Measuring performance of a brand on facebook
•Download as PPTX, PDF•
0 likes•250 views
This document discusses how to measure the performance of a brand on Facebook using various metrics. It outlines key performance indicators like fan reach, organic reach, engagement, people talking about the brand, click through rates, and negative feedback. It also discusses how to analyze individual posts, track response rates and times, and benchmark performance against competitors. Finally, it discusses using page insights and domain insights to understand how people interact with the Facebook page and how Facebook is driving traffic to a brand's website.
Report
Share
Report
Share
Recommended
Measuring performance of a brand on facebook
Facebook Insights provides metrics for measuring the performance of brands on Facebook. Key metrics include fan reach, organic reach, engagement, people talking about posts, click through rates, and negative feedback. Insights at the page level show how people interact with the page and discover/respond to posts. Domain insights show the value Facebook drives to a brand's website without social plugins. Analyzing individual posts, response rates, times, and benchmarking against competitors helps optimize a brand's Facebook strategy.
Rough Hollow Interactive Ad Proposal
This proposal outlines a Facebook ad campaign for Rough Hollow to increase likes and engagement on its page. The target audience is adults aged 35-54 within 25 miles of several major cities and with incomes over $125,000. Like ads will feature the page and a call to action to like it, while post engagement ads will increase visibility of existing page posts. The proposed monthly budget is $400, with $250 for like ads to focus on growing the page's following.
What is Off-Page SEO | 6 Off page SEO Activities for 2020 | Off page SEO tech...
What is Off-Page SEO | 6 Off page SEO Activities for 2020 | Off page SEO tech...ContentWritingCompan
Off-page SEO refers to techniques used to improve a website's rankings through external factors like backlinks and social signals rather than on-page optimizations. It involves optimizing for popularity, relevance, trustworthiness and authority through links and mentions from other reputable sites. Research shows off-page SEO accounts for over 50% of ranking factors in Google's algorithm. Some effective off-page SEO activities include guest blogging, infographic submission, influencer outreach, social bookmarking, broken link building, and content marketing across different social media platforms.Advancedfacebookinsights jonloomer3-22-13-130322111752-phpapp02
This document provides an overview of using Facebook Insights to measure and monitor Facebook marketing. It discusses key metrics like Reach, Engaged Users, and Consumers. It also covers how to find this data in the Facebook Insights tool, including page-level and post-level exports that provide more detailed metrics. The document recommends analyzing metrics over time and comparing ratios to determine what strategies and content are most effective. It also mentions some third-party tools that can supplement Facebook Insights data.
A look at facebook insights
Facebook Insights provides page owners with metrics and analytics about their page and post performance. It tracks key metrics such as likes, reach, engagement, and virality at both the page and post level over various time periods. Understanding these metrics helps page owners identify what content and topics resonate best with their audience so they can improve future posts and better meet fan expectations. However, Insights also has some limitations since it only provides data for pages with more than 30 likes.
Social Media Engagement
This document outlines plans for social media engagement and outreach. It discusses establishing a presence on platforms like Facebook, blogging, and photo/video sharing. Key points include collaboratively deciding social media strategies and policies; setting goals like growing fan bases or getting fans to donate/volunteer; regularly posting content and engaging with fans/readers; and monitoring results to improve performance. The overall goal is to widen audiences and strengthen relationships using free, conversation-based communication.
Understanding Facebook Analytics
This document discusses how to use Facebook analytics to understand engagement with your page. It provides overviews of page likes, post reach, and the top performing posts. It also allows you to see external referrers driving traffic to your page, determine the best days and times to post, analyze demographic data of your audience, and apply insights to optimize your Facebook strategy.
Blog World Presentation Top 10 Blogosphere Trends
This document summarizes the top 10 blogosphere trends found in a data-driven study of bloggers and their audiences conducted by Lijit Networks. Some of the key trends include a 68% increase in blogs installing ad tags from 2008-2009 showing that bloggers are monetizing more. There was a 47% decrease in bloggers using Google AdSense, indicating more options for monetization. On average bloggers use 6 social media tools in addition to their blog. Twitter referrals account for 3.14% of page views on blogs that get over 100 views per day. Blog rolls average 47 members, showing the importance of influence. There was a 72% increase in blogs installing tools to reduce bounce rates, and search functionality was
Recommended
Measuring performance of a brand on facebook
Facebook Insights provides metrics for measuring the performance of brands on Facebook. Key metrics include fan reach, organic reach, engagement, people talking about posts, click through rates, and negative feedback. Insights at the page level show how people interact with the page and discover/respond to posts. Domain insights show the value Facebook drives to a brand's website without social plugins. Analyzing individual posts, response rates, times, and benchmarking against competitors helps optimize a brand's Facebook strategy.
Rough Hollow Interactive Ad Proposal
This proposal outlines a Facebook ad campaign for Rough Hollow to increase likes and engagement on its page. The target audience is adults aged 35-54 within 25 miles of several major cities and with incomes over $125,000. Like ads will feature the page and a call to action to like it, while post engagement ads will increase visibility of existing page posts. The proposed monthly budget is $400, with $250 for like ads to focus on growing the page's following.
What is Off-Page SEO | 6 Off page SEO Activities for 2020 | Off page SEO tech...
What is Off-Page SEO | 6 Off page SEO Activities for 2020 | Off page SEO tech...ContentWritingCompan
Off-page SEO refers to techniques used to improve a website's rankings through external factors like backlinks and social signals rather than on-page optimizations. It involves optimizing for popularity, relevance, trustworthiness and authority through links and mentions from other reputable sites. Research shows off-page SEO accounts for over 50% of ranking factors in Google's algorithm. Some effective off-page SEO activities include guest blogging, infographic submission, influencer outreach, social bookmarking, broken link building, and content marketing across different social media platforms.Advancedfacebookinsights jonloomer3-22-13-130322111752-phpapp02
This document provides an overview of using Facebook Insights to measure and monitor Facebook marketing. It discusses key metrics like Reach, Engaged Users, and Consumers. It also covers how to find this data in the Facebook Insights tool, including page-level and post-level exports that provide more detailed metrics. The document recommends analyzing metrics over time and comparing ratios to determine what strategies and content are most effective. It also mentions some third-party tools that can supplement Facebook Insights data.
