Conversion rate optimization (CRO) involves creating website experiences that increase the percentage of visitors that become customers. Key factors in optimizing conversion rates include ensuring content is relevant, clear, creates a sense of urgency while reducing anxiety. Testing different page variants through A/B or multivariate testing can help determine which pages perform best. Establishing metrics like conversion rates, time on site, and costs helps measure optimization efforts. Increasing conversion rates through testing colors, call to action text, and building trust are effective optimization strategies.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Conversion optimization : Top 40 tips to improve website conversionsPro Auto Manager
Do you want to improve your website conversions?
Getting thousands of visitors to your website is great; however, in the end, it is all about generating conversions.
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
20 Conversion Rate Optimization Experts Share Their Top Tip for eCommerce Rejoiner
The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
In this presentation, Insivia CEO and founder Andy Halko explores conversion optimization. Some of the topics include:
- A/B Testing
- Heat Mapping
- Landing Page Design
- Call To Action (CTA's)
- Mobile and Tablet
To learn more about this topic, visit us at www.insivia.com.
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
The Key to Dominating Your Local Market---
Get a FREE Visibility Checkup and Discover where your business stands in relation to competitors in your area so you can start driving in More Quality Local Leads!
Get Started Here: http://www.surefiresocial.com/visibility-report-sign-up-page/
9 CRO Hacks to Accelerate the B2B FunnelDemandWave
Effective CRO can dramatically improve lead quality, lead volume, cost per acquisition, and length of sales cycle. Check out "9 CRO Hacks to Accelerate the B2B Funnel" to get started today.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Conversion optimization : Top 40 tips to improve website conversionsPro Auto Manager
Do you want to improve your website conversions?
Getting thousands of visitors to your website is great; however, in the end, it is all about generating conversions.
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
20 Conversion Rate Optimization Experts Share Their Top Tip for eCommerce Rejoiner
The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
In this presentation, Insivia CEO and founder Andy Halko explores conversion optimization. Some of the topics include:
- A/B Testing
- Heat Mapping
- Landing Page Design
- Call To Action (CTA's)
- Mobile and Tablet
To learn more about this topic, visit us at www.insivia.com.
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
The Key to Dominating Your Local Market---
Get a FREE Visibility Checkup and Discover where your business stands in relation to competitors in your area so you can start driving in More Quality Local Leads!
Get Started Here: http://www.surefiresocial.com/visibility-report-sign-up-page/
9 CRO Hacks to Accelerate the B2B FunnelDemandWave
Effective CRO can dramatically improve lead quality, lead volume, cost per acquisition, and length of sales cycle. Check out "9 CRO Hacks to Accelerate the B2B Funnel" to get started today.
Personalized marketing is all the rage right now. Insivia CEO Andy Halko takes it a step further and looks into the future at the next evolution of marketing.
Digital Marketing 101: Everything You Need To KnowFolsom Creative
Webinar slide deck from Folsom Creative and Inteum
Inteum develops industry-leading intellectual property management software with clients include technology transfer offices at over 400 installations in 22 countries around the globe, including universities, research institutions, federal labs, corporations, and startups.
Folsom Creative is a design and marketing agency that specializes helping clients create full stack marketing strategies. We provide a full suite of services to assist in our customers in these areas. Our clients rage from tech startups to large multi marketed enterprises.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Back to basics guide to great product contentDavid Schulhof
As a retailer, nothing is more frustrating than content that undervalues your products. As a customer, unhelpful content makes shopping a chore. In our Back to Basics - The guide to great product content, we look at how important product descriptions are for your conversion rates, and how you can tackle the mammoth task of writing them.
Cant get more benefits from your website here are some amazing waysKelly Ston
At the end of the day, everything that matters is a benefit. Isn't it?
But profit is not something that should be considered or added in the end. Instead, think of these strategies that you must take on a regular basis. Also, it's related to doing everything else right. Doing business well means knowing when it is time to make a profit. It's been a long time since you launched your website but it doesn't get much profit? You may want to learn more about that situation.
