- Maam Biscuit Company is a Sri Lankan biscuit manufacturer that wants to expand into the United Arab Emirates market. - Their objectives are to be innovative, globally recognized, provide high quality products and customer service. - The UAE has a growing economy dependent on oil and gas, and is politically stable with Islamic religious law influencing its legal system. - Maam Biscuit plans to locate in Dubai, target coffee cracker customers ages 13 and up, and use quality ingredients at a reasonable price as their unique value proposition to compete in the UAE biscuit market.

1. International Business Plan
Maam Biscuit Company
(coffee crackers)
Group No: 01
MGT 4114
International Business Management

2. Company profile
 MAAM biscuit Lanka (pvt) ltd
 Situated in Akurana, kandy
 manufacturing high quality biscuits & cookies
 Maldives, united Arab emirates, Malaysia, Qatar
 Main products

3. Objectives
 To be innovative
 To be recognized globally
 To provide high quality & value
 To give customer focused service
Vision
Total consumer satisfaction through quality products
Mission
 To be innovative by introducing new taste to the
market

4. International Business Situation Analysis
Economy
• UAE has the second larger economy in the Arab World.
• Economy of the UAE heavily depend on oil and natural gases
revenues.
Political
• UAE is the most open and modern states in the Middle East.
• Highest constitutional authority is the Federal Supreme
Council (FSC)

5. Legal
 UAE is a federation of seven emirates.
 UAE apply several codes of law.
 Sharia & Islamic religious law are the principal source for
law.

6.  Economic System of the UAE
 Continuously growing environment with the dynamic
changes
 Making effective strategies- Price strategy
 High demand for the healthy products
 Opportunities and Threats in UAE biscuit market

7.  Political stability of UAE
 UAE remains complete political stability in the
region.
 UAE gives major contribution to keeping UN peace
 Politics allows sustainable economic and
infrastructure growth.
 The Federal National Council directly influences with
the rulers and government executives.

8. UAE Trade laws
 Competition Draft Law
 Certificate of origin rules Draft Law
 Arbitration Draft Law

9. Laws and Government agencies affecting to
biscuit import
Food Import Regulations
 Registered with Dubai Municipality E-Government.
 Registering with the Food Import & Re-export
System (FIRS)
 Get Approval for the labels
 Registered in the registration and classification
system (part of FIRS).
 production & expiration dates must be mentioned on
all food packages

10.  Some Food Additives are banned in UAE.
• Ex: Quinoline Yellow (yellow no.1) ,Fast Yellow A
B, Yellow 2 G (Food Yellow 5), Amaranth (C.1.
16185. FD and C Red 2)
 packaging and expiration period
• Carton containers or wrapped in special paper or
cellophane or aluminum foils – 9 months
• Metallic cans – 12 months

11. Trade Area
 The United Arab Emirates (UAE) is a global business
center.
 business is conducted on the basis of personal
relationships and mutual trust.
 UAE is the largest export market & the largest investor to
Sri Lanka.
 Trade area is Dubai,

12. GEOGRAPHIC LOCATION
Total Area: 83,600 sq. km

13. DEMOPGRAPHIC
 Population: 9.4 Million
 Seven emirates belongs to United Arab Emirates
 Language: Arabic (English is widely used in
business)
 majority of population is consists with Muslims.

14. Cultural significance
 Prefer coffee products
• Daily consumptions
• Hospitality
• Festivals & weddings
 Halal

15. Analysis of the potential location
Location Importance
 The Dubai is the largest commercial and most popular
city in U.A.E.
 Dubai’s economy was based on revenues from trade and
oil.
 Dubai has more than 70 shopping centers
 positive trade relationship with Sri Lanka

16. REQUIRED DOCUMENTS
 Commercial invoice
 Certificate of Origin
 Detailed packing list
 Import permit
 Bill of entry or Airway bill
 Insurance Certificate
 Dock Receipts
 Islamic Slaughter (Halal) Certification
 Original health certificate

17. Problems of our new product
 There are so many competitors in the market.
Examples: Britannia, Loacker, Mcvities
 There is a probability of damaging to the biscuits
when transporting.
 Short expiration period is a constraint.

18. CUSTOMER SEGMENTS
 Target Customers of our new product
Youth & adults
 Target Market
Coffee crackers target market age is above 13
years
Our target market income levels are medium
and high income level.
 Customer buying behavior relating to our new
product
influence attitude and coffee crackers
consumption behavior.