A look at facebook insights
Facebook Insights provides page owners with metrics and analytics about their page and post performance. It tracks key metrics such as likes, reach, engagement, and virality at both the page and post level over various time periods. Understanding these metrics helps page owners identify what content and topics resonate best with their audience so they can improve future posts and better meet fan expectations. However, Insights also has some limitations since it only provides data for pages with more than 30 likes.
Social Media Engagement
This document outlines plans for social media engagement and outreach. It discusses establishing a presence on platforms like Facebook, blogging, and photo/video sharing. Key points include collaboratively deciding social media strategies and policies; setting goals like growing fan bases or getting fans to donate/volunteer; regularly posting content and engaging with fans/readers; and monitoring results to improve performance. The overall goal is to widen audiences and strengthen relationships using free, conversation-based communication.
Understanding Facebook Analytics
This document discusses how to use Facebook analytics to understand engagement with your page. It provides overviews of page likes, post reach, and the top performing posts. It also allows you to see external referrers driving traffic to your page, determine the best days and times to post, analyze demographic data of your audience, and apply insights to optimize your Facebook strategy.
Blog World Presentation Top 10 Blogosphere Trends
This document summarizes the top 10 blogosphere trends found in a data-driven study of bloggers and their audiences conducted by Lijit Networks. Some of the key trends include a 68% increase in blogs installing ad tags from 2008-2009 showing that bloggers are monetizing more. There was a 47% decrease in bloggers using Google AdSense, indicating more options for monetization. On average bloggers use 6 social media tools in addition to their blog. Twitter referrals account for 3.14% of page views on blogs that get over 100 views per day. Blog rolls average 47 members, showing the importance of influence. There was a 72% increase in blogs installing tools to reduce bounce rates, and search functionality was
Digital Marketing Seminar for Beginners
This document defines and discusses different aspects of digital marketing such as blogging, vlogging, influencers, and social media marketing. It also provides examples of how digital marketing can help grow brands and discusses career opportunities in digital marketing such as blogging, website development, and strategic roles. The key takeaways are that digital marketing involves using various digital channels like blogs, videos, and social media to promote brands, influencers can help shape purchase decisions, and investing in digital skills can open career paths.
Social media platforms and strategies
Presentation on social media strategies (with notes) from Social Media and Contemporary Church Issues Conference.
Chase oppfor brands_11.1.11_condensed
1) Twitter provides brands opportunities to connect with customers and influence conversations by promoting accounts, tweets, and trends.
2) Promoted accounts allow brands to add advocates and influencers to scale their follower base. Promoted tweets help amplify conversations and raise awareness. Promoted trends drive buzz and engagement by seizing moments to seed conversations.
3) Analytics from promoted campaigns provide insights into follower demographics and interests as well as performance metrics to gauge engagement.
Evaluating yoursocialmediaprogram
The document discusses establishing goals, determining metrics, measurement, and evaluation for social media programs. It outlines establishing messaging, advocacy, and action goals. Metrics include basic volume metrics like shares, likes, comments, and links. More advanced metrics examine frequency, sentiment, influence, and reach. Measurement involves tracking basic volume metrics over time and across platforms. Evaluation includes analyzing metrics qualitatively, avoiding negative sentiment counts, and determining influence. Reporting recommendations include visualizations, telling stories, and explaining conclusions and lessons learned from the data.
Influencer Outreach Basics
This document provides guidance on influencer outreach for content marketers and publishers. It advises analyzing who is tweeting your content and topics through tools that track followers and average retweets. Marketers can then advertise directly to influential tweeters in their topic area, and support them by retweeting and liking their content. Contact information is provided for any additional questions.
Enhancing volunteer programs through social media
The document discusses using social media to enhance a volunteer program. It recommends setting SMART goals for social media use, such as sharing 3,000 posts on Facebook by the end of the year. Understanding the demographics of social networks and volunteers is important. The document provides guidelines for using social media to recruit, recognize, and retain volunteers. Recruiting volunteers on sites like Facebook, blogs, and volunteer matching sites is suggested. Recognizing volunteers on social media helps make the experience social. Retaining volunteers involves understanding their motives, providing transparency, convenience, appreciation, and follow up.
Influencer Marketing and Outreach with BuzzSumo
Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.
Is Reciprocal Linking Dead?
Reciprocal linking was an effective search engine optimization (SEO) strategy but recent Google updates have diminished its effectiveness at ranking websites. While reciprocal linking may not be as powerful for rankings alone, it can still be a useful strategy for driving relevant traffic to a website if done carefully by only exchanging links with high-quality sites that provide value to visitors. Webmasters should focus on outcomes like traffic and user experience over rankings and consider multiple factors of a site before agreeing to a reciprocal link.
How to Use Audience Awareness to Engage Your Readers
This document discusses how to use audience awareness to engage readers by analyzing the audience and tailoring content to them. It recommends performing audience analysis by determining who the audience is, what they value, any needs or accommodations, the demographics of social media platforms used, and what readers want. Tools like Google Analytics, Keywords, Adwords, Facebook Insights, and Twitter Analytics can help with analysis. Content should then be tailored to the analyzed audience using methods like considering overlapping interests and inventing audience-focused characters.
What Type of Content Performs Best for Plastic Surgeons?
