E-commerce allows buying and selling of goods and services online through electronic networks like the internet. It has grown from early electronic funds transfer and electronic data interchange between companies. Key advantages of e-commerce include convenience of online shopping anytime, providing product information to help customer decisions, attracting new customers through search engine visibility, including warranty details, decreasing inventory costs through automated management, and monitoring customer buying habits to improve offers.

1. E- commerce : An introduction
Made by: Bhupinder Kaur
DEPARTMENT OF COMMERCE
S.D COLLEGE, AMBALA CANTT

2. E- COMMERCE
• E-commerce (electronic
commerce or EC) is the
buying and selling of goods
and services, or the
transmitting of funds or
data, over an electronic
network, primarily the
internet.

3. Top shopping sites

4. Travelling and booking sites

5. Other sites

6. Electronic Funds Transfer
• it is a system of
transferring money
from one bank account
directly to another
without any paper
money changing hands.
EXAMPLE
• when you use
your debit card to make a
purchase at a store or
online, the transaction is
processed using an EFT
system. The transaction is
very similar to an ATM
withdrawal, with near-
instantaneous payment to
the merchant
and deduction from your
checking account.

7. What is Electronic Data Interchange
(EDI)?
• It is the electronic interchange of business
information using a standardized format; a
process which allows one company to send
information to another company electronically
rather than with paper. Business entities
conducting business electronically are called
trading partners.

8. Contd.
• Most companies create invoices using a computer
system, print a paper copy of the invoice and mail
it to the customer. Upon receipt, the customer
frequently marks up the invoice and enters it into
its own computer system. The entire process is
nothing more than the transfer of information
from the seller's computer to the customer's
computer. EDI makes it possible to minimize or
even eliminate the manual steps involved in this
transfer.

9. Manually transfer of data

10. EDI

11. HISTORY OF E-COMMERCE
Development of EC applications started in the
early 1970s with electronic funds transfer
(EFT), which refers to the computer-based
systems used to perform financial transactions
electronically. However, the use of these
applications was limited to financial institutes,
large corporations, and some daring
businesses.

12. Contd.
• Electronic data interchange (EDI) was then
developed in the late 1970s to improve the
limitation of EFT. EDI enlarged the pool of
participating company from manufacturers,
retailers, services, and others. Such systems
were called Inter organizational System (IOS).

13. Contd.
• An Inter organizational System (IOS) allows the
flow of information to be automated between
organizations to reach a desired supply-chain
management system, which enables the
development of competitive organizations.
• From the 1990s onwards, electronic
commerce would additionally include
enterprise resource planning systems (ERP),
data mining and data warehousing.

14. Advantages of e-commerce
• Convenience & Easiness:
• For many people in the world, e-Commerce becomes
one of the preferred ways of shopping as they enjoy
their online because of its easiness and convenience.
They are allowed to buy products or services from their
home at any time of day or night.
• The best thing about it is buying options that are quick,
convenient and user-friendly with the ability to transfer
funds online. Because of its convenience, consumers
can save their lots of time as well as money by
searching their products easily and making purchasing
online.

15. 2.Offer Product Datasheets
• Consumers can also get
description and details from
an online product catalog.
For your customers, it is
very much important to get
information about the
product no matter whether
the time of day and day of
the week. Through
information, your customers
and prospects are making
decision to purchase your
products or not.

16. 3.Attract New Customers with Search
Engine Visibility
• As we all know that
physical retail is run by
branding and
relationships. But, online
retail is also driving by
traffic that comes from
search engines. For
customers, it is not very
so common to follow a
link in the search engine
results and land up on an
ecommerce website that
they never heard of.

17. 4.Comprise Warranty Information:
• No matter whether you are
looking to choose including
warranty information with
product descriptions and
datasheets or providing it
from within an ecommerce
shopping cart, you need to
make sure that customers
must be aware of important
terms and conditions that
are associated with their
purchase.
• https://www.amazon.in/Vivo-Energetic-Fullview-
Display-
Offers/dp/B078G1JLM6/ref=sr_1_1?s=electronics&i
e=UTF8&qid=1515212970&sr=1-
1&keywords=vivo+mobiles+phone

18. 5.Decreasing cost of inventory
Management
• With e-commerce
business, the suppliers
can decrease the cost of
managing their inventory
of goods that they can
automate the inventory
management using web-
based management
system. Indirectly, they
can save their operational
costs.

19. 6.Keep Eye on Consumers’
Buying Habit
• The best thing is e-
commerce retailers can
easily keep a constant eye
on consumers’ buying
habits and interests to
tailors their offer suit to
consumers’ requirements.
By satisfying their needs
constantly, you can
improve your ongoing
relationship with them
and build long-lasting
relationships.