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Awasome air a sia

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Awasome air a sia

  1. 1. AWESOME Prepared by : Sulistiowati Setianingrum Ronny Trian Surbakti Irfan Ramdan Nugraha Julius Ongkowidjaja May 2013 2011811008 2011811010 2012811039 2012811045
  2. 2. Stop and See May 2013
  3. 3. Welcome to ... May 2013
  4. 4. The History ... Sekolah di Inggris selatan, susah pulang ke Malaysia, harga tiket mahal Harga tiket di pangkas 50 % akan menjadi peluang pasar yang besar September 2001 Buy : 25 Pence / IDR 3.500 (1 ringgit ) 2002 First Flight : 2 Pesawat A320 Now : 90 + Pesawat 2007 30 Juta orang ke seluruh dunia, 3500 + penerbangan /minggu Penerbangan Jarak Jauh May 2013
  5. 5. The Group Kuala lumpur : New Delhi, Mumbai, Chengdu, Perth, Goldcoast, Melbroune, Taipe, London, Paris, Teheran, Hangzou (Sanghai), Seoul, Tokyo, Beijing, Christchurch 4 International dan 3 Domestik : KualaLumpur, Kota Kinabalu, Hongkong, Macau, Davao, Kalibo dan Puertoprincesa May 2013 Penerbangan domestik dari Bangkok ke sejumlah kota di Thailand, dan beberapa negara sekitar Thailand Tujuan Tokyo, Fukuoka, Saporo, Okinawa
  6. 6. Another Offering Air Asia Community Holiday, Traveler Entertainment, event May 2013
  7. 7. Vision & Mission Vision : “To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares” Mission : • To be the best company to work for whereby employees are treated as part of a big family • Create a globally recognized ASEAN brand • To attain the lowest cost so that everyone can fly with Air Asia • Maintain the highest quality product, embracing technology to reduce cost and enhance service levels May 2013
  8. 8. Air Asia Values Safety First: Partnering with the world's most renowned maintenance providers and complying with the with world airline operations. High Aircraft Utilization: Implementing the regions fastest turnaround time at only 25 minutes, assuring lower costs and higher productivity. Low Fare, No Frills: Providing guests with the choice of customizing services without compromising on quality and services. Streamline Operations: Making sure that processes are as simple as possible. Lean Distribution System: Offering a wide and innovative range of distribution channels to make booking and travelling easier. Point to Point Network: Applying the point-to-point network keeps operations simple and costs low. May 2013
  9. 9. Air Asia Strategy May 2013
  10. 10. Air Asia Strategy ... Leanest Cost Structure • Efficient and simple point to point operations • Attracting and retaining hardworking and smart people • Passion for continuous cost reduction Maximize Shareholders' Value • Resilient profit growth through our lower cost base • Expansion of the AirAsia network in a prudent and disciplined manner • Invest and enhance the AirAsia brand to increase investors' returns Safety • Comply with the highest International Aviation Safety Standards and practices • Keep operations simple and transparent • Ensure the security of our People and Guests May 2013 Passion for Guests' Satisfaction • Maintain simplicity in every application • Practice the unique and friendly AirAsia experience at every opportunity • Recognise the linkage between guests' satisfaction and long-term success Transparency • Transparency in decision-making and information sharing • Optimum disclosure - higher than industry norms • Timeliness in disclosing information Human Capital Development • Invest in both hard and soft skills • Recognizes all our People as contributors to our success • Reward excellence and individual contributions • Maintaining one brand across the Group
  11. 11. Air Asia Strategy ... #1 “Employee is Assets” "Jika Anda memiliki pekerja yang bahagia mereka akan menjaga konsumen Anda." "Anda bisa mendapatkan uang yang Anda inginkan di dunia ini, dan Anda bisa mendapatkan ide brilian tetapi jika anda tidak memiliki karyawan, lupakan saja," May 2013 • Para pekerjannya disebut dengan ‘AllStars’ • AirAsia memberikan pelatihan bagi para pekerja • AirAsia mengadakan Unit Budaya Korporat untuk : bertanggung jawab menerapkan nilai-nilai budaya dan value syarikat kepada semua pekerja.
