This reports of Du Pont Analysis of AirAsia includes industry comparison, major challenge faced by AirAsia and how the company overcome the challenges.
AirAsia earns revenues via seven business segments. Its main contributor is scheduled flights, comprising 55% of total sales. CEO Anthony Fernandez has served in his capacity since 2001, when he and several partners bought AirAsia from its former owners. AirAsia’s financial metrics have improved greatly in the last two years.
Learn more at: http://becomeabetterinvestor.net/blog/flying-high-with-airasia/
Air Asia is a low-cost airline based in Malaysia that pioneered low-cost air travel in Asia. It uses social marketing principles to benefit society while maintaining profits. Air Asia implements fuel-efficient practices like direct point-to-point flights, high aircraft utilization, and paperless operations. It also partners with charities to provide relief during disasters and fulfill wishes for terminally ill children. Air Asia's social marketing helps improve quality of life while balancing corporate interests, customer wants, and societal impacts.
- AirAsia is a Malaysian low-cost airline established in 1993 that has grown to service over 400 destinations across Asia. It pioneered low-cost air travel in the region.
- The airline has expanded to include associates like AirAsia X for long haul flights and subsidiaries in other Southeast Asian countries.
- Through strategies like utilizing one aircraft type, online booking, and focusing on point-to-point routes, AirAsia has achieved strong financial performance with high profit margins while expanding air travel access across Asia.
The document provides information on Air Asia's mission, vision, history, and analyses. Air Asia's mission is to be the best company to work for and create an ASEAN brand while attaining the lowest costs. Its vision is to be the largest low-cost airline in Asia. Air Asia was established in 1994 and faced debt issues in 2001. Analyses include PEST on political, economic, social and technological factors, SWOT on strengths, weaknesses, opportunities and threats, and SPACE on internal and external positioning. Recommendations focus on improving responsiveness, advertisements, passenger convenience and business expansion.
AirAsia was established in 1993 and began operations in 1996. It is headquartered in Malaysia and operates as a low-cost carrier across many countries in Asia. The airline was struggling financially until 2001 when it was purchased by Tony Fernandes' investment company Tune Air. Under Fernandes' leadership, AirAsia transformed into a highly successful low-cost airline known for its cost-cutting strategies and innovative use of technology. It now flies to over 100 destinations across Asia with a fleet of over 200 aircraft. AirAsia has received numerous awards and recognitions for being one of the best low-cost carriers in the world.
Air asia x can the low cost model go long haul Rehan ali
Covers mission vision and all the internal and external evaluation, including IFE EFE SPACE MATRIX BCG MATRIX GRAND MATRIX QSPM
Feel free to contact : rehankango@ymail.com +92337548656
This document analyzes AirAsia's internal environment through an assessment of its tangible and intangible assets, core competencies, strengths, and weaknesses. It finds that AirAsia's main strengths are its strong cost management, network and planning management capabilities, and ability to drive innovation. However, it could improve its crisis management, engagement of certain customer segments, customer relationship management, and further lowering ticket prices. The document provides recommendations in each of these weakness areas.
AirAsia earns revenues via seven business segments. Its main contributor is scheduled flights, comprising 55% of total sales. CEO Anthony Fernandez has served in his capacity since 2001, when he and several partners bought AirAsia from its former owners. AirAsia’s financial metrics have improved greatly in the last two years.
Learn more at: http://becomeabetterinvestor.net/blog/flying-high-with-airasia/
Air Asia is a low-cost airline based in Malaysia that pioneered low-cost air travel in Asia. It uses social marketing principles to benefit society while maintaining profits. Air Asia implements fuel-efficient practices like direct point-to-point flights, high aircraft utilization, and paperless operations. It also partners with charities to provide relief during disasters and fulfill wishes for terminally ill children. Air Asia's social marketing helps improve quality of life while balancing corporate interests, customer wants, and societal impacts.
- AirAsia is a Malaysian low-cost airline established in 1993 that has grown to service over 400 destinations across Asia. It pioneered low-cost air travel in the region.
- The airline has expanded to include associates like AirAsia X for long haul flights and subsidiaries in other Southeast Asian countries.
- Through strategies like utilizing one aircraft type, online booking, and focusing on point-to-point routes, AirAsia has achieved strong financial performance with high profit margins while expanding air travel access across Asia.
The document provides information on Air Asia's mission, vision, history, and analyses. Air Asia's mission is to be the best company to work for and create an ASEAN brand while attaining the lowest costs. Its vision is to be the largest low-cost airline in Asia. Air Asia was established in 1994 and faced debt issues in 2001. Analyses include PEST on political, economic, social and technological factors, SWOT on strengths, weaknesses, opportunities and threats, and SPACE on internal and external positioning. Recommendations focus on improving responsiveness, advertisements, passenger convenience and business expansion.
