Emerging markets in Asia Pacific will add nearly 1.4 billion new mobile connections by 2017, with China and India contributing over 1 billion mobile internet users by 2015. To succeed in these emerging markets, companies need a mobile-first strategy that considers users' primary access is through mobile devices. Additionally, companies must cross language and culture barriers, communicate consistently across different devices and ecosystems, leverage mobile audience data, and utilize mobile currency through partnerships with telecom companies.
The massive shift to mobile digital devices has changed the way in which we interact and connect with each other. This presentation from Media24 Magazines Digital showcases the themes of consumer behaviour, the power of mobile devices and also the affect that these digital ecosystems are having on our lives.
Presentation on the terminology and statistics supporting investment in mobile marketing campaigns. All statistics are from 2009-2010 and have a Canadian focus where possible. These slides contain statistics from eMarketer, Google and other slideshare presentations.
Real estate customers have changed. Have agents?Raphael Bochner
Next generation customers power the real estate market. Are agencies and property portals ready? Here's my take on the way Proptech is shaping the real estate transaction space
The massive shift to mobile digital devices has changed the way in which we interact and connect with each other. This presentation from Media24 Magazines Digital showcases the themes of consumer behaviour, the power of mobile devices and also the affect that these digital ecosystems are having on our lives.
Presentation on the terminology and statistics supporting investment in mobile marketing campaigns. All statistics are from 2009-2010 and have a Canadian focus where possible. These slides contain statistics from eMarketer, Google and other slideshare presentations.
Real estate customers have changed. Have agents?Raphael Bochner
Next generation customers power the real estate market. Are agencies and property portals ready? Here's my take on the way Proptech is shaping the real estate transaction space
Entrepreneurial Opportunities: Mobile AppsAshok Karania
The New Business Opportunities In The Mobile World. Entrepreneurial Opportunities Are Out There To Be Captured For The Courageous, Innovative And Techno-Savvy Entrepreneurs
Mobile technology is changing the way we do business. Learn about the rapid growth of mobile technology and develop an action plan to build your own mobile app.
Extentia’s CEO Umeed Kothavala addressed students at the Department of Communication and Journalism, University of Mumbai on ‘Mobile Technology and Opportunities for the Media’.
This session was about mobile technology, related facts, mobile media channels, consumption of news on mobile, social media and mobile news, and the impact of citizen journalism.
Do let us know your comments/feedback on this presentation!
Smart Phones New User Paradigms and BehaviorsKabir Ahmad
The Smartphone market is currently the fastest-growing segment and it will continue to outpace the overall handset market for
the foreseeable future. User friendly platform and evolving user behavior pattern are responsible for its exponential growth. In
the past few years Smartphone sales have grown exponentially. In 2011, 472 million Smartphone were sold worldwide. This is
expected to rise to 1 billion by 2016. Smartphones now account for 17% of all global mobile handset sales. Particularly in the
USA, 43% end-users have Smartphone which is equivalent to France, Germany, Italy, Spain and the UK.
Among the four major operating platforms Android leads the market with 47% market share beating Apple's who has 29%. However
57% mobile operating profits are in Apple's basket. The user behavior pattern has also experienced a major shift from voice
to data centric in last year and sleek design of handset. Usage and growth in social networking, mobile payments, and many
expected other non-voice applications driven by LTE are expected.
Demystyfing the touch device market - Touch Tour ChennaiRIA RUI Society
This presentation is about how Touchscreen phones are dominating the market and how more and more handset makers are coming up with touch devices. How the screen has overtaken the keyboard as the input tool and about the impact of the iPhone.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Ericsson ConsumerLab: Communication in the World of AppsEricsson
http://www.ericsson.com/consumerlab
Ericsson ConsumerLab report examines how users interact with their smartphone apps and what the future may look like as technology continues to evolve.
Entrepreneurial Opportunities: Mobile AppsAshok Karania
The New Business Opportunities In The Mobile World. Entrepreneurial Opportunities Are Out There To Be Captured For The Courageous, Innovative And Techno-Savvy Entrepreneurs
Mobile technology is changing the way we do business. Learn about the rapid growth of mobile technology and develop an action plan to build your own mobile app.
Extentia’s CEO Umeed Kothavala addressed students at the Department of Communication and Journalism, University of Mumbai on ‘Mobile Technology and Opportunities for the Media’.
This session was about mobile technology, related facts, mobile media channels, consumption of news on mobile, social media and mobile news, and the impact of citizen journalism.
Do let us know your comments/feedback on this presentation!
Smart Phones New User Paradigms and BehaviorsKabir Ahmad
The Smartphone market is currently the fastest-growing segment and it will continue to outpace the overall handset market for
the foreseeable future. User friendly platform and evolving user behavior pattern are responsible for its exponential growth. In
the past few years Smartphone sales have grown exponentially. In 2011, 472 million Smartphone were sold worldwide. This is
expected to rise to 1 billion by 2016. Smartphones now account for 17% of all global mobile handset sales. Particularly in the
USA, 43% end-users have Smartphone which is equivalent to France, Germany, Italy, Spain and the UK.
Among the four major operating platforms Android leads the market with 47% market share beating Apple's who has 29%. However
57% mobile operating profits are in Apple's basket. The user behavior pattern has also experienced a major shift from voice
to data centric in last year and sleek design of handset. Usage and growth in social networking, mobile payments, and many
expected other non-voice applications driven by LTE are expected.
