Fantasies in Frosting is a cupcake store which already has a reputable name in the wedding cake industry. They want to expand to the retail market and also opened the store to a new place in Moorhead area.
Before you start a business you need capital to ensure the sufficient requirements. Therefore, you can raise capital from a number of parties such as bankers, investors and customers. Before you send your proposal, you need to explain more about the purpose, budget, target and the amount you want to borrow. So this is an example of the best presentation slide.
Before you start writing your coffee shop business plan, spend as much time as you can to reading through some samples of a coffee shop or food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample coffee shop business plan example for you to get a good idea about how a perfect coffee shop business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/coffee-shop-business-plan-example
Fantasies in Frosting is a cupcake store which already has a reputable name in the wedding cake industry. They want to expand to the retail market and also opened the store to a new place in Moorhead area.
Before you start a business you need capital to ensure the sufficient requirements. Therefore, you can raise capital from a number of parties such as bankers, investors and customers. Before you send your proposal, you need to explain more about the purpose, budget, target and the amount you want to borrow. So this is an example of the best presentation slide.
Before you start writing your coffee shop business plan, spend as much time as you can to reading through some samples of a coffee shop or food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample coffee shop business plan example for you to get a good idea about how a perfect coffee shop business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/coffee-shop-business-plan-example
Before you start writing your clothing line business plan, spend as much time as you can to reading through some samples of retail and online store business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample Blozom Boutique clothing line business plan example for you to get a good idea about how a perfect clothing line business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/clothing-line-business-plan-example
Slideshow presentation for Marketing Management in AGSB MBAH program. The presentation discusses the company's unique selling proposition, primary target market, and competitors.
Business Plan Sample - Great Example For Anyone Writing a Business PlanThe Business Plan Team
We are often asked for an example of a professional business plan. Here is one for a Technology (Hosting) company that we did 3 - 4 years ago which enabled the owner to secure an exit from the business. In terms of structure it is fairly typical of any business plan. However, there are some specific issues that you should address for a technology business that de-risks the plan for investors which a business plan writer should include. There is a post about this on our blog http://thebusinessplanteam.blogspot.co.uk.
If you are writing your own plan go to this section on our web-site where you can find links to affordable software here: http://www.thebusinessplanteam.co.uk/buy-business-plan-software.html
Alternatively, if you are looking for help developing your business plan and are looking to engage a business plan writer or business plan consultant take a look at some tips about how to select a consultant we have listed out here: http://www.thebusinessplanteam.co.uk/business-planning-consultants.html. You can also reach us on 0845 026 0198 if you would like to see how we can help.
Business Plan - Food Truck
EXECUTIVE SUMMARY
Problem Statement
Business Preposition
Products and Services
Vision Statement
Mission Statement
Tagline
Market Analysis
Industry Overview
Market Trends
Target Market
Competition Analysis
Porters 5 Forces of Competition
Sales Forecast
Sales Strategy
SWOT Analysis
Pricing Policy
Advertising
Financial Plan
Organization Plan
Business Structure
Before you start writing your clothing line business plan, spend as much time as you can to reading through some samples of retail and online store business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample Blozom Boutique clothing line business plan example for you to get a good idea about how a perfect clothing line business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/clothing-line-business-plan-example
Slideshow presentation for Marketing Management in AGSB MBAH program. The presentation discusses the company's unique selling proposition, primary target market, and competitors.
Business Plan Sample - Great Example For Anyone Writing a Business PlanThe Business Plan Team
We are often asked for an example of a professional business plan. Here is one for a Technology (Hosting) company that we did 3 - 4 years ago which enabled the owner to secure an exit from the business. In terms of structure it is fairly typical of any business plan. However, there are some specific issues that you should address for a technology business that de-risks the plan for investors which a business plan writer should include. There is a post about this on our blog http://thebusinessplanteam.blogspot.co.uk.
If you are writing your own plan go to this section on our web-site where you can find links to affordable software here: http://www.thebusinessplanteam.co.uk/buy-business-plan-software.html
Alternatively, if you are looking for help developing your business plan and are looking to engage a business plan writer or business plan consultant take a look at some tips about how to select a consultant we have listed out here: http://www.thebusinessplanteam.co.uk/business-planning-consultants.html. You can also reach us on 0845 026 0198 if you would like to see how we can help.
Business Plan - Food Truck
EXECUTIVE SUMMARY
Problem Statement
Business Preposition
Products and Services
Vision Statement
Mission Statement
Tagline
Market Analysis
Industry Overview
Market Trends
Target Market
Competition Analysis
Porters 5 Forces of Competition
Sales Forecast
Sales Strategy
SWOT Analysis
Pricing Policy
Advertising
Financial Plan
Organization Plan
Business Structure
For Masters and Bachelors Students doing specialization in Marketing. You can get idea about the Marketing strategies of DAWN Bread that how they are doing Marketing of their product line and some related Analysis.
A Project Report on Industrial Visit to Parle-G & MonginisDev Dharaiya
IMBA Sem-II, Faculty of Management, GLS University, Ahmedabad, Gujarat.
This is a Project Report on Industrial Visit to Lao More Biscuits Pvt. Ltd. and Monginis Pvt. Ltd., Ahmedabad.