AirAsia was established in 1993 and began operations in 1996. It is headquartered in Malaysia and operates as a low-cost carrier across many countries in Asia. The airline was struggling financially until 2001 when it was purchased by Tony Fernandes' investment company Tune Air. Under Fernandes' leadership, AirAsia transformed into a highly successful low-cost airline known for its cost-cutting strategies and innovative use of technology. It now flies to over 100 destinations across Asia with a fleet of over 200 aircraft. AirAsia has received numerous awards and recognitions for being one of the best low-cost carriers in the world.
Air asia x can the low cost model go long haul Rehan ali
Covers mission vision and all the internal and external evaluation, including IFE EFE SPACE MATRIX BCG MATRIX GRAND MATRIX QSPM
Feel free to contact : rehankango@ymail.com +92337548656
This document analyzes AirAsia's internal environment through an assessment of its tangible and intangible assets, core competencies, strengths, and weaknesses. It finds that AirAsia's main strengths are its strong cost management, network and planning management capabilities, and ability to drive innovation. However, it could improve its crisis management, engagement of certain customer segments, customer relationship management, and further lowering ticket prices. The document provides recommendations in each of these weakness areas.
AirAsia was established in 2001 in Malaysia with a vision of "Now Everyone Can Fly" by offering low-cost airfares. It began with only two Boeing 737-300 aircraft on point-to-point routes between cities. AirAsia has since grown significantly and now has routes spanning over 20 countries in Asia, challenging norms in the airline industry. Through strategies like focusing on customers and cost-leadership, AirAsia aims to serve the billions of people in Asia currently underserved by air travel.
This document is a case study report submitted in response to course requirements. It analyzes the micro and macro environmental factors that contributed to the early success of AirAsia, and discusses how current factors could affect its performance. It determines that AirAsia's strategy of low prices was effective by making flying accessible to more people. Recommendations for the future include diversifying beyond transportation by partnering with hotels, and improving fuel cost forecasting models.
- AirAsia is a low-cost airline based in Kuala Lumpur, Malaysia that was founded in 1993 and began flight operations in 1996.
- In 2001, Tony Fernandes purchased AirAsia and successfully restructured the heavily indebted company, turning the first profit in 2002.
- AirAsia aims to be the largest low-cost airline in Asia, serving the 3 billion people in the region with poor air connectivity and high fares.
AirAsia is a low-cost airline based in Malaysia that primarily serves destinations in Asia. It was formed in 2001 when the Malaysian government took over and restructured the airline. AirAsia has since expanded to many countries in Asia and operates over 150 flights per week from 9 destinations in India. The airline focuses on keeping costs low through efficient operations, purchasing practices, and unbundled services to offer low base fares. It aims to be Asia's first low-cost carrier and has pursued a strategy of operating from secondary airports to reduce fees and encouraging light baggage to reduce fuel costs.
Strategic analysis -Air asia case studyJen Vuhuong
This document analyzes AirAsia's business model and strategy. It first provides an overview of AirAsia's vision and low-cost carrier business model. It then performs a PEST analysis of AirAsia's macroenvironment, examining political, economic, social and technological factors. Next, it applies Porter's Five Forces framework to analyze AirAsia's microenvironment and competitive position. It finds AirAsia faces high rivalry from competitors but has bargaining power over buyers. Potential entrants pose a moderate threat. The document concludes by discussing how factors like increased education and willingness to fly cheap flights have reduced the threat of new entrants for AirAsia.
Blue Ocean Strategy – Air Asia Innovation & Blue Ocean strategy targeted non ...Rajesh Prabhakar
Air Asia did not target the traditional customers of Airlines and did not compete with the strong local player Malaysian Airlines but it focused on the multiethnic population of Malaysia that included Chinese, Indian, Indonesian, Thai, etc. who never traveled or cannot afford the airline fare.
Improving Customer Service and People Skills in Air AsiaIndiran K
This document provides background information on Air Asia and discusses two challenges they face related to customer service and employee skills. It outlines that Air Asia was founded in 2001 and has since expanded significantly, becoming Malaysia's largest low-cost carrier. However, with growth they now face issues improving customer service and developing people skills among employees. The document will analyze these challenges and how Air Asia can work to overcome them.
AirAsia is a Malaysian low-cost airline founded in 2001 with headquarters in Kuala Lumpur, Malaysia. It has grown from two planes in 2002 to a fleet of 120 aircraft serving over 400 daily flights to 78 destinations across Asia. AirAsia keeps costs low through measures like a single aircraft type, limited branding, and outsourcing functions. It aims to serve the billions of people in Asia currently underserved by air travel through its low-cost model.