We’ve gathered our collective expertise and knowledge, all gleaned from hands-on experience performing Google AdWords audit evaluations for new clients across a range of business categories. Though each campaign is different, over the years we’ve noticed a few common trends — and a few common mistakes.
Many AdWords accounts we evaluate don’t represent a profitable return on investment but, due to the increasing complexity of the AdWords platform, many business owners don’t even realize exactly how much of their marketing budget is being used ineffectively. In fact, without optimization, AdWords can end up wasting a lot of advertising dollars.
We’ve gathered a list of the nine most expensive mistakes we commonly find in Google AdWords and PPC audits. Chances are, you’re (probably) making a few of them right now. Read on to discover what you may be overlooking in your efforts to achieve optimal success with Google AdWords.
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
The Conversion Optimization System: 14 Steps for More Conversions and More Sales
Are you struggling with low website conversion rates? Not sure how to increase your online sales? This is the master class for you. The Conversion Optimization System is a 14-steps process to produce repeatable and consistent increases in website conversion rates. The system has been successful used on over 500 projects and conducted more than 7,000 successful A/B tests with it. Discover the process that has been used by some of the top online companies such as eBay, 3M, O'Reilly and many others.
Be prepared to discover the real secret of conducting a successful CRO project including:
1. Conducting heuristic analysis
2. Conducting qualitative and quantitative analysis
3. Creating a conversion roadmap
4. Testing a test hypothesis
5. Conduct A/B test
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, MozDealmaker Media
Rand Fishkin, CEO & Founder, Moz
Conversion rate optimization is a powerful tactic to get more value from the visitors finding your site, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos - even though that's what most testing software is good at. Learn more about the big picture, and what truly moves the needle in this presentation.
Optimization Tips: The Ad to Landing Page to Conversion FlowZaki Hussain
This post covers the user flow from your Facebook Ad to your Landing Page or Website, to Your Conversion CTA, and some optimization tips for each step. This post also evaluates SWASH's marketing strategy and offers suggestions.
Do we all react in the same way? Influence of People’s Personality Traits on ...Andrej Gustin
Traditionally, we design processes without any specific variations due to key user’s personality traits. We optimize process activities using LEAN and other techniques to reduce waste and increase efficiency. We all focus on a defined (successful) outcome for our customer needs. However, we had an opportunity within some of the recent projects to see and measure the influence of PersonalityTraits (typically from employees and customers) on optimization results.
Customer Behaviour Prediction Analyses was main focus in optimization of cross and up-sell procedures in a Bank. Based on more than 40 variables and thousands of business rules we predictCustomer Behaviour (for every individual customer and its contract) and “on–line” optimize process activities to achieve the best results for Bank.
Eye-tracking as a UX technics was used in HealthCare project to increase the quality and reliability of doctor’s decisions, measuring the time to perform the activity and corresponding proportion of incorrect or incomplete decisions. Based on the findings, personalized styles of UX components were proposed in key activities.
Anxieties have enormous influence on employee behaviour, usually resulting in strong defences and looking for opportunities to protect their positions. During the step-by-step process reengineering (inUtility Management Company) employee performance deviations (average, expected) were followed and corresponding level of automation was incorporated into processes at each step.
With increasing competition to retain the market position companies can achieve next level of providing services only with the respect to Personality Traits of Both, the Employees and Customers.
Personalized marketing is all the rage right now. Insivia CEO Andy Halko takes it a step further and looks into the future at the next evolution of marketing.
Digital Marketing 101: Everything You Need To KnowFolsom Creative
Webinar slide deck from Folsom Creative and Inteum
Inteum develops industry-leading intellectual property management software with clients include technology transfer offices at over 400 installations in 22 countries around the globe, including universities, research institutions, federal labs, corporations, and startups.
