The document discusses how mobile marketing can benefit mortgage companies. It notes that 64% of 25-35 year olds and over half of those aged 55+ own smartphones. Text messages have a high open rate of 90 seconds on average. The document recommends using text messages to build a mobile database, increase conversions through social media engagement, promote viral sharing, and grow a company's brand identity. It provides examples of different types of text message promotions and campaigns a mortgage company could implement to boost leads, transactions, and revenue.
Mobile marketing is an effective way for dealerships to connect with customers, as 64% of 25-35 year olds own smartphones and text messages have a high open rate. Dealerships can grow their customer database by capturing mobile numbers and sending targeted offers, reminders, and videos to increase sales and transactions. The document provides examples of mobile marketing campaigns dealerships can implement to engage customers at different stages of the car buying process.
Mobile marketing is an effective way for restaurants to connect with customers. Through text messaging campaigns, restaurants can build databases of customers and send them timely promotions, coupons, and offers. This direct channel of communication allows restaurants to increase transactions and sales. The HipChime system provides restaurants with tools to easily create these mobile marketing campaigns and measure their results.
How Vir2 Can Help Charity Mobile Strategy Vir2 networks
This document discusses a mobile fundraising strategy using text messaging. It notes that 92% of the UK population has a mobile phone, making text messaging a ubiquitous way to communicate. The strategy proposes using text messaging to widen a charity's donor base by gathering mobile numbers at every interaction and adding text donation options to existing fundraising channels. It argues that text responses can help efficiently segment and target supporters. Regular follow-up via text and call backs is recommended to deepen relationships over time.
There is a new type of caller and phone. Just look at the statistics above. 88% of all consumers who made or received a call are either on, or near, the internet and/or mobile phone.
This new type of caller and phone creates a unique and effective opportunity for businesses to reach and engage a targeted group of consumers who offer the ultimate in short term permission based marketing.
Faisal Chughtai, executive director at JP Morgan Chase, provides an analyst’s perspective on the ever-evolving email marketing landscape. Chugtai will then lead a discussion with newly formed companies that seek to impact the future of the business, offering insight into how they are seeking to transform it.
Moderator:
Faisal Chughtai, Executive Director, JP Morgan Chase
anelist
Robbie Allen, Founder & CEO, Automated Insights, Inc.
Avi Levine, Co-founder & CEO, PhilterIt
Panelist
Robbie Allen, Founder & CEO, Automated Insights, Inc.
Avi Levine, Co-founder & CEO, PhilterIt
Dan Quintero, Founder & Director, Business Development, AdStack
Erik Severinghaus, Founder & CEO, SimpleRelevance
The competitive landscape for Email Service Providers (ESPs) has undergone significant change. Sure – marketers more than ever understand the need to invest with an ESP, as tools to boost email communication, targeting and tracking have become essential. However, with 90%+ of the U.S. owning cell phones and 90%+ of cell phone owners keeping their mobile within arms' reach 24/7, the digital world has shifted off of people's desktops and into their pockets. Moreover, email's non-optimal open and time-to-open rates make it ineffective for two-way and time sensitive communication – both hallmark qualities of mobile communication.
That's what makes integrating SMS mobile messaging so powerful for ESPs. SMS complements email elegantly, providing a direct, interactive and immediate pipeline to consumers. Plus, SMS and email strategy are similar, given the importance of developing a subscriber list mapped to various segmentation data.
During this webinar, we analyzed SMS integration for ESPs, putting specific focus on the keys to be successful.
Mobile marketing is an effective way for dealerships to connect with customers, as 64% of 25-35 year olds own smartphones and text messages have a high open rate. Dealerships can grow their customer database by capturing mobile numbers and sending targeted offers, reminders, and videos to increase sales and transactions. The document provides examples of mobile marketing campaigns dealerships can implement to engage customers at different stages of the car buying process.