Hope you find it useful !
Top five trends of the FMCG industry.pptxKiwifoods
When it comes to FMCG tycoons in India, the name of Kiwi Foods comes first. They are one of the best snacks manufacturers in India. Apart from manufacturing snacks, they are also into manufacturing chips and confectionery.
Inception of an Organic Food Company - Horizon 'Spot The Case' Final RoundMd Abrar Jahin
Horizon 'Spot The Case' Final Round
Team Name: Rolling Stone
Team Leader: Md. Abrar Jahin
Team Member: Anik Kumar Saha
Institution: Khulna University of Engineering and Technology, Khulna, Bangladesh
Department: Industrial Engineering and Management
In-depth research for Industry Analysis of the brand Too Yum!
Includes topics like -
Size of the Industry
Size of Product Category
Market share of the chosen brand
Business Trends in the Industry
New product launches in the industry
SWOT
Competition
Sales Channels used in the Industry
Customer Segmentation
Broad Sales Plan
Integrated Marketing Strategy used
Direct Sales force- Roles & Responsibilities
Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...Biswadeep Ghosh Hazra
The case study entailed strategizing the formalization of the Jaggery (Gud) industry in India and suggesting holistic, sustainable changes in the long term.
Goal-
formulate the plan to improve on the pain-points of the jaggery manufacturers. The objectives are to investigate and establish the nutrition benefits of jaggery, to understand the current and future market, and develop value-added products from jaggery. What would it take for jaggery to expand its market and come back to being the traditional sweetener?
Sample strategy plan - Basillio Butter - Moses GomesMoses Gomes
This plan will you to understand how to create a brand launch strategy plan and how to present your ideas in a pitch presentation. It highlights all the essential sections like research, insights, case studies, and presentation of the strategy along with ideas.
Bangladesh liberation war ( EAST Pakistan Vs WEST PakistanShubham Parsekar
this note describes briefly about the help which India offered to bangladesh in forming their own country and how there were sufferings during that period. It also show who helped each other and what is the shimla accord all about.
( note : this notes may be not sufficient , i request you to read from other trusted sources)
Water , meaning of water, its uses , advantages , purpose for its being used , current scenario of water, cause of water pollution and steps to conserve these resource.
SAARC - South Asian Association for Regional Corporation , current trade scenario, trade aspects, its symbol, countries present in SAARC and observor countries and its roles, saarc success and failures
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Marketing plan PDF report
1. MARKETING PLAN
BREAK FAST BOOSTER
Universal Business School
Karjat, Mumbai
Submitted to:
Prof. Bibhas Basumatary
&
Prof. Sushant Nanda
Submitted by: Group D
Atul Gurav (PGDM 2) | Shubham Parsekar (PGDM 2) |
Wendell Godinho (CMBA 6) | Teja Mulagala (PGCM 5)
|Mohit Bhat (PGCM 5)| Karan Gujral (CMBA 6)
2. DECLARATION
We Group D hereby declare that the Marketing Plan is our original
Work. It is submitted in partial fulfilment of the curriculum for the
degree of PGDM/CMBA/PGCM at Universal Business School,
Karjat, Maharashtra.
We further state that no part of this report has been submitted
for any other degree or any title equal in importance to any other
university.
4. ACKNOWLEDGEMENT
We would like to express our gratitude to all the faculty who
helped us in accomplishing our project.
A special thanks to our Dean Mr. Bibhas B., by extending his
invaluable co-operation and guidance to complete our project.
We also would like to thank the Library staff for their co-
operation during our project work and special thanks to
Wendell’s family for their unconditional support in order to
complete the marketing plan successfully.
II
6. 6. GO-TO-MARKET STRATEGY
6.1 Production/Sourcing Plan 27
6.2 Launch Plan 31
6.3 IMC Campaign Plan 36
APPENDIX
Letter to Investors 38
Bibliography 39
IV
7. EXECUTIVE SUMMARY
Waffle’s is going to launch a Ready to cook Cake mixture in a packet
form, called “Break-Fast Booster” which is healthier than its
competitors like Betty Crocker, Pillsbury, as our product contains
ingredient like (whole grain) Multigrain, which are rich in Calories and
will help people to match the daily intake of calories required per day.
The location of the company is in Goa. Product will be launched in
Dadar (W) Mumbai. Total budget for the launch of the product as well
as for the marketing and advertisement is approximate 50 lakhs. The
promotion channels we used were direct marketing, mass media,
events, news apps, social media marketing, Out of Home Media, Radio,
Sponsoring of Cookery show etc., which are a part of Integrated
Marketing Campaign. For the Launch of the product we are going with
Pre launch, and Post launch strategy. The face of the Product will be
Nikita Gandhi, UAE (NRI) winner of MasterChef Season 4, India. This
will help the people to associate it with a healthy breakfast other than
just a cake. At the time of launch, the product will be sold at MRP Rs.
149
1
8. COMPANY’S PURPOSE
1.1 PRODUCT SOLUTION
Breakfast is the first meal of the day and is very important for everyone
especially children as it provides nutrients such as calcium, iron, vitamins
as well as protein and fiber.
