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Assignment 1 
Introduction 
In this report I will be discussing the protocols, design conventions and 
software for web authoring. 
Web Authoring 
A website development system that allows the website to be created. There 
are different aspects to web authoring such as Protocols, design conventions 
and software. Protocols are just rules that are meant for the internet, and 
control how everything goes. Design conventions are rule that applies to the 
look of websites and how, visually they are ascetically pleasing. Software is 
what is used to make the website such as programmes, other websites etc. 
Protocols 
What is the internet? The internet is a network of networks, which means the 
internet is global network which is connected to servers, which are all 
connected by the World Wide Web. (WWW) 
Protocols are just another word for rules. When talking about web authoring 
protocols, it is the rules that are in charge of the internet, but there just as 
there are different rules in the real world there are different protocols in web 
design, such as URL, top level domain names, domain name registrar ETC. A 
domain name is the name given to a website; a good example would be Google 
which is just www.google.co.uk. This is registered in a domain name registrar. 
There isn’t just one type of domain name, there are variations too such as top 
level ones, these ones normally have different ending to them such as 
 www.Google.co.uk 
 www.Google.co.jp 
 www.Google.ie 
These are different examples of URL’s as many are different and they are 
links to different websites or versions of other websites, these are top level 
domain names, as in they have the different endings on the URL to show 
which ones are top level.
ISP’s (Internet Service Providers), you need this to connect to the internet, you 
can do this via an internet service provider, and there are many different 
providers such as… 
 BT 
 Virgin Media 
 PlusNet 
 Talk-Talk 
Web Page Naming Conventions: Websites are made of lots of different pages, 
and it is important that they are identified on which page is which, so because 
they all use the same URL it is important that the URL that page has reflects 
what that page presents, here is a full examples… 
 Home page = www.example.com/index.htm 
 Contact us = www.example.com/contact.htm 
 About us = www.example.com/about.htm 
Web Page Software 
There are different types of software that can help make websites, one type is 
Visual Editors they help you make the website look much better and they do 
much of the programing for you so it is very easy to use some example are… 
 FrontPage 
 Dreamweaver 
These are some examples of software that can help you make websites look 
better.
Design Conventions 
In this section I will be talking about the different design conventions behind 
web authoring, and use examples, information and pictures to explain. 
The rule of thirds is one of the most important features when using design; it is 
a rule that is important in the layout and composition of images and websites 
Websites and images are divided into thirds; three vertical lines and three 
horizontal lines, where the lines cross and where the red dots are place is 
where the points of focus are. Here are a few more examples of rule of thirds.
There are different types of colour schemes, three types that a website can be 
designed with. Picking the right colour scheme is important and can reflect the 
tone, feel and nature of your website. The three main colour schemes are 
Monochromatic, Analogous and Complimentary; these all have different 
meanings to them which are what I will be explaining. 
Monochromatic means one colour, so your website would only consist of a 
singular colour but it can also use all the tints and shades of that colour. 
Analogous colours are colours that are used when there next to each other on 
the colour wheel or that are similar.
Complimentary colours are ones which are opposite but are aesthetically 
pleasing, they are normally opposite to each other on the colour wheel. 
Fonts 
Finding the right font for a website is very important visually, fonts are put into 
two categories: Serif and Sans Serif. Sans Serif means the letters are clear and 
have no serifs (the flicks at the end of letters). 
Font size and colour are also important in designing a webpage. Titles and sub-headings 
should be larger than the text below them to show importance and 
to break the page and content up. Fonts should also be clear so they can be 
easily read. For example it would be better to use a white font on a black 
background to make it easier to read.
Software is the programmes that are used to help make and create the 
websites, there are lots of different programmes and tools which are used to 
make these websites and these are split up into different sections HTML text 
editors and Visual editors. 
HTML text editors, these let you type the HTML code that builds websites. 
They are dependent on you knowing all the code you need for the website that 
you are creating, and example would be the notepad. 
The other thing is Visual editors, these are programmes which build you’re 
your website visually, and do much of the programming for you, and these are 
programmes such as Dreamweaver and FrontPage. 
