Music videos are an important way for artists to promote themselves and their music. They allow artists to visually represent their song and story, gaining more exposure and fans. Videos posted to YouTube can reach a massive audience and help songs go viral. For example, PSY's "Gangnam Style" video received over 1 billion views and helped propel the song to international success. Music videos also provide additional revenue streams for artists and help promote films when used for movie soundtracks. Their widespread distribution allows artists to reach more potential fans and helps explain who they are as an artist.

2. Artist first releases there first music
video they want it to show the audience
who/what they are like i.e lady gaga first
video she was dressed very unusual and
weird and is also very unique in what she
is doing in the video this made her
known world wide in a couple of days
with everyone discussing who this lady
http://www.youtube.com/watch?v=EIiSn0Z3Zpk
was and why she was so different and
In this video named ‘How important a mysterious which she still is from this
music video is to an artist?’ experts day. Music videos like Mr shaw
discuss on how and why music videos mentioned show you the story board to
are needed for a song. One expert a song instead of it just being a bunch of
‘William Shaw’ the director of a lyrics it gives the listeners a perfect
company called band access TV picture of how the artist sees the song.
mentions that ‘Music video’s can show An artist that does this a lot is Taylor
where you’re trying to go with your Swift , her song ‘ You belong with me ‘
song and the storyboard of your song’ music videos tells a romantic story about
this is a very good point as an artist a geeky girl and popular boy. These are
you try and make an image for basically mini movies and people enjoy
yourself as it makes you more watching them.
recognisable as a person. When an

3. Another point made in this video by Lee Ray the owner of epic View count on YouTube music videos
music videos tells us ‘ Music videos help an artist gain fans and
exposure’. Music videos are mainly there to promote an artist
and there song as a music video can be shown on phones ,
internet and mainly YouTube , music videos on YouTube seen PSY - GANGNAM STYLE (강남스타일)‘
to get over a billion views with the song gangnam style. The
video became viral through the internet with it being shared
over social networking sites like twitter and Facebook. This got Justin Bieber - Baby ft. Ludacris
noticed by the press which then wrote articles on the peculiar
song and strange music video. The song then got played on
the radio and also TV channels like MTV. Artists can make a lot
of money from fans buying the music video along with the Carly Rae Jepsen - Call Me Maybe
actual song. An average music video to buy on iTunes is £1.29
where as the song average is 99p. Artists can also make money
from showing there music video on TV channels as in MTV ,
4music and Channel AKA , also now on SKY there is a whole
section on the guide specifically for music
channels only

4. The music video for "Gangnam Style" was chosen as
the best music video of 2012 by TIME. Melissa
Locker of the magazine wrote "The catchy song
paired with social satire and tongue-in-cheek vibe
has spread so quickly it reminds us why videos are
called viral. The video has sparked an dance craze
and catapulted PSY to international super stardom.
video took No. 4 position on the Digital Spy's list of
10 top pop music videos of the year.

5. After searching ‘Gangnam Style’ on YouTube over 500,00 video suggestions came up.
Here are some of the ;

6. Papa Roach – Take me Papa Roach – Scars
(without music video) (with music video)
Never placed Peak position – 15
CHART HISTORY Last weeks position – 39
Weeks on chart - 38
(lyric video) (music video)
YOUTUBE VIEWS 358,234 18,536,052
(lyric video)
3,869,054

7. Most songs these days have music videos , with YouTube already showing 6.8 billion
music videos. So it is very rare to not find a music video to go with a song. I have
found a popular punk artist who does use music videos to promote his songs. He has
a few songs without though and with many of hours looking for facts an figures of
those songs with music videos and those without it is very clear his songs without
music videos are not as well known and haven't got much publicity. As there is no
way he could promote his song on the TV on music channels. I realised that the only
videos there where for the songs without music videos were lyrics videos made by
fans which has under 500,000 views yet the lyric videos the song originally had a
music video has over 3million views. You can tell there is a huge gap between these
to figures.

8. A lot of films use popular artists to base a song around the film
that they then use to promote this film. Also in the music video
for the song they will have snippets of the film in the music
video. As you can see in this
Music video of Adele's song
Skyfall that is the theme tune
of the very popular film
James bond. The trailer is
pretty much a mini trailer for the film. This song sold
84,000 copies in the UK during its first two days of
release. On 14 October, "Skyfall" rose to number 2 on
the UK Singles Chart with sales of 92,000 copies. This
tied "Skyfall" with Duran Duran's "A View to a Kill" as
the highest-charting James Bond theme song on the
UK Singles Chart. The song was the 20th best-selling
song of 2012 in the UK with 547,000 sold. "Skyfall"
debuted at number one in Ireland.

9. As you can tell having a music video increases profits by the ability to have a
wider range of places to show it and play it. It also helps artists increase there
publicity as having the advantage of being able to play it on other sources it gains
a wider range of audience and when one person watches something it becomes a
chain , they may share it via internet or mouth and then there friend will and so
on. Music videos also help the artist entertain there fan base and helps the fans
get to know them a little bit more by being able to show personality and style in
the music video.