Big Apple Donuts & Coffee has locations in several Asian countries and focuses on easy accessibility, suiting all customers, and offering a variety of donut flavors. Dunkin' Donuts is famous globally, targets the whole market, and offers varieties of menu items beyond just donuts. Both companies aim to provide good quality products, but Dunkin' Donuts emphasizes a high standard of service level.

1. COMPETITIVE ADVANTAGE
Responsiveness
versus

2. Differentiations response between Big Apple Donuts & Coffee and Dunkin’
Donuts:
Big Apple Donuts & Coffee Dunkin’ Donuts
 Easy to access  Famous in globally
 Suitable to all customers  Target to whole market globally
 Attractive to varieties donuts  Attractive to varieties menu
 Good quality  High level of services

3. BIG APPLE DONUTS & COFFEE

4. 1.EASY TO ACCESS
MALAYSIA
• Batu Pahat
Mall, Johor
THAILAND • Subang
• Siam Center Parade, Sel, PJ
Bangkok • The
• Seacon Square Spring, Sarawak
Bangkok • Jusco
CHINA • Tesco Lotus, Amata Ipoh, Perak, Ipoh
• Skymall Bangkok • Low Yat, KL
Shanghai • Future Park
• Times Square Rangsit (Shop)
Suzhou Bangkok

5. 2.SUITABLE TO ALL
2.
CUSTOMERS
GENERATION
X
BABY- GENERATION
BOOMERS M
CUSTOMERS

6. 3.ATTRACT TO
VARIETIES DONUTS
Have more than 25 flavors donuts:
GLACIER
CALIFORNIAN ALMOND
MOONRACKER
CHOCOCINNO

7. 4.GOOD QUALITY
“OPEN KITCHEN”
CONCEPT

8. DUNKIN’ DONUTS

9. 1.FAMOUS IN
GLOBALLY
Available at more than 6,590 outlets
Franchises in more than 4,815 alone in the
United States of America
The company is now one of the largest
baked goods and coffee chains in the
world.

10. 2.TARGET TO
WHOLE MARKET
Especially:
AFFLUENT WOMEN
KIDS & PROFESSIONAL

11. 3.ATTRACT TO
VARITIES MENU
 enjoy (donuts) with their coffee/beverage
DRINKS
• coffee
• Coolatta
• Espresso beverages
• Other hot beverages
• tea
FOOD
• Bagel twist
• Bagel
• Breakfast sandwiches
• Cookies
• Danishes
• Donuts
• muffins

12. 4.HIGH STANDARD
LEVEL SERVICE
 Make self service when they want to buy
donuts
 Provide new technology with new
and upgraded equipment
 Provide fast services to
customer