iTrack is a mobile-based tool that allows companies to collect grassroots data from distributed workforces using mobile phones. It provides reminders to ensure consistent data collection and verifies and collates information on demand. Decision makers can access rapid, accurate reports with drill-down capabilities. This addresses problems companies face around lack of timely data, errors in ad-hoc collection, and delays in information reaching leaders. iTrack automates collection and dissemination of high quality, standardized data to improve planning, forecasting, monitoring and decision making through customized summary reports. Case studies show it reduces costs while increasing revenues, productivity, customer satisfaction and quality of data for FMCG and IT companies.