This document provides an outline for a presentation on the history and operations of Gourmet, a Pakistani food company. It discusses Gourmet's various strategic business units including bakery, water, beverages, catering, pharmacy, restaurants, and others. For the restaurant SBU specifically, it covers the competitive environment, strategies around cost leadership, differentiation and focus. It also includes a BCG matrix for Gourmet restaurants. Overall, the document presents an overview of Gourmet as a company and analyzes strategies and performance within some of its key business segments.
Gourmet Pakistan is a leading bakery and sweets brand that was founded in 1987. It has since grown to over 120 branches across Pakistan with over 1700 employees. Gourmet offers a wide range of bakery products like bread, buns, and cakes as well as sweets and dairy products. It has achieved strong growth of over 25% annually through its focus on quality products and reasonable prices. However, it needs to improve promotion efforts and address weaknesses like limited parking availability to sustain its market leadership.
Final Report of Gourmet:
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Gourmet Sweets Baker - Final Report - Marketing - 2017FaHaD .H. NooR
Best and Final Report of Gourmet Sweets
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom.
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Complete marketing report on gourmet company, pakistanAbdullah Khosa
Gourmet is the top food retail chain in Lahore, Pakistan, known for quality products and services. It started in 1987 with one outlet and has grown exponentially, now with over 120 branches. Gourmet offers a wide range of bakery products, sweets, dairy, and beverages. Its vision is to meet customer needs by focusing on delivering quality food. Gourmet has experienced over 25% annual growth and plans to expand its branch network further. It aims to be the largest bakery and confectionery company in Lahore and Pakistan through superior customer value, quality products, and innovation.
Group project members include Adnan-Ali, Kamran-Khan, Syed-Saqlan, and Shahzad Kaleem-Yousaf. Gourmet was founded in 1987 in Lahore, Pakistan and is now the largest food retail chain in the country. It produces bakery items, sweets, beverages, and other products. The company aims to provide quality products at low prices and become the leading health and wellness brand nationally. Strategic goals include expanding to other cities, increasing market share and profits through quality and prices. Competitors include Pepsi and Coca-Cola. The target market is Punjab and positioning focuses on superior quality and taste.
This document discusses competitive strategy and outlines Gourmet's approach. It notes that Gourmet differentiates itself through high quality products and services at reasonable costs. It also keeps costs low, pursuing a cost leadership strategy. Gourmet focuses on expanding its business into new areas like catering for events while maintaining competitive advantages through quality and price. The document analyzes Gourmet's strategies of differentiation, low cost, and focus to compete effectively in the industry.
The document provides information about Gourmet, a Pakistani food retail chain. It discusses Gourmet's history, mission, vision, products, employee compensation, BCG matrix, and SWOT analysis. It also provides recommendations to help Gourmet expand its market and compete more effectively. The document contains details about Gourmet's founder, locations, number of employees, product portfolio including beverages, bakery items and more. It outlines Gourmet's goals to provide quality products at low prices and meet customer needs.
Gourmet is a Pakistani food company that began as a small shop in Lahore. It produces a variety of products including beverages, bakery items, desserts, and more. The presentation focuses on Gourmet's beverage line and marketing strategy. Gourmet aims to provide quality products at affordable prices. It targets all socioeconomic classes and competes with larger companies like Pepsi through competitive pricing and expanding distribution across Pakistan. The company continues to grow its market share through price and quality positioning relative to competitors.
Gourmet Pakistan is a leading bakery and sweets brand that was founded in 1987. It has since grown to over 120 branches across Pakistan with over 1700 employees. Gourmet offers a wide range of bakery products like bread, buns, and cakes as well as sweets and dairy products. It has achieved strong growth of over 25% annually through its focus on quality products and reasonable prices. However, it needs to improve promotion efforts and address weaknesses like limited parking availability to sustain its market leadership.
Final Report of Gourmet:
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Gourmet Sweets Baker - Final Report - Marketing - 2017FaHaD .H. NooR
Best and Final Report of Gourmet Sweets
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom.
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Complete marketing report on gourmet company, pakistanAbdullah Khosa
Gourmet is the top food retail chain in Lahore, Pakistan, known for quality products and services. It started in 1987 with one outlet and has grown exponentially, now with over 120 branches. Gourmet offers a wide range of bakery products, sweets, dairy, and beverages. Its vision is to meet customer needs by focusing on delivering quality food. Gourmet has experienced over 25% annual growth and plans to expand its branch network further. It aims to be the largest bakery and confectionery company in Lahore and Pakistan through superior customer value, quality products, and innovation.