Facebook is CROWDED! With more than 60 million active business pages, the amount of content being posted each day is overwhelming users’ NewsFeeds. Because of this, engagement for business pages has rapidly decreased in the past couple of years.
Advanced Cosmetic Surgery struggled with this exact issue when Dr. Levi Young signed on with Page 1 Solutions in 2018. Although the practice had a decent following on Facebook and posted regularly, the posts struggled to generate substantial engagement. By running a Likes campaign and posting an assortment of content types, the client’s Facebook page saw an impressive increase in page followers (total of 1,053) and post engagement (up 78% from the prior year).
In order to duplicate this improvement across all of our plastic surgery clients’ Facebook pages, I analyzed six of the most common types of organic content that were posted to Advanced Cosmetic Surgery’s page in the past five months to determine which types of posts performed best in terms of engagement.
Sample work
Facebook assigns posts a quality score based on user interaction, with higher scores resulting in posts appearing in more user feeds across wider networks. This score considers the number of fans as well as interaction levels, so increasing fans without also boosting interaction can actually cause the quality score to drop.
The Analytics and Metrics Around Social Media Strategy
This document discusses metrics and measurement for social media strategy. It outlines key performance indicators (KPIs) like attention, engagement, influence, and sentiment that can be tracked on platforms like Facebook, Twitter, YouTube, blogs, and Foursquare. Metrics include followers, likes, shares, comments, and sentiment analysis. While most data can be tracked with spreadsheets, the goal is to use metrics to achieve strategic objectives around brand perception, marketing efficiency, and customer service, rather than just measuring social media channels. Challenges include factors outside of metrics and measuring promotion-driven rather than organic behavior.
What You Do For Your Business Online Matters - Part 1
Search Engines drive 94% of all website traffic. And drumroll please . . . 94% of that search engine traffic is Google. 90% of searchers haven’t made up their mind about a brand when they start their search, and 50% of people are more likely to click on a brand name if that brand name shows up more than once in a search result.
Social Media Strategy PUR3622
The Wounded Warrior Project outlined a social media strategy to increase revenue and engagement. Key objectives included growing followers across platforms and improving visual content. The strategy involved enhancing published content, encouraging conversations, and partnering with veteran influencers. Roles and guidelines ensured brand representation while critical response plans addressed potential issues. Progress would be measured through website traffic and social metrics.
Social Media Training: Where Content and Lead Generation Collide
There is an art and balance to executing on social media tactics.This presentation takes a deeper look at how to generate great content and drive more leads.
The Seven Archetypes for Winning Social Media Engagement
The document discusses 7 winning social media archetypes that can be used in an engagement strategy. It describes the archetypes of The Entertainer, The Analyst, The Reporter, The Curator, The Engager, The Mobilizer, and The Advertiser. Each archetype is defined by its personality, priorities for content, and tips for tools that can be used. The document advises to pick one lead archetype and two supporting archetypes to develop an effective content strategy for an organization's social media.
Content Marketing Best Practice
This document outlines best practices for content marketing including research, amplification, and monitoring. For research, it recommends analyzing what content and formats resonate with audiences, current trends, and competitors' strategies. For amplification, it discusses gaining links, shares, and paid promotion, as well as identifying influencers. For monitoring, it suggests tracking content performance benchmarks over time, competitor publishing and mentions, and using alerts. The overall goal is creating valuable, relevant, and timely content to engage audiences.
John Doherty SMX East - Facebook, Twitter, and SEO
This document discusses how social media mentions can affect search engine optimization and rankings. It provides tips on cultivating engaged followers on social platforms and sharing new, interesting content to enhance reach and authority. Automatic and manual sharing are compared, and it is noted that manually shared content receives more clicks and engagement. Metrics like follower count, click-through rate, and engagement are important factors for social mentions to impact SEO. Tools for measuring social performance and analytics are also presented.
Influencer Marketing Talk For Digital Olympus
This document discusses influencer marketing and outreach. It defines an influencer as someone who has the ability to amplify content through sharing and linking. It recommends identifying influencers by finding heavily shared content and seeing who shared it, as well as finding authors of popular content. Influencers should have an engaged audience relevant to your product or service. The document provides tips on mapping your influencer landscape, creating an outreach list, and nurturing relationships with influencers over time by reviewing, sharing, and commenting on their content.
Ford Social Media Monitoring Measurement and Campaigns
This document discusses various types of return on investment (ROI) that can be achieved through social media, including reputation, risk reduction, client retention, efficiency, and business intelligence. It also lists tools that can be used to measure social media performance, such as Google Analytics, Hootsuite, and Postrank. Finally, it provides tips for identifying influencers and launching a successful social media campaign, including developing a launch plan that identifies goals and target audiences.
Customer equity
The document discusses customer equity and its three main drivers: value equity, brand equity, and retention equity. Value equity refers to a customer's objective assessment of a firm's offerings based on quality, price, and convenience. Brand equity is a customer's subjective view of a brand shaped by marketing efforts. Retention equity focuses on the strength of the relationship between customer and firm, driven by loyalty programs, special treatment, and knowledge-building efforts. The document provides an overview of these three drivers of customer equity and their impact on customer lifetime value and business performance.
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...
Coca-Cola deployed a new brand tracking model in Brazil to measure campaign effectiveness in real time during the 2016 Rio Olympics. The model focused on consumers' fast, intuitive thinking and tracked three key metrics: Fame, Feeling, and Fluency. These three heuristics explained 85% of market share. Coca-Cola's brand feelings had a strong correlation with market share and were increased significantly by its highly successful Olympic advertising campaigns, which reached 3 out of 4 people in Brazil and boosted Coca-Cola's association with the Games above all other brands.