Demystyfing the touch device market - Touch Tour ChennaiRIA RUI Society
This presentation is about how Touchscreen phones are dominating the market and how more and more handset makers are coming up with touch devices. How the screen has overtaken the keyboard as the input tool and about the impact of the iPhone.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Ericsson ConsumerLab: Communication in the World of AppsEricsson
http://www.ericsson.com/consumerlab
Ericsson ConsumerLab report examines how users interact with their smartphone apps and what the future may look like as technology continues to evolve.
Segmented Approach to Monetizing Games -- Herat Maniar, General Manager-Business Development at vserv.mobi (The Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/)
MaxAxion are mobile media supply specialists, that offer marketers the ability to target consumers across multiple mobile platforms through targeted data layering.
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Learn How Mobile Marketing Can Work For Youjaadedios
A presentation done by Telos Media Works and Millward Brown Beijing, sharing challenges and learnings on how to make mobile marketing relevant and measurable.
Adflex is a leading Performance Mobile platform in Vietnam. We have an App store, an Affiliate Network and an Ad Network which are optimized for CPI/CPA.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Mobile Monday 07/2013: Beyond the banner on mobile
Emerging markets or Available markets
1.
2. Emerging Markets Or The
Available Markets
Narayan Murthy Ivaturi
GM –Global Sales &
Strategy
VServ.mobi
3. Emerging Markets are Driving the Mobile
Ecosystem
Emerging markets like Asia Pacific will add nearly half of all new
connections between now and 2017
(1.4 billion)
Mobile powerhouses - China and India will contribute over 1 billion
Mobile Internet Users by 2015
# Mobile Internet Users in Emerging Markets
> All of these markets together (US, UK, Japan, Germany, France,
Australia & Canada)
4. How To Win Emerging Markets
elements of a winning strategy
5
8. Mobile is the first choice for all media
consumption needs – voice, messaging,
video, music, content, news…
9. Reason, Relevance & Richness are key to
engage with them.
Need of a Wholesome Experience!
10. HALLS IVR
• Aim: To engage the Youth by leveraging the Power
of Mobile
• Solution: The users would come across a premium
full screen ad which asked them to
‘Light Up A Village With Their Breath’.
• Results: Delivered a total of 1.35 mn clicks with
10.1% of clicks leading to a 135,701 calls to the
IVR
20. • Brief: Dove wanted to acquire new users for
their Dove skin-care products range with trials.
• Solution: Leveraged Smartphone + Feature
Phone Users hence delivered a unified message
adapting to different devices
• Results: Delivered a CTR of 11.36% on App.
Dove got more than 10,000 registrations
Dove Indonesia
28. • Brief: By partnering with DiGi Telecom, MyEG
wanted to increase their renewals for road / motor
tax insurance on both smartphones & feature
phones.
• Solution: Leveraging the talk-time benefits via
Telco Partnership
• Results: Within 20 days, campaign led to an
increase of 50% in DAR (Daily Average
Registrations)
MyEG
29. Advertisers Should Recognize…
• USER is the King, understand them better
• Reason, Relevance and Richness are key to
engagement
• Emerging markets are high on potential but require constant
Innovation and Disruptive Thinking
• Collaboration with key stake holders to deliver a powerful
impact
30. How To Win Emerging Markets
Strategize for the Mobile First User
Cross the Language & Culture Barriers
Singularity of Communication Across Fragmented Ecosystem
Leverage Mobile Audience Data
Utilize Mobile Currency via Telco partnerships5
4
3
2
1
Editor's Notes
Emphasize on India & SEA Region.
Aim: To engage the Youth by leveraging the Power of Mobile which in turn would help the brand actively engage with their target audience (youth) surrounded by a social cause
Solution: user would come across a premium full screen ad which asked them to ‘Light Up A Village With Their Breath’. Vserv.mobi powered this In-App campaign to successfully deliver the message using a Click to Call mechanism. Every single call the users made to record the breath was counted towards planting a windmill in villages with poor electricity infrastructure.
Results: Delivered a total of 1.35 mn clicks with 10.1% of clicks leading to a 135,701 calls to the IVR
4 Unique Points in Emerging Markets:
Culturally & Linguistically Unique
English is rarely the Primary Language
Local Content is key to connect emotionally
Content is increasingly getting App-ified!
Advertise on Bollywood Apps to reach the right TG
4 Unique Points in Emerging Markets:
Culturally & Linguistically Unique
English is rarely the Primary Language
Local Content is key to connect emotionally
Content is increasingly getting App-ified!
Advertise on Bollywood Apps to reach the right TG
4 Unique Points in Emerging Markets:
Culturally & Linguistically Unique
English is rarely the Primary Language
Local Content is key to connect emotionally
Content is increasingly getting App-ified!
Advertise on Bollywood Apps to reach the right TG
Aim: To engage the Youth by leveraging the Power of Mobile which in turn would help the brand actively engage with their target audience (youth) surrounded by a social cause
Solution: user would come across a premium full screen ad which asked them to ‘Light Up A Village With Their Breath’. Vserv.mobi powered this In-App campaign to successfully deliver the message using a Click to Call mechanism. Every single call the users made to record the breath was counted towards planting a windmill in villages with poor electricity infrastructure.
Results: Delivered a total of 1.35 mn clicks with 10.1% of clicks leading to a 135,701 calls to the IVR
OS / Device
Ideally in all media vehicle, we had media data – TV – TAM, etc
Mobile has this data as well as profile data like telco data
Credible User Data from Telcos + Mobile App & Device Data from Network = better targeting