Group project members include Adnan-Ali, Kamran-Khan, Syed-Saqlan, and Shahzad Kaleem-Yousaf. Gourmet was founded in 1987 in Lahore, Pakistan and is now the largest food retail chain in the country. It produces bakery items, sweets, beverages, and other products. The company aims to provide quality products at low prices and become the leading health and wellness brand nationally. Strategic goals include expanding to other cities, increasing market share and profits through quality and prices. Competitors include Pepsi and Coca-Cola. The target market is Punjab and positioning focuses on superior quality and taste.
This document discusses competitive strategy and outlines Gourmet's approach. It notes that Gourmet differentiates itself through high quality products and services at reasonable costs. It also keeps costs low, pursuing a cost leadership strategy. Gourmet focuses on expanding its business into new areas like catering for events while maintaining competitive advantages through quality and price. The document analyzes Gourmet's strategies of differentiation, low cost, and focus to compete effectively in the industry.
The document provides information about Gourmet, a Pakistani food retail chain. It discusses Gourmet's history, mission, vision, products, employee compensation, BCG matrix, and SWOT analysis. It also provides recommendations to help Gourmet expand its market and compete more effectively. The document contains details about Gourmet's founder, locations, number of employees, product portfolio including beverages, bakery items and more. It outlines Gourmet's goals to provide quality products at low prices and meet customer needs.
Gourmet is a Pakistani food company that began as a small shop in Lahore. It produces a variety of products including beverages, bakery items, desserts, and more. The presentation focuses on Gourmet's beverage line and marketing strategy. Gourmet aims to provide quality products at affordable prices. It targets all socioeconomic classes and competes with larger companies like Pepsi through competitive pricing and expanding distribution across Pakistan. The company continues to grow its market share through price and quality positioning relative to competitors.
Gourmet Foods Final Report - Marketing - 2017FaHaD .H. NooR
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet Foods have expanded their business operations and also produces its own branded soft drinks, beverages, mineral water as well as milk and dairy products (under the subsidiary Gourmet Dairies).
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
This document provides an overview of Gourmet Foods & Bakers, a Pakistani food and beverage company. It discusses the company's history, founding in 1987, mission to provide quality affordable food, vision of maintaining prices amid inflation. The company has over 836 stores and produces bakery items, dairy products, beverages and more through 7 production units. It prides itself on maintaining quality and freshness through its supply chain network and cold chain distribution system. The document also outlines Gourmet's product, promotion, competitive and information strategies.
The document analyzes the beverage industry and Gourmet's position within it. Gourmet offers a variety of bakery and dairy products, as well as beverages including cola, lemon, orange, apple, and diet options. Its promotional strategies include attractive labeling, strong branding, and varied packaging. Gourmet aims to expand its business geographically while maintaining competitive prices and a well-managed supply chain. Its main competitors are Pepsi and Coke, who together control over 95% of the Pakistani beverage market, presenting both challenges and opportunities for Gourmet to continue capturing market share.
Gourmet is a leading provider of bakery and confectionary products in Lahore with a mission to provide quality products at low prices. Its objectives are to build profitable customer relationships, provide products to increase its markets, and become a leader in its industry. A strength is its strong brand name in Lahore, though it lacks proper promotion and parking. Opportunities include expanding to new cities and markets through home delivery and e-shopping. Threats include changing consumer preferences and lack of new technology and products.
Shaan Foods is a leading Pakistani manufacturer and exporter of packaged spices. The document provides an analysis of Shaan Foods including its history, products, target market, competitors like National Foods, and marketing strategies. It also includes a SWOT analysis, identifying strengths such as a variety of product lines and weaknesses like limited marketing campaigns. The analysis shows Shaan Foods has opportunities for international expansion while facing threats from competitors with stronger local distribution.
This document provides an overview of the marketing strategies and operations of National Foods Limited (NFL), a leading Pakistani food company. It discusses NFL's history, vision, product lines, marketing strategies, marketing mix, external and internal environment analysis using SWOT and BCG matrices, main competitor analysis, and advertising campaigns. The document aims to analyze NFL's business and identify opportunities to strengthen its competitive position in the Pakistani market.
Continental Biscuits Limited (CBL) is a leading biscuit manufacturer in Pakistan established in 1984. It has a 30% market share and 5000 employees. CBL's vision is to become Pakistan's most preferred biscuit company through strong local and global brands, quality manufacturing, motivated employees, and shareholder returns. Its brands include Tuck, Prince, Candi, Tiger, Bakeri Classic, Gala, Zeera Plus, and Wheatable. CBL faces competition from EBM (Peak Freans), Ismail Industries, and Asian Food Industries. To become the market leader, CBL needs to innovate rather than imitate competitors and create a stronger customer perception.