More Related Content
What's hot
Digital Marketing Seminar for Beginners
This document defines and discusses different aspects of digital marketing such as blogging, vlogging, influencers, and social media marketing. It also provides examples of how digital marketing can help grow brands and discusses career opportunities in digital marketing such as blogging, website development, and strategic roles. The key takeaways are that digital marketing involves using various digital channels like blogs, videos, and social media to promote brands, influencers can help shape purchase decisions, and investing in digital skills can open career paths.
Social media platforms and strategies
Presentation on social media strategies (with notes) from Social Media and Contemporary Church Issues Conference.
Chase oppfor brands_11.1.11_condensed
1) Twitter provides brands opportunities to connect with customers and influence conversations by promoting accounts, tweets, and trends.
2) Promoted accounts allow brands to add advocates and influencers to scale their follower base. Promoted tweets help amplify conversations and raise awareness. Promoted trends drive buzz and engagement by seizing moments to seed conversations.
3) Analytics from promoted campaigns provide insights into follower demographics and interests as well as performance metrics to gauge engagement.
Evaluating yoursocialmediaprogram
The document discusses establishing goals, determining metrics, measurement, and evaluation for social media programs. It outlines establishing messaging, advocacy, and action goals. Metrics include basic volume metrics like shares, likes, comments, and links. More advanced metrics examine frequency, sentiment, influence, and reach. Measurement involves tracking basic volume metrics over time and across platforms. Evaluation includes analyzing metrics qualitatively, avoiding negative sentiment counts, and determining influence. Reporting recommendations include visualizations, telling stories, and explaining conclusions and lessons learned from the data.
Influencer Outreach Basics
This document provides guidance on influencer outreach for content marketers and publishers. It advises analyzing who is tweeting your content and topics through tools that track followers and average retweets. Marketers can then advertise directly to influential tweeters in their topic area, and support them by retweeting and liking their content. Contact information is provided for any additional questions.
Enhancing volunteer programs through social media
The document discusses using social media to enhance a volunteer program. It recommends setting SMART goals for social media use, such as sharing 3,000 posts on Facebook by the end of the year. Understanding the demographics of social networks and volunteers is important. The document provides guidelines for using social media to recruit, recognize, and retain volunteers. Recruiting volunteers on sites like Facebook, blogs, and volunteer matching sites is suggested. Recognizing volunteers on social media helps make the experience social. Retaining volunteers involves understanding their motives, providing transparency, convenience, appreciation, and follow up.
Influencer Marketing and Outreach with BuzzSumo
Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.
Is Reciprocal Linking Dead?
Reciprocal linking was an effective search engine optimization (SEO) strategy but recent Google updates have diminished its effectiveness at ranking websites. While reciprocal linking may not be as powerful for rankings alone, it can still be a useful strategy for driving relevant traffic to a website if done carefully by only exchanging links with high-quality sites that provide value to visitors. Webmasters should focus on outcomes like traffic and user experience over rankings and consider multiple factors of a site before agreeing to a reciprocal link.
How to Use Audience Awareness to Engage Your Readers
This document discusses how to use audience awareness to engage readers by analyzing the audience and tailoring content to them. It recommends performing audience analysis by determining who the audience is, what they value, any needs or accommodations, the demographics of social media platforms used, and what readers want. Tools like Google Analytics, Keywords, Adwords, Facebook Insights, and Twitter Analytics can help with analysis. Content should then be tailored to the analyzed audience using methods like considering overlapping interests and inventing audience-focused characters.
What Type of Content Performs Best for Plastic Surgeons?
Facebook is CROWDED! With more than 60 million active business pages, the amount of content being posted each day is overwhelming users’ NewsFeeds. Because of this, engagement for business pages has rapidly decreased in the past couple of years.
Advanced Cosmetic Surgery struggled with this exact issue when Dr. Levi Young signed on with Page 1 Solutions in 2018. Although the practice had a decent following on Facebook and posted regularly, the posts struggled to generate substantial engagement. By running a Likes campaign and posting an assortment of content types, the client’s Facebook page saw an impressive increase in page followers (total of 1,053) and post engagement (up 78% from the prior year).
In order to duplicate this improvement across all of our plastic surgery clients’ Facebook pages, I analyzed six of the most common types of organic content that were posted to Advanced Cosmetic Surgery’s page in the past five months to determine which types of posts performed best in terms of engagement.
Sample work
Facebook assigns posts a quality score based on user interaction, with higher scores resulting in posts appearing in more user feeds across wider networks. This score considers the number of fans as well as interaction levels, so increasing fans without also boosting interaction can actually cause the quality score to drop.
The Analytics and Metrics Around Social Media Strategy
This document discusses metrics and measurement for social media strategy. It outlines key performance indicators (KPIs) like attention, engagement, influence, and sentiment that can be tracked on platforms like Facebook, Twitter, YouTube, blogs, and Foursquare. Metrics include followers, likes, shares, comments, and sentiment analysis. While most data can be tracked with spreadsheets, the goal is to use metrics to achieve strategic objectives around brand perception, marketing efficiency, and customer service, rather than just measuring social media channels. Challenges include factors outside of metrics and measuring promotion-driven rather than organic behavior.
What You Do For Your Business Online Matters - Part 1
Search Engines drive 94% of all website traffic. And drumroll please . . . 94% of that search engine traffic is Google. 90% of searchers haven’t made up their mind about a brand when they start their search, and 50% of people are more likely to click on a brand name if that brand name shows up more than once in a search result.
Social Media Strategy PUR3622
The Wounded Warrior Project outlined a social media strategy to increase revenue and engagement. Key objectives included growing followers across platforms and improving visual content. The strategy involved enhancing published content, encouraging conversations, and partnering with veteran influencers. Roles and guidelines ensured brand representation while critical response plans addressed potential issues. Progress would be measured through website traffic and social metrics.