Low Cost Leadership Analysis On AirAsia Assignment / ReportFakrul Hassan
This document analyzes AirAsia's strategy of low-cost leadership. It discusses how AirAsia implements cost leadership across its operations, including high aircraft utilization, removing frills like free food and assigned seating, modernizing operations through standardization, using basic amenities like secondary airports, employing a point-to-point network, maintaining a lean distribution system, and keeping overall operating costs low. The analysis finds that AirAsia gains competitive advantages through this strategy, including both cost advantages and differentiation, establishing it as the leading low-cost carrier in Asia. Porter's five forces model and a SWOT analysis are also used to evaluate the industry and company. The research aims to understand AirAsia's success in applying Michael Porter's competitive strategies.
1) Air Asia was founded in 2001 and has grown to become a major low-cost airline in Southeast Asia, flying to over 130 destinations with a fleet of over 200 aircraft.
2) Air Asia keeps costs low by operating a single fleet type of Airbus aircraft, having high aircraft utilization, offering no-frills service, and maintaining a simple and efficient point-to-point route network.
3) In addition to low fares, Air Asia aims to provide a high level of customer satisfaction through innovative technology, a loyalty program called BIG, and community engagement initiatives such as charitable donations and disaster relief efforts.
Low Cost Leadership Analysis On AirAsia - PresentationFakrul Hassan
Compare with the earlier ages, the airline industry has evolved much; the operations become simpler and more efficient. Airline industry contributes to the economic growth of a country. The International Air Transport Association surveyed that the growth rate of the airline industry is about 6.6% every year and it has been grown more than 5% from the year 2000 – 2010.
AirAsia was launched in 2002 and has since grown rapidly to become a leading low-cost airline in Asia. It now operates over 130 routes across Asia with a fleet of 93 aircraft. AirAsia benefits from supportive government policies in Malaysia and other countries, but also faces challenges such as fluctuating fuel prices and increased competition from other low-cost carriers. The company leverages opportunities presented by trends like urbanization and rising incomes in Asia to continue its growth.
Air Asia is Asia's largest low-cost airline, operating scheduled domestic and international flights to over 400 destinations across 25 countries. Its vision is to be the largest low-cost airline in Asia, serving the 3 billion people with poor connectivity and high fares. Its mission is to be the best company to work for, create a globally recognized ASEAN brand, and allow everyone to fly with AirAsia at the lowest possible cost. It aims to maintain high quality while embracing technology to reduce costs and enhance service levels.
Air Asia focuses on cost leadership by offering the lowest fares to attract price-sensitive customers. It aims to continuously reduce costs through systems like APS, DMS, ERP, YMS, and CRS that optimize operations, share data, manage resources, maximize revenue, and facilitate reservations across channels. These information systems have supported Air Asia's low-cost business model and rapid growth.
Company Research on Air Asia Sdn Bhd (MGT 3010)Afifah Nabilah
his is our group assignment 2 for Business Communication (MGT 3010) class. We were required to make a research on the selected company that we chose from a list given at the beginning of the semester.
This document provides an overview of Tiger Airways, a low-cost airline based in Singapore. It discusses Tiger Airways' establishment in 2003 and growth since then. It also outlines Tiger Airways' key strategies, including maintaining low costs through minimizing expenses, using a single aircraft type, and charging for extras. Additionally, it details Tiger Airways' strategic partnerships with other airlines that have expanded its network and commercial cooperation to key Asian markets without overstretching its own resources. The document provides examples of Tiger Airways' partnerships and alliances.
AirAsia has been able to engage in foreign markets like Thailand and Indonesia by entry mode of joint venture. As all eyes are on Vietnam now, it is also important for AirAsia to take the opportunity to capture the vibrant and highly potential aviation market in the country. With detail research on the PEST environment in Vietnam, AirAsia could understand the Vietnam market better, exploiting the opportunities and overcoming the threats. Hence, coming up with strategies according to AirAsia’s strengths and weaknesses, and providing Vietnam AirAsia’s products that are suitable to the Vietnam market.
AirAsia India: Strategies for Next 3 YearsVipul Aurange
The document provides an overview of AirAsia's plans to enter the Indian market, including its objectives, strategies, and challenges. It summarizes AirAsia's vision of being Asia's largest low-cost airline and serving underserved populations. Key strategies discussed include maintaining safety, high aircraft utilization, low fares with no frills, and streamlined operations. Challenges addressed include rising fuel costs, airport fees, and regulatory uncertainty in India. The document also outlines AirAsia's organizational structure, human resources practices, and financial performance metrics.