Project of marketing plan for new product launchmisbah ullah
This document presents a marketing plan for launching a new fruit juice product called "Fresh Vita" by Sun Rise (Pvt) Limited Company. The plan contains an executive summary, situational analysis including competitors and market segmentation, marketing strategy and objectives, marketing mix including product details, pricing, promotion and distribution strategies, implementation budget, and additional considerations. The key points are:
- "Fresh Vita" is a fresh fruit juice drink targeting all age groups to provide energy and refreshment.
- It will be launched in Rawalpindi and faces competition from brands like Shezan, Nestle, and others.
- The marketing strategy aims to position it as a high-quality product at a moderate
Shan Foods is a rapidly growing food company present in over 50 countries. It started 25 years ago from a single small room and has grown to become one of the largest exporters of premium quality packaged spices, recipe mixes, pickles, and desserts. Shan Foods is dedicated to ensuring consistent products through well-equipped production techniques and works with quality suppliers to diligently select the best quality spices.
The document is a marketing report for Bread and Beyond that outlines their marketing strategy. It discusses their product line, competitors, segmentation of the market and target customers. The report recommends expanding to new cities, advertising through television, print media, billboards, Facebook and point-of-sale materials. It also suggests market penetration through new products, a loyalty program and product displays. Market development could include advertising in other towns and collaborating with local bloggers.
1. Mehran Spice & Food Industries is a leading Pakistani spice and food company established in 1975. It produces a wide range of spices, rice, pickles, and other food products.
2. Mehran's past advertising themes have focused on family gatherings and promoting their products for family meals. Recent ads featured a housewife serving meals prepared with Mehran spices to her happy, healthy family.
3. Mehran faces competition from other major Pakistani brands like National Foods and Shan Foods. It needs to improve its distribution system and address negative customer perceptions regarding its lack of advertising and positioning.
This document provides a summary of a marketing analysis project presented by four students at Superior University Lahore on Engro Foods. It includes an introduction, table of contents, acknowledgements, history and background of Engro Foods, their vision, mission and core values. It also summarizes Engro's diversified business portfolio, their brands, business segments targeted, sales setup, departments, production process, and concludes with interviews conducted and references. The document analyzes Engro Foods' market performance and strategies.
This topic is contain two Products Coca Cola and Gourmet.Purpose is to which product consumers demand more and have sales more.Which product give more incentives to retailers.
The document outlines a marketing plan for a proposed premium milk tea product targeted at diabetics. The plan includes an introduction, objectives to meet customer demands and create awareness of unhygienic tea alternatives, provide affordable yet high quality sugar-free tea. Key elements discussed include market trends favoring health, convenience and time savings; target markets of teens, youth, workers and elderly in Islamabad and Rawalpindi; segmentation by geography, demographics and behaviors. A SWOT and competitive analysis is presented. The plan proposes niche marketing of a sugar-free tea, positioning as a healthy option, and branding through labeling and promotion campaigns including mobile tea carts and social media.
Hilal Foods is a family-owned Pakistani confectionery company with over 50 products including candies, cakes, chocolates, and powdered drinks. It is headed by Muhammad Ali Munshi and also run by his son and two grandsons. The company values teamwork, quality, innovation, integrity and people development. Hilal Foods exports its products to several countries and aims to become a global food leader through diversified halal products. It faces challenges in marketing such as improving return on investment and keeping up with trends.
A detailed analysis of Pakistan Food Industry and Pakistan Spice Industry is done using facts and figures. Along with the second part pf the project details about the strategic position of Shan Foods a Pakistani based company. Different strategies are also recommended by considering their current strategic position in Pakistan Spice Industry.
National Foods began in 1970 as a spice company in Pakistan and has since expanded to become a multinational food company with subsidiaries in Dubai, Canada, and the UK. It produces a wide variety of products including masalas, pickles, frozen meals, ketchup, jams, rice, snacks, and desserts. National Foods pursues aggressive marketing strategies through advertising, sales promotion, and a retail network of over 50,000 shops across Pakistan. While it competes with major brands like Shan Foods and Mehran Foods, National Foods has gained an edge in most areas of the food industry in Pakistan and internationally.
Shezan Marketing Report - Final Project - 2017 - UCPFaHaD .H. NooR
Shezan is a Pakistani beverage company established in 1964 that produces fruit juices and other products. It has a wide product line of juices but faces challenges with weak distribution, lack of creativity in advertising, and weak positioning of products. The document recommends that Shezan improve its marketing mix by increasing distribution areas, using more promotional strategies like print and electronic media, and increasing its advertising budget to build its brand image.