Study in 4 metro cities - Mumbai, Delhi, Kolkata and Chennai found that
nearly 32% skip breakfast and reasons to blame like “no time” and “not
feeling hungry” and late night food habits
85% of the subjects from Mumbai strongly feel that cereals are good as
breakfast for kids.
Our Product will provide a solution by giving them a nutritious breakfast
in the form of cake.
1.2 MISSION
Our company’s mission is a two prong approach to benefit our customers
by providing:
Healthy options to enjoying fresh, organic Cake
Moving from all-purpose flour to Multi Grains
1.3 VISION
To provide the freshest, highest quality natural ingredients possible to
create organic and healthy cakes. We pride ourselves in also using recycled
packaging which allows us to co-exist within a friendly environment. We
realize that there is a growing demand for healthy choices that don’t
contain unhealthy ingredients that our competitors embrace. And we also
know that people are not willing to sacrifice the satisfaction of good taste
and premium quality.
2
9. 1.4 VALUES
• Integrity: Be real
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind
• Quality: What we do, we do well
1.5 GOALS
Our prime goal and objective is to deliver the fresh quality, healthy and
organic product to our customers in the morning so as to give their morning
a kick start.
3
10. ANALYSIS
2.1 External/Macro Environment Analysis
Economical
Since our product is quite specialized, the prices are quite high. In the event
of extreme inflation or a recession, foods like breakfast cake may become
a luxury to a lot of people and become something that can be avoided. In
this case, in order to keep the revenue up and have customers buy our
products, we may have to decrease the price of our products. However,
Our Breakfast cake may suffer some losses since we do pay a high price for
our suppliers.
Social:
People are becoming more health conscious lately so foods like breakfast
cake that are high in sugar can become less popular, especially with
parents buying it for their children. Furthermore, trends are constantly
changing and with desserts and pastries, the trends can change as well.
Technological:
Technology does not play a huge impact on a cake manufacturing
company however, as technology does improve, it can allow us to make
our website and our business more well known to the public especially
when we consider expanding out to other countries. New cooking
products could make the process more effective and increase
productivity.
Legal
Documents required for setting up the Company:
Form “A”
Photo of food business operator
Identity Proof: Voter ID, PAN card, Driving License, Aadhar Card
NOC of Panchayat
4
11. NOC of Health
Area plan with Dimension
Ownership Document/ Lease Deed
Documents required for License:
Form “B”
Blue Print Layout plan of the premises
List of Directors / Partners with full address
Photo ID and Address Proof
List of food category desired to be manufactured
Ownership Document/ Lease Deed
NOC of Panchayat
NOC of Health
Appointment, Acceptance and qualification certificate of technically
qualified person. (Min B.Sc.)
2.2 Market Analysis
The baking industry which is estimated to be a Rs.5000-crore
industry by 2015 is expected to generate more employment and revenue
in the next few years.
Blame it on the fast-paced urban lifestyles, rising disposable incomes,
experimental palates or the increasing number of working women in the
country, the Ready-to-Cook food industry is on the upswing. The category
has emerged as the next best alternative to a home cooked meal. The total
processed foods market in India stands at Rs 1500 crore, out of which the
Ready-to-Cook segment share is Rs 600-700 crore (barring noodles) and is
expected to grow around 20-25 per cent over the next five years. (Figures
Courtesy: IBEF)
On the other hand, bakery industry is one of the high growth segments of
the country. As a result of changing eating habits in urban India during
5
12. recent years, due to social considerations and the improved standard of
living and also as a result of the influence of globalization, bakery industry
in India is going through impressive growth rates.
Bakery products are flour-based food baked in an oven such as bread,
cakes, pastries and pies. These are of mass consumption in view of its low
price and with rapid growth and changing eating habits of people, bakery
products have gained popularity among masses.
Industry Scenario
According to report by Research and Markets, the bakery industry has
achieved third position in generating revenue among the processed food
sector. The market size for the industry is pegged at US$ 4.7 billion in 2010
and is expected reach US$7.6 billion by 2015 and to reach US$10.6 billion
by 2018
The per capita consumption of bakery products in India, as it stands today,
is one to two kg per annum, which is comparatively lower than the
advanced countries where consumption is between 10 and 50 kg per
annum.
Innovations and R&D
Health and wellness as a trend is seen playing out in instant cake mix like
in most categories, with players bringing out healthier product options.
Even the biscuits and bread are no exemption for that matter. Britannia's
Nutrichoice has introduced its range of ragi, oats and 5 grain biscuits. In
breads also, the whole wheat/brown bread segment is seeing an upswing
The manufacturers nowadays were looking for development in the
mechanisms for bakery products as well as good ingredients.
6
13. Trends
While talking about new trends in the industry, the broader food trends
were also playing out here which included unbranded to branded, rural
adoption, premiumisation, health & wellness and convenience. “These
trends have manifested themselves in the various new
launches/introductions that we have seen in the past few years by leading
players by Pillsbury and Betty Crocker.