Folsom Creative is a design and marketing agency that specializes helping clients create full stack marketing strategies. We provide a full suite of services to assist in our customers in these areas. Our clients rage from tech startups to large multi marketed enterprises.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Back to basics guide to great product contentDavid Schulhof
As a retailer, nothing is more frustrating than content that undervalues your products. As a customer, unhelpful content makes shopping a chore. In our Back to Basics - The guide to great product content, we look at how important product descriptions are for your conversion rates, and how you can tackle the mammoth task of writing them.
Cant get more benefits from your website here are some amazing waysKelly Ston
At the end of the day, everything that matters is a benefit. Isn't it?
But profit is not something that should be considered or added in the end. Instead, think of these strategies that you must take on a regular basis. Also, it's related to doing everything else right. Doing business well means knowing when it is time to make a profit. It's been a long time since you launched your website but it doesn't get much profit? You may want to learn more about that situation.
We’ve gathered our collective expertise and knowledge, all gleaned from hands-on experience performing Google AdWords audit evaluations for new clients across a range of business categories. Though each campaign is different, over the years we’ve noticed a few common trends — and a few common mistakes.
Many AdWords accounts we evaluate don’t represent a profitable return on investment but, due to the increasing complexity of the AdWords platform, many business owners don’t even realize exactly how much of their marketing budget is being used ineffectively. In fact, without optimization, AdWords can end up wasting a lot of advertising dollars.
We’ve gathered a list of the nine most expensive mistakes we commonly find in Google AdWords and PPC audits. Chances are, you’re (probably) making a few of them right now. Read on to discover what you may be overlooking in your efforts to achieve optimal success with Google AdWords.
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
The Conversion Optimization System: 14 Steps for More Conversions and More Sales
Are you struggling with low website conversion rates? Not sure how to increase your online sales? This is the master class for you. The Conversion Optimization System is a 14-steps process to produce repeatable and consistent increases in website conversion rates. The system has been successful used on over 500 projects and conducted more than 7,000 successful A/B tests with it. Discover the process that has been used by some of the top online companies such as eBay, 3M, O'Reilly and many others.
Be prepared to discover the real secret of conducting a successful CRO project including:
1. Conducting heuristic analysis
2. Conducting qualitative and quantitative analysis
3. Creating a conversion roadmap
4. Testing a test hypothesis
5. Conduct A/B test
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, MozDealmaker Media
Rand Fishkin, CEO & Founder, Moz
Conversion rate optimization is a powerful tactic to get more value from the visitors finding your site, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos - even though that's what most testing software is good at. Learn more about the big picture, and what truly moves the needle in this presentation.
Optimization Tips: The Ad to Landing Page to Conversion FlowZaki Hussain
This post covers the user flow from your Facebook Ad to your Landing Page or Website, to Your Conversion CTA, and some optimization tips for each step. This post also evaluates SWASH's marketing strategy and offers suggestions.
Do we all react in the same way? Influence of People’s Personality Traits on ...Andrej Gustin
Traditionally, we design processes without any specific variations due to key user’s personality traits. We optimize process activities using LEAN and other techniques to reduce waste and increase efficiency. We all focus on a defined (successful) outcome for our customer needs. However, we had an opportunity within some of the recent projects to see and measure the influence of PersonalityTraits (typically from employees and customers) on optimization results.
Customer Behaviour Prediction Analyses was main focus in optimization of cross and up-sell procedures in a Bank. Based on more than 40 variables and thousands of business rules we predictCustomer Behaviour (for every individual customer and its contract) and “on–line” optimize process activities to achieve the best results for Bank.
Eye-tracking as a UX technics was used in HealthCare project to increase the quality and reliability of doctor’s decisions, measuring the time to perform the activity and corresponding proportion of incorrect or incomplete decisions. Based on the findings, personalized styles of UX components were proposed in key activities.