Mobile marketing is an effective way for restaurants to connect with customers. Through text messaging campaigns, restaurants can build databases of customers and send them timely promotions, coupons, and offers. This direct channel of communication allows restaurants to increase transactions and sales. The HipChime system provides restaurants with tools to easily create these mobile marketing campaigns and measure their results.
How Vir2 Can Help Charity Mobile Strategy Vir2 networks
This document discusses a mobile fundraising strategy using text messaging. It notes that 92% of the UK population has a mobile phone, making text messaging a ubiquitous way to communicate. The strategy proposes using text messaging to widen a charity's donor base by gathering mobile numbers at every interaction and adding text donation options to existing fundraising channels. It argues that text responses can help efficiently segment and target supporters. Regular follow-up via text and call backs is recommended to deepen relationships over time.
There is a new type of caller and phone. Just look at the statistics above. 88% of all consumers who made or received a call are either on, or near, the internet and/or mobile phone.
This new type of caller and phone creates a unique and effective opportunity for businesses to reach and engage a targeted group of consumers who offer the ultimate in short term permission based marketing.
Faisal Chughtai, executive director at JP Morgan Chase, provides an analyst’s perspective on the ever-evolving email marketing landscape. Chugtai will then lead a discussion with newly formed companies that seek to impact the future of the business, offering insight into how they are seeking to transform it.
Moderator:
Faisal Chughtai, Executive Director, JP Morgan Chase
anelist
Robbie Allen, Founder & CEO, Automated Insights, Inc.
Avi Levine, Co-founder & CEO, PhilterIt
Panelist
Robbie Allen, Founder & CEO, Automated Insights, Inc.
Avi Levine, Co-founder & CEO, PhilterIt
Dan Quintero, Founder & Director, Business Development, AdStack
Erik Severinghaus, Founder & CEO, SimpleRelevance
The competitive landscape for Email Service Providers (ESPs) has undergone significant change. Sure – marketers more than ever understand the need to invest with an ESP, as tools to boost email communication, targeting and tracking have become essential. However, with 90%+ of the U.S. owning cell phones and 90%+ of cell phone owners keeping their mobile within arms' reach 24/7, the digital world has shifted off of people's desktops and into their pockets. Moreover, email's non-optimal open and time-to-open rates make it ineffective for two-way and time sensitive communication – both hallmark qualities of mobile communication.
That's what makes integrating SMS mobile messaging so powerful for ESPs. SMS complements email elegantly, providing a direct, interactive and immediate pipeline to consumers. Plus, SMS and email strategy are similar, given the importance of developing a subscriber list mapped to various segmentation data.
During this webinar, we analyzed SMS integration for ESPs, putting specific focus on the keys to be successful.
MARKETING to the Power of One with MOBILEJoel Book
The document discusses ExactTarget, a SaaS company focused on cross-channel marketing solutions. It describes ExactTarget's Interactive Marketing Hub and mobile solutions that allow marketers to manage integrated data-driven campaigns across email, mobile, social media and websites. The document also provides examples of how companies like Pei Wei Asian Diner and CareFirst BlueCross BlueShield have used ExactTarget's mobile messaging and email solutions to drive sales and leads.
IAB Annual Leadership Meeting 2013 - Amit Seth KeynoteAmit Seth
This document discusses how big data is changing media and consumer opportunities. It explains that big data means analyzing massive amounts of information from disparate sources, like social media posts and financial transactions. This allows companies to better understand audiences across platforms and deliver ads to consumers in real time. Nielsen uses big data to provide cross-platform ratings and insights that overcome media fragmentation.
Joel Book from ExactTarget presented on how smart marketers are using digital media like email and social media to attract, engage, and retain customers. He discussed how marketers are increasing their digital marketing budgets and using tactics like personalized email, mobile apps, social media, and cross-channel integration to fuel customer conversations. Examples were given of companies like Whole Foods, Scotts, and Volvo that have seen success through these digital efforts.