Final project presentation of Principle of Marketing by khair MuhammadKhairMuhammad19
Hi everyone, I have uploaded this project in order to help those students who want to get an idea of how to do and what things to include in starting the project.
Thank you for visiting & preferring my project
Contact:
Email: khairmk420@gmail.com
This document outlines a marketing plan for a juice company called Refresh. The plan divides the city of Banani, Dhaka into four zones to capture the market. It identifies competitors and conducts a SWOT analysis. The objectives are to increase market share, product line, and profits while satisfying customers. The marketing mix discusses product variety, quality, pricing, and promotional strategies. It proposes print, cable, and leaflet advertising and customer incentives like discounts and lucky draws. The plan includes controls to measure, compare, and correct their marketing efforts.
Gourmet Foods Final Report - Marketing - 2017FaHaD .H. NooR
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet Foods have expanded their business operations and also produces its own branded soft drinks, beverages, mineral water as well as milk and dairy products (under the subsidiary Gourmet Dairies).
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
This document provides an overview of Gourmet Foods & Bakers, a Pakistani food and beverage company. It discusses the company's history, founding in 1987, mission to provide quality affordable food, vision of maintaining prices amid inflation. The company has over 836 stores and produces bakery items, dairy products, beverages and more through 7 production units. It prides itself on maintaining quality and freshness through its supply chain network and cold chain distribution system. The document also outlines Gourmet's product, promotion, competitive and information strategies.
The document analyzes the beverage industry and Gourmet's position within it. Gourmet offers a variety of bakery and dairy products, as well as beverages including cola, lemon, orange, apple, and diet options. Its promotional strategies include attractive labeling, strong branding, and varied packaging. Gourmet aims to expand its business geographically while maintaining competitive prices and a well-managed supply chain. Its main competitors are Pepsi and Coke, who together control over 95% of the Pakistani beverage market, presenting both challenges and opportunities for Gourmet to continue capturing market share.
Gourmet is a leading provider of bakery and confectionary products in Lahore with a mission to provide quality products at low prices. Its objectives are to build profitable customer relationships, provide products to increase its markets, and become a leader in its industry. A strength is its strong brand name in Lahore, though it lacks proper promotion and parking. Opportunities include expanding to new cities and markets through home delivery and e-shopping. Threats include changing consumer preferences and lack of new technology and products.
Shaan Foods is a leading Pakistani manufacturer and exporter of packaged spices. The document provides an analysis of Shaan Foods including its history, products, target market, competitors like National Foods, and marketing strategies. It also includes a SWOT analysis, identifying strengths such as a variety of product lines and weaknesses like limited marketing campaigns. The analysis shows Shaan Foods has opportunities for international expansion while facing threats from competitors with stronger local distribution.
This document provides an overview of the marketing strategies and operations of National Foods Limited (NFL), a leading Pakistani food company. It discusses NFL's history, vision, product lines, marketing strategies, marketing mix, external and internal environment analysis using SWOT and BCG matrices, main competitor analysis, and advertising campaigns. The document aims to analyze NFL's business and identify opportunities to strengthen its competitive position in the Pakistani market.
Continental Biscuits Limited (CBL) is a leading biscuit manufacturer in Pakistan established in 1984. It has a 30% market share and 5000 employees. CBL's vision is to become Pakistan's most preferred biscuit company through strong local and global brands, quality manufacturing, motivated employees, and shareholder returns. Its brands include Tuck, Prince, Candi, Tiger, Bakeri Classic, Gala, Zeera Plus, and Wheatable. CBL faces competition from EBM (Peak Freans), Ismail Industries, and Asian Food Industries. To become the market leader, CBL needs to innovate rather than imitate competitors and create a stronger customer perception.
Project of marketing plan for new product launchmisbah ullah
This document presents a marketing plan for launching a new fruit juice product called "Fresh Vita" by Sun Rise (Pvt) Limited Company. The plan contains an executive summary, situational analysis including competitors and market segmentation, marketing strategy and objectives, marketing mix including product details, pricing, promotion and distribution strategies, implementation budget, and additional considerations. The key points are:
- "Fresh Vita" is a fresh fruit juice drink targeting all age groups to provide energy and refreshment.
- It will be launched in Rawalpindi and faces competition from brands like Shezan, Nestle, and others.
- The marketing strategy aims to position it as a high-quality product at a moderate
Shan Foods is a rapidly growing food company present in over 50 countries. It started 25 years ago from a single small room and has grown to become one of the largest exporters of premium quality packaged spices, recipe mixes, pickles, and desserts. Shan Foods is dedicated to ensuring consistent products through well-equipped production techniques and works with quality suppliers to diligently select the best quality spices.
