SlideShare a Scribd company logo
Team members:
1- Asfan Lakhani : BBA from Iqra university. Running a brand E-promo, providing
social media marketing services and web designing/development solutions for
past 5 years.
2-Omair Ali : Engineering from sir syed university. Running 2 start ups;
LNBD(Digital House) and Miss Fit(Ladies Gym & Fitness). Also a professional
photographer.
3- Usama Lakhani : BBA from Iqra university. Graphic designer and running a
brand Online Books Outlet ( www.onlinebooksoutlet.com )
4- Muzzamil : BBA from Bahria university, Looking for opportunities having
expertise in marketing research and marketing analyst.
Trends:
-Present Bakeries offers cakes, sweets(mithaye) and other bakery items.
-Which may be prepared once and delivered all day long.
-Lacks the freshness and actual meaning of baked items.
-People really doesn’t know the flavor of fresh bakery items(Personal Opinion)
Background:
-Ratio of people opting for a bakery products/items is 4:1.
-Market is always open to a new/unique products and offering.
-With a positive response on the consumption of middle eastern food items such
as: Shawarma & Falafel ignites that people are adaptive to the food taste
Business Model Canvas V1:
Key Partners Key Activities Value Proposition Customer Relationship Customer Segments
-Digital House(LNBD),
Design Art & Work
-Web designer &
developer
-Graphic designer
-To introduce the taste
of middle eastern food
products through online
marketing.
-Taking orders through
website and social
media
-Freshly baked products,
Specialized in middle
eastern bakery products,
Quality with competitive
pricing.
-food of a constant
quality that is served
quickly and consistently
-Website, Social media
and call centre
upper class
Key Resources Channels
Raw material, Website,
Social media pages to
create awareness.
Through Riders, On Call
Delivery, Cash on
delivery.
Cost Structure Revenue Streams
Raw Material, Delivery, Marketing Selling products directly to customers
What we did ?
Got insight from 100+ customers and visited different ventures including:
-Shalimar Bakery (North Nazimabad)
-Le Gateau (North Nazimabad)
-Imtiaz Super Store (Gulshan)
-New town bakery ( Jamshed road )
Business Model Canvas V2:
Key Partners Key Activities Value Proposition Customer Relationship Customer Segments
-Digital
House(LNBD)
-Retail Partnerships
-To Introduce The Taste Of
Middle Eastern Food Products
Through Product Based
Marketing
-Marketing & Sales
-Consumer Education
-Branding
-Freshly baked and pre-packed
products
- Specialized in middle eastern
bakery products, Quality with
competitive pricing
-Food of a constant quality that is
served quickly and consistently
-Bulk Buyers, Loyalty
Discounts
-Online Discussion
-Physical Outlet
-Product Quality Hotline
Consumers
-Local Communities
- Foodies
-Families
-Healthy Life stylist
Business
-Local Supermarket
-Local Bakeries
Channels
Key Resources
-Through Riders
-On Call Delivery
-Social Media
-Website
-Outlet
-Team
-Raw Material
-Website
-Social Media
-Partner & Retail Network
Cost Structure Revenue Streams
-Product Inputs(Ingredients)
-Staff Salaries
-Equipments & Facilities
-Product Sales
-Selling products directly to customers and businesses
The Value Proposition Canvas:
Gains:
-Fresh items &
Unique taste
-On time delivery
Customer Jobs:
-Visit our
website/social
media pages, fill
necessity details
to order product
Pains:
-Late in delivery
- Unhygienic
-Wrong products
delivered
Gain Creator:
-Made to order
-Unique recipes
-On time delivery through
experienced riders
Pain Relievers:
-Time saving ordering
System and on time delivery.
