This document provides an overview of advanced social media strategies. It discusses developing a social media strategy focused on customers, competitors, and influencers. It recommends increasing followers on platforms like Facebook and Twitter, directing people to a website or store, and providing customer service through social media. Key aspects of a strategy include listening to social media conversations, participating to build communities, and creating engaging content. The document also covers analyzing customers, competitors, and influencers, as well as using tools like Klout, Google Alerts, Tweetdeck, hashtags, and Google Reader to facilitate social media engagement. It emphasizes the importance of content creation and storytelling to make a business more shareable and engage audiences.