  12. 12. Air Asia Strategy ... • Tidak diberikan makanan & minuman dalam pesawat, tetapi bisa memesannya • Rute perjalanan pendek, hanya 3-3,5 jam • Tidak ada biaya akomodasi untuk awak kabin • Edukasi pelanggan membeli tiket secara on-line • Menggunakan 1 jenis pesawat, yakni Air Bus 320 • AirAsia melakukan hedging terhadap biaya bahan bakar. May 2013 #2 “Reduce Cost”
  13. 13. Air Asia Strategy ... “Setiap awards atau penghargaan kepada AirAsia kecil atau besar, dirayakan dengan mempublikasikan di halaman website atau melalui media dan dipaparkan sebagai kebanggaan Rakyat Malaysia” May 2013 #3 “Relationship with Malaysian Citizen
  14. 14. Air Asia Strategy ... #4 “Flight Low Cost” • Hanya ada satu kelas penerbangan, yaitu kelas ekonomi • Standar pemeliharaan pada pesawat adalah standar minimal • Biaya landasan di Bandara yg murah • Rute point to point supaya tidak banyak Banadara yg digunakan untuk transit • Sistem tiket elektronik • Menerapkan pola tarif sederhana pada satu tarif sub kelas dgn harga mulai dari tarif promo/diskon May 2013
  15. 15. Air Asia Strategy ... • Pelayanan self-check-in secara online • AirAsia membuka layanan pada semua channel sistem teknologi informasi (website, FB, twitter, dan mobile phone) •Layanan fly-thru utk penerbangan lanjutan May 2013 #5 “Service”
  16. 16. Air Asia Strategy ... BIG adalah program kesetiaan global "satu-satunya di dunia" di mana Anda dapat mengumpulkan BIG Points dengan setiap transaksi untuk ditukarkan dengan penerbangan AirAsia GRATIS*. Anggota juga akan menikmati prioritas melakukan pembelian, tawaran khusus dan diskon eksklusif sebagai Anggota Kesetiaan BIG AirAsia. * Syarat & Ketentuan berlaku May 2013 #6 Loyalty Programme “BIG”
  17. 17. Air Asia CSR Jakarta, 24 Mei 2012, , AirAsia, mengadakan acara khusus yaitu kunjungan ke Bandara Internasional Soekarno Hatta, Cengkareng dan Pesawat Airbus A320 terbarunya untuk anak-anak SDN Bojongrenged II, Kosambi, Tangerang “Climbing for a Cause”, the expedition is the first of its kind initiated and organised by AirAsia Allstars (employees) as part of a wider corporate social responsibility campaign to encourage community engagement. Donations in aid of disabled youths through a charity climbing expedition up Mount Kinabalu from April 27 to 30. The expedition, organised by a team of AirAsia engineers, will raise RM100,000 to purchase prosthetics for youths who lost their limbs to illness or traffic accidents. AirAsia has been to the aid of people and nations in the region at times of need. The airline provided assistance during the political situation in Egypt (2011); the 9.0 magnitude earthquake, tsunami and the ensuing nuclear disaster that affected North Japan (2011); typhoon Nesat in the Philippines (2011); earthquake in West Sumatra, Indonesia (2009); earthquake in Sichuan, China (2008) and cyclone Nargis in Myanmar (2008). AirAsia was also in the forefront of relief efforts in the wake of the tsunami that struck the region in 2004 and supported the recovery of Bali, Indonesia, after the terrorist bombings in 2005 by giving away 12,000 free seats on its flights. May 2013
  18. 18. Air Asia CSR (in Nepal) May 2013
  19. 19. Air Asia Business Model ... Low Cost Carrier (LCC) Business Model Simple Product Positioning - Non business passangers, especially leisure trafic and priceconscious business passangers - Short houl point-to point trafic with high freaquencies - Agresive marketing - Secondary airports - Competition with all transport carriers Low Operating Cost May 2013 - Catering on demand for extra payment - Planes with narrow seating and only a single class - No seat assignment - No frequent flyerprogrammes - Low wages - Low airport fees - Low Cost for maintenance, cockpit training and standby crews due to homogeneous fleet - High resourch productivity - Short ground waits due to simple boarding processes - No air freight, no hub service, short cleaning times, and high percentage of on-line sales
  20. 20. Air Asia Business Model ... May 2013
  21. 21. Air Asia SWOT Analysis... May 2013
  22. 22. “Believe the unbelievable” “Dare to dream” “Never take no for an answer” “Yes we can” Make your dreams come true and believe. The power of belief is enormous. #Tony Fernandes

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