-Assure quality
Products:
- Freshly
baked
products
with middle
east touch
Minimum Viable Product
Minimum
-Not So Fresh Bakery
Products
-Unhygienic
-Mass Production
Decreases Quality
Viable
-Brands Such As
Hobnob, Pie In The Sky,
Le Gateau Specializes In
Baked Items
-Specialized Mostly In
Confectionery Items
MVP
-Middle
Eastern Based
Bakery
Products
-Specializes
Only On
Bakery
Products
Archetype/Persona:
Age : All age groups
Geographic : Karachi (Initially)
Demographic : Male & Female
Class : Upper and middle class
Income : Rs 50,000+ per month
Channels:
-Initial Stage:
Distribution of products through Home Delivery.
Mainstream B to B
-Second Stage:
Main Stream Outlet
Shelf distribution at Chase Up & Imtiaz Super Store
Pipelined with Bin Hashim & Le Gateau Bakers
Customer Relationship:
-Acquire:
Social Media Marketing (Cost would be $0.01 to $0.1 per view)
-Keep Customers:
Customer feedbacks
Reviews on facebook page & website
-Grow Customers:
Loyalty Discounts
Revenue Streams:
-To Customers: Rs 120/Pita
Estimated 50 counts
-To Businesses: Rs 80/Pita
Estimated 200 counts on different location
Businesses:
-Shalimar Bakery (North Nazimabad)
-Le Gateau (North Nazimabad)
-Imtiaz Super Store (Gulshan)
Key Resources :
-Financial – Team Finance
-Physical – Oven, Physical Outlet ( Bakery )
-Human Resources – Bakers, Riders
-Intellectual property :
Website name
Social media pages – www.facebook.com/Dukaanbakery
Key Partners :
-LNDB for Social Media Campaigns & Offset Print Media
-Retail Partners
Imtiaz Super Store
Le Gateau Bakers
Key activities:
-Creating awareness about middle eastern taste
- Delivery of products to customer on time.
-For businesses most important activity would be to supply and get back the items
that are available on the bakeries and not sold in three days.
Cost Structure :
Cost:
Product Price 120 per Pita
Product cost 80 per Pita
LNDB cost 8000 per month
Customer acquisition cost / Ads on
facebook 5000 per month
Channel:
Resellers - Bakeries, Malls 15000 per month
Riders 8000 per month
Salaries ( Baker ) 10000 per month
Oven cost - Indesit 32000
THANK YOU 

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Dukaan Bakery ppt

  • 1.
  • 2. Team members: 1- Asfan Lakhani : BBA from Iqra university. Running a brand E-promo, providing social media marketing services and web designing/development solutions for past 5 years. 2-Omair Ali : Engineering from sir syed university. Running 2 start ups; LNBD(Digital House) and Miss Fit(Ladies Gym & Fitness). Also a professional photographer. 3- Usama Lakhani : BBA from Iqra university. Graphic designer and running a brand Online Books Outlet ( www.onlinebooksoutlet.com ) 4- Muzzamil : BBA from Bahria university, Looking for opportunities having expertise in marketing research and marketing analyst.