Chef Mahajan states, “Indians have always had a sweet tooth. With more
travel and exposure to the worldwide market, people have now started
appreciating good quality products, good quality ingredients, exquisite
finishing and are willing to pay the extra buck. People are less hesitant on
spending money, leading to the possibility of higher prices, leading to the
possibility of better products.”
According to Rathi of Devashree, convenience food is the need of the hour,
as there is increase in number of middle class people and husband and wife
both are working, so they opt for ready to eat food available in the market.
Factors for Growth
As India being health conscious in the recent trends, thus there exists a
great opportunity to launch our product as there is an immense growth
ahead.
Factors for Growth are
1. Ready to buy instant mix
2. Need of healthy breakfast
7
14. 2.3 Competition Analysis
Value Proposition: At Waffles we believe in nutrition but no compromise
in taste. We make our Breakfast booster with the goodness of multigrain
and flavor of cocoa. We don't believe in preservatives and we don't add any
of it. Our instant cake mix is not prepared instantly, it goes through many
stages and levels where we ensure the nutrition level reach from 0 to
maximum. Under hygienic conditions. Hence whenever you prepare the
cake at your home and served as Breakfast which will fulfil the morning
nutrition requirements for the body. Betty Crocker, a General Mills brand,
leads the $382 million market for cake, cupcake and pie mixes, with a 38.1
percent share. Pillsbury having the 8% share in the cooker cake market.
8
15. 2.4 Buyer Behavior
Decision Making Unit: Father is called as the head of the family to take any
crucial decisions in the family whereas when it comes to food undoubtedly
mother is the decision making unit. She who decides what is good or what
is not for the family. At the end of the day it is her decision to choose the
right product to serve the family.
Substitutes: In today's there is substitute for each and everything as many
brands and product categories evolved and which is no exception for our
Breakfast booster. Substitutes like Pizzas, Burgers, Maggi, Fast food,
Multigrain products are to name a few.
Changing Habits: From Stone Age to modern age, humans’ food habits
changed over a course of time. Thus slowly people shifting from fast food
of no healthy values to nourishment options through multigrain. Chances
exist even it may not be a viable option as some other replace the same in
near future.
Trend: There is a great development in multigrain based food products like
biscuits and bread and breakfast mixes to name a few. Each and every
9
16. 10
category has its competition and is very attractive. A product which is tasty
may not be healthy all the time. In this domain each and every competitor
providing a tasty product yet healthy and nutritious.
Research Finding: The results have shown the ready-to-eat market
segment is defined by high growth in middle class section peoples and their
life style changes due to job factors. Some sections of the people agreed,
availability of product choices is also deciding them to buy such products
impulsively. Even some small section of the people agreed that most of the
youngster don’t want to spend much time.
2.5 Issues and Challenges
The challenges would be category-specific. Implementation of packaging
standardization norms appears to be the big challenge. Volatility in input
costs is expected to remain and this would add to the woes. The challenge
for multigrain instant cake mix would be to expand the consumption of
product regularly. In fact, this challenge is also a significant opportunity for
this particular segment. With the right enablers from product and supply
chain, this is a category waiting to explode.
The cake mix business is not a very high revenue-generating business. With
commercial property rates so high, it is very difficult to sustain and have
profitable retail outlets. It is also very expensive in cities like Mumbai to
expand the production unit due to the same reason.”
Rathi is of the opinion that quality of flour and supply chain were key
challenges for the bakery industry. Bakery manufacturers have to deal with
quality of flour and other ingredients. Whereas opportunities are immense
in this industry as disposable income has increased among the people.
17. 11
2.6 SWOT Analysis
Strengths:
Giving Back to the Environment.
Various Retail Outlets.
Reasonable Pricing.
Rich in Nutrition.
Weakness:
First Venture.
Difficult in Funding.
Minimal Marketing Experience.
No cake flavors.
Difficult in penetration in the market.
Opportunities:
Partner with other business.
Expansion in India
Growing E-commerce
Building long term relationship with delighted consumers
Threats:
Severe Competition.
Raw material cost may vary.
No partnership.
Financial problems.
Time Management can be a major issue.
18. 12
MARKETING AND FINANCIAL OBJECTIVES
3.1 Marketing Objectives
To be in the mind of the targeted customer as a healthy and tasty product.