The document is a marketing report for Bread and Beyond that outlines their marketing strategy. It discusses their product line, competitors, segmentation of the market and target customers. The report recommends expanding to new cities, advertising through television, print media, billboards, Facebook and point-of-sale materials. It also suggests market penetration through new products, a loyalty program and product displays. Market development could include advertising in other towns and collaborating with local bloggers.
1. Mehran Spice & Food Industries is a leading Pakistani spice and food company established in 1975. It produces a wide range of spices, rice, pickles, and other food products.
2. Mehran's past advertising themes have focused on family gatherings and promoting their products for family meals. Recent ads featured a housewife serving meals prepared with Mehran spices to her happy, healthy family.
3. Mehran faces competition from other major Pakistani brands like National Foods and Shan Foods. It needs to improve its distribution system and address negative customer perceptions regarding its lack of advertising and positioning.
This document provides a summary of a marketing analysis project presented by four students at Superior University Lahore on Engro Foods. It includes an introduction, table of contents, acknowledgements, history and background of Engro Foods, their vision, mission and core values. It also summarizes Engro's diversified business portfolio, their brands, business segments targeted, sales setup, departments, production process, and concludes with interviews conducted and references. The document analyzes Engro Foods' market performance and strategies.
This topic is contain two Products Coca Cola and Gourmet.Purpose is to which product consumers demand more and have sales more.Which product give more incentives to retailers.
The document outlines a marketing plan for a proposed premium milk tea product targeted at diabetics. The plan includes an introduction, objectives to meet customer demands and create awareness of unhygienic tea alternatives, provide affordable yet high quality sugar-free tea. Key elements discussed include market trends favoring health, convenience and time savings; target markets of teens, youth, workers and elderly in Islamabad and Rawalpindi; segmentation by geography, demographics and behaviors. A SWOT and competitive analysis is presented. The plan proposes niche marketing of a sugar-free tea, positioning as a healthy option, and branding through labeling and promotion campaigns including mobile tea carts and social media.
Hilal Foods is a family-owned Pakistani confectionery company with over 50 products including candies, cakes, chocolates, and powdered drinks. It is headed by Muhammad Ali Munshi and also run by his son and two grandsons. The company values teamwork, quality, innovation, integrity and people development. Hilal Foods exports its products to several countries and aims to become a global food leader through diversified halal products. It faces challenges in marketing such as improving return on investment and keeping up with trends.
A detailed analysis of Pakistan Food Industry and Pakistan Spice Industry is done using facts and figures. Along with the second part pf the project details about the strategic position of Shan Foods a Pakistani based company. Different strategies are also recommended by considering their current strategic position in Pakistan Spice Industry.
National Foods began in 1970 as a spice company in Pakistan and has since expanded to become a multinational food company with subsidiaries in Dubai, Canada, and the UK. It produces a wide variety of products including masalas, pickles, frozen meals, ketchup, jams, rice, snacks, and desserts. National Foods pursues aggressive marketing strategies through advertising, sales promotion, and a retail network of over 50,000 shops across Pakistan. While it competes with major brands like Shan Foods and Mehran Foods, National Foods has gained an edge in most areas of the food industry in Pakistan and internationally.
Shezan Marketing Report - Final Project - 2017 - UCPFaHaD .H. NooR
Shezan is a Pakistani beverage company established in 1964 that produces fruit juices and other products. It has a wide product line of juices but faces challenges with weak distribution, lack of creativity in advertising, and weak positioning of products. The document recommends that Shezan improve its marketing mix by increasing distribution areas, using more promotional strategies like print and electronic media, and increasing its advertising budget to build its brand image.
Final project presentation of Principle of Marketing by khair MuhammadKhairMuhammad19
Hi everyone, I have uploaded this project in order to help those students who want to get an idea of how to do and what things to include in starting the project.
Thank you for visiting & preferring my project
Contact:
Email: khairmk420@gmail.com
This document outlines a marketing plan for a juice company called Refresh. The plan divides the city of Banani, Dhaka into four zones to capture the market. It identifies competitors and conducts a SWOT analysis. The objectives are to increase market share, product line, and profits while satisfying customers. The marketing mix discusses product variety, quality, pricing, and promotional strategies. It proposes print, cable, and leaflet advertising and customer incentives like discounts and lucky draws. The plan includes controls to measure, compare, and correct their marketing efforts.
Gourmet is a food company founded in 1987 in Lahore, Pakistan with over 120 locations and 1,500 employees. The company's mission is to provide quality products at low prices and be the market leader. Gourmet offers a wide range of bakery items, sweets, milk, powdered milk, ice cream, bread, jams, candies, toffees, ketchup, cold drinks, and mineral waters. It has over 23 locations and 370 employees in Faisalabad alone serving over 10,000 customers per day. Gourmet aims to meet customer needs by focusing on customer service and uses market penetration pricing strategies to compete with larger competitors like Pepsi and Coca Cola.
This document presents a marketing plan for introducing pizza products at McDonald's restaurants in India. It begins with an overview of McDonald's global and Indian operations. A SWOT analysis is then presented. Market research shows strong consumer interest in pizza products from McDonald's. The target audience is identified as teenagers, families, and the working class between ages 14-35. McDonald's would position itself as a family restaurant with high quality and quantity products at affordable prices. A variety of proposed pizza products are introduced. The marketing strategy discusses segmentation, targeting, positioning, the 4P's, pricing, placement, and advertising and promotion plans.
K&N's is a Pakistani poultry company founded in 1964 with the mission of providing high quality and nutritious food. The company distributes chicken and other products through a network of owned trucks and distribution centers. While K&N's faces challenges from competitors and ensuring food safety, its competitive strategies around quality, taste, and supply chain management have made it a recognized brand in Pakistan. The document recommends that K&N's expand its customer base by increasing awareness and accessibility in rural areas through promotional activities and discounts.
New microsoft office power point presentationAsma Smile
This document provides information about Gourmet, a bakery and confectionery shop founded in 1987 in Lahore, Pakistan. It discusses Gourmet's mission, vision, product lines, strengths, weaknesses, opportunities, threats, product life cycles, and a BCG analysis. It then describes a new product launch for Gourmet Black Tea, including target markets, pricing strategy, promotion plans, and a product strategy addressing market research, competition, marketing, public relations, timeline, and availability. Lastly, it discusses a Porter's Five Forces analysis and elements to consider for the tea launch.
The document outlines a business plan for a drive-through restaurant called Luvabite. It includes sections on the company profile, industry and market analysis, management structure, and financial projections. The restaurant will provide Pakistani fast food in Sahiwal and aims to develop long-term customer relationships through high quality products and services. It will be owned by five partners and target middle-income customers aged 6-50 through affordable pricing and time-saving convenience.
“SWIFT” is a soft drinks manufacturer company that heading into its fourth year of operation and produces mango juice, apple juice, blackberry juice, date juice etc. All of the items mentioned successfully running and continued to future profitability. To give them customer a new juice taste depending on marketing research information of the customer, we are going to launch a new favorite soft drink named “SWIFT Sugarcane Juice”.
CoCofresh Agro is a coconut water processing company located in Kumarakam, Kottayam. It aims to buy coconuts from local farmers, process and package the coconut water in tetra packs, and sell the products. The company's vision is to become India's premier coconut water company offering nutritious drinks to consumers. It plans to target the primary market of kids, teens, youth and working people. CoCofresh will produce three flavors of coconut water under the brand name "Coco Fresh" and distribute them through a network of dealers and shops.
This document proposes introducing a branded frozen paratha called "Lazeez Parathas" in Gurgaon, India. It discusses the product, competitors, target market of working professionals and students, and marketing strategy of competitive pricing, selective distribution through stores and home delivery, and promotions emphasizing convenience. Market research found most prefer fresh but are open to frozen for availability and convenience if provided variety and competitive to home-made. The proposal aims to increase branded frozen paratha market share by 25% through attractive offers, emphasizing nutrition, and wide accessibility.
Nathu Sweets is a well-known sweet shop in Delhi with 13 branches. However, rising costs have negatively impacted profits. An analysis found issues with production processes and inefficiencies. Recommendations included cost-cutting methods like just-in-time production, discounts in festive seasons, and motivating employees. A SWOT analysis showed strengths in quality, heritage and distribution but challenges from competition, changing tastes, and addressing new customer segments. With changes to production and marketing, Nathu Sweets aims to maintain quality while increasing profits.
The document outlines a business plan for a bakery that will produce cupcakes under the Cookie Jar franchise brand. It discusses marketing strategies such as targeting higher-income customers with premium pricing and leveraging the existing brand recognition of Cookie Jar. A SWOT analysis identifies strengths such as skilled staff and homemade recipes, as well as weaknesses like inexperience and limited product selection. The plan also examines competitors and explains how the bakery will differentiate itself through customization and reliable supply of specialty cupcakes.
Kolachi is a successful restaurant in Karachi founded by three partners. It depicts the old name of Karachi and offers a relaxing environment and high quality, tasty food. Through focusing on customer service and experience over fast food, Kolachi has developed a strong brand with higher margins than competitors. It manages inventory manually but effectively to ensure fresh ingredients and proper tracking of supplies. While facing challenges around capacity and discounts, recommendations include expanding through mobile ordering and new outlets, developing signature dishes, and boosting social media presence.
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6. Gourmet history:
• Gourmet : food expert
• 1987
• Founder & CEO: Mr. muhammad Nawaz chatta
• Started at ich’chra Lahore
• Fresh, healthy and hygienic food
• Again started in 1992 at different places at Muslim town Lahore
7. Gourmet history:
Employees 4500+
Processing units: 7
Outlets 836+
• Islamabad • Rawalpindi
• Lahore • Gujranwala
• Faisalabad • Gujrat
• Jalalpur Jattan • Sheikhupura
• Shahdara Bagh(A tehsil of
Sheikhupura)
• London
• England • New York City, America.
14. Some common issues
1. Threat of new entrants:
2. Threat of substitute:
3. Bargaining power of buyer:
4. Bargaining power of supplier.
5. Current rivalries:
Gourmet competitor
15. Some common issues (cont.)
5. Current rivalries:
• Conscious about its competitors
• It ensures
• Efficient service
• Innovation
• Quality at low price
• Friendly environment
• Skills of expertise in production
• And quality at low price is its sustainable competitive advantage
16. Competitors
• Salt n pepper
• Ziaffat
• Menu
• Bundu khan
• Villages
• Dhaba
• Fazl-e-Haq
• Taha etc.
18. Corporate strategies
Integration strategies:
• Backward vertical integration
Gourmet restaurant uses backward vertical integration for their
40% restaurant inputs
• Forward vertical integration:
Gourmet restaurant is not using forward vertical integration for
there restaurants.
Diversification strategy:
e.g. starting hoteling with restaurant chain, common examples PC,
Awari
19. cost leadership, differentiation & focus strategy
Cost leadership:
Gourmet uses cost leader ship strategy to provide quality at low price.
Differentiation:
Gourmet is using a range of products in gourmet restaurant for
differentiation e.g. khadi kabab, chapli kabab
Focus strategy :
Gourmet focuses middle class.
29. Competitive strategy
• Quality :
Gourmet Bakers strive very hard to deliver the best
quality products to their consumers
• Freshness
Gourmet is very focused at ensuring the freshness of the products.
• Prices :
Gourmet Bakers offer the best prices in the market which is a
prime competitive advantage for them.
• Distribution :
They have a well developed distribution network
31. Distribution Channel
They are using both direct and indirect strategies
Single level channel:
Manufacturer Retailer Customer
Dual level channel:
Manufacturer Wholesaler Retailer Customer
Vertical integration (zero level channels):
Manufacturer Customer
34. BCG Matrix for Gourmet Bakers
In Lahore there is low competitor of bakery product.
Only Some Bakers & Sweets are working in city but they are
few.
So Gourmet falls in star in context of bakery product.
They need heavy investment to capture the market and get
the high shares.
Whereas Sweets have low market because high prices and
low taste as compared with Ideal Bakers, Nirala Sweets act.
37. Product Line:
Here are the beverages which gourmet is offering
Cola
Lemon
Malta
Apple
Twister
Soda Ice-Cream
Diet Cola
Diet Lemon
Bon Vivant (Premium Cola)
40. Pricing Strategy:
The Gourmet is having Market penetration
strategy by purposing Low price than Pepsi and
Coca cola
In Beverages Industry there was a gap left by
Pepsi and Coca cola, Gourmet fill that gap with low
prices
41. Promotional strategy:
As gourmet is already offering low price to the Consumer
so that they don’t offer consumer promotion.
Some of the Schemes are as following
On the purchase of two bottles one bottle free
On the purchase of four bottles two bottles free
42. Channel of Distribution:
Well Gourmet has a great Supply chain. Which is also a Unique
plus point of it
Gourmet has About 120 outlets in Lahore and Faisalabad.
But Gourmet is Serving its Beverages in all over the Country
The Company has its own Distributional Structure by which
they serve there customer effectively and efficiently.
43. Segmentation and targeting strategy
Gourmet Segmented the market
Geographically and by the life style
AtaulHassnain
44. Differentiation strategy:
Gourmet is the only beverage company in Pakistan
which provide soft drinks with price competiveness
and standard quality
People perceive the products of the company are
available at low price with good quality
45. AtaulHassnain
Competitors:
Gourmet says:
We are new players in the beverage industry
so we still don’t consider any one of our
competitor we are just capturing the Market
as a whole”
From: GM(Sales) Hamid Bukhari
• But in market Pepsi and coke consider
Gourmet as their competitor in Pakistan
46. From Hamid Bukhari Cont...
Pepsi and coke had never reduced their prices in
Pakistan expect Ramadan
For the very first time Pepsi and Coke had to
reduced the price of their 1.5 lr back in 2008 from
75Rs to 70Rs.
So there was a opportunity which Gourmet avail
and lunched a pet bottle on the Competitive price of
60Rs.
47. Continued:
Pepsi and Coke reduced their price at 65 but soon
after Pepsi had to raised their price to maintain the
standard and quality. By this opportunity Gourmet hit
exactly on the need of consumer by offering low
price product with good quality
And hence the customers switched from Pepsi or
Coke to Gourmet
48. Current Strategy:
Gourmet is now focusing to expand the business
geographically
Product availability via eye view
Competitive price to Penetrate the Market
A Decent and well managed supply chain
53. Competitive environment
Competitive environment
A 4-year reputation for gourmet catering . No matter how elaborate or
simple the occasion, we strive to be the single best caterer you’ve ever
had. Our goal: Make your event a tremendous success and an
unforgettable experience.
55. cost leadership, differentiation & focus strategy
Cost leadership:
Gourmet uses cost leader ship strategy to provide menu at
low price. (Rs- 400- 1200)
Differentiation:
Gourmet is providing a range of meals and services for
differentiation e.g. sweet dish, mutton, chicken, rice, salads.
Focus strategy :
Gourmet focuses all classes.
59. • An other step for growth
through diversification taken
about 5 years ago
• Situated at Allama Iqbal
town and Choburji Lahore
• An Effort to capture
customers in medications
industry
63. SCA cont.….
But in case of gourmet pharmacy there Is
no market specific competitive advantage
rather than
• Number of customers inspired by
“gourmet”
• Large investment
71. Recommendation
• Gourmet should include products for its differentiation as traditional
foods from different regions.
• Gourmet does not maintain its website and does not using e-
marketing tools such as Facebook or twitter
• Pharmacy must adopt more distribution branches scheme and
advertisement for awareness about pharmacy
• Gourmet must adopt more distribution branches scheme and
advertisement for awareness in other provinces of Pakistan as it is
not operating in Baluchistan, Sindh and KPK.
As we know In the age of rapidly changing lifestyles today. consumers are driven to change their eating habits constantly.
That’s why where ever the market inflation went, GOURMET never breake its rules.
SBU , I have selected for presentation is gourmet pharmacy.
So let’s talk about gourmet pharmacy. Gourmet started this program about 5 years ago in order to maintain growth through diversification. Gourmet pharmacy is mainly situated at Allama Iqbal town and Choburji chowk. This was basically a step to getting more customers in pharmaceuticals
There are three immediate competitors we have chosen in accordance with large scope of investment and distribution branches. It is obvious that small proprietors of medical stores are also competing in some sense because they are also having a market share and that is important.
Competition type of environment for gourmet pharmacy is pure competition, the reason is presence of numbers of medical stores. Anyone can distribute or retail medications. So there is no influence of a single seller and buyer on the market. In the same way buyers are also free to purchase any product from any shop.
Competitive advantage is basically any attribute that makes a company able to outperform it’s competitors. Performing more than them and they cant have that one attribute specially for now.
The number of people are enjoying other products and services of gourmet and they are reliable for them so gourmet is not a word unknown for people. In this way gourmet pharmacy can attract a large number of customers.
Other than this, gourmet pharmacy can avail its reserves for larger investment in pharmaceuticals import and production. So in this way these are SCA.
Gourmet has adopted cost leadership as competitive strategy as it is only adopted by large scale companies who can go for economies of scale.
Gourmet has offered discount of 6% to 13% on all imported and domestically produced pharmaceuticals in order to getting the attention of customers.
As u can see, on opening of new branch in Choburji chowk, gourmet pharmacy has offered a discount of 6%.
The vision, mission and initiatives always revolve around the core strategy of a company and overall corporate strategy of gourmet is growth through diversification.
It also can be geographical expansion but the weightage of diversification is at large.
Here this is the repetition of slide for showing diversification. Gourmet has invested in all these scopes.
Where does this SBU ley in BCG matrix, for this you are to understand the concept of BCG matrix and u know it well.
Basically the Y-axis is showing market growth rate and x-axis is showing relative market share, while stars are those units who are using more cash and generating cash in same way, but cash cow are using less cash but generating more, while question marks are those who have just started operations while the business units in declining stage who are not generating revenue but having costs are dogs.
Because business starts from question marks and requires large investment. But they have potential to become a star one day.