  • 3. Trends: -Present Bakeries offers cakes, sweets(mithaye) and other bakery items. -Which may be prepared once and delivered all day long. -Lacks the freshness and actual meaning of baked items. -People really doesn’t know the flavor of fresh bakery items(Personal Opinion) Background: -Ratio of people opting for a bakery products/items is 4:1. -Market is always open to a new/unique products and offering. -With a positive response on the consumption of middle eastern food items such as: Shawarma & Falafel ignites that people are adaptive to the food taste
  • 4. Business Model Canvas V1: Key Partners Key Activities Value Proposition Customer Relationship Customer Segments -Digital House(LNBD), Design Art & Work -Web designer & developer -Graphic designer -To introduce the taste of middle eastern food products through online marketing. -Taking orders through website and social media -Freshly baked products, Specialized in middle eastern bakery products, Quality with competitive pricing. -food of a constant quality that is served quickly and consistently -Website, Social media and call centre upper class Key Resources Channels Raw material, Website, Social media pages to create awareness. Through Riders, On Call Delivery, Cash on delivery. Cost Structure Revenue Streams Raw Material, Delivery, Marketing Selling products directly to customers
  • 5. What we did ? Got insight from 100+ customers and visited different ventures including: -Shalimar Bakery (North Nazimabad) -Le Gateau (North Nazimabad) -Imtiaz Super Store (Gulshan) -New town bakery ( Jamshed road )
  • 6. Business Model Canvas V2: Key Partners Key Activities Value Proposition Customer Relationship Customer Segments -Digital House(LNBD) -Retail Partnerships -To Introduce The Taste Of Middle Eastern Food Products Through Product Based Marketing -Marketing & Sales -Consumer Education -Branding -Freshly baked and pre-packed products - Specialized in middle eastern bakery products, Quality with competitive pricing -Food of a constant quality that is served quickly and consistently -Bulk Buyers, Loyalty Discounts -Online Discussion -Physical Outlet -Product Quality Hotline Consumers -Local Communities - Foodies -Families -Healthy Life stylist Business -Local Supermarket -Local Bakeries Channels Key Resources -Through Riders -On Call Delivery -Social Media -Website -Outlet -Team -Raw Material -Website -Social Media -Partner & Retail Network Cost Structure Revenue Streams -Product Inputs(Ingredients) -Staff Salaries -Equipments & Facilities -Product Sales -Selling products directly to customers and businesses
  • 7. The Value Proposition Canvas: Gains: -Fresh items & Unique taste -On time delivery Customer Jobs: -Visit our website/social media pages, fill necessity details to order product Pains: -Late in delivery - Unhygienic -Wrong products delivered Gain Creator: -Made to order -Unique recipes -On time delivery through experienced riders Pain Relievers: -Time saving ordering System and on time delivery. -Assure quality Products: - Freshly baked products with middle east touch
  • 8. Minimum Viable Product Minimum -Not So Fresh Bakery Products -Unhygienic -Mass Production Decreases Quality Viable -Brands Such As Hobnob, Pie In The Sky, Le Gateau Specializes In Baked Items -Specialized Mostly In Confectionery Items MVP -Middle Eastern Based Bakery Products -Specializes Only On Bakery Products
  • 9. Archetype/Persona: Age : All age groups Geographic : Karachi (Initially) Demographic : Male & Female Class : Upper and middle class Income : Rs 50,000+ per month Channels: -Initial Stage: Distribution of products through Home Delivery. Mainstream B to B -Second Stage: Main Stream Outlet Shelf distribution at Chase Up & Imtiaz Super Store Pipelined with Bin Hashim & Le Gateau Bakers
  • 10. Customer Relationship: -Acquire: Social Media Marketing (Cost would be $0.01 to $0.1 per view) -Keep Customers: Customer feedbacks Reviews on facebook page & website -Grow Customers: Loyalty Discounts
  • 11. Revenue Streams: -To Customers: Rs 120/Pita Estimated 50 counts -To Businesses: Rs 80/Pita Estimated 200 counts on different location Businesses: -Shalimar Bakery (North Nazimabad) -Le Gateau (North Nazimabad) -Imtiaz Super Store (Gulshan)
  • 12. Key Resources : -Financial – Team Finance -Physical – Oven, Physical Outlet ( Bakery ) -Human Resources – Bakers, Riders -Intellectual property : Website name Social media pages – www.facebook.com/Dukaanbakery
  • 13. Key Partners : -LNDB for Social Media Campaigns & Offset Print Media -Retail Partners Imtiaz Super Store Le Gateau Bakers
  • 14. Key activities: -Creating awareness about middle eastern taste - Delivery of products to customer on time. -For businesses most important activity would be to supply and get back the items that are available on the bakeries and not sold in three days.
  • 15. Cost Structure : Cost: Product Price 120 per Pita Product cost 80 per Pita LNDB cost 8000 per month Customer acquisition cost / Ads on facebook 5000 per month Channel: Resellers - Bakeries, Malls 15000 per month Riders 8000 per month Salaries ( Baker ) 10000 per month Oven cost - Indesit 32000