Conclusion 
In conclusion this report has looked at several different aspects of web 
authoring, including Web Authoring, Protocols, Design Conventions and 
software, I can apply these to my website as these have now given me an 
understanding of what is what and also what I can use to help me create this 
website such as visual editors, fonts, rule of thirds etc. These can all be applied 
to my website to help make it a better website.

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Assignment 1

  • 1. Assignment 1 Introduction In this report I will be discussing the protocols, design conventions and software for web authoring. Web Authoring A website development system that allows the website to be created. There are different aspects to web authoring such as Protocols, design conventions and software. Protocols are just rules that are meant for the internet, and control how everything goes. Design conventions are rule that applies to the look of websites and how, visually they are ascetically pleasing. Software is what is used to make the website such as programmes, other websites etc. Protocols What is the internet? The internet is a network of networks, which means the internet is global network which is connected to servers, which are all connected by the World Wide Web. (WWW) Protocols are just another word for rules. When talking about web authoring protocols, it is the rules that are in charge of the internet, but there just as there are different rules in the real world there are different protocols in web design, such as URL, top level domain names, domain name registrar ETC. A domain name is the name given to a website; a good example would be Google which is just www.google.co.uk. This is registered in a domain name registrar. There isn’t just one type of domain name, there are variations too such as top level ones, these ones normally have different ending to them such as  www.Google.co.uk  www.Google.co.jp  www.Google.ie These are different examples of URL’s as many are different and they are links to different websites or versions of other websites, these are top level domain names, as in they have the different endings on the URL to show which ones are top level.
  • 2. ISP’s (Internet Service Providers), you need this to connect to the internet, you can do this via an internet service provider, and there are many different providers such as…  BT  Virgin Media  PlusNet  Talk-Talk Web Page Naming Conventions: Websites are made of lots of different pages, and it is important that they are identified on which page is which, so because they all use the same URL it is important that the URL that page has reflects what that page presents, here is a full examples…  Home page = www.example.com/index.htm  Contact us = www.example.com/contact.htm  About us = www.example.com/about.htm Web Page Software There are different types of software that can help make websites, one type is Visual Editors they help you make the website look much better and they do much of the programing for you so it is very easy to use some example are…  FrontPage  Dreamweaver These are some examples of software that can help you make websites look better.
  • 3. Design Conventions In this section I will be talking about the different design conventions behind web authoring, and use examples, information and pictures to explain. The rule of thirds is one of the most important features when using design; it is a rule that is important in the layout and composition of images and websites Websites and images are divided into thirds; three vertical lines and three horizontal lines, where the lines cross and where the red dots are place is where the points of focus are. Here are a few more examples of rule of thirds.
  • 4. There are different types of colour schemes, three types that a website can be designed with. Picking the right colour scheme is important and can reflect the tone, feel and nature of your website. The three main colour schemes are Monochromatic, Analogous and Complimentary; these all have different meanings to them which are what I will be explaining. Monochromatic means one colour, so your website would only consist of a singular colour but it can also use all the tints and shades of that colour. Analogous colours are colours that are used when there next to each other on the colour wheel or that are similar.
  • 5. Complimentary colours are ones which are opposite but are aesthetically pleasing, they are normally opposite to each other on the colour wheel. Fonts Finding the right font for a website is very important visually, fonts are put into two categories: Serif and Sans Serif. Sans Serif means the letters are clear and have no serifs (the flicks at the end of letters). Font size and colour are also important in designing a webpage. Titles and sub-headings should be larger than the text below them to show importance and to break the page and content up. Fonts should also be clear so they can be easily read. For example it would be better to use a white font on a black background to make it easier to read.
  • 6. Software is the programmes that are used to help make and create the websites, there are lots of different programmes and tools which are used to make these websites and these are split up into different sections HTML text editors and Visual editors. HTML text editors, these let you type the HTML code that builds websites. They are dependent on you knowing all the code you need for the website that you are creating, and example would be the notepad. The other thing is Visual editors, these are programmes which build you’re your website visually, and do much of the programming for you, and these are programmes such as Dreamweaver and FrontPage. Conclusion In conclusion this report has looked at several different aspects of web authoring, including Web Authoring, Protocols, Design Conventions and software, I can apply these to my website as these have now given me an understanding of what is what and also what I can use to help me create this website such as visual editors, fonts, rule of thirds etc. These can all be applied to my website to help make it a better website.