To create an image of a socially responsible brand
To penetrate in the market against the big existing competitors (Pillsbury,
Betty Crocker)
3.2 Financial Forecast
P&L for Year ending for 31-March-2015
M/s Waffles
Dr Trading a/c & Profit & Loss a/c for year ending 31-March-2015 Cr
Particulars Rs Particulars Rs
To Opening Stock ₹ - By Sales ₹ 38,36,750
To Purchaes ₹ 15,90,000
To Factory Electricity ₹ 51,500
To Wages & Salaries ₹ 2,20,000
To Carriage Inward ₹ 4,500 By Closing Stock ₹ 2,10,000
To Gross Profit C/d ₹ 21,80,750
₹ 40,46,750 ₹ 40,46,750
To Carriage Outward ₹ 1,50,000 By Gross Profit b/d ₹ 21,80,750
To Sundry Expenses ₹ 5,000 By Discount ₹ 25,000
To Advertising ₹ 9,00,000
To Selling & Distribution ₹ 3,50,000
To Travelling Expenses ₹ 3,950
To Insurance ₹ 25,000
To Interest ₹ 3,00,000
To Taxes & Duties ₹ 20,000
To Depriciation ₹ 3,91,500
To Net Profit ₹ 60,300
₹ 22,05,750 ₹ 22,05,750
19. P&L for Year ending for 31-March-2016
M/s Waffles
Dr Trading a/c & Profit & Loss a/c for year ending 31-March-2016 Cr
Particulars Rs Particulars Rs
To Opening Stock ₹ 2,10,000 By Sales ₹ 45,71,320
To Purchaes ₹ 18,20,000
To Factory Electricity ₹ 61,360
To Wages & Salaries ₹ 2,20,000
To Carriage Inward ₹ 5,000 By Closing Stock ₹ 2,30,000
To Gross Profit C/d ₹ 24,84,960
₹ 48,01,320 ₹ 48,01,320
To Carriage Outward ₹ 2,00,000 By Gross Profit b/d ₹ 24,84,960
To Sundry Expenses ₹ 6,000 By Discount ₹ 22,000
To Advertising ₹ 9,00,000
To Selling & Distribution ₹ 3,55,000
To Travelling Expenses ₹ 5,450
To Insurance ₹ 25,000
To Interest ₹ 3,00,000
To Taxes & Duties ₹ 20,000
To Depriciation ₹ 3,91,500
To Net Profit ₹ 3,04,010
₹ 25,06,960 ₹ 25,06,960
13
20. P&L for Year ending for 31-March-2016
M/s Waffles
Dr Trading a/c & Profit & Loss a/c for year ending 31-March-2017 Cr
Particulars Rs Particulars Rs
To Opening Stock ₹ 2,30,000 By Sales ₹ 53,17,810
To Purchaes ₹ 21,75,000
To Factory Electricity ₹ 71,380
To Wages & Salaries ₹ 2,20,000
To Carriage Inward ₹ 5,500 By Closing Stock ₹ 2,25,000
To Gross Profit C/d ₹ 28,40,930
₹ 55,42,810 ₹ 55,42,810
To Carriage Outward ₹ 2,10,000 By Gross Profit b/d ₹ 28,40,930
To Sundry Expenses ₹ 8,000 By Discount ₹ 20,000
To Advertising ₹ 9,00,000
To Selling & Distribution ₹ 3,60,000
To Travelling Expenses ₹ 6,350
To Insurance ₹ 25,000
To Interest ₹ 3,00,000
To Taxes & Duties ₹ 20,000
To Depriciation ₹ 3,91,500
To Net Profit ₹ 6,40,080
₹ 28,60,930 ₹ 28,60,930
14
21. 15
We have invested approx. 50 lacs, for land 38% , for Plant and Machinery
31.6% and for Industrial Shield 21.1% and others 47.3%.
Capital Allocation
Land
Industrial Shed
Plant & Machinery
1.7%
0.6%
1.7%
5.3%
38.0%
Furniture & Fixture
Equipments
Pre-Operative Expenses
Working Capital
31.6%
21.1%
22. 16
Break Even Point Analysis
In a time span of 11 months and 21 days we need to sell 25,046 units at a
value of Rs. 37,31,835 to reach the Break Even Point.
TFC ₹ 27,30,000
VC ₹ 40.00
Monthly Units Sales
for 1st year
2146
Units 25046
Value ₹ 37,31,835
Period 11.7
24. 18
4.1 Segmenting
MARKETING STRATEGY
Segmentation Table
Segmentation for Cooker Cake
Young couple Boomers Single
Working women Home maker Elders Young
Age 30-45 30-45 50-65 25-30
Sex F F F M/F
Income High Medium Medium Med
Price Sensitivity Low Medium High Low
Segment Attractiveness High High Low Low
Health conscious Medium High High Low
Family size Small Big Big Small
Brand Preference High Low Low High
Instant mix preference High Medium Low High
Regularity High Medium Low Low
Purchase size Large Large Medium Low
Influencer Mother Mother Mother Self
Decision Maker Mother/Father Mother Mother Self
Segment Description:
Working women: They may not pull the time from their busy schedule to
prepare breakfast and would generally opt for instant mix which is easy to
cook and the same is served for children. Instead of the traditional instant
mixes which various companies’ offers for breakfast our Breakfast booster
can be a game changer as it is served as cake where children love to eat.
There is no promise that any instant mix will provide a nutritious rich
breakfast whereas our Breakfast booster does. This segment attractiveness
is very high.
Home Maker: Mothers / Home makers would generally go for a traditional
breakfast all over the India since ages. Gradually it is changing as children
are much concerned about the breakfast these days. Their concern is to
have pizzas, burgers and all kind of fast food (junk) which is not healthy.
Here mothers want an option where they can serve something in breakfast
25. 19
which should be tasty and healthy indeed. Here our cake attracts this
segment.
Boomers: People of this segment do prefer to have instant mix products
but the segment attractiveness is very low. Since ages they got used to the
traditional breakfast and may not expect a shift in the breakfast habits.
