or offering unique content such as concerts or podcasts. MUSIC STREAMING GROWTH
- 36. ONLINE VIDEO CONSUMPTION AND TRENDS Easy… NEXT STEPS? More videos into music services More music into video services October 10, 2019 Get ready to see more looping videos on Spotify, as Canvas launches into beta Netflix’s huge budget is going to need music, and local industries and artists in Europe especially are in a prime position to capitalise on the organisation’s growing focus on localisation.” February 27, 2020SARAH PEREZ, techcrunch.com KRISS E.THAKRAR, hypebot.com
- 37. ONLINEVIDEO CONSUMPTION AND TRENDS “Reach the stars, fly a fantasy, dream a dream and what you see will be” so the neveRending JoURneY can go on… https://www.youtube.com/watch?v=xpy6CNFrAaU
- 38. SUMMARY
- 39. • Incredible growth of technology in the last 30 years. • Thanks to Internet, technology is anywhere and everywhere. • New digital devices like smartphone and tablets have created new ways to look for info and to buy and also a new kind of consumers. • Audio and video are the present most used contents in people’s lives. • Trends are showing further unstoppable improvements in technologies due to the growing needs of the top audio/video companies and consumers summary
- 40. REFERENCES
- 41. ▪ https://www.internetworldstats.com/emarketing.htm ▪ https://www.theguardian.com/film/2020/apr/03/my-favourite-film-aged-12-the-neverending-story ▪ https://www.youtube.com/watch?v=LhQdG42Ad78&t=1s ▪ https://datareportal.com/reports/digital-2019-global-digital-overview ▪ https://stfc.ukri.org/files/digital-revolution-infographic/ ▪ https://www.youtube.com/watch?v=QlsO9680Hh8 ▪ https://www.gfmag.com/global-data/economic-data/largest-companies ▪ https://ahrefs.com/blog/most-visited-websites/ ▪ https://www.notebookcheck.net/Why-everyone-needs-a-fast-internet-connection.426883.0.html REFERENCES
- 42. ▪ https://www.speedtest.net/insights/blog/2018-internet-speeds-global/ ▪ https://www.vectorstock.com/royalty-free-vector/realistic-digital-devices-in-isometry-vector- 23747301 ▪ https://www.multichannel.com/news/cisco-video-consume-79-internet-traffic-2020-405454 ▪ https://www.lyfemarketing.com/blog/digital-marketing-vs-traditional-marketing/ ▪ https://www.ere.net/is-your-digital-strategy-a-source-of-pleasure-or-pain-2/ ▪ https://startupbros.com/top-selling-amazon-products/ ▪ https://www.statista.com/outlook/209/100/music-streaming/worldwide REFERENCES
- 43. ▪ https://www2.deloitte.com/content/dam/Deloitte/in/Documents/technology-media- telecommunications/in-tmt-rise-of-on-demand-content.pdf ▪ https://mailchi.mp/statista.com/zzjf7o68ap-1109973?e=62c8b3b8f8 ▪ https://biteable.com/blog/tips/video-marketing-statistics/ ▪ https://www.linkedin.com/in/markr ▪ https://www.thinkwithgoogle.com/consumer-insights/video-trends-where-audience-watching/ ▪ https://www.oberlo.com/blog/youtube-statistics ▪ https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics ▪ https://www.youtube.com/watch?v=xpy6CNFrAaU REFERENCES