The document provides background information on AirAsia Berhad, including its mission, strategies, and objectives. It identifies problems such as limited capital and increasing liabilities. It develops a new mission statement and uses a TOWS framework to analyze opportunities, threats, strengths and weaknesses. Financial ratios are also discussed to measure liquidity, leverage, activity and profitability. The document appears to be an analysis of AirAsia's business for a class project or case study.
This document discusses AirAsia, a major low-cost airline carrier in Asia. It provides background on the company, describing its business model, operations, and key strategies. These include safety-first, high aircraft utilization, low fares with no frills, streamlined operations and a lean distribution system. The document also analyzes AirAsia's low-cost carrier business model, competitive advantages, and current and potential information technology implementations to support its strategic goals.
This document provides an analysis report for Tiga Pilar Corporation (TPC) and recommendations to improve its performance. It summarizes TPC's business profile and issues it faces such as declining profits and lack of synergies across business units. It then analyzes Indonesia's economic landscape and recommends strategies in 5 areas - 1) Synergizing the company, 2) Stabilizing profits, 3) Centralizing distribution, 4) Winning the market, and 5) Increasing profits. Specific recommendations include reducing costs, finding strategic partners, focusing on energy business, implementing a regional distribution center model, and developing new product variants.
AirAsia was established in 2001 in Malaysia with a vision of "Now Everyone Can Fly" by offering low-cost airfares. It began with only two Boeing 737-300 aircraft on point-to-point routes between cities. AirAsia has since grown significantly and now has routes spanning over 20 countries in Asia, challenging norms in the airline industry. Through strategies like focusing on customers and cost-leadership, AirAsia aims to serve the billions of people in Asia currently underserved by air travel.
This document is a case study report submitted in response to course requirements. It analyzes the micro and macro environmental factors that contributed to the early success of AirAsia, and discusses how current factors could affect its performance. It determines that AirAsia's strategy of low prices was effective by making flying accessible to more people. Recommendations for the future include diversifying beyond transportation by partnering with hotels, and improving fuel cost forecasting models.
- AirAsia is a low-cost airline based in Kuala Lumpur, Malaysia that was founded in 1993 and began flight operations in 1996.
- In 2001, Tony Fernandes purchased AirAsia and successfully restructured the heavily indebted company, turning the first profit in 2002.
- AirAsia aims to be the largest low-cost airline in Asia, serving the 3 billion people in the region with poor air connectivity and high fares.
AirAsia is a low-cost airline based in Malaysia that primarily serves destinations in Asia. It was formed in 2001 when the Malaysian government took over and restructured the airline. AirAsia has since expanded to many countries in Asia and operates over 150 flights per week from 9 destinations in India. The airline focuses on keeping costs low through efficient operations, purchasing practices, and unbundled services to offer low base fares. It aims to be Asia's first low-cost carrier and has pursued a strategy of operating from secondary airports to reduce fees and encouraging light baggage to reduce fuel costs.
Strategic analysis -Air asia case studyJen Vuhuong
This document analyzes AirAsia's business model and strategy. It first provides an overview of AirAsia's vision and low-cost carrier business model. It then performs a PEST analysis of AirAsia's macroenvironment, examining political, economic, social and technological factors. Next, it applies Porter's Five Forces framework to analyze AirAsia's microenvironment and competitive position. It finds AirAsia faces high rivalry from competitors but has bargaining power over buyers. Potential entrants pose a moderate threat. The document concludes by discussing how factors like increased education and willingness to fly cheap flights have reduced the threat of new entrants for AirAsia.
Blue Ocean Strategy – Air Asia Innovation & Blue Ocean strategy targeted non ...Rajesh Prabhakar
Air Asia did not target the traditional customers of Airlines and did not compete with the strong local player Malaysian Airlines but it focused on the multiethnic population of Malaysia that included Chinese, Indian, Indonesian, Thai, etc. who never traveled or cannot afford the airline fare.
Improving Customer Service and People Skills in Air AsiaIndiran K
This document provides background information on Air Asia and discusses two challenges they face related to customer service and employee skills. It outlines that Air Asia was founded in 2001 and has since expanded significantly, becoming Malaysia's largest low-cost carrier. However, with growth they now face issues improving customer service and developing people skills among employees. The document will analyze these challenges and how Air Asia can work to overcome them.
AirAsia is a Malaysian low-cost airline founded in 2001 with headquarters in Kuala Lumpur, Malaysia. It has grown from two planes in 2002 to a fleet of 120 aircraft serving over 400 daily flights to 78 destinations across Asia. AirAsia keeps costs low through measures like a single aircraft type, limited branding, and outsourcing functions. It aims to serve the billions of people in Asia currently underserved by air travel through its low-cost model.