Anxieties have enormous influence on employee behaviour, usually resulting in strong defences and looking for opportunities to protect their positions. During the step-by-step process reengineering (inUtility Management Company) employee performance deviations (average, expected) were followed and corresponding level of automation was incorporated into processes at each step.
With increasing competition to retain the market position companies can achieve next level of providing services only with the respect to Personality Traits of Both, the Employees and Customers.
Agile Software Development with Remote TeamsMentorMate
Why businesses need it, questions they ask and 7 principles for success.
In the past 10 years, Agile has become the defacto method for cost-conscious businesses to build and launch beautiful, working software. Increasingly though teams looking to accelerate or scale operations are stymied by the scarcity of available technical talent. More companies are looking for staff out-of-state or even out-of-country to grow.
The move toward distributed software teams begs the question, “Can they pair with Agile methodology?” Naysayers will argue no, citing co-location and collaboration as barriers. For teams willing to consider the potential, the savings extend beyond revenue gains and increased capacity. They revolutionize the business. With over 15 years managing distributed Agile software teams, we share how.
How Xamarin Is Revolutionizing Mobile DevelopmentMentorMate
A look at the business case and strategies for cross-platform development.
Developing a mobile app for multiple platforms represents a major expenditure for businesses. Companies looking for a solution to decrease the total cost of mobile ownership through increased code reuse should look no further than Xamarin.
Cross-platform development with Xamarin allows teams to create fully native apps using the same code base, Visual C#. Depending on the Xamarin platform, teams can reach as high as 90% code reuse in developing mobile apps for iOS, Android and Windows. Writing code once and drawing from the same library saves on code redundancy, upkeep and time. Learn how Xamarin development with Xamarin.Forms is transforming enterprise expectations around mobile development creation and maintenance costs.
A look at the trends, populations and products at play.
More questions than answers face a health industry in flux grappling with new meanings of cost, value, compliance and care delivery. Different stakeholder groups offer up different answers as they accelerate to keep pace with medical innovation. Providers, payers and businesses serving healthcare are being asked to incorporate and act on new data, integrate with new platforms and pioneer new offerings to create an increasingly accessible, connected experience. What’s driving the adaptation, and what trends are worth acting on?
A history and practical guide to Agile quality, mobile automation and risk-based testing strategies.
The role of software testing in the development process has evolved. No longer do testers validate only features and functionality. They play an integral role shaping the quality of the user experience — sussing out logical holes in the development and recommending adjustments to better serve users.
The resources available to testers have changed too. From mobile automation to sniffing tools. We analyze the current state of software testing and how teams must adapt to better serve users within their project budget.
+ Download our interactive device matrix and project quality overview tool, complete with visualizations for defect trends, issue severity and close rate data.
Remote Agile Software Teams: Worth the Risk?MentorMate
Agile distributed teams are the latest trend in offshore development as businesses seek to satisfy the growing worldwide demand for technical talent. Can they be realized in daily practice? MentorMate President Jamie Bolseth and Vice President of Strategic Consulting Craig Knighton share.
Explore:
+ Benefits of distributed teams
+ Best practices to run Agile with remote software teams
+ How to organize your distributed team
+ Business scenarios when Agile teams succeed
+ Strategies to maintain open communication
+ How to build trust with remote teams
+ Criteria to select the right project management tools
The Complete Guide to Wellness Software DevelopmentMentorMate
Healthcare. It’s just one word, but it feels like over a hundred problems and potential solutions spun up like a spider web — benefits, cost savings and improvements are stuck together without being truly connected.
A non-technical design guide for development professionals.
Designing the old way was a bloated process that could involve four months of discovery, annotating scores of wireframes with review notes and the massive budget to match. Something had to give.
Born out of the necessity to create more value for the end users without increasing hour allocations or project spend, lean UX helps condense the process delivering working software in as little as 4 weeks. Particularly good for startups or innovation accelerators, lean UX uses an iterative approach to visualize and deliver. From time to investment dollars to sanity, lean UX saves big. Learn from our design and delivery teams.
