This document discusses trends in mobile device usage and how companies can engage mobile audiences. It notes that consumers now spend more time on mobile devices than PCs and that mobile internet usage exceeds PC usage. It then recommends ways for companies to access the mobile channel, such as through mobile-optimized websites, apps, email, messaging, and by collecting mobile numbers. The document suggests messaging will remain important for the next 5 years and discusses potential future developments in mobile messaging notifications through apps and messaging platforms.

1. Explore the future
Paul Putman COO Dynmark
Harry Champion Sales Manager Dynmark

2. Engaging the mobile audience

3. Engaging the mobile audience

4. Engaging the mobile audience

5. Engaging the mobile audience

6. Engaging the mobile audience

7. Engaging the mobile audience

8. Global Trend Towards Mobile
• In 2011, we reached the point at which consumers were spending more time on
their mobile devices than on their PCs
• By 2013, more people will use mobile phones than PCs to go online, according to
Gartner.
• 86% of mobile internet users are using their devices whilst watching the TV
• Text messaging users send or receive an average of 35 messages per day.
• Over half of local searches are performed on mobile devices
• On average 2.7 hours per day is spent socialising on mobile devices
• 91% of mobile internet is to socialise, compared to 79% on desktops
• More people using mobile devices than toothbrushes

9. Accessing the Exclusive Club?
• Mobile Touch points
• Online
Over half of local searches are performed on mobile devices, Do you have a mobile enabled
site?
• Email
669.5 million people used mobile email in 2011, Do you ensure you have a link to mobile
version in your emails?
• Apps
Decide if the cost is worth it?, they can be difficult to publicise and very costly to build.
• Messaging
Text messaging users send or receive an average of 35 messages per day. With 98% of
messages being read. Messaging is the most cost effective way to communicate with your
customers.

10. The Importance of the Mobile
Number
Most instant way of communicating is directly to the phone.
So how do you get the number?
• There are many options:
– Part of reg process
– Integrated within website
– Online forms
– Inbound from shortcodes (competitions etc)
– Email updates…..

11. The ‘How’ behind Mobile

12. Future of Messaging
• Applications notifications
– Customers who have downloaded Apps will be able to
receive messages through the App.
• Messaging through OTT apps
– Messaging through OTT apps such as WhatsApp, Kick, Wiz,
LiveProfile or Skype
SMS will still be king for at least the next 5
years!

13. Future of SMS
Targeting – know your audience
Wouldn’t it be great if we could know the following?:
– Is the phone on or off?
– Is this person likely to opt out of my message?
– Is this person likely to respond to my offer?
– Who clicked through to your website from the message?
– And how long it took them from receiving the message to do this.

14. Q&A