Social Media Training: Where Content and Lead Generation Collide
There is an art and balance to executing on social media tactics.This presentation takes a deeper look at how to generate great content and drive more leads.
The Seven Archetypes for Winning Social Media Engagement
The document discusses 7 winning social media archetypes that can be used in an engagement strategy. It describes the archetypes of The Entertainer, The Analyst, The Reporter, The Curator, The Engager, The Mobilizer, and The Advertiser. Each archetype is defined by its personality, priorities for content, and tips for tools that can be used. The document advises to pick one lead archetype and two supporting archetypes to develop an effective content strategy for an organization's social media.
Content Marketing Best Practice
This document outlines best practices for content marketing including research, amplification, and monitoring. For research, it recommends analyzing what content and formats resonate with audiences, current trends, and competitors' strategies. For amplification, it discusses gaining links, shares, and paid promotion, as well as identifying influencers. For monitoring, it suggests tracking content performance benchmarks over time, competitor publishing and mentions, and using alerts. The overall goal is creating valuable, relevant, and timely content to engage audiences.
John Doherty SMX East - Facebook, Twitter, and SEO
This document discusses how social media mentions can affect search engine optimization and rankings. It provides tips on cultivating engaged followers on social platforms and sharing new, interesting content to enhance reach and authority. Automatic and manual sharing are compared, and it is noted that manually shared content receives more clicks and engagement. Metrics like follower count, click-through rate, and engagement are important factors for social mentions to impact SEO. Tools for measuring social performance and analytics are also presented.
Influencer Marketing Talk For Digital Olympus
This document discusses influencer marketing and outreach. It defines an influencer as someone who has the ability to amplify content through sharing and linking. It recommends identifying influencers by finding heavily shared content and seeing who shared it, as well as finding authors of popular content. Influencers should have an engaged audience relevant to your product or service. The document provides tips on mapping your influencer landscape, creating an outreach list, and nurturing relationships with influencers over time by reviewing, sharing, and commenting on their content.
Ford Social Media Monitoring Measurement and Campaigns
This document discusses various types of return on investment (ROI) that can be achieved through social media, including reputation, risk reduction, client retention, efficiency, and business intelligence. It also lists tools that can be used to measure social media performance, such as Google Analytics, Hootsuite, and Postrank. Finally, it provides tips for identifying influencers and launching a successful social media campaign, including developing a launch plan that identifies goals and target audiences.
What's hot (20)
How to Use Audience Awareness to Engage Your Readers
How to Use Audience Awareness to Engage Your Readers
What Type of Content Performs Best for Plastic Surgeons?
What Type of Content Performs Best for Plastic Surgeons?
The Analytics and Metrics Around Social Media Strategy
The Analytics and Metrics Around Social Media Strategy
What You Do For Your Business Online Matters - Part 1
What You Do For Your Business Online Matters - Part 1
Social Media Training: Where Content and Lead Generation Collide
Social Media Training: Where Content and Lead Generation Collide
The Seven Archetypes for Winning Social Media Engagement
The Seven Archetypes for Winning Social Media Engagement
John Doherty SMX East - Facebook, Twitter, and SEO
John Doherty SMX East - Facebook, Twitter, and SEO
Ford Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and Campaigns
Viewers also liked
Customer equity
The document discusses customer equity and its three main drivers: value equity, brand equity, and retention equity. Value equity refers to a customer's objective assessment of a firm's offerings based on quality, price, and convenience. Brand equity is a customer's subjective view of a brand shaped by marketing efforts. Retention equity focuses on the strength of the relationship between customer and firm, driven by loyalty programs, special treatment, and knowledge-building efforts. The document provides an overview of these three drivers of customer equity and their impact on customer lifetime value and business performance.
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...
Coca-Cola deployed a new brand tracking model in Brazil to measure campaign effectiveness in real time during the 2016 Rio Olympics. The model focused on consumers' fast, intuitive thinking and tracked three key metrics: Fame, Feeling, and Fluency. These three heuristics explained 85% of market share. Coca-Cola's brand feelings had a strong correlation with market share and were increased significantly by its highly successful Olympic advertising campaigns, which reached 3 out of 4 people in Brazil and boosted Coca-Cola's association with the Games above all other brands.
Retail Store Locations - Retail Management
This document discusses factors to consider when selecting a retail store location. It identifies 7 key factors: types of goods sold, population and customers, accessibility and traffic, signage and zoning, competition, location costs, and building infrastructure. It then provides details on determining the appropriate size for a retail building based on planned sales volume. The rest of the document discusses different types of retail locations including free standing sites, city/town locations, shopping centers, and other opportunities such as airports and stores-within-stores. It emphasizes matching a retailer's location strategy to their target market and shopping behaviors.
Country risk analysis
This document discusses country risk analysis, which assesses potential risks and rewards of doing business in a country. Country risk represents adverse impacts of a country's environment on a multinational company's cash flows. Country risk analysis can be used to monitor countries where a company currently operates, screen countries to avoid excessive risk, and improve analysis for long-term investment decisions. It discusses political, economic, subjective, and financial factors to consider in country risk analysis. The presentation also outlines oversight policies and procedures that multinational companies employ to manage country risk exposure.
Country risk analysis
Country risk refers to potential losses from cross-border lending due to events within a host country that are under the control of the government, not private enterprises. Common sources of country risk include political, socio-cultural, and economic events in the host country. Analyzing and mitigating country risk requires conceptual awareness, analytical abilities, in-depth knowledge, and experience with techniques like hedging strategies.
Retail location
The document discusses various types of retail store locations including freestanding/isolated stores, business districts, and shopping centers. It describes factors to consider when selecting a retail location such as market size and demographics, competition, transportation access, and property costs. The document also outlines different types of shopping centers like neighborhood centers that serve local areas and regional centers that attract customers from a wider region. Key decisions for retailers include assessing the trade area, traffic patterns, and estimating whether a location can generate sufficient sales.