Singles: These are those people who are youngsters both male and female
who go for jobs every day. Owing to the hectic schedule they may skip
breakfast and have the same in office or any nearby stall. But there are
couple of people who love to cook and prepare their own breakfast ranging
from normal bread and butter to Kulcha Nahari. Hence a few people can
opt for our Breakfast wherein they can have cake which is enriched with
nutrition and yet yummy.
4.2 Targeting
The great potential lies under the market segment of Home Maker and
Working Women whose segment attractiveness is relatively high and
attractive. Bother Elders and Singles may not prefer instant cake mix to that
great extent as they are going with their traditional breakfast and other
with the multiple options respectively.
Target Market Strategy: We try to reach the market with undifferentiated
marketing strategy in urban, semi urban and rural areas.
4.3 GAP Analysis & Differentiation
Point of Parity here is that we provide a ready to mix mixture in packet
form just as our competitors like Pillsbury and Betty Crocker does.
Point of Difference here is we are more of nutritional content as our
ingredients are derived from multigrain and healthy , whereas the
26. competitors here are using ingredients containing a larger proportion of
Refined white Wheat ( Maida) which is of less nutritious value.
4.4 Positioning and CVP
Customer Value Proposition: Our product Breakfast booster not only promises
a yummy breakfast but nutritious one with the goodness of multigrain.
20
27. MARKETING MIX TACTICS
5.1 Solution (Product)
Breakfast Booster is a Multigrain flour proportion provided to customers
who are business oriented and are on the go and don’t have enough time.
Reason to go with these concept of healthy cake
CALORIES
CARBOHYDRATE Protein FAT
Calories is the measure of how much energy food or drink contributes to
maintain healthy weight. Normal amount of calories a man should
consume is 2500 Kcal and for women is 2000 Kcal a day. To maintain
healthy weight, you need to balance the amount of calories you consume
through food with the amount of calories you burn through physical
activity.
A person weighting 60 -65 Kg will burn 60 calories on average per hour
while sleeping or 500 calories during sleep for 7-8 hours, body burns
calories for different purpose like keeping blood pumped to organs and
tissues , maintaining a steady heartbeat and controlling internal body
temperature.
CARBOHYDRATES – It is the Macro nutrient we need in large amount.
According to Dietary Reference Intakes published by USDA, 45% - 65% of
calories come from carbohydrates. We need carbohydrates as it-
1. Acts as main source of fuel to our body
2. Easy used by body for energy
3. Are needed for central nervous system, kidneys, brain, muscle, heart.
21
28. 4. Can be stored in muscles and liver and later used as energy.
PROTEINS
10 – 15% if calories should come from Proteins. We need proteins form
1. Body growth
2. Tissue Repair
3. Immune function
4. Preserving lean muscle mass
FAT
Some fat is essential for survival, 20 – 25% of energy comes from Fat.
We need fat for
1. for Normal growth and development
2. Energy
3. Absorbing vitamins ( A,D, E)
4. Maintaining cell membrane
There are 3 types of Fat.
1. Saturated Fat – found in food like Meat, butter, cream.
2. Trans fat – found in baked, snack food, fried foods.
Both this fat increases your risk of Heart disease
3. Unsaturated Fat – Replacing saturated and trans fat in diet with
unsaturated fat, decreases the risk of developing heart disease. This is
available from Food like Olive oil, nuts, Avocado, etc.
Why Multi Grain and not refined white wheat (Maida)
Every whole grain consist of 3 parts
1. BRAN (outer layer) – contain fiber, antioxidants, Vitamin B and 50-80
% of minerals in grains like Iron, copper, Zinc, magnesium.
2. ENDOSPERM (middle layer) – containing Carbohydrates, Protein and
Small amount of B Vitamins and minerals.
3. GERM (inner component) – containing healthy fats, B vitamins,
Phytochemicals and antioxidants like Vitamin E.
Therefore this components contribute to the health promoting benefits
of the Whole Grain. Whereas Maida is composed only the Endosperm
22
29. Portion of the grain. The milling process removes most of the Bran and
with some Germ, along with the majority of fibers, vitamins, 75% of
phytochemicals are lost in the Refining process.
Benefits of MULTI GRAIN
1. RAGI advantage – Great source of iron for individual with low
Hemoglobin level. Contains vitamin B, B6 and folic acid. It protects
against tumors. Easy to digest, so it always given as first food to babies in
the form of Ragi porridge, as it has dietary fiber in it.
2. Carbohydrates – multigrain is source of complex carbohydrates.
Nutrition experts recommends that we consume most of our daily
calories as carbohydrates, especially complex ones as they supply energy
for daily activities.
3. No Cholesterol – Being low in fat, they have no cholesterol as they are
derived from plant material. Since Ragi content in this multigrain is high,
so here the proportion contains amino acid (Lecithin and Methionine)
which help bring down cholesterol level by eliminating excess fat from
liver.
4. High in Fibre content – another advantage of Multi grain over white
flour (Maida) is its high fiber content. It helps you prevent constipation,
whereas the fiber content in Maida is low. It also aids in weight loss by
helping you beat hunger pang’s, therefore helping people substitute it
for Maida.
