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Operation Management:
Product Design
PRESENTED BY:
Nur Syuhada Zakaria KBA14011
Siti Khadijah Abdul Halim KBA14020
Ateera Ahmad Dahalan KBB16011
Rami Abdullah Ba Hamid KBA14035
Date: 20th March 2016
WIRELESS FLOW METER
WITH DATA LOGGER
Qualem Resources (M) Sdn.
Bhd.
Environment, Quality, Health & Safety Consultant
Service
Consultation
Scheduled
Waste
Management
Product
Wireless Flow
Meter with
Data Logger
Wireless Flow
Meter with Data
Logger
 Company Background
 Problem Statement
 Gap Identification
 New Product Opportunities
 Product Description
 Conceptual Idea
 Product Strategy
 Product Life Cycle
 Product Development System
 House of Quality
 Manufacturability and Value Engineering
 Product Value
 Future of the Product
Presentation Outline
Problem Statement
Client’s Objective:
 To monitor effluent quality/condition/readings to
comply with the government’s environmental law
and regulations.
 Environmental Quality (Sewage) Regulations
2009, item 10 (b).
Problem Statement
Impact to Non-compliance:
Fine due to
non
compliance
Problem Statement
Current Solution:
1) Sampling Method
 Client needs to send waste sample to the laboratory, or
 Hire a third party to collect the waste sample and analyse the
quality in their laboratory.
 Client will receive report in agreed time. (one month)
2) Wired Flow Meter
 Cable from flow meter to power source from building
 Use thumbdrive to get data from device and view data with
computer
Gap Identification
Sampling Method Wired Flowmeter
 Time delay – up to 3
months
 Not accurate reading –
vary due to external
factors (climate)
 Client is not able to
monitor waste quality at
all times
 High cost
 Maintenance for cabling
 Client is not able to
monitor waste quality at
all times
Gap Identification
‘We’ can develop…
 A product with lower cost
 A product that is able to read water quality
immediately (in real time)
 A product that shows accurate reading
 A product that can controlled by client
 A product that is simple & can be operated by
one person
New Product Opportunities
Technological
Change
Customer
Demand
Customer
Understanding
Environmental
Law and
Regulations
Compliance
Accessibility
Product Description
• Product Name:
– Wireless Measurement Data Logger
• Function of Product:
– Monitor their effluent discharge condition
Benefit of Product:
Easy to operate (Plug & Play)
Data archiving (Data Logger capability)
Wireless system (No cable installation on site)
Can order for effluent parameters (pH, Temperature,
BOD, COD, TSS & Ammoniacal Nitrogen)
Cheaper than current system
Product Description
Sensor
Effluent discharged
On Site
Administrator
Slave
Master
Conceptual Idea
Conceptual Idea
Product Strategy
Blue Ocean Strategy:
The creation by a company of a new
uncontested market space that makes
competitors irrelevant and that creates new
consumer value often while decreasing cost.
 Product innovation
 Wireless flow meter currently has NO
COMPETITOR
 Expected to enter the market in May 2016
Product Life Cycle
INTRODUCTION
Sales
i. Focus on the
development of the
product from the
time it’s been
visualized until been
introduced to the
market
ii. Currently focusing
on the promotion
and marketing to
gain trust from the
customer
iii. Since it’s a new
product, there will be
a limited competition
Product Life Cycle
Introduction
Cost
Cost of development and production
i. The most costly stage of
the product life cycle
ii. Manufacturer need to
invest in marketing and
promotion to ensure this
product is a success
Product Life Cycle
Negative
cash flow
Introduction
Profit
Cash
flow
i. Negative profits with all
the costs of getting new
product to the market
ii. Expected for a profit in a
growth stage with lower
costs and increased in
sales
Introduction Stage
IDEA R&D PATENT
i. Building the demand for the product with the customer
ii. Establishing the product into the market
iii. Promoting this new product, making production cost effective,
and developing the right distribution to get the product to market
Product Development System
Scope of
product
development
team
Evaluation
Introduction
Test Market
Functional Specifications
Design Review
Product Specifications
Customer Requirements
Ability
Ideas
House of Quality
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
How to Satisfy
Customer Wants
Interrelationships
Analysisof
Competitors
House of Quality
Capital
Expertise
Material&
Equipment
R&DTeam
Innovation
Software
Wirelesstechnology
Laboratory
Assessment
NonWireless
1. To achieve legal requirement 10 / / / X X / / / /
2. Cost effective (less man power) 5 X X / X / / / X X
3. Real time analysis 10 X / / / / / / X /
4. Accurate data 10 X / / / / / / X /
5. Less complexity 8 / / / / / / / X X
6. Maintenance service 8 / / / / / / / X /
7. Environmental friendly 5 / / / X / / / X X
Manufacturability and Value
Engineering
 Activities that help to improve a product’s design,
production, maintainability, and use .
 They are the best cost-avoidance technique available to
operation management.
 This technique reduced the price of our product almost
50% of the unwire less product.
Manufacturability and Value
Engineering
The benefits are:
1. Reduced complexity of products (easy to operate)
2. Additional standardization of products (real time
results)
3. Improved functional aspects of product (applying
extra tests as required)
4. Improved job design and job safety (wire less
technology)
5. Improved maintainability of the product (after sale
service)
Product Value (Legally &
Environmentally)
 Approved registration from the MyIPO
 Compile with government’s environmental law
and regulations.
 View product design from a systems perspective
 Use less harmful ingredients
 Use lighter components
 Use less energy
 Use less material
The Future of Flow Meter with
Data Logger
 Direct reporting to the legal authority, corporate,
division
 ‘Cloud’ sharing system
 Odour integration system
THANK YOU

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Product Design : WIRELESS FLOW METER WITH DATA LOGGER

  • 1. Operation Management: Product Design PRESENTED BY: Nur Syuhada Zakaria KBA14011 Siti Khadijah Abdul Halim KBA14020 Ateera Ahmad Dahalan KBB16011 Rami Abdullah Ba Hamid KBA14035 Date: 20th March 2016 WIRELESS FLOW METER WITH DATA LOGGER
  • 2. Qualem Resources (M) Sdn. Bhd. Environment, Quality, Health & Safety Consultant Service Consultation Scheduled Waste Management Product Wireless Flow Meter with Data Logger Wireless Flow Meter with Data Logger
  • 3.  Company Background  Problem Statement  Gap Identification  New Product Opportunities  Product Description  Conceptual Idea  Product Strategy  Product Life Cycle  Product Development System  House of Quality  Manufacturability and Value Engineering  Product Value  Future of the Product Presentation Outline
  • 4. Problem Statement Client’s Objective:  To monitor effluent quality/condition/readings to comply with the government’s environmental law and regulations.  Environmental Quality (Sewage) Regulations 2009, item 10 (b).
  • 5. Problem Statement Impact to Non-compliance: Fine due to non compliance
  • 6. Problem Statement Current Solution: 1) Sampling Method  Client needs to send waste sample to the laboratory, or  Hire a third party to collect the waste sample and analyse the quality in their laboratory.  Client will receive report in agreed time. (one month) 2) Wired Flow Meter  Cable from flow meter to power source from building  Use thumbdrive to get data from device and view data with computer
  • 7. Gap Identification Sampling Method Wired Flowmeter  Time delay – up to 3 months  Not accurate reading – vary due to external factors (climate)  Client is not able to monitor waste quality at all times  High cost  Maintenance for cabling  Client is not able to monitor waste quality at all times
  • 8. Gap Identification ‘We’ can develop…  A product with lower cost  A product that is able to read water quality immediately (in real time)  A product that shows accurate reading  A product that can controlled by client  A product that is simple & can be operated by one person
  • 10. Product Description • Product Name: – Wireless Measurement Data Logger • Function of Product: – Monitor their effluent discharge condition
  • 11. Benefit of Product: Easy to operate (Plug & Play) Data archiving (Data Logger capability) Wireless system (No cable installation on site) Can order for effluent parameters (pH, Temperature, BOD, COD, TSS & Ammoniacal Nitrogen) Cheaper than current system Product Description
  • 14. Product Strategy Blue Ocean Strategy: The creation by a company of a new uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing cost.  Product innovation  Wireless flow meter currently has NO COMPETITOR  Expected to enter the market in May 2016
  • 15. Product Life Cycle INTRODUCTION Sales i. Focus on the development of the product from the time it’s been visualized until been introduced to the market ii. Currently focusing on the promotion and marketing to gain trust from the customer iii. Since it’s a new product, there will be a limited competition
  • 16. Product Life Cycle Introduction Cost Cost of development and production i. The most costly stage of the product life cycle ii. Manufacturer need to invest in marketing and promotion to ensure this product is a success
  • 17. Product Life Cycle Negative cash flow Introduction Profit Cash flow i. Negative profits with all the costs of getting new product to the market ii. Expected for a profit in a growth stage with lower costs and increased in sales
  • 18. Introduction Stage IDEA R&D PATENT i. Building the demand for the product with the customer ii. Establishing the product into the market iii. Promoting this new product, making production cost effective, and developing the right distribution to get the product to market
  • 19. Product Development System Scope of product development team Evaluation Introduction Test Market Functional Specifications Design Review Product Specifications Customer Requirements Ability Ideas
  • 20. House of Quality What the Customer Wants Relationship Matrix Technical Attributes and Evaluation How to Satisfy Customer Wants Interrelationships Analysisof Competitors
  • 21. House of Quality Capital Expertise Material& Equipment R&DTeam Innovation Software Wirelesstechnology Laboratory Assessment NonWireless 1. To achieve legal requirement 10 / / / X X / / / / 2. Cost effective (less man power) 5 X X / X / / / X X 3. Real time analysis 10 X / / / / / / X / 4. Accurate data 10 X / / / / / / X / 5. Less complexity 8 / / / / / / / X X 6. Maintenance service 8 / / / / / / / X / 7. Environmental friendly 5 / / / X / / / X X
  • 22. Manufacturability and Value Engineering  Activities that help to improve a product’s design, production, maintainability, and use .  They are the best cost-avoidance technique available to operation management.  This technique reduced the price of our product almost 50% of the unwire less product.
  • 23. Manufacturability and Value Engineering The benefits are: 1. Reduced complexity of products (easy to operate) 2. Additional standardization of products (real time results) 3. Improved functional aspects of product (applying extra tests as required) 4. Improved job design and job safety (wire less technology) 5. Improved maintainability of the product (after sale service)
  • 24. Product Value (Legally & Environmentally)  Approved registration from the MyIPO  Compile with government’s environmental law and regulations.  View product design from a systems perspective  Use less harmful ingredients  Use lighter components  Use less energy  Use less material
  • 25. The Future of Flow Meter with Data Logger  Direct reporting to the legal authority, corporate, division  ‘Cloud’ sharing system  Odour integration system