Joel Book
Exact Target
Director of eMarketing & Education
“The Holy Grail of Customer Engagement.
How Successful Marketers Use Cross-Channel Digital Marketing to Drive Customer Engagement and Fuel Sales”
Social Media for Financial Services CompaniesJoel Book
Keynote presentation delivered at the 2011 LIMRA Social Media Conference for Financial Services by Joel Book, ExactTarget and Bianca Buckridee, SunTrust Bank
Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...Online Marketing Summit
Using Data-Driven Decisions to Enhance Cross-Channel Marketing
As digital communication evolves so does the need to reassess how online and offline data work to achieve long-and-short-term goals. Hear tips and tactics on how to strategize and execute a cross-channel campaign.
* Kevin Akerman, Director, Global Product Development, Experian Marketing Services
The document discusses strategies for leveraging digital and on-demand media. It provides statistics on the growth of media choices and technology adoption in the US over the past 10 years. The document then outlines demographic data on online users in the local market and recommends 7 ways local advertisers can leverage digital media right now, including a time when online audiences are highest.
Leveraging digital media for trade show marketing joel_bookrlyons1
This document discusses how marketers can leverage digital marketing and email to promote trade shows and fuel conversation. It provides tips on using email, social media, mobile marketing and more to maximize event ROI. Some key points:
- Marketers are shifting budgets to digital channels like email, social media, mobile and search.
- Email is a backbone of customer engagement throughout the customer lifecycle.
- Social media usage is growing rapidly and companies are increasing social media budgets.
- Email and mobile are powerful combinations for direct response, retail sales acceleration and attracting new subscribers.
- Events can be used to attract customers while follow up email drives conversion.
- Case studies show how companies like Hit
Know Your Customer: Social Media World Forum London 2012Meltwater Buzz
Dan Purvis, Director of PR for Meltwater Group, presents how social media has changed the way that businesses and brands engage with customers. Presented at Social Media World Forum in London (March 2012) in conjunction with Paddington & Co., a Meltwater Buzz client.
The document provides an overview of mobile marketing trends, including the growing popularity of mobile devices and decline of landlines. It discusses the rise of smartphones and their features like apps, text messaging, mobile web and location-based services. Specific examples are given around using these mobile channels for advertising, gaming rewards and retail through technologies like QR codes, barcodes and near field communication. "
Exacttarget's Joel Book, presented for dmaDetroit on November 19, 2010. The topic: Digital Direct Marketing; Advance Strategies for Selling and Serving Customers
Download the latest issue of the mobileSQUARED newsletter. Includes
Conversational advertising
Google targets smartphones
The Weather Channel going mobile
UK smartphone usage
and more
Authored by David Daniels, The Relevancy Group
With all the channels and marketing messaging vying for the customer's attention it is becoming harder for marketers to not only remedy the consumer attention deficit order but also find meaningful ways to drive customer acquisition. This first eBook in a series on how to Create Engaging Email, will leverage The Relevancy Group's Connected Marketing Framework to provide proven tactics on how to drive subscriber acquisition.
This eBook will expose marketers to cutting edge strategies on how to connect web analytics intelligence, social media and mobile marketing opportunities to exceed acquisition goals.
This document discusses various ways that businesses can utilize mobile marketing and text messaging. It provides statistics on smartphone ownership and mobile usage. Examples are given of how retailers, restaurants, manufacturers, and others can build customer databases and engage customers through text messaging campaigns. Suggestions include sending coupons, promotions, recipes, tips and other content to different target audiences. The benefits of a customer outreach program using text messaging to generate new customers and drive repeat visits are also highlighted.
It’s time to connect with your customers the way they connect with each other!
