Learn how USB Executive Development utilized LinkedIn's unique InMail product to promote their event and drive sign-ups.

1. EDUCATION | USB EXECUTIVE DEVELOPMENT
OBJECTIVE:
▪ Drive signups and create awareness of event, while targeting a niche market
▪ Differentiate USB-ED as a frontrunner in a crowded marketplace
▪ Leverage compelling content to build trust and credibility
SOLUTIONS:
▪ Launch Sponsored InMails to target niche audience
▪ Develop a thought provoking and content driven campaign • Use Sponsored InMails
to connect directly with a relevant audience
RESULTS:
6,677
InMails Sent
Reaching a significant
portion of the targeted
audience, and received
24% added value sends
37,73%
Open Rate
The Sponsored InMail
campaign drove
response rates of over
37%.
Click-through rate of 30,25%
for USB ED InMail, more than
4x industry benchmarks
30,25%
Click-Through Rate
Business management of projects is a
unique topic and we (USB Executive
Development) wanted to hold an event in
Johannesburg for the senior director who
is responsible for mega projects especially
in the infrastructure and transport
industries. Using LinkedIn allowed us to
create a targeted campaign for this
unique individual with a 1-1 a approach
as opposed to 1-many. We were
overwhelmed at the response and even
expanded our event to reach more
individuals than planned. It's is fair to say
that the morning's discussions were
fruitful as the correct minds were in the
room and this success is attributed to
Linkedin inmail.
Brigitte Roediger
USB Executive Development Marketing Director