5. Better source of Phytochemicals – which fights disease and antioxidants
which are not found in fruit and vegetables. Vitamin B, vitamin E,
magnesium, iron and fiber helps in lowering cardio vascular disease,
type II Diabetes, cancer.
23
30. INGREDIENTS inside the package
1. Finger millets ( Raggi)
2. Wheat
3. Moong dal
4. Jowar
5. Bajra
6. Soya
7. Corn flour
Process to make the cake
Mix the dry ingredients and sieve it 3 times. Stir in the wet ingredients little at
a time. Grease a backing tin. Pour the batter in it and bake in cooker on gas
without whistle and water for 10 min on high flame and 15 min on slow flame.
Check cake if done with a cake needle.
5.2 Access (Place)
Distribution:
In distribution channel, the model consists of C&F agent (carry and
forward) which helps company to find the links or contacts of distributors
all across the area. Therefore, the company will directs C&F agents to the
24
31. distributors which plays a vital role in this model. In this distribution
channel, the pull and push tactics are applied which states that the
priority is to spread the product to consumer at large extent.
The two ways the distributors can do the distribution are:
A. The distributors will distribute the product through his channel towards
retailers and can also direct through wholesalers which further links with
retailers.
B. The distributor can directly reach to retailer which further directs to
consumers. The retailer is the mediator between distributors and
consumers. Consumers will be the end users of the product and can
provide feedback which is essential and helps company to improve its
Quality at necessary point.
Waffles’ will have an e-commerce way to reach to the customer in future
years. E-commerce like amazon, snap deal, shop clues etc. will be medium
where our product will be launched and also our company provides the
own website where user can submit its order details (only bulk order).
The company’s website will mainly work for B2B (business to business) as
bulk order will be given by other businesses and distributors.
5.3 Value (Price)
We are offering Break-fast booster at a competitive price of Rs.149/-.
Though it is pricy than Pillsbury and less expensive to Betty Crocker but
we are providing a nutritious breakfast at an attractive price indeed.
5.4 Education (Promotion)
Promotional Strategies
1) Direct Marketing – We’ll send our salesperson to distribute
samples of our product door to door for free in selected areas
2) Mass Media- We’ll buy Grab Handles of buses and Metro having a
25
32. strip with the name of our product “Breakfast Booster”. This will
create continuous reinforcement in the mind of the customer and
will create curiosity in their mind to search about product.
3) Events- Mall Kiosks and Chef led promotions in prime visiting
locations (e.g. ) during weekends. Also we can sponsor and take up
stall in any upcoming food festival in the city.
4) News Apps- Buying Morning brief headline notification from these
apps for a certain day continuously for 4 weeks e.g. TOI
5) Social Media Marketing- Using sponsored ad on Facebook to
redirect people to our Facebook Page and also buying sponsored ad
on Instagram that will redirect people to our account.
Giving ads on trending cookery videos on YouTube.
6) OOH Media- We’ll use Bill Boards to put our ad in prime locations.
7) Radio- Top five FM stations for Mumbaikars are Radio Mirchi, Big
FM, Radio City, Fever FM and Red FM. We’ll give our ads in Morning-
Good Morning Mumbai, energize your Morning with Breakfast
Booster
8) Sponsoring Cookery Show – MasterChef show where Chef
instructs for 5 minutes on preparing cake
26
33. GO-TO-MARKET STRATEGY
6.1 Production/SourcingPlan
Sourcing:
Ingredients are sourced in bulk from Goa Bagayatdar at a wholesale price.
Therefore, sourcing it from Goa Bagayatdar shahkari saunstha will
provides the fresh stock and also the customers emphasis on having
ingredients which are locally sourced.
Other than the locally used ingredients, sometimes ingredients are also
imported from other states as per the need and demand of the product.
Stocking:
Stocking of the ingredients is a major task on the hands considering if the
value proposition they are providing is they will deliver the products
within an hour, so it needs to be stocked properly and stock levels needs
to be thoroughly maintained and updated so as to give an effective
processing with fresh material.
Single Warehouse Storage, the useful way of stocking the raw materials.
27
34. The idea is to only have one single warehouse to keep all the desired raw
materials so as it will make order processing very easy and
straightforward. Keeping track of the materials helps to have systematic
way of work.
Packaging:
The purposes of packaging and package labels have many factors:
Physical protection
Barrier protection
Containment or agglomeration
Information transmission
Marketing
Security
Portion control
Packaging may be described in relation to the type of product being
packaged: medical packaging, bulk chemical packaging,
retail food packaging,
military material packaging, pharmaceutical packaging, etc.
It is sometimes convenient to categorize packages by layer or function:
"primary", "secondary", etc.
28
35. Primary packaging is the material that first envelops the product and
holds it. This usually is the smallest unit of distribution or use and is the
package which is in direct contact with the contents.
Secondary packaging is outside the primary packaging, perhaps used to
group primary packages together.
Tertiary packaging is used for bulk handling, warehouse storage
and transport shipping. The most common form is a palletized unit
loads that packs tightly into containers.
So, for WAFFEL’s Break-Fast Booster the packaging design and structure are
given below-
Packaging material will include:
Cardboard Box: Box would be used as the upper covering of the parcel to
be delivered. And, also silver mini packet inside it which will hold the
ingredients.