Software Development Better, Faster, Stronger with Feature PrioritizationMentorMate
A guide to save time and align your stakeholders
How can a group of stakeholders with different priorities agree which features of a product are the most important? The answer is feature prioritization.
The Ultimate App Store Optimization GuideMentorMate
How to Get Noticed in the Apple App and Google Play Stores.
To turn heads in the Apple App or Google Play Stores, apps must first face a rigorous test — public opinion. It must be downloaded. But, competition is fierce. According to Statistica.com, as of July 2015, there were 1,600,000 apps in the Google Play Store and 1,500,000 in the Apple App Store.
While there’s no magic solution, app store optimization marketing can help. In our App Store Optimization 2015 guide, we walk you step-by-step through the fundamentals and show you how to start reaping the benefits of this mobile app marketing tactic.
The Lean UX Meetup in Las Vegas is gaining momentum. This is the deck for the July meetup. It's got tips for writing a good hypothesis and a few templates to use in the process.
In the Vegas area? Love lean and/or UX? Join the meetup: http://www.meetup.com/Lean-UX-Las-Vegas/
Print-your-own UX activity recipe cards. The set includes:
- Opportunity Statement
- Persona 4x4
- Six-Up
- Project Brief
- Customer Conversations
- Wireframe Walkthrough
Instructions: Print two sided on 8x5"x11" card stock. Cut in four pieces. Produces two sets of six cards. Keep one, share one with a friend!
You can find template worksheets for the opportunity statement and persona 4x4 at bit.ly/uxl-worksheets
These materials are part of the "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014.
http://2014.uxlondon.com/speakers/lane/#workshop
This file contains templates for creating a provisional persona and hypothesis statement. For more information about how they are used, see the materials from the "Hands-on Lean UX for Digital Designers" workshop http://www.slideshare.net/LaneHalley/hands-on-lean-ux-for-digital-designers
Juni 2015: The Lean Startup / Vorlesung "Entrepreneurship & Intrapreneurship"...Dr. Judith Grummer
Gesamte Vorlesungsunterlage, Sommersemester 2015
Seit 2013 bin ich Gastdozentin an der Tech-Schmiede im Norden Deutschlands, der FH Wedel. Ich unterrichte - vielmehr trainiere - Studenten aller Studiengänge (Informatik, Ingenieurwesen, BWL, E-Commerce, Computer Games) in Fragen der Unternehmensgründung. Im Vordergrund stehen agile Innovationsmethoden aus dem Silicon Valley und Best Practices. Die Blockvorlesung wird mit einem Startup Weekend abgeschlossen, an dem Studenten Ideen, Geschäftsmodelle und Prototypen entwickeln und vor einem Publikum pitchen.
Begleitet wird die Vorlesung von Gastrednern - Investoren, Gründern, Serial Entrepreneuren oder Intrapreneuren -, die hinter die Kulissen blicken lassen und sich in privater Atmosphäre den Fragen der Studenten stellen.
Inhalte u.a.: The Lean Startup, Geschäftsmodellentwicklung, Ideenfindung, Startup Analytics, Pitch-Techniken, Business Modell Canvas, Design Thinking, Durchführung von Experimenten etc.
Agile UX, Ideation and Scrum Workshop, ditact Nov 2013 (German)Renate Pinggera
In a 2 day "Agile UX" workshop we got familiar with the basics of agile project management, Scrum and Kanban. We extended the workflow to UX processes like ideation, sketching and user interviews. The presentation also includes the worksheets for our virtual mobile app project.
Lean UX: Getting out of the deliverables businessJeff Gothelf
This is an expanded presentation detailing how to focus on leaner user experience design methods and reducing the amount of deliverables in your work. It advocates focusing on the actual experience being created and not the deliverable itself as the end state of a project by reducing waste and choosing the right tool at the right time at the right depth. See also bit.ly/LeanUX
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
Your Guide To Conversation Rate OptimizationUserEngage
What is conversion? What is conversion rate? And finally, what is the conversion rate optimization?