Importance of retailing
The document discusses retailers and how they contribute value through both products and services. Retailers are not just stores like Walmart and Target, but also businesses providing consumer services like Redbox and hotels. Retailers work in the supply chain between manufacturers, wholesalers, and consumers. They engage in activities like vertical integration by operating warehouses and backward integration by taking on some wholesaling and manufacturing roles. Apple is used as an example of backward integration through manufacturing oversight and forward integration by operating their own retail stores. The importance of retailers is discussed as making consumers' lives easier by providing a variety of products and services in one location.
Mapping supply chains
The document discusses supply chain mapping, including what a supply chain map is, how mapping can help businesses, and how to create a supply chain map. It provides an example of how two companies, Capital Equipment Inc. and Mare Technologies, collaborated to map their supply chain, identify inefficiencies, prioritize improvements, and implement changes that reduced lead times, work-in-process, and costs. The document also covers potential difficulties in supply chain collaboration and provides an activity for mapping the peanut butter supply chain of Ritz Peanut Butter Co.
Country risk analysis
This chapter discusses country risk analysis for multinational corporations. It identifies political and financial risk factors that MNCs consider when evaluating country risk. Techniques for assessing country risk include checklist approaches, the Delphi method, and quantitative analysis. Country risk ratings influence MNC decisions about new investments, monitoring existing operations, and strategies to reduce government takeover exposure in host countries.
Brand management ppt MBA
This document discusses key concepts in brand management. It defines a brand as a name or symbol that identifies a seller's goods/services and differentiates them from competitors. Building a brand involves activities to nurture it into a profitable asset, such as product development, advertising, and ensuring delivery matches promises. Strong brands have high equity allowing premium pricing and defense against competition. Managing brand associations, status, ambassadors, and vitality helps build brands, while ensuring all customer experiences match the brand image avoids pitfalls.
Customer Equity
The document discusses three drivers of customer equity: value equity, brand equity, and retention equity. Value equity is a customer's objective assessment of a brand based on perceptions of quality, price, and convenience. Brand equity is a customer's subjective assessment of a brand shaped by marketing. Retention equity is a customer's tendency to remain loyal to a brand based on relationship benefits for both the customer and firm. Various programs can influence these three drivers and build customer lifetime value over time.
Branding & Brand Positioning
A summary on products branding from a marketing management perspective, discussing topics such as creating brands, brand equity, brand positioning, product lifecycle and market evolution.
Innovation Strategy
This document discusses different types and levels of innovation including product, process, and strategy innovation. It also describes five models for managing innovation: the suggestion system, continuous improvement teams, new venture teams, incubator lab, and innovation teams. The key aspects of each model are outlined. The document concludes with recommendations for developing an innovation strategy such as scanning for opportunities, challenging industry assumptions, and focusing on value creation throughout the new product development process.
Six Sigma the best ppt
It has all the right information regarding six sigma in a very systematic and best manner. Once you read.. you will understand.
Brand management ppt
This document discusses brand management and customer-based brand equity. It defines a brand and explains the challenges of brand management. It introduces the concept of customer-based brand equity and presents a pyramid model with the key dimensions of brand identity, meaning, response, and resonance. It outlines the strategic brand management process and emphasizes the importance of building strong, favorable brand associations in the minds of customers.
Retailing
This document discusses retailing and the retail sector in India. It defines retailing and provides characteristics of retailing businesses. It outlines the importance and functions of retailing, as well as the main activities involved. The document then discusses the evolution of retailing in India from traditional formats like markets to more modern formats. It analyzes drivers of change in the Indian retail sector and challenges to retail development. Finally, it compares the Indian retail scenario to global retailing.
Viewers also liked (16)
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...
Similar to Measuring performance of a brand on facebook
Facebook Insight training
You want to build a compelling Facebook fan page with consistent engagement, but how do you understand what it is that your fans are consuming, engaging with and sharing? Facebook Insights can provide the answers but the terminology is confusing (and sometimes changes!) and the sheer number of metrics can be overwhelming for marketers / community managers.
This presentation forms the basis of the eGenie Facebook Insights Training course and cuts through the clutter, explaining everything in simple terms so that you can really understand which metrics are appropriate when. The course can be tailored to meet your specific requirements, but aims to cover the following areas:
- Understand how to set clear, measurable goals
- Understanding the metrics that are available within Insights
- Learning about who sees your posts, how this is affected by EdgeRank and how this knowledge can enable you to post most effectively
- Learning what the numbers really mean and what action is appropriate in different situations
- Discovering how you can use the power of Facebook Insights to influence your marketing strategy because you understand what is working and what isn't
For more information on how eGenie can help, contact us now!
Facebook Insight training
You want to build a compelling Facebook fan page with consistent engagement, but how do you understand what it is that your fans are consuming, engaging with and sharing? Facebook Insights can provide the answers but the terminology is confusing (and sometimes changes!) and the sheer number of metrics can be overwhelming for marketers / community managers.
This presentation forms the basis of the eGenie Facebook Insights Training course and cuts through the clutter, explaining everything in simple terms so that you can really understand which metrics are appropriate when. The course can be tailored to meet your specific requirements, but aims to cover the following areas:
- Understand how to set clear, measurable goals
- Understanding the metrics that are available within Insights
- Learning about who sees your posts, how this is affected by EdgeRank and how this knowledge can enable you to post most effectively
- Learning what the numbers really mean and what action is appropriate in different situations
- Discovering how you can use the power of Facebook Insights to influence your marketing strategy because you understand what is working and what isn't
For more information on how eGenie can help, contact us now!