Low Cost Leadership Analysis On AirAsia Assignment / ReportFakrul Hassan
This document analyzes AirAsia's strategy of low-cost leadership. It discusses how AirAsia implements cost leadership across its operations, including high aircraft utilization, removing frills like free food and assigned seating, modernizing operations through standardization, using basic amenities like secondary airports, employing a point-to-point network, maintaining a lean distribution system, and keeping overall operating costs low. The analysis finds that AirAsia gains competitive advantages through this strategy, including both cost advantages and differentiation, establishing it as the leading low-cost carrier in Asia. Porter's five forces model and a SWOT analysis are also used to evaluate the industry and company. The research aims to understand AirAsia's success in applying Michael Porter's competitive strategies.
1) Air Asia was founded in 2001 and has grown to become a major low-cost airline in Southeast Asia, flying to over 130 destinations with a fleet of over 200 aircraft.
2) Air Asia keeps costs low by operating a single fleet type of Airbus aircraft, having high aircraft utilization, offering no-frills service, and maintaining a simple and efficient point-to-point route network.
3) In addition to low fares, Air Asia aims to provide a high level of customer satisfaction through innovative technology, a loyalty program called BIG, and community engagement initiatives such as charitable donations and disaster relief efforts.
Low Cost Leadership Analysis On AirAsia - PresentationFakrul Hassan
Compare with the earlier ages, the airline industry has evolved much; the operations become simpler and more efficient. Airline industry contributes to the economic growth of a country. The International Air Transport Association surveyed that the growth rate of the airline industry is about 6.6% every year and it has been grown more than 5% from the year 2000 – 2010.
AirAsia was launched in 2002 and has since grown rapidly to become a leading low-cost airline in Asia. It now operates over 130 routes across Asia with a fleet of 93 aircraft. AirAsia benefits from supportive government policies in Malaysia and other countries, but also faces challenges such as fluctuating fuel prices and increased competition from other low-cost carriers. The company leverages opportunities presented by trends like urbanization and rising incomes in Asia to continue its growth.
Air Asia is Asia's largest low-cost airline, operating scheduled domestic and international flights to over 400 destinations across 25 countries. Its vision is to be the largest low-cost airline in Asia, serving the 3 billion people with poor connectivity and high fares. Its mission is to be the best company to work for, create a globally recognized ASEAN brand, and allow everyone to fly with AirAsia at the lowest possible cost. It aims to maintain high quality while embracing technology to reduce costs and enhance service levels.
Air Asia focuses on cost leadership by offering the lowest fares to attract price-sensitive customers. It aims to continuously reduce costs through systems like APS, DMS, ERP, YMS, and CRS that optimize operations, share data, manage resources, maximize revenue, and facilitate reservations across channels. These information systems have supported Air Asia's low-cost business model and rapid growth.
Company Research on Air Asia Sdn Bhd (MGT 3010)Afifah Nabilah
his is our group assignment 2 for Business Communication (MGT 3010) class. We were required to make a research on the selected company that we chose from a list given at the beginning of the semester.
This document provides an overview of Tiger Airways, a low-cost airline based in Singapore. It discusses Tiger Airways' establishment in 2003 and growth since then. It also outlines Tiger Airways' key strategies, including maintaining low costs through minimizing expenses, using a single aircraft type, and charging for extras. Additionally, it details Tiger Airways' strategic partnerships with other airlines that have expanded its network and commercial cooperation to key Asian markets without overstretching its own resources. The document provides examples of Tiger Airways' partnerships and alliances.
AirAsia has been able to engage in foreign markets like Thailand and Indonesia by entry mode of joint venture. As all eyes are on Vietnam now, it is also important for AirAsia to take the opportunity to capture the vibrant and highly potential aviation market in the country. With detail research on the PEST environment in Vietnam, AirAsia could understand the Vietnam market better, exploiting the opportunities and overcoming the threats. Hence, coming up with strategies according to AirAsia’s strengths and weaknesses, and providing Vietnam AirAsia’s products that are suitable to the Vietnam market.
AirAsia India: Strategies for Next 3 YearsVipul Aurange
The document provides an overview of AirAsia's plans to enter the Indian market, including its objectives, strategies, and challenges. It summarizes AirAsia's vision of being Asia's largest low-cost airline and serving underserved populations. Key strategies discussed include maintaining safety, high aircraft utilization, low fares with no frills, and streamlined operations. Challenges addressed include rising fuel costs, airport fees, and regulatory uncertainty in India. The document also outlines AirAsia's organizational structure, human resources practices, and financial performance metrics.