Find the answers in the presentation and learn more about A/B tests.
Do you know what kind of headlines you should have on your landing page? Or what's the most effective call-to-action button?
Just open the presentation and check your answers!
In this ppt, you will learn about how a landing page is a distinct web page designed to persuade users to take a certain action. Check out in detail by the best website designing company in Delhi–
Building a sustainable business and product is hard work. Growing your user base is even harder. Markets and opportunities are changing on a daily basis; you have to stay focused and constantly improve your tactics in a rapidly-changing world in order to succeed.
The tactics that worked even a few short years ago are now obsolete. Iterative sprints leveraging mobile, social and location-based approaches and powered by data and insights, are required in order to thrive. Through rapid experimentation, you can find yourself in a healthy loop of building, testing, measuring, learning, refining and improving.
The Beginner’s Guide to Growth Hacking illustrates over two dozen insights that will help you grow your user base, keep them engaged and ultimately grow your revenues.
Whether you’re creating a blog post or landing page, the ultimate aim is to convert your website visitors into customers
Now, the big question is: how do you ensure your website visitors take the actions you want them to take?
There are a lot of amazing (and some not-so-amazing) tips out there, but at the end of the day, it’s all about one thing: conversion optimization.
Whether you’re getting great results or poor results, conversion optimization is a must: testing, analyzing and optimizing will ultimately lead to better results – and there’s always room for improvement when it comes to sales and conversions.
To improve your conversions, you have to outline a strategy that will guide your tasks. Rather than throwing everything at the wall and hoping something will stick, using a strategy to guide you along the way can help you get more hits than misses.
This is true of all types of marketing strategies, but it’s especially important when performing conversion optimization tactics; that’s because conversion optimization requires a lot of testing and a lot different steps.
For example, if you want to generate more downloads for an e-book you’re offering on your site, then you’ll want to optimize your e-book landing page. With a clear strategy in place, you can make sure you’re testing and analysing all the different elements from your landing page, from its design to the shape and colour of your call to action button and to your copy.
Whether you’re creating a blog post or landing page, the ultimate aim is to convert your website visitors into customers
Now, the big question is: how do you ensure your website visitors take the actions you want them to take?
There are a lot of amazing (and some not-so-amazing) tips out there, but at the end of the day, it’s all about one thing: conversion optimization.
To improve your conversions, you have to outline a strategy that will guide your tasks. Rather than throwing everything at the wall and hoping something will stick, using a strategy to guide you along the way can help you get more hits than misses.
This is true of all types of marketing strategies, but it’s especially important when performing conversion optimization tactics; that’s because conversion optimization requires a lot of testing and a lot different steps.
For example, if you want to generate more downloads for an e-book you’re offering on your site, then you’ll want to optimize your e-book landing page. With a clear strategy in place, you can make sure you’re testing and analysing all the different elements from your landing page, from its design to the shape and colour of your call to action button and to your copy.
Similar to Conversion Rate Optimization - Ful2.com Marketing Team (20)
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. In internet marketing, conversion optimization,
or conversion rate optimization (CRO) is the
method of creating an experience for a website
or landing page visitor with the goal of
increasing the percentage of visitors
that convert into customers. It is also commonly
referred to as CRO.
9. • A/B testing (sometimes called split testing) is
comparing two versions of a web page to see which
one performs better. You compare two web pages
by showing the two variants (let's call them A
and B) to similar visitors at the same time. The one
that gives a better conversion rate, wins!
• Multivariate testing is similar to A/B testing, but
tests more than two different versions at the same
time.
12. Metrics and KPIs
Establish benchmark metrics: what are you trying to
beat?
• Average time on site/page
• Click-through rates: A ratio showing how often people
who see your ad end up clicking it.
• Form conversion (email signups, etc.)
