About online ads, interactics ads, creative ads, local ads, video ads etc.

1. DIGITAL & SOCIAL MEDIA
MARKETING
UNIT 3
ANJALI DAS V.M
MBA
RAJADHANI BUSINESS SCHOOL

2. ONLINE ADS
• Also called as internet or web advertising.
• It is a marketing strategy that involves the use of internet as a medium to obtain website
traffic.
• It also helps to target the right customer and deliver the marketing messages to them.
• Advantage of online advertising is the quick promotion of product information without
geographical boundaries.

3. INTERACTIVE ADS
• It uses offline or online interactive media to communicate with consumers about the
products, brands, services etc.
• Objective of interactive advertising is to sell a product.
• It helps the consumer to interpret the advertisements in a unique way and
understandings.
• but it is very costly and time consuming.
• It requires a clear understanding about the audience to be targeted.

4. TYPES OF INTERACTIVE ADS
• Social media: advertising through social media outlets.
• Videos: display short video advertisement messages to those who visit the websites.
• Pop ups: new browser windows that appear on the computer screen with advertisement
rich content.
• Displays: can appear anywhere on a web page and contains stimulating graphics to get
the attention of website visitors.

5. CREATIVE ADS

6. GOOGLE AD WORDS
• It is an advertising service by Google for businesses wanting to display ads on Google.
• Company has to pay only when the people click the ads.
• It is based on cookies and keywords.
• The company can create ads using keywords so that it will appear on the result page
whenever people search for that keyword.

7. ONLINE AD METHODS
• Websites and blogs
• Social media websites
• Pop ups
• Email advertising
• Banner and display advertising
• Search engine optimization
• Keyword advertising

8. TYPES OF ONLINE ADVERTISEMENTS
• Google search ads
• Adwords ads
• Facebook ads
• Twitter ads
• Banner ads
• Mobile ads
• You tube ads
• Instagram ads
• In-game ads
• Tumblr ads

9. FACEBOOK ADS
• Market place ads appear in the side column of the facebook website with a headline,
copy and an image.
• Promoted posts are facebook ads that let advertisers pay an amount to promote a single
post on their page.
• Sponsored stories are also one form of facebook ads that can appear in a user’s
newsfeed.

10. LINKEDIN ADS
• LinkedIn has a powerful ads platform in which advertising can be done in a cost effective
manner.
• 2 types of ads can be created using LinkedIn: sponsored updates and text ads.
• In sponsored update the user can click through to the advertiser’s website, advertiser’s
LinkedIn company page or showcase page or follow the company.
• In text ads people can only click through to the advertiser’s website.

11. VIDEO ADS

12. TEXT ADS
• Advertisements using text-based hyperlinks.
• They are not affected by ad blocking software.

13. IMAGE ADS
• Created on Google display network in the form of images.
• It helps to promote brand awareness.
• It helps to convert the awareness into familiarity and use the familiarity to influence
consumer buying behavior.

14. LOCAL ADS
• Advertisements used in a local sales area and placed by local or regional advertisers.
• Delivering ads according to the position of the recipient.
• It can also be defined as the advertisements done by companies within the limited
geographic area where they do business.
• Example: restaurants.

15. CONTENT NETWORK ADS
• Content network is a network of sites that provide content and allow advertisers to show
ads along side it.
• The content network can potentially represent a lot of clicks and impressions.
• These additional clicks and impressions can create more conversions and more
business.

16. EFFECTIVE ADS
• Effective ads means an advertisements which stand out from all others.
• To make an advertisement an effective advertisements there are some things to do:
• Keep the ads relevant.
• Use the customer’s language.
• Address the customer directly.
• List the price of the product or service.
• Include a call to action

17. CALCULATING ROI
• Roi is difficult to track in the case of online ads because the results are not always
immediate or directly measurable.
• 3 metrics can be used to measure the ROI
• Cost per thousand ad impressions
• Cost per click
• Cost per acquisition

18. BLOGGING FOR BUSINESSES
• Corporate blogs are published and used by an organization to reach its organizational
goals.
• Business blogging is a marketing tactic that uses blogging to get business more online
visibility.
• corporate blogs can be classified into internal and external blogs.
• An internal blog is accessed through the corporation’s intranet and it is a weblog that any
employee can view.
• An external blog is a publicly available weblog where company, employees or
spokesperson share their views.

19. THANK YOU