Sealing tape: Tape would be needed to seal the box and it would have
‘Break-Fast Booster’ name imprinted over it for branding purposes.
Corrugated box: In order to transport things such as boxes, we will need
upper packaging or corrugated box during the transit.
29
36. All the packaging material would be sourced from packaging department
inside the company, which will help to measure, analyze the production
and design of the product. As the categories of containers varies
according to the material with its proposition we are using. Also, each of
the packaging material would be having company’s logo printed over it.
The above instruction is directed by Food and Safety standards of India.
This leads to a healthy service of food as it protects it from contamination.
In addition to it, the traditional “three R’s” of reduce, reuse, and recycle
are part of a waste hierarchy which may be considered in product and
package development.
Packaging ingredients:
For each of the dish to be prepared there would be fixed set of
ingredients to be poured in the package. These ingredients would be
decided by the employee Chefs of the company. Since it is very important
to ensure that each required ingredient is poured in the package,
packaging employee will have to fill a checklist before sealing the
package.
Order details:
After completing the packaging of parcel, order details print would be
pasted on the box. Then assigned delivery boy will pick the parcel for
delivery. Customer Support After-sales support is important in this
business because of two reasons. Firstly, it will help in addressing the
grievances of the customers effectively. Secondly, customer support can
engage customers for increasing revenue per customer. Following things
regarding customer support department needs to be considered:
30
37. Manpower Planning
Order Receiving
Support in Cooking
Handling dissatisfied customers
Increasing customer value
6.2 Launch Plan
Pre-Launch Stage
According to IOSR Journal on “Online Buying Behaviour of Homemakers in
Western Suburbs of Mumbai and Social Media Influence” dated Aug. 2014
two most used online retailers are Amazon and Myntra and talking about
types of product they typically buy online are books(71.15%) and
clothes(34.62%) being top 2. In this stage we’ll tie up with Amazon and
Myntra for 1 month in Mumbai and we’ll be giving them 500 samples to
each. In Amazon this offer is with books when a women buy it and In
Myntra this offer will be with Women apparel. On packet we’ll provide a
number and ask customers to give us a miss call if they like our product.
Say if we get 600 missed calls, through Random cluster sampling we’ll select
100 numbers from which we got missed call and call back them to ask about
their experience of product on the basis of which we’ll decide our inventory
for launch by knowing how much percentage of people are liking it.
Launch Stage
For launch we’ll sign Nikita Gandhi – Winner of MasterChef Season 4 as our
brand ambassador and with her we’ll arrange Mall kiosks in 5 different
malls at 5 different locations in Mumbai to cover the maximum area of city.
There we’ll prepare our product and give it to people to taste it and also
make sure if people like it they can buy it then and there only as we’ll make
it available in Big Bazaar, D-mart, Spencer, Hyper city or any other big retail
store at that mall. For this purpose we’ll advertise through Radio,
Television, Print media, Social Media and OOH Media.
31
38. Examples of Launch Plan advertising through various media:
UNIPOLE
TELEVISION
32
42. Post-Launch Stage
After 1 month of launch we’ll arrange a sponsored session of Nikita Gandhi on
Red FM (Most heard Radio channel in Mumbai) where she’ll give “Tips to boost
your health every morning” which is nothing else but the tagline of our
product. We’ll do this thing to create a brand recall and to stay in the mind of
our customers.
6.3 IMC Campaign Plan – THANKSGIVING!
Thanksgiving is celebrated in different countries as a day of giving thanks
for the blessing of harvest. Under this campaign we’ll be giving out free
packets of seeds with our product. Through this we are urging people to
do their part and also we are doing our part to thank our Mother Earth for
the ample resources she has given to us. In this campaign we are asking
people to do something today that your future self will thank you for.
In this campaign we’ll easily earn word of mouth as people will look good
in the process of sharing this information to other people. Moreover we’ll
repeat this event every year in the month of November and will donate
10% of the profit of the same month to a NGO working for environment.
Marketing Objectives:
Brand Recall
Boosting up sales
Image enhancement
IMC Tools - We’ll use following tools to connect to audience:
Broadcast media and Print Media (TV/Radio/Newspaper/Magazine)
Out of Home Media (Billboard, Mupis)
Social Media (Facebook, Instagram and YouTube)
Public Relations: Events (Tie up with NGO working for Environment)
Point of Purchase (Standees)
Word of Mouth
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44. APPENDIX
Dear Potential Investor:
Letter to Investors
Thank you for taking the time to review the business plan for Breakfast Booster.
We hope that you found the information helpful in your decision to invest in our
exciting venture. If you should require any additional information, please do not
hesitate to contact us at +917828986438 or check out our website address:
www.waffles.com . Our website carries a wealth of information.
If you are interested in joining our team as an investor, I welcome the opportunity to
meet with you to discuss the financial details. We would be happy to set up an
appointment for you via the telephone to meet with me at your convenience.
Also through this letter we forward you personal invitation to sample our delicious,
organic cake. Tasting is believing! Directions to our location will be given to you upon
your RSVP, by phone.
Once again, thank you for considering joining Waffles.
Sincerely,
President, Waffles
38