This simple guide explains the different WeChat public accounts: business and personal. What documents do you need to set up a business public account and personal public account? What can the different public accounts do? What's the difference between a service account and a subscription account? All these questions are answered in this short and simple presentation.

1. A Guide to WeChat’s Public
Accounts Marketing System

2. A Guide to WeChat’s Public
Accounts Marketing System

3. WeChat

4. In the space of 3 years WeChat has become
China’s most popular instant messaging app

5. In the space of 3 years WeChat has become
China’s most popular instant messaging app
But WeChat is more. It’s IM, e-commerce,
gaming, banking and marketing platform

6. WeChat launched the public accounts
marketing system two years ago in 2012

7. WeChat launched the public accounts
marketing system two years ago in 2012
Since then many brands have been exploring
how WeChat can be used for marketing

8. There are 5.8
million WeChat
public accounts

9. There are 5.8
million WeChat
public accounts
Even the CCP have
set up an account

10. There are 5.8
million WeChat
public accounts
Even the CCP have
set up an account

11. WeChat has 438 million monthly active users
mostly in China

12. WeChat has 438 million monthly active users
mostly in China
Whatsapp has 600 million monthly active
users all around the world

13. Public accounts

14. There are two different types of public
account: business and personal

15. There are two different types of public
account: business and personal
If you’re thinking of setting up an account it’s
important to know what the differences are

16. Business
To register a
business public
account you must
have a Chinese
business license

17. Business
To register a
business public
account you must
have a Chinese
business license
Personal
To register a
personal public
account you have
to use a Chinese ID
number

18. Business
A business public
account will
become active after
7 working days

19. Business
A business public
account will
become active after
7 working days
Personal
A personal public
account takes up to
7 working days to
become active

20. Business
A business public
account can set up
a service account or
subscription
account

21. Business
A business public
account can set up
a service account or
subscription
account
Personal
A personal public
account can only
set up a
subscription
account

22. What is the difference between a
subscription and service account?

23. What is the difference between a
subscription and service account?
There are two types of account that can be
found in the ‘Official Account’ menu

24. The different
accounts are both in
the same menu.
Previously they
were in separate
menus

25. The different
accounts are both in
the same menu.
Previously they
were in separate
menus

26. With a subscription
account you can
send one message
every 24 hours to
your followers

27. With a subscription
account you can
send one message
every 24 hours to
your followers

28. With a service
account you can
send one message
every week to your
followers

29. With a service
account you can
send one message
every week to your
followers

30. A service account
also allows you to
customize the menu
in the public
account platform

31. A service account
also allows you to
customize the menu
in the public
account platform

32. The WeChat public accounts system has
really caught the attention of marketers

33. The WeChat public accounts system has
really caught the attention of marketers
There are so many ways the public accounts
can be used with a little imagination

35. If you have some
ideas and are
thinking of setting
up a WeChat public
account then
contact us:

36. • Nanjing Marketing Group Website
• Nanjing Marketing Group LinkedIn
• Nanjing Marketing Group Google+
• Nanjing Marketing Group Facebook

37. Thanks for watching this
presentation