This document discusses how to use Twitter effectively for business purposes. It recommends connecting with influencers in your industry, learning from them, connecting with your audience, and promoting your content. It then explains common Twitter terminology like hashtags, mentions, favorites, and retweets. It outlines a "Follow Game" strategy to gain followers - follow influencers' followers, give new follows 72 hours to follow back before unfollowing, and track which influencers' followers engage most. The goal is to build a quality audience by posting great content consistently and retweeting others.

1. What The…TWEET?

2. When you think of Twitter…
WHAT COMES TO
MIND?

3. When you think of Twitter…

4. When you think of Twitter…

5. When you think of Twitter…

6. However, I’ve found you can get INTO
the brains of peeps like this:

7. And…peeps like this:

8. IRONICALLY, ONE OF THE ONLY
INFLUENCERS NOT ON TWITTER…

9. Today, I’LL COVER…
1) WHY YOU SHOULD START DABBLING ON
TWITTER TO BUILD YOUR BUSINESS
2) TWITTER “TWER-MINOLOGY” AND WHY IT’S SO
“TWEET”
3) HOW TO INCREASE YOUR NUMBER OF
FOLLOWERS FROM 0 TO 2000 IN UNDER 60 DAYS,
WITH MY SECRET “FOLLOW GAME”

10. Why TWITTER?
 YOU CAN CONNECT WITH YOUR INDUSTRY’S INFLUENCERS

11. Why TWITTER?
 YOU CAN CONNECT WITH YOUR INDUSTRY’S INFLUENCERS
 IT’S A GREAT VENUE TO LEARN FROM INDUSTRY GURUS

12. Why TWITTER?
 YOU CAN CONNECT WITH YOUR INDUSTRY’S INFLUENCERS
 IT’S A GREAT VENUE TO LEARN FROM INDUSTRY GURUS
 YOU CAN CONNECT WITH YOUR AUDIENCE

13. Why TWITTER?
 YOU CAN CONNECT WITH YOUR INDUSTRY’S INFLUENCERS
 IT’S A GREAT VENUE TO LEARN FROM INDUSTRY GURUS
 YOU CAN CONNECT WITH YOUR AUDIENCE
 IT’S A GREAT PLACE TO PROMOTE YOUR ORIGINAL CONTENT

14. Why TWITTER?
 YOU CAN CONNECT WITH YOUR INDUSTRY’S INFLUENCERS
 IT’S A GREAT VENUE TO LEARN FROM INDUSTRY GURUS
 YOU CAN CONNECT WITH YOUR AUDIENCE
 IT’S A GREAT PLACE TO PROMOTE YOUR ORIGINAL CONTENT
 IT’S A GREAT PLACE TO EDUCATE YOUR AUDIENCE

15. Why TWITTER?
 YOU CAN CONNECT WITH YOUR INDUSTRY’S INFLUENCERS
 IT’S A GREAT VENUE TO LEARN FROM INDUSTRY GURUS
 YOU CAN CONNECT WITH YOUR AUDIENCE
 IT’S A GREAT PLACE TO PROMOTE YOUR ORIGINAL CONTENT
 IT’S A GREAT PLACE TO EDUCATE YOUR AUDIENCE
 YOU CAN POST OFTEN, PARTICULARLY WITH SOFTWARE LIKE
HOOTSUITE, SO YOU DON’T HAVE TO PAY FOR ADVERTISING

16. Why Twitter?
HOW IS TWITTER DIFFERENT THAN OTHER SOCIAL
MEDIA PLATFORMS?

17. Why Twitter?
HOW IS TWITTER DIFFERENT THAN OTHER SOCIAL
MEDIA PLATFORMS?
IT’S THE PLACE YOU CAN
(Fairly Easily) CONNECT WITH
YOUR
INDUSTRY/PASSION/HOBBY’S
INFLUENCERS

18. TWER-MINOLOGY?
TWEET: The actual message you post on Twitter. Must be a maximum
of 140 Characters Long (including links + hashtags)

19. TWER-MINOLOGY?
HASHTAG (#): This symbol helps you organize your tweets by
TOPIC/SUBJECT. When you use #Entrepreneur, your tweet will post
both on YOUR TIMELINE, as well as a page dedicated to the TOPIC of
“Entrepreneur”. This is a VERY EFFECTIVE WAY of maximizing your
TWEET’s (or Message’s) Visibility.

20. TWER-MINOLOGY?
The “@” Symbol: Similar to Facebook, this is a way of “TAGGING”
other users, so your TWEET makes it to their notification page. A way of
grabbing someone’s attention.

21. TWER-MINOLOGY?
FAVORITE (Star Symbol) : This is similar to the “LIKE” button on FB.
However, all of your “Favorited” Tweets are organized in one file on
Twitter.

22. TWER-MINOLOGY?
RETWEET (Recycling-Type Symbol): The “Retweet” button is similar
to Facebook’s “SHARE” button. You “Retweet” another’s Tweet (or
Post) when you wish to SHARE that post with your followers).

23. TWER-MINOLOGY?
REPLY (Singular arrow): A “Reply” on Twitter is similar to Facebook’s
“COMMENT” button. You “Reply” to a Tweet when you want to add
your perspective, or acknowledge the author directly in some way.

24. TWITTER
“FOLLOW GAME”
ON JUNE 1st, I IMPLEMENTED A TWITTER
STRATEGY CALLED THE “FOLLOW GAME”…
I ONLY HAD A FEW DOZEN RANDOM
FOLLOWERS, AND I NOW HAVE 2398 HIGHLY
TARGETED FOLLOWERS…
WITHOUT SPENDING A DIME!
(AND IT TOOK ME JUST 5 MINS A DAY)

25. TWITTER
“FOLLOW GAME”

26. TWITTER
“FOLLOW GAME”
STEP 1: CHOOSE SEVERAL INFLUENCERS IN
YOUR INDUSTRY WHO YOUR IDEAL CLIENTS
WOULD BE LIKELY TO FOLLOW
EXAMPLES FOR ME: MARIE FORLEO, MARI SMITH, NATALIE
SISSON, GARY VAYNERCHUK, Etc…

27. TWITTER
“FOLLOW GAME”
STEP 2: BROWSE THE PROFILES OF THEIR
FOLLOWERS, AND START FOLLOWING
THAT INFLUENCER’S FOLLOWERS

28. TWITTER
“FOLLOW GAME”

29. TWITTER
“FOLLOW GAME”

30. TWITTER
“FOLLOW GAME”
STEP 2: BROWSE THE PROFILES OF THEIR
FOLLOWERS, AND START FOLLOWING
THAT PERSON’S FOLLOWERS
*FOR YOU NUMBER CRUNCHERS: If you want to GET SERIOUS
about tracking where most of your followers come from, note the
names of people you’ve followed on a spreadsheet, and track which
influencer’s page they came from and IF they followed you back*
(Or you can do it my way, and loosely take notes…)

31. TWITTER
“FOLLOW GAME”
STEP 3: GIVE EACH NEW PERSON YOU’VE
FOLLOWED 72 HOURS TO FOLLOW YOU
BACK BEFORE YOU UNFOLLOW THEM.
(Most people will FOLLOW YOU BACK IMMEDIATELY. But once you
follow 2,000 people, Twitter will BLOCK YOU from following any more
UNTIL 2,000 PEOPLE ARE ALSO FOLLOWING YOU BACK)

32. TWITTER
“FOLLOW GAME”
YOU’LL NOTICE HERE, BACK IN AUG, I WAS CLOSE
TO FOLLOWING ALMOST 2000 PEOPLE.
ONCE YOU FOLLOW 2000 PEOPLE, YOU’LL BE
BLOCKED FROM FOLLOWING ANY MORE USERS
UNTIL 2,000 PEOPLE ARE FOLLOWING YOU.

33. TWITTER
“FOLLOW GAME”
STEP 4: START UNFOLLOWING OTHER
USERS SO YOU DON’T HIT THE 2,000 LIMIT. USE
THESE TIPS FOR UNFOLLOWING:
-UNFOLLOW THOSE WHO DON’T FOLLOW YOU BACK IN 72 HOURS

34. TWITTER
“FOLLOW GAME”
STEP 4: START UNFOLLOWING OTHER
USERS SO YOU DON’T HIT THE 2,000 LIMIT. USE
THESE TIPS FOR UNFOLLOWING:
-UNFOLLOW THOSE WHO DON’T FOLLOW YOU BACK IN 72 HOURS
-UNFOLLOW THOSE WITHOUT A PROFILE PICTURE

35. TWITTER
“FOLLOW GAME”
STEP 4: START UNFOLLOWING OTHER
USERS SO YOU DON’T HIT THE 2,000 LIMIT. USE
THESE TIPS FOR UNFOLLOWING:
-UNFOLLOW THOSE WHO DON’T FOLLOW YOU BACK IN 72 HOURS
-UNFOLLOW THOSE WITHOUT A PROFILE PICTURE
-UNFOLLOW ACCOUNTS ADVERTISING FREE/CHEAP FOLLOWERS

36. TWITTER
“FOLLOW GAME”
STEP 4: START UNFOLLOWING OTHER
USERS SO YOU DON’T HIT THE 2,000 LIMIT. USE
THESE TIPS FOR UNFOLLOWING:
-UNFOLLOW THOSE WHO DON’T FOLLOW YOU BACK IN 72 HOURS
-UNFOLLOW THOSE WITHOUT A PROFILE PICTURE
-UNFOLLOW ACCOUNTS ADVERTISING FREE/CHEAP FOLLOWERS
-UNFOLLOW THOSE WHO ARE NOT ACTIVE ON TWITTER

37. TWITTER
“FOLLOW GAME”
STEP 5: TAKE NOTE OF WHICH INFLUENCERS’
FOLLOWERS ARE MORE LIKELY TO FOLLOW
YOU BACK…
AND MAKE YOUR LIFE EASY: FOLLOW MORE OF
THEIR FOLLOWERS!
BETTER YET…IF YOUR AUDIENCE IS BUSINESS
OWNERS/TRAVELERS FROM ALL OVER THE
WORLD…FOLLOW MY FOLLOWERS!

38. FINAL THOUGHTS
FOCUS ON BUILDING A QUALITY TRIBE ON TWITTER. DO THIS BY
POSTING AND SHARING GREAT CONTENT.
-BE CONSISTENT ABOUT POSTING. DON’T TWEET AND RUN!
IF YOU DON’T KNOW WHAT TO POST, JUST RETWEET CONTENT YOU FEEL
IS GREAT…AND SIMILAR MINDS WILL GRAVITATE TOWARD YOU.
-SOCIAL MEDIA IS ABOUT PROVIDING GREAT CONTENT AND TAKING
THE TIME TO POST, TAG, AND RETWEET OTHERS’ CONTENT.
-PRACTICE RANDOM ACTS OF KINDNESS, EVERYDAY, ON SOCIAL
MEDIA. SALES/REFERRALS WILL COME…AFTER YOU EARN TRUST.

39. REVIEW THIS SLIDESHOW:
www.slideshare.net/MariConnor
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Mari Connor
Social Media Money Maker
602-810-5664
Mari@MarigoldMarketingGroup.com