The document provides background information on AirAsia Berhad, including its mission, strategies, and objectives. It identifies problems such as limited capital and increasing liabilities. It develops a new mission statement and uses a TOWS framework to analyze opportunities, threats, strengths and weaknesses. Financial ratios are also discussed to measure liquidity, leverage, activity and profitability. The document appears to be an analysis of AirAsia's business for a class project or case study.
This document discusses AirAsia, a major low-cost airline carrier in Asia. It provides background on the company, describing its business model, operations, and key strategies. These include safety-first, high aircraft utilization, low fares with no frills, streamlined operations and a lean distribution system. The document also analyzes AirAsia's low-cost carrier business model, competitive advantages, and current and potential information technology implementations to support its strategic goals.
This document provides an analysis report for Tiga Pilar Corporation (TPC) and recommendations to improve its performance. It summarizes TPC's business profile and issues it faces such as declining profits and lack of synergies across business units. It then analyzes Indonesia's economic landscape and recommends strategies in 5 areas - 1) Synergizing the company, 2) Stabilizing profits, 3) Centralizing distribution, 4) Winning the market, and 5) Increasing profits. Specific recommendations include reducing costs, finding strategic partners, focusing on energy business, implementing a regional distribution center model, and developing new product variants.
The document discusses valuation techniques for businesses and analysis of company financials. It provides examples of how to calculate the value of a business based on earnings, dividends, or required rate of return. It also outlines key areas to analyze for a company including products, markets, competitors, and impact of news/developments. Financial statement analysis techniques are presented for revenue, costs, balance sheet ratios, and interpreting what ratios indicate.
Porter's five forces and value chain model AirAsiamariammana
This document discusses Porter's Five Forces model and its application to AirAsia. It analyzes the competitive forces in the airline industry as it pertains to AirAsia, including rivalry among existing competitors being high due to competitors offering similar low cost services, the threat of substitutes like buses and trains being moderate, the power of buyers being high due to AirAsia's competitive prices and services, the power of suppliers being moderate as AirAsia and other airlines rely on the same suppliers, and the threat of new entrants being moderate due to significant capital requirements and government regulations controlling routes. The document also summarizes some of AirAsia's key activities in its value chain like online ticket booking and using technology to reduce costs.
Chapter 8 Segmenting and Targeting Markets 2014Earlene McNair
The document discusses market segmentation and targeting. It begins by describing characteristics of markets and market segments. Next, it explains the importance of market segmentation for better defining customer needs and allocating resources. It then discusses criteria for successful market segmentation such as segment size and measurability. The document proceeds to describe bases for segmenting consumer markets, including demographics, psychographics, benefits sought, and usage rates. It also covers bases for segmenting business markets like company characteristics and buying processes. Later, it lists the steps involved in segmenting markets and discusses strategies for selecting target markets such as concentrated, undifferentiated, and multisegment strategies. The document concludes by explaining how firms use positioning and product differentiation to influence customer perception
Heineken is one of the world's leading beer brands with over 130 years of history. It aims to grow sustainably through innovation, efficiency, and focus on markets it can win. It faces challenges from industry maturation and consolidation. Heineken can grow in the US by increasing advertising of brands like Tecate and Dos Equis to young and Hispanic drinkers. Developing lower calorie beers also taps into growing consumer interests. Global expansion through acquisitions maintains competitiveness.
This document summarizes and compares the financial performance of Malaysia Airlines (MAS) and Air Asia based on an analysis of their financial ratios from 2009. The analysis finds that MAS had stronger liquidity, profitability, and solvency ratios compared to Air Asia in 2009. Specifically, MAS had higher current, acid-test, receivable turnover, return on assets, asset turnover, return on equity, and earnings per share ratios. Based on this analysis, the document recommends that prospective investors invest in MAS as it is expected to provide more favorable returns.
1. The document evaluates the financial performance of Air Asia Berhad over two years (2010-2009) using various financial ratios.
2. The ratios show that Air Asia's liquidity, as measured by current and quick ratios, improved from 2009 to 2010 but remained lower than industry averages. Average collection period also decreased.
3. Operating efficiency ratios like return on investment and operating profit margin were positive in both years but declined slightly in 2010, while asset turnover remained below industry average.
Air Asia is a highly successful low-cost airline based in Malaysia. It has grown from a small domestic carrier to one of the largest airlines in Asia serving over 120 destinations. The document discusses Air Asia's business model and strategy, highlighting how it pioneered the low-cost carrier model in Southeast Asia. It focuses on keeping costs low by offering minimal amenities and services while still maintaining high customer satisfaction. The top management plays a key role in strategic planning and setting objectives to ensure Air Asia remains a leading low-cost carrier in the region.