19. Unique value proposition
 Product value is the preserved worth of a product or
service in the eyes of customers
 Value of a product reflects the owners/buyers desire to
retain or obtain a product
 Coffee crackers market have various producers
 example of measuring our value in coffee crackers
product
Price, Convenience, Sustainability, Health, Taste,
Packing, Customer service

20. Solution
 We use only all natural ingredients and we offer
the best and healthy product to our customers
under a reasonable price.
 We offer our product with a high quality packing
to reduce the transporting damages.

21. Channels
 Several paths use to reach the consumers
 Methods involving several brokers and distributors.
Channel phases
 Awareness
 Evaluation
 Purchase
 Delivery

22. Revenue streams
 The Revenue Streams represents the cash a company
generates from each Customer Segment
 If customers comprise the heart of a business model,
Revenue Streams are its arteries.

23. REVENUE MODEL
 A business model can involve two different types
- Transaction revenues resulting from one
time customer payments
- Recurring revenues resulting from ongoing
payments

24. LIFE TIME VALUES
 Customer Lifetime Value is a prediction of the
revenue a customer will provide for the company
 CLV is typically used to compare a customer’s
acquisition or retention costs with the revenue that
the customer will bring in over time

25. COST STRUCTURE
 Describes the most important costs incurred while
operating a product.
 Maam biscuit company applies the cost driven
structure.
 Four categories of cost structure
1. Customer acquisition cost
• Promotional elements
• Pricing incentives
• Product fulfillment

26. 2. Distribution cost
• Transportation Cost
• Insurance cost
• Tariff and duties
• Trade commissions
3. Human resource cost
• Acquisition Cost
• Training (Development) Cost
• Welfare Cost
4. Other Costs

27. Expected financial statement

28. Market analysis
Description Quarter 01 Quarter 02 Quarter 03 Quarter 04
Potential UAE population 0.1%
growth per quarter
15,000 18,000 22,500 29,250

29. Note Description Q-1 Q-2 Q-3 Q-4
01 Expected sales value 148,000 220,000 250,000 270,000
Patent care 0 0 0 0
Other 0 0 0 0
Total Sales 148,000 220,000 250,000 270,000
Expenses
Direct Cost of Sales 110,000 149,600 162,500 162,000
02 Transportation cost for
preceding period
1100 1490 1620 1600
Marketing/Promotion 6000 6000 2000 2000
Depreciation sales 120 130 140 150
Repairs and Maintenance 0 0 0 500
Janitorial Service 0 0 0 0
Legal fees 20000 0 0 0
Administration salary 200 200 200 200
Tariff and other taxes 120 150 150 170
Startup cost 20,000 0 0 0
Total Operating Expenses 337540 157570 166,610 166,620
Expected Profit -189,540 62,430 83,390 103,380
Expectedincomestatement

30. Pro Forma Balance Sheet
Quarter 01 Quarter 02 Quarter 03 Quarter 04
Assets Starting
Balances
Current Assets
Cash 10,000 27,284 36,856 46,848 57,019
Accounts Receivable 0 0 0 3,600 9,000
Other Current Assets 0 0 0 0 0
Total Current Assets 10,000 27,284 36,856 50,448 66,019
Long-term Assets
Long-term Assets 225,000 225,000 225,000 225,000 225,000
Accumulated Depreciation 0 0 0 0 0
Total Long-term Assets 225,000 225,000 225,000 225,000 225,000
Total Assets 235,000 252,284 261,856 275,448 291,019
Liabilities and Capital Quarter 01 Quarter 02 Quarter 03 Quarter 04
Current Liabilities
Accounts Payable 0 7,713 7,693 7,673 8,861
Current Borrowing 0 0 0 0 0
Other Current Liabilities 0 0 0 0 0
Subtotal Current Liabilities 0 7,713 7,693 7,673 8,861
Long-term Liabilities 225,000 222,500 220,000 217,500 215,000
Total Liabilities 225,000 230,213 227,693 225,173 223,861
Paid-in Capital 32,732 56,732 80,732 104,732 128,732
Retained Earnings (22,732) (22,732) (22,732) (22,732) (22,732)
Earnings 0 (11,929) (23,838) (31,725) (38,842)
Total Capital 10,000 22,071 34,162 50,275 67,158
Total Liabilities and Capital 235,000 252,284 261,856 275,448 291,019
Net Worth 10,000 22,071 34,162 50,275 67,158
Expectedbalancesheet

31. Competitive Advantage

32. Problems of getting competitive Advantages
 The company has not any considerable uniqueness.
 The peanut natural output not industrial one.
 The company less chance to change this product into unique
one.
 There is chance to change flavour of product but flavour
can copy before taking market.
 There are many coffee exporters from different countries.
 So many competitors in the market.

33. THANK YOU