The document analyzes the music video for "Love More" by Chris Brown featuring Nicki Minaj. It summarizes that the video uses several conventions of the hip hop genre through the costumes, location, and editing. Specifically, it notes that Chris Brown wears popular hip hop brand sneakers and unbuttoned shirts to appeal to fans. The video also features scenes of the artists arriving at a club and performing amid flashing lights and dancing crowds, reinforcing stereotypical club settings. Overall, the analysis states that the video effectively uses stylistic elements common to hip hop music videos to promote the artists and genre.

1. MUSIC VIDEO
ANALYSIS
Love More – Chris Brown ft Nicki Minaj

2. Props & Costumes
In this shot we see a close up of the artist
trainers. This is iconographical of the
genre as the artist is wearing modern
shoes that are very popular in hip/hop
genre scene. By wearing these pairs of
trainers the artist is getting respect and
popularity with the Hip/Hop Genre.
In this shot we see a mid shot of the artist clothes
From the torso upwards. The artist is wearing a
Unbutton Shirt, chain and a hat. This could be Set a trend as unbutton shirts aren't very
Fashionable.

3. Location & Settings
In This shot the location is the main protagonists arriving
To the Club. Is has a lot of the stylistic conventions that
A stereotypical club would look like, for example we
See the bold lights, dark environment and people waiting
Outside queuing. This appeals to the audience as it very
Realistic.
In this shot we see the artist performing in the club. Some
Of the similar conventions these include is multi coloured
Strobe lights, large groups of people dancing. However
The artist is placed in the middle of the shot in space to
show his authority and to show he is the center of
Attention.
Similar to the previous shot this is also showing the artist
In the same club. The Camera angle is positioned below
The artist to demonstrate his dominance.

4. Iconography of the genre
This video is very iconographical of its genre as it
has some of the key stylistic conventions of a
Hip/Hop genre video. For example the outfits, the
pace of editing and the location are very popular
in this particular genre. For instance a artist may
wear loads of chains and fashionable clothes that
are popular to a fan base of a specific genre in a
video to show his wealth and gain popularity. We
know this as in other videos produced within the
same genre with similar artist such as “Drake”
also use some of these stylistic conventions within
his music videos.

5. Editing
In this particular music video the editing is very
fast pace between shots, this is to ensure that
the club settings is realistic. For example it
cuts from different energetic dance moves to
make the club look more lively. This appeals to
the audience as it firstly looks more realistic
and is more enjoyable to watch as it is
momentarily capturing their attention.

6. Hybridisation
This music video is a hybridisation of
performance and narrative. This is because it
shows the story of a group of friends arriving to
a club and having a good time. It is also
performance as the artist has incorporated
dance routines.