The Civil Aviation Industry in India has decided to introduce easy entry and exit rules for regional airlines to encourage greater participation. Airlines operating on regional routes will be allowed to cease operations if they deem operations unprofitable after a set period. This is expected to lead to a surge in the number of new airlines with small fleets and aircraft. The goal is to enhance ease of doing business while respecting market forces with minimal government interference.
Aer Lingus is an Irish airline that provides both passenger and cargo air transportation services. It operates short-haul routes within Europe and long-haul routes to the United States. A SWOT analysis identifies Aer Lingus' strengths as its strong foothold in the European market and large fleet size. Weaknesses include alleged strained employee relations and limited international presence. Opportunities exist to expand routes and destinations with its new fleet. Threats include increasing fuel costs, changing regulations, and competition. Aer Lingus' ability to effectively execute its low-cost business model and coordinate with suppliers is critical to its success, especially in an economic downturn where demand for travel is reduced.
This document analyzes the risk and return of a portfolio consisting of two airline stocks: Air Asia and Malaysia Airlines. It calculates the expected return, standard deviation, and covariance for each stock. It then models the portfolio risk and return across different weight proportions of the two stocks. The analysis finds that a portfolio with 100% weighting in Air Asia (case G) provides the lowest risk as measured by the coefficient of variance, while still achieving an expected return of 2.13%.
This document provides an overview of Pakistan International Airlines (PIA), including its objectives, importance, code sharing agreements, privatization plans, financial performance, problems and crises, solutions, and policy measures. PIA is the national airline of Pakistan, operating domestic and international flights. However, it has been facing financial losses for years due to issues like rising oil prices, currency devaluation, aging aircraft, overstaffing, and lack of maintenance. Solutions proposed include replacing old aircraft, improving management practices, and reducing political interference.
The document discusses services in the airline industry. It provides details about major Indian airlines such as Jet Airways and Kingfisher Airlines. It summarizes that air travel remains a large and growing industry that facilitates economic growth. It also discusses various aspects of service marketing used in the airline industry such as product mix, price mix, promotion mix, and physical evidence.
Hindustan Aeronautics Limited (HAL) is an Indian state-owned aerospace and defense company. It was formed in 1964 by merging several state-owned companies. HAL has 14 production units and 9 research centers across India, producing both aircraft developed in-house and under license from foreign partners. The study analyzes HAL's financial statements from 2010-2012 using ratio analysis to evaluate its financial strength, liquidity, and working capital management. Key findings include HAL achieving record sales of Rs. 14,204 crores in 2011-2012, with ratios like current ratio and inventory turnover indicating improving financial conditions year-over-year.
Strategic management is a process of structuring of a keen understanding of how the world or business environment is changing. Read this report to know more about strategic management.
The airline industry began in the 17th century and has since grown significantly. It now facilitates economic growth and globalization. Major Indian airlines include Indian Airlines, Kingfisher Airlines, Jet Airways, and Air India, which together hold over 75% of the domestic market share. Airlines use service marketing techniques to attract and retain customers. Their marketing mix includes product offerings, pricing strategies, placement of services, and promotional activities. Core aspects of airline services involve ground services, in-flight services, and reliability, care, and facilities provided to customers.
This analysis is done according to the Marketing concepts.First, It includes analysis of airline industry of Pakistan through BCG Matrix, PEST analysis, Porter Generic Strategies, SWOT Analysis. Secondly, it contains a marketing plan as well elaborating only its analysis.
Ryanair is a low-cost airline founded in 1985 that operates short-haul, point-to-point flights within Europe. Its business strategy focuses on minimizing costs through the use of standardized Boeing 737 aircraft, secondary regional airports, and charging fees for services like checked bags. Ryanair aims to establish itself as Europe's most profitable low-cost airline by offering low fares and expanding ancillary services online. While Ryanair has experienced growth in recent years, it faces threats from rising fuel costs, stricter emissions regulations, and increased competition from other forms of travel.
Kingfisher Airlines aims to capture market share in India's fast-growing aviation industry by targeting middle and upper-middle income passengers. It positions itself as a lifestyle brand offering a fun travel experience with amenities like in-flight entertainment. While it has strengths like new aircraft and hospitality services, it faces challenges from low-cost carriers and high operating costs. Its marketing mix includes competitive fares, online and airport ticket sales, and promotions through celebrity endorsements.
This document discusses the influence of the internet and government on Porter's five forces model for Air Asia in the airline industry. It summarizes the five forces as rivalry among existing firms, threat of new entrants, threat of substitute products, bargaining power of buyers, and bargaining power of suppliers. It then discusses how the internet influences Air Asia through its use of information technologies and how government policies can impact the industry. The conclusion states that Air Asia has successfully implemented a low-cost strategy but its long-term impact on other airlines remains to be seen, and that cost management will be important for its continued success.