• Cost to acquire: The cost associated in convincing a
customer to buy a product/service
• Cost per lead: CPL defines how much revenue a
publisher receives when he creates a lead for an
advertiser.
13. What would you rather have? 10,000 visitors/
month with a 1% conversion (100 new leads) or
5,000 visitors per month with a 10% conversion
(500 new leads)?
I don't know about you but I would take the
less traffic and higher conversions. And there
are added benefits as well. It will cost less and
you will have a much higher ROI.
There is no point driving in traffic to a website
if you are not converting.
14.
15.
16. Key method is to test different colors for your
call to action buttons.
The color of the button should contrast well with
the rest of your website design but believe it or
not, the color of your buttons can make a big
difference in enticing a visitor to click on it or
not.
Our suggestion would be to start with one color
and then change it up a few months later and see
which one yields higher results.
17. The text on the call to action button should do
more than just directing a visitor. For instance,
tell the visitor what to expect after clicking the
button rather than just saying ‘submit,’ or ‘sign-
up.’
A website was able to increase its conversion rate
by 31% by telling customers to ‘Create Account &
Get Started’ instead of just ‘Create Account.’
You have minimal space for text in the button, so
get creative!
18. A long standing theory has been that you need to
place your call-to-action (CTA) “above the fold”
of your website.
(“Above the fold” is the portion of a website that
is visible in a browser window when the web
page first loads on a screen.)
Make the CTA immediately noticeable and (in
theory) pick up quick fire clicks, removing the
risk that the user will not miss it before scrolling
down the page.
19. Displaying your phone number in a visible
location on your website like in the header of
your home page is a good conversion
optimization practice.
Everyone loves the idea of doing everything by
email, but phone numbers convey a sense of
security and permanence. It’s a way for
customers to contact a person directly if
something goes wrong, which in turn makes
them more confident to make a purchase.
20. Use videos to capture customer testimonials or to
showcase new products on the lot.
The popularity of sites like YouTube shows that
people enjoy watching videos more than reading.
Use this information to your advantage by
incorporating simple, yet effective videos.
Videos just need to be clear, audible and help in
converting more leads to customers.
21. People tend to turn to technology to answer their
questions, such as Google, Since we can control how
Google can help with website conversions, it is very
important to understand what people are typing so
you can incorporate that content on your website.
This will help in increasing your traffic, which then
increases your search engine rankings and eventually
leading to an increase in conversions because you are
giving online visitors what they are asking for.
22. Conversion rate optimization is easier when you
are bringing the right people to your site. The first
step towards bringing the right people is targeting
the right keywords.
To avoid this, make sure you are using proper
keywords within your content that will help Google
and other search engines to index.
23. People take their privacy very seriously. If you are
asking customers to share their contact
information or other private details, they want to
know and make sure it won’t be used for anything
else other than what you have promised.
This is the reason why you need to test multiple
ways to build trust because there is no guarantee
of what will actually work.
24. If you have a large site with a lot of pages or a
large product inventory, a smart search feature can
help visitors find what they are looking for.
25. Most users are not going to automatically trust
your website. You have to create trust. Adding
testimonials is probably one of the easiest and
most effective ways to improve your website.
Testimonials show users what other happy
customer have to say about you.
26. Try reading the text in the box given below. Which block of text
is easier to read — the one on the left, or the one on the right?
Incorporating small text on a web page is so unpleasant that it
alone may cause a user to click off, especially if the user is older
or is visually impaired.
Avoid small fonts for body text and navigation on your website.
27. Similar to font size, the spacing between each line
of text can have a big impact on how easy your
content is to read. Learn to use letter and word
spacing, text alignment, and line height in the right
way.
Long paragraphs are visually frightening and
discourage reading. A good method will be to limit
paragraphs to five lines or fewer.
28. Creating high quality content should be on the top
of your list because that is the only thing that you
can do to hook viewers and please Google at the
same time.
29. Everyