Boisson Beverage Pvt. Ltd. is a private limited company located in Paharghata, Chittagong, focused on providing high-quality beverages and excellent customer service. The company aims to capture a share of the beverage market, currently held by competitors, through a robust business structure, targeted marketing strategies, and an emphasis on continuous improvement. The financial projections include an initial investment of BDT 300 million, with a break-even target set for the fourth year.

1. Boisson Beverage Pvt. Ltd.Boisson Beverage Pvt. Ltd.
(Sample Business Plan)(Sample Business Plan)
Stay Relaxed…Stay Relaxed…

2. Executive SummaryExecutive Summary
Business Type:
Private Limited Company.Private Limited Company.
Location:Location:
Paharghata,Chittagong.Paharghata,Chittagong.
Key Partners:Key Partners:
X Y ZX Y Z
Key Objectives:
1. High quality customer service and satisfaction..
2. Consistent high standard of production.
3. Continuous quality improvement.
4. Employee welfare and development.
5. Lean, simple and effective process.
Mission:
Getting profited through making easy availabilities of Relaxing beverage.

3. Situation AnalysisSituation Analysis
Competitors:
a. Local Seller & Agents (as a distributor of readymade beverage)
b. James Finley
c. H.R.C
d. Dun Cun Brothers
e. Khandaker Tea Co.
Competitors Market Share:
About 70% of total market share is hold by our competitors.
Target Market:
a. Corporate Offices
b. Middle class family people
c. Foreign Importers

5. SWOT AnalysisSWOT Analysis
Strength:
a. Superior Product Quality
b. Modern Technological
equipments
c. Web-based Communications
d. Industrious Workforce
Weakness:
a. Lack of educated workforce
b. Absence in rural areas
c. High cost of Technological
investments
Opportunity:
a. Digitalized lifestyle
b. Quick respond to market
changes
c. Real time communication
with consumers
Threat:Threat:
a.a. Natural calamitiesNatural calamities
b. Political calamities
c. Unethical competitions

7. Our Business Organization (Functional Structure)Our Business Organization (Functional Structure)
Managing Director
Director Of
Human Resources
Director Of
Production
Director Of
Management
Director Of
Marketing
Director Of
Distribution
Finance
Dept.
Accounts
Dept.
Employment, Selection &
Wages Department
Tea Garden Fruit Garden Tea & Juice
Factory
Quality
control &
Improvement
Department
Planning
Dept.
Organizing
Dept.
Motivation
Dept.
Controlling
Dept.
On Spot
Action Dept.
Advertising
Dept.
Publicity &
Sales
promotion
Dept.
Personal
selling &
Public
Relation
Dept.
G.M.
Area
Managers
Transport
Dept.
Store Dept.
Home Delivery
Dept.
Area Based Employees

8. Our Physical ResourcesOur Physical Resources

9. Our Financial Projections & BudgetOur Financial Projections & Budget

10. Our Initial Investments:Our Initial Investments:
BDT 300 Millions.
(75% Bank Loans & 25% Self )
Distribution:Distribution:
Field Of Financing Financing In BDT
Tea & Fruit Garden BDT 70 Millions
Factory & Machinery Equipments BDT 60 Millions
Production Cost BDT 70 Millions
Salary, Training & Insurance BDT 30 Millions
Marketing & Distribution BDT 55 Millions
Research & Development BDT 15 Millions
Total BDT 300 Millions

11. Our Pricing For Products:Our Pricing For Products:
Product Price
Regular Tea BDT 8.00 Per Cup
Green Tea BDT 15.00 Per Cup
Ginger/Lemon Tea BDT 8.00 Per Cup
Regular Coffee BDT 25.00 Per Cup
Cold Coffee BDT 40.00 Per Cup
Black Coffee BDT 25.00 Per Cup
Lemon/Mango/Orange Juice (400 ml) BDT 18.00 Per Bottle
Lemon/Mango/Orange Juice (600 ml) BDT 30.00 Per Bottle
Lemon /Mango/Orange Juice (1000 ml) BDT 50.00 Per Bottle

12. Our Target is to get BDT 100 Millions / Year
Our assumption says that during the first 3
years we will be going through losses. We
aim to reach our BEP in the Fourth year of
our production

13. Our Human ResourceOur Human Resource

14. Human Resource Selection Process:Human Resource Selection Process:
Laborer Resources Employee Resources
Selection
Board
(Selection Process)
Selected
Laborers
Selected
Employees

15. Our Production ProcessOur Production Process

16. Processing Unit
Industrial Raw Materials
Unprocessed
Tea From
Garden &
Coffee
Unprocessed
Fruits From
Garden
Factory
Distribution Unit
Factory
Distribution Units
Tea Preparing
Juice
Preparing
Prepared Tea &
Juices @ your
Door step
Processed Tea & Fruits
Processed Tea For Export

17. Our Marketing StrategyOur Marketing Strategy

18. The Marketing Strategies We FollowThe Marketing Strategies We Follow

19. IMCIMC
Advertising

20. Personal Selling
Sales
Promotion

21. Public Relation
Publicity

22. Guerilla MarketingGuerilla Marketing

23. Our Distribution ProcessOur Distribution Process

25. Transportation
Vehicle
Delivery Vehicle