Low Cost Airline

1. Now Everyone Can Fly…..
FNMI2011

3. • based in Kuala Lumpur, Malaysia
• originally founded in 1993 and began operations
in November 1996 by the government-owned
conglomerate DRB-Hicom
• in December 2001, Tony Fernandes was
purchased AirAsia which in the heavily-indebted
through his company Tune Air Sdn Bhd.
• Fernandes successfully hailed business circle by a
remarkable turnaround and making first profit in
2002.

4. To be the largest low cost airline
in Asia and serving the 3 billion
people who are currently
underserved with poor
connectivity and high fares.

5. • To be the best company to work for
whereby employees are treated as part of
a big family
• Create a globally recognized ASEAN brand
• To attain the lowest cost so that everyone
can fly with AirAsia
• Maintain the highest quality product,
embracing technology to reduce cost and
enhance service levels

6. AirAsia make the low fare model possible through the implementation of
the following key strategies,
• Safety First • Streamline Operations
Partnering with the world’s most Making sure that processes are as
renowned maintenance providers and simple as possible.
complying with the with world airline • Lean Distribution System
operations.
Offering a wide and innovative range of
• High Aircraft Utilization distribution channels to make booking
Implementing the regions fastest and travelling easier.
turnaround time at only 25 • Point to Point Network
minutes, assuring lower costs and
Applying the point-to-point network
higher productivity.
keeps operations simple and costs low.
• Low Fare, No Frills
Providing guests with the choice of
customizing services without
compromising on quality and services.

7. The characters of the low cost carrier (LCC) business model that AirAsia follows in the
airline industry shown as below :