Market liberalization in Asia Pacific countries benefited Air Asia by allowing the airline to expand beyond Malaysia. A PESTEL analysis found that political and economic factors like bilateral agreements and low fares supported Air Asia's growth, while social and technological advances increased customers. Environmental regulations and legal considerations also impacted Air Asia. A SWOT analysis identified Air Asia's low costs as a strength but increasing competition as a threat.
This is a presentation i did for the subjects Accounting & Finance Principles. It is a financial analysis of Qantas Airways. A quite beginner level analysis since done in my first year first semester of University
This document analyzes Air India's current marketing situation and provides recommendations. It begins with objectives, background on Air India, and a SWOT analysis. It then discusses growth strategies, market segmentation, positioning, the marketing mix (product, price, placement, promotion). Recommendations include focusing on customer service, appointing a new pragmatic MD, and privatizing or divesting stakes in the airline to improve performance. The document provides a comprehensive marketing plan analysis and strategy suggestions for Air India.
Supply Chan Hubs in Global Humanitarian Organisation Ateera Dahalan
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(1) Echo Electronics was founded in 1994 and provides electronic repair services from its base in Sydney, Australia. It has a hierarchical organizational structure.
(2) An engineering manager proposed installing new computerized workstations to increase productivity, which the production manager and CEO approved. However, after 3 months productivity and quality had decreased, and customers complained of defects.
(3) After meeting with supervisors, the production manager learned the problems were poor workstation design that was hard to understand, a lack of training on the new systems, and insufficient financial incentives for taking on more work. Two supervisors subsequently resigned.
This document discusses issues that arose at Echo Electronics after installing new computerized workstations.
Echo Electronics is an authorized service center located in Sydney, Australia that provides services like repairs, installations, and technical support for electronic brands. Paul Sanchez is the Production Manager who agreed to the Engineering Manager's proposal to install new workstations to increase productivity.
However, after the workstations were installed, productivity and quality decreased while customer complaints of defective products increased. The supervisors cited poor design, inadequate training, and lack of financial incentives as reasons. Two supervisors eventually resigned.
The main issues were that Paul did not thoroughly discuss the needs for the new workstations with the Engineering Manager or get input from his team.
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2. COMPANY BACKGROUND
AIRASIA
Founded in 1993
Tony Fernandes – Co – founder and CEO of AirAsia Group
Aireen Omar - CEO
Main hub – KLIA2
Affiliates airlines include Thai AirAsia, Indonesia AirAsia,
Philippines AirAsia, AirAsia India, AirAsia X
Revenue increases RM 5.01 billion in 2016
Net income increases RM 1.574 billion in 2016
3. FINANCIAL SITUATION
Transform time to time
High value of transaction in and out
Financial analysis – analyze stability, solvency, liquidity and
profitability of Air Asia business
2014- incident crash of airplane QZ8501 in Indonesia
How hard AirAsia work in order to restore trust from victim’s
fasmily and public
After this tragedy, AirAsia faced an impact to investment and
market sales
7. INDUSTRY COMPARISON
Advent of airplane has drastically changed
Competition is high among airline company- AirAsia best low cost airline
Important financial metrics for analyzing firms in the airline industry examine short-
term liquidity, profitability and long-term solvency
Analysts utilize the quick ratio to measure an airline’s short-term liquidity and cash
flow. Indicator for the overall financial strength or weakness of a company
ROA - measure an airline company’s profitability. For airline industry, even a
relatively low ROA value represents substantial absolute profits.
Total debt-to-capitalization ratio useful in evaluating companies that able to
withstand extended economic or market downturns and resulting periods of
revenue losses or diminished profit margins. In industry, prefer to see ratios that
are lower than one, as they are indicative of an overall lower level of financial risk
for the company
8. MAJOR CHALLENGE
The crash of airplane QZ8501 into the Java Sea
Plane had legal issue with Indonesia authorities – AirAsia did
not have approval to operate flight
Terrible implication for AirAsia
Passengers seem to doubt on AirAsia – ability to keep their
safety first
Make into list for World’s Most Dangerous Airline
AirAsia stock drops most since 2011
9. HOW DID AIRASIA OVERCOME
CHALLENGE
Executive responsibility by Tony Fernandes
Tony Fernandes won praise and support for his crisis
management and proactive communication
AirAsia Team handling the crisis well with a good preparation,
leadership, communication
Action via social media – Twitter, Instagram, AirAsia website
AirAsia take every incentives to save cost and offer much
lower and competitive prices