In today’s economic environment, businesses like yours are looking for cost-effective, proven ways to reach current and new customers, boost sales, and increase the bottom line. CP Communications provides cutting-edge mobile marketing solutions to help you do just that. With a powerful yet intuitive suite of services, you are able to reach more customers faster and fine-tune your mobile advertising to achieve the best results. We put THE POWER OF MOBILE in your hands.
iZigg is a mobile marketing company that builds mobile communities through their 90210 platform, allowing businesses to connect and interact with customers through text messaging; based in Atlanta, iZigg connects millions of subscribers with businesses and organizations through offers, events, and content on their mobile phones; iZigg empowers mobile media agents across the country to present and educate client businesses on the growing trend of mobile communication.
Mobile marketing enables organizations to communicate and engage with audiences through mobile devices in an interactive way. It is commonly known as wireless marketing and includes tactics like SMS messaging, which has a high open rate and engagement. Emerging technologies like near field communication (NFC) allow for contactless mobile payments and sharing of information with a simple tap, providing new opportunities for mobile marketing interactions and transactions.
Mobile giving allows donors to contribute to charitable causes through their mobile phones. There are several types of mobile giving including text-to-give donations, mobile pledges made through apps or websites, mobile messaging, and social giving through platforms like Facebook. Mobile engagement provides nonprofits an opportunity for personal connections with donors at the point of purchase or within social networks. To be successful, nonprofits must launch mobile giving campaigns, assess their effectiveness, and continue improving efforts over time to maximize fundraising through this new channel.
With nearly 300 million subscribers in the US today and a rapidly growing North American messaging market, mobile is here to stay. And consumers are demanding a more personal, richer mobile experience now more than ever. As text messaging has become the most popular, fastest way to reach people, the potential of mobile is clear. Now is the time to tap into the mobile market and unleash new revenue opportunities for your business.
The document discusses the rise of multi-screen media consumption, with consumers using an average of 5 devices daily and spending more time on mobile than any other digital medium. It also covers the blurring line between online and offline worlds, with people expecting information to be available on any device. Finally, it talks about the growth of cross-device targeting to reach audiences across all their screens, as well as the connected TV and traditional TV viewership trends.
MARKETING to the Power of One with MOBILEJoel Book
The document discusses ExactTarget, a SaaS company focused on cross-channel marketing solutions. It describes ExactTarget's Interactive Marketing Hub and mobile solutions that allow marketers to manage integrated data-driven campaigns across email, mobile, social media and websites. The document also provides examples of how companies like Pei Wei Asian Diner and CareFirst BlueCross BlueShield have used ExactTarget's mobile messaging and email solutions to drive sales and leads.
IAB Annual Leadership Meeting 2013 - Amit Seth KeynoteAmit Seth
This document discusses how big data is changing media and consumer opportunities. It explains that big data means analyzing massive amounts of information from disparate sources, like social media posts and financial transactions. This allows companies to better understand audiences across platforms and deliver ads to consumers in real time. Nielsen uses big data to provide cross-platform ratings and insights that overcome media fragmentation.
Joel Book from ExactTarget presented on how smart marketers are using digital media like email and social media to attract, engage, and retain customers. He discussed how marketers are increasing their digital marketing budgets and using tactics like personalized email, mobile apps, social media, and cross-channel integration to fuel customer conversations. Examples were given of companies like Whole Foods, Scotts, and Volvo that have seen success through these digital efforts.
Joel Book
Exact Target
Director of eMarketing & Education
“The Holy Grail of Customer Engagement.
How Successful Marketers Use Cross-Channel Digital Marketing to Drive Customer Engagement and Fuel Sales”
Social Media for Financial Services CompaniesJoel Book
Keynote presentation delivered at the 2011 LIMRA Social Media Conference for Financial Services by Joel Book, ExactTarget and Bianca Buckridee, SunTrust Bank
Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...Online Marketing Summit
Using Data-Driven Decisions to Enhance Cross-Channel Marketing
As digital communication evolves so does the need to reassess how online and offline data work to achieve long-and-short-term goals. Hear tips and tactics on how to strategize and execute a cross-channel campaign.
* Kevin Akerman, Director, Global Product Development, Experian Marketing Services
The document discusses strategies for leveraging digital and on-demand media. It provides statistics on the growth of media choices and technology adoption in the US over the past 10 years. The document then outlines demographic data on online users in the local market and recommends 7 ways local advertisers can leverage digital media right now, including a time when online audiences are highest.
Leveraging digital media for trade show marketing joel_bookrlyons1
This document discusses how marketers can leverage digital marketing and email to promote trade shows and fuel conversation. It provides tips on using email, social media, mobile marketing and more to maximize event ROI. Some key points:
- Marketers are shifting budgets to digital channels like email, social media, mobile and search.
- Email is a backbone of customer engagement throughout the customer lifecycle.
- Social media usage is growing rapidly and companies are increasing social media budgets.
- Email and mobile are powerful combinations for direct response, retail sales acceleration and attracting new subscribers.
- Events can be used to attract customers while follow up email drives conversion.
- Case studies show how companies like Hit
Know Your Customer: Social Media World Forum London 2012Meltwater Buzz
Dan Purvis, Director of PR for Meltwater Group, presents how social media has changed the way that businesses and brands engage with customers. Presented at Social Media World Forum in London (March 2012) in conjunction with Paddington & Co., a Meltwater Buzz client.
The document provides an overview of mobile marketing trends, including the growing popularity of mobile devices and decline of landlines. It discusses the rise of smartphones and their features like apps, text messaging, mobile web and location-based services. Specific examples are given around using these mobile channels for advertising, gaming rewards and retail through technologies like QR codes, barcodes and near field communication. "
Exacttarget's Joel Book, presented for dmaDetroit on November 19, 2010. The topic: Digital Direct Marketing; Advance Strategies for Selling and Serving Customers
Download the latest issue of the mobileSQUARED newsletter. Includes
Conversational advertising
Google targets smartphones
The Weather Channel going mobile
UK smartphone usage
and more
Authored by David Daniels, The Relevancy Group
With all the channels and marketing messaging vying for the customer's attention it is becoming harder for marketers to not only remedy the consumer attention deficit order but also find meaningful ways to drive customer acquisition. This first eBook in a series on how to Create Engaging Email, will leverage The Relevancy Group's Connected Marketing Framework to provide proven tactics on how to drive subscriber acquisition.
This eBook will expose marketers to cutting edge strategies on how to connect web analytics intelligence, social media and mobile marketing opportunities to exceed acquisition goals.
This document discusses various ways that businesses can utilize mobile marketing and text messaging. It provides statistics on smartphone ownership and mobile usage. Examples are given of how retailers, restaurants, manufacturers, and others can build customer databases and engage customers through text messaging campaigns. Suggestions include sending coupons, promotions, recipes, tips and other content to different target audiences. The benefits of a customer outreach program using text messaging to generate new customers and drive repeat visits are also highlighted.
It’s time to connect with your customers the way they connect with each other!
In today’s economic environment, businesses like yours are looking for cost-effective, proven ways to reach current and new customers, boost sales, and increase the bottom line. CP Communications provides cutting-edge mobile marketing solutions to help you do just that. With a powerful yet intuitive suite of services, you are able to reach more customers faster and fine-tune your mobile advertising to achieve the best results. We put THE POWER OF MOBILE in your hands.
iZigg is a mobile marketing company that builds mobile communities through their 90210 platform, allowing businesses to connect and interact with customers through text messaging; based in Atlanta, iZigg connects millions of subscribers with businesses and organizations through offers, events, and content on their mobile phones; iZigg empowers mobile media agents across the country to present and educate client businesses on the growing trend of mobile communication.
Mobile marketing enables organizations to communicate and engage with audiences through mobile devices in an interactive way. It is commonly known as wireless marketing and includes tactics like SMS messaging, which has a high open rate and engagement. Emerging technologies like near field communication (NFC) allow for contactless mobile payments and sharing of information with a simple tap, providing new opportunities for mobile marketing interactions and transactions.
Mobile giving allows donors to contribute to charitable causes through their mobile phones. There are several types of mobile giving including text-to-give donations, mobile pledges made through apps or websites, mobile messaging, and social giving through platforms like Facebook. Mobile engagement provides nonprofits an opportunity for personal connections with donors at the point of purchase or within social networks. To be successful, nonprofits must launch mobile giving campaigns, assess their effectiveness, and continue improving efforts over time to maximize fundraising through this new channel.
With nearly 300 million subscribers in the US today and a rapidly growing North American messaging market, mobile is here to stay. And consumers are demanding a more personal, richer mobile experience now more than ever. As text messaging has become the most popular, fastest way to reach people, the potential of mobile is clear. Now is the time to tap into the mobile market and unleash new revenue opportunities for your business.
The document discusses the rise of multi-screen media consumption, with consumers using an average of 5 devices daily and spending more time on mobile than any other digital medium. It also covers the blurring line between online and offline worlds, with people expecting information to be available on any device. Finally, it talks about the growth of cross-device targeting to reach audiences across all their screens, as well as the connected TV and traditional TV viewership trends.
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
Dreamforce Debrief - Next generation cloud adoptionCapgemini
This document discusses how digital technologies are transforming customer experiences and challenges for organizations to leverage social media and manage multiple channels, and proposes Capgemini's Immediate solution based on Salesforce technology to enable digital transformation through a structured methodology providing customer insights, analysis, influence, and action. The document is titled "Next-Generation Cloud Adoption" and is authored by lex.de.grijs@capgemini.com and dated 29 September 2011.
This document discusses mobile marketing and its advantages. Mobile marketing involves using mobile devices like smartphones and tablets to promote goods and services. It can involve SMS/MMS messaging, mobile apps, mobile-optimized websites, and location-based marketing. The key benefits are interactivity, customization, cost-effectiveness, and the ability to integrate across channels. Statistics show mobile's growing importance, with many consumers now more active on their mobile devices than desktop computers. The document provides an overview of mobile marketing techniques and applications businesses can use to build successful mobile campaigns.
This document discusses mobile marketing and its methods. It defines mobile marketing as using wireless devices like smartphones to promote goods and services. Common mobile marketing methods include SMS/text messaging, MMS, mobile apps, mobile optimized websites, and mobile ads. The advantages of mobile marketing are its interactivity, customizability, cost-effectiveness, and ability to integrate across channels. Mobile marketing is an important growth area as mobile internet usage grows rapidly.
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
RETAIL – FINDING THE RIGHT KIND OF NEW - Tug Life 2015 - Oisin Lunny - OpenMa...Oisin Lunny
Delighted to contribute to the very cool Tug Life "pop-up expo" in Old St underground station this morning. I was talking about mobile trends, the invisible glue between the physical world and our digital selves, and how the right kind of new might be over 20 years old!
(Cover photo from http://www.thedrum.com)
Maximise Mobile Ecommerce Ahead Of 2013 Net Media Planetdmothes
1) The document discusses how brands and retailers need to maximize their mobile ecommerce strategies ahead of 2013. Mobile usage for activities like search and purchases are growing significantly year-over-year.
2) Key metrics show mobile is becoming increasingly important, such as over 50% of Olympic queries coming from mobile devices. However, search performance and conversion rates still vary significantly by device.
3) The document provides tips for retailers to make mobile work harder, such as optimizing their mobile site, managing mobile budgets effectively, and expressing relevancy to drive traffic and conversions. Communicating effectively with mobile customers and measuring mobile integration with physical stores are also emphasized.
Maximise mobile ecommerce ahead of 2013Incubeta NMPi
1) The document discusses how brands and retailers need to maximize their mobile ecommerce strategies ahead of 2013. Mobile usage for activities like search and purchases are growing significantly year-over-year.
2) Key metrics show mobile is becoming increasingly important, such as over 50% of Olympic queries coming from mobile devices. However, search performance and conversion rates still vary significantly by device.
3) The document provides tips for retailers to make mobile work harder, such as optimizing their mobile site, managing mobile budgets effectively, and expressing relevancy to drive traffic and conversions. Communicating effectively with mobile customers and measuring mobile integration with physical stores are also emphasized.
Reach Media Group owns and operates out-of-home TV networks that target active consumers along their path to purchase. Traditional in-home TV is becoming less effective as viewers use DVRs to skip ads and get news online. Reach Media's out-of-home TV networks have over 70 million monthly viewers in locations like taxis, hotels, fitness clubs and airplanes. Their research shows that out-of-home TV is widely distributed, popular, engaging, and effective at driving brand awareness and purchase consideration. Reach Media offers advertisers solutions to target specific consumer networks and drive results.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
This document provides information about a large Indian cinema and e-commerce company. It summarizes that the company (1) is the largest cinema content and leading e-commerce company in India, serving over 2 million online customers across 3 cities in India. It also details the company's (2) strong online and offline presence, with millions of monthly visits, interactions, and shipments. Finally, it outlines how the company can (3) help advertise through their various online and offline branding and marketing solutions by leveraging their large customer base and engagement.
This document discusses the growth of mobile marketing and its opportunities. It outlines how mobile phone adoption and usage has increased dramatically in recent years. Mobile marketing allows brands to engage customers on their mobile devices through tactics like SMS, mobile websites, apps, digital signage and more. The document provides examples of how different industries can leverage mobile and highlights a mobile marketing platform that helps manage mobile campaigns.
SMS Continues to be the Best Mobile Marketing Channel With 102.4 percent wireless penetration in the United States*, more companies and organizations use the medium to reach out to existing and potential customers.
Specifically, SMS is the most effective channel for marketers because of its simplicity, adoption (or) familiarity, and unbiased reach. Virtually all phones are SMS capable, which means the channel can reach 5 billion subscribers worldwide. The International Association for the Wireless Telecommunications Industry (CTIA) reported U.S. annualized yearly text messaging at 2.12 trillion in June 2011, indicating a huge opportunity for marketers. And, according to Nielsen Mobile, the average consumer sends 600 messages per month compared to using less than 200 voice minutes.
Reaching the Widest Audience with Common Short Code and SMS Mobile Marketing
Hip Chime Mortgage
1. +
Instant Quote!
Text GRANNY
to 72727
HipChime Mobile Marketing for Mortgage Companies
2. Smartphones
• 64% of 25-35 year olds own a smartphone
1 in 4 mobile subscribers
The SMS text messaging
over the age of 55
market is expected to
own a smartphone
Source: mannixmarketing.com
grow from $150 billion
in 2009 to $223 billion
by the end of 2014
48
hours
Time it takes the average person
To respond to a
Source: Portio Research
text message: 97% of ALL text
The average open time for
an email.
90 messages are read
within 4 minutes
Source: CTIA.org
SECONDS. of receipt!
3. Mobile Coupons get 10
times the
redemption rate
of traditional coupons
Source: Borrell Associates
The majority of 25-34 year olds now own smartphones (64% and
53% respectively)
Source: Nielsen
91% of all US.
Citizens have their mobile
95% of smartphone
users looked up local device within
information, & of
those, 61% called &
59% visited the
arms reach 24/7
Source: Morgan Stanley
business.
Source: Google IPSOS
4. Social vs. Mobile Marketing
For the first time in history, the semi-annual survey conducted by
®
CTIA-The Wireless Association shows
the number of wireless subscriber connections (322.9 million)
has surpassed the population (315.5 million) – October 11, 2011
Only 1/3 of Facebook’s 800 million+ user
base uses Facebook Mobile
Facebook has only 50.6% of the
North American population –
US Mobile users with SMS
enabled phones? 92%
Source: PRNewswire.com
5. Mobile Internet
growth
By 2014, mobile
internet should take
over desktop
internet usage
Source: PRNewswire.com
7. 4 Goals to Monetize
1. Gather Opt-ins to Mobile database through Current
Advertising
Granny has the best rates and
can get you in your new home. • Generate more leads
Call now 1-800-Granny8
http://granny8.wap to apply • Capture e-mail for additional touch point
now. Reply STOP 2 quit
2. Mine database for increased conversions
• Nudge Social Network engagements (add followers)
3. Promote Viral Element of Mobile
Fwd 2 a Friend campaigns
Increase Opt-ins/ Leads
4. Brand Identity growth (TOMA)
• Push Mobile Site – mCommerce
9. TEXT MESSAGING 101
“Text Call to
Action” E
SHORTCOD
KEYWOR
D
(CHANGES (STAYS THE
) SAME)
Text GRANNY to 72727 and get an
Instant Quote on our best rates!
Gran
ny
the b will he
l
http est pos p you ge
7
272 ANNY
: //g sible t
rann
7 call
1 -8 y8.c rate
To: : GR repl 00-472- om or
y ST
G O P 2 669 8
MS quit
10. 1,000
40 convert and Average Revenue
potential
close on a Transaction
customers
Industry averages between 3-5% redemptions on Mobile offers!
Quantifiable Return on this direct media!
Revenue from a closed loan or re-finance = $300
Investment to send 1000 messages to Database? $50
ROI on 40+ Customers closing a loan? $12,000
11.
12. The Mobile World 101
3 Ways to Build
1. Database(KEYWORD) to SHORTCODE (72727)
Get the client to Text To: 72727
MSG: GRANNY
a. On ALL Traditional Media
b. Use in Social Networks
2. Add the Mobile “Opt-in” Option to your current Website
Clients can get Updates on New Programs, Interest Rates
and more…
3. Every customer auto-opts in during
Application
a. Communicate during the escrow
b. Text 2 chat for document updates
c. Fwd to Friends after transaction to
promote brand awareness
13. Database Marketing
Granny8 loves you and hopes
Every customer that comes in contact with Granny8
you will tell your friends about is engaged with MOBILE:
us. Click here to recommend us
http://grannyrec.wap
Reply STOP 2 end
• During application
• Through Traditional Advertising
• On the Web
• Etc.
These clients are then marketed to timely over the
upcoming months, generating additional transactions.
14. Promotions Match Organization Objectives
• Increase Social Network Followers • Convert more deals
• More Transactions per year • Add to E-mail lists
Granny8 is now on You are entered for a Monthly bills eating you up?
Facebook, follow us NOW Chance to WIN an iPad, Get a free quote on
for even more VIP reply w/ your email for an consolidating them to one
treatment. low pmt. http://granny8.com
additional entry now.
Reply STOP 2 quit
Reply STOP 2quit
15. Promotions Match Organization Objectives
• Click through for instant quotes • Increased Transactions
Granny8, Get an instant
quote now. Granny8: reply with your
http://granny8.wap email address now to begin
or call 1800-grann8 your easy rate quote. We
Reply STOP 2 quit love you at Granny8, reply
STOP 2end
16. Promotions Match Organization Objectives
Deliver updates with a
picture message on Rates
and more to everyone that
doesn’t convert to mine for
future transactions more
effectively!
17. Other Opportunities
Granny8 rep Sally Smith: Will
you give me a ring as soon as
possible? I am still trying to get
your verification of
employment. Thank you
Processors can text individual customers right
from their desktop. Many people are not right
by their email and do not answer their phone.
However they will quickly reply to a text
speeding up the process and decreasing the
amount of time spent chasing in-process files.
18. Gary Mc Clure
Phone: 503-489-9090
Email: gary@hipchime.com
Text: GARY to 28748
Online: www.HipChime.com