The Power of Social media
This presentation was given by Lisa Thiessen, of the Center for Economic and Business Development, for the Web Design class at the Canadian Valley Vo-Tech.
CrushIQ: Insights into Facebook Insights
From CrushIQ November 2011 in Washington, DC: Mike Schaffer's presentation on Facebook Insights. (Note, this was Part I of the presentation. Part II was a live tour of Insights on a Facebook page.)
6 Facebook Mistakes That are Ruining Your Brand
This document summarizes key points from a presentation on using social media effectively. It discusses how organic reach on social media has declined as content has increased. Facebook's news feed now displays about 300 posts out of 1,500-15,000 possible posts for each user, based on factors like user interests and post engagement. It emphasizes the importance of having a clear social media strategy with defined goals, understanding your target audience, creating engaging content, and responding to users to build trust and loyalty over time. Effective social media use requires ongoing monitoring, consistency, and treating your brand's social accounts as an extension to build relationships rather than just sell products.
Understanding Engagement: Why Engaging on Social is Important
Brief slide deck for presentation at Chester County Internet & Social Media Meetup on Sept 13, 2012.
Facebook Marketing Tips And Tricks
This document provides tips for using Facebook marketing effectively. It recommends introducing your business, finding your target audience, engaging them with relevant content like pictures and videos, and using insights like reach, engagement, and impressions to measure success. The key is dedicating 80% of content to engaging rather than promoting, and posting 1-2 times daily when audiences are most active like weekday afternoons.
Facebook marketing tips and tricks
This document provides tips for using Facebook marketing effectively. It recommends introducing your business, finding your target audience, engaging them with relevant content like pictures and videos, and using insights like reach, engagement, and impressions to measure success. The key is dedicating 80% of content to engaging rather than promoting, and posting 1-2 times daily when audiences are most active like weekday afternoons.
Social Media Data - Facebook Insights Level 1
The document discusses using social media data and insights to inform business strategies. It provides examples of the types of information that can be gathered from platforms like Facebook, including demographics of followers and people reached, popular post types and content, and trends over time. This data can be used to identify influencers, optimize marketing efforts, and learn more about customers and audiences. Social media management platforms make it possible to aggregate this information from multiple channels.
EverTrue Near You! Pomfret Fall 2013
A Presentation from Harvey, Dean of Marketing Affairs at EverTrue, at a "EverTrue Near You" event at Pomfret School on October
Social Media Marketing 101
This document provides an overview of social media and how businesses can use various social media platforms for marketing purposes. It defines social media and discusses why businesses should use social media marketing. It then covers setting up pages on top Nigerian platforms like Facebook, Twitter, Google Plus and tips for driving engagement and sales. Key metrics for measuring progress on each platform are also outlined. The document aims to help businesses harness social media tools to build their brand, engagement, sales and loyalty.
Shake Shack Inc. Social Media Strategy - Andrea Rodriguez
This document provides a social media strategy summary for Shake Shack Inc. It includes an audit of their current social media presence and objectives to increase engagement. Key points include:
- Facebook has the highest engagement rate and is the top traffic driver to their website.
- Their audience is primarily 18-30 years old and uses Instagram and Twitter.
- Objectives are to increase followers, visual content, and brand awareness using campaigns around animal welfare and sustainability.
- Strategies include paid promotion, branded hashtags, and partnerships with animal shelters.
- Measurement of key metrics like followers, posts, and engagement will occur every 2 months to track progress.
Facebook For Non-Profits
This document summarizes a presentation about using social media for nonprofits. It discusses best practices for using Facebook pages, including using landing pages and tabs to tell your organization's story. It provides tips for writing engaging status updates and getting fans to interact through questions, photos and calls to action. The presentation also outlines ways to grow your Facebook community both online and offline, and stresses responding to all fan comments. Lastly, it discusses analyzing social media efforts by setting goals, defining key performance metrics and using tools like Facebook Insights to track progress.
Power of Facebook Marketing
The document provides tips and best practices for using Facebook for marketing. It discusses setting up a strong Facebook page foundation by choosing a custom URL and cover photo that reflects your business. It also recommends creating custom apps to engage customers and build your tribe or community. The document then gives suggestions for posting regularly while varying content types, asking questions to generate comments, and using photos to boost engagement. It concludes with tips for using promoted posts and ads to reach more people and case studies of top performing Facebook pages.
Project 1
This document provides a social media strategy and plan for Taylor Roy's personal brand for 2016-2017. It includes an executive summary, social media audit of current profiles, objectives to increase followers and engagement, branding guidelines, content strategies and tools, timing of key dates, roles and responsibilities, social media policies, response plans, and metrics for measuring results. The main priorities are growing Taylor's online following across social platforms like Instagram and Facebook through more frequent posting of visually appealing content and deeper engagement with followers.
Social Media Strategy
First time creating a Social Media Strategy for my personal brand! Some information is what it would look like if I had certain things going, like a website.
I followed Hootsuit examples and tips.
If anyone has any tips please send them my way!
Social media monitoring & measurement 2 - #LSUSoMe #Manship4002
This document discusses social media monitoring and measurement. It defines social media monitoring as detecting brand mentions online and social media analytics as understanding what is said about a brand, including sentiment, reach, and influence. It then outlines a three step process for monitoring: listening for brand mentions, engaging with positive conversations, and influencing brand conversations. It discusses metrics like retweets, replies, and followers and tools for measuring engagement on platforms like Twitter, Facebook, videos, and blogs. It stresses measuring metrics that matter and provides tips on measuring social media results and influence.
Taking your social media pulse
This document discusses measuring the success of social media efforts and overcoming barriers. It identifies common barriers as lack of knowledge, inability to measure ROI, lack of budget, management issues, technical complexity, and not understanding the target market. It recommends developing a social media strategy and understanding business capabilities. It also notes that customers follow a decision process that should be mapped out to understand how to influence customers. The document also provides an overview of Facebook insights and metrics that can be used to measure interactions and engagement.
Marketing and Mimosas: Make the Most of Your Facebook Page
If you're new to Facebook or need to master the basics, this presentation covers proper post format, tips for growing your audience and tactics for getting better engagement on your company page.
Wendy's Social Media Strategy
Wendy's social media strategy aims to increase sales and engagement by gaining more followers and sharing more engaging content. Key objectives include increasing website traffic from social media by 35% and growing followers on Twitter, Instagram, and Facebook by 3% over 5 months. The strategy involves increasing visual posts, monitoring keywords, and partnering with celebrities to appeal to younger demographics. Social media roles, guidelines, and a response plan are also outlined.
Similar to Measuring performance of a brand on facebook (20)
Understanding Engagement: Why Engaging on Social is Important
Understanding Engagement: Why Engaging on Social is Important
Shake Shack Inc. Social Media Strategy - Andrea Rodriguez
Shake Shack Inc. Social Media Strategy - Andrea Rodriguez
Social media monitoring & measurement 2 - #LSUSoMe #Manship4002
Social media monitoring & measurement 2 - #LSUSoMe #Manship4002
Marketing and Mimosas: Make the Most of Your Facebook Page
Marketing and Mimosas: Make the Most of Your Facebook Page
Recently uploaded
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Virtual Leadership and the managing work
Virtual leadership is a form of leadership in which teams are managed via a remote working environment.
Like traditional leadership roles, virtual leaders focus on motivating employees and helping teams accomplish their goals.
Virtual leadership focuses heavily on improving collaboration through communication, accountability, and transparency
Prescriptive analytics BA4206 Anna University PPT
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
State of D2C in India: A Logistics Update
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
IMG_20240615_091110.pdf dpboss guessing
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Transport Solution
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
9356872877Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambar.一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【网址🎉ac55.net🎉】
【网址🎉ac55.net🎉】欧洲杯赌球是世界上历史最悠久的博彩公司之一。其历史可以追溯到十九世纪末，确切时间是1886年。这家英国公司拥有超过15000名员工，是博彩行业规模最大的公司。欧洲杯赌球是英国最受欢迎的实体博彩公司之一，其排名仅次于欧洲杯赌球，旗下2800家投注站遍布全英国。
Call8328958814 satta matka Kalyan result satta guessing
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Lithium Will Power Us For The Next 50 Years And Then Robots: Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Lukas Rycek - GreenChemForCE - project structure.pptx
Projekt GreenChemForCE
Podporujeme zelený chemický průmysl ve střední Evropě
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Tesla Energy rEVolution And The Golden Age For Copper: Kirill Klip GEM Royalty TNR Gold Copper Presentation
Discover the Beauty and Functionality of The Expert Remodeling Service
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【网址🎉ac22.net🎉】
【网址🎉ac22.net🎉】欧洲杯投注是体育博彩和在线赌场之一，得益于UKGC的三项许可。 成立之初是三名博彩公司将40家博彩商店的合并的结果，共同创建一家名为欧洲杯投注的公司。 欧洲杯投注在线赌场为游戏爱好者提供了300多种游戏，其中200多种老虎机，其他游戏包括二十一点，轮盘，真人荷官和真人赌场等。
Recently uploaded (20)
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Lukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptx
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Measuring performance of a brand on facebook
- 1. FACEBOOK INSIGHTS : MEASURING PERFORMANCE OF A BRAND ON FACEBOOK TEAM ZERONES AISHWARYA MOVIN PRAVEEN SALIM VIJAY KIRTHI DINESH VIGNESH
- 2. How do we measure? • FAN REACH – Number of fans • ORGANIC REACH- Number of people who have SEEN the post (both fans and non fans) • ENGAGEMENT- Number of people clicked anywhere in the post. • PEOPLE TALKING ABOUT THIS – Likes , comments and shares • CLICK THROUGH RATES – Number of people who have clicked a link in your content • NEGATIVE FEEDBACK – Include negative feedback on posts, hiding posts , hiding all future post , unliking the page or reporting it as SPAM. • Bench marking brands performance against competitors in Facebook • Analyze individual user posts , track response rates and times.
- 3. FACEBOOK INSIGHTS PAGE INSIGHTS : Understanding how people interact with the Facebook Page , How many people are being reached and who they are. This is available after at least 30 likes are obtained for the page. Demographic data of the people can be obtained. It also tells how people are discovering and reponding to posts. DOMAIN INSIGHTS : Understanding the value Facebook is driving to the brands website , without the implementation of Facebook platform features such as social plugins.
- 4. Parameters to check Is the Page Information available? Is the website information available? What is the number of likes? How many Posts by Page? How many Posts per Day? What is the average number of Likes, Comments & Shares per post? Posts per type: 79.2% 20.8% Timing: Way off. Length of posts: Between 100 and 500 characters. Curiosity: You should ask more questions. Hashtags: Using. Posts by others Everyone can post to your timeline? Yes. Posts by fans: Happens on a daily basis. Response Rate: Catastrophic. Response Time: Not good at all.
- 5. • Fans reached • Engagement • People talking about • Negative feedback • Viral search • Organic reach • Click through rate TREND ANALYSIS Page insights Monthly organic reach Monthly viral reach Average performance of 10,967 pages as of now
- 6. Not all companies achieve success on Facebook, regardless of their size. Provides you with recommendations and feedback on your company's presence on Facebook. The recommendations are customized for your Facebook Page and the analysis is based on the metrics that we have found to be important - presence, dialogue, action and information. LikeAlyzer is free, you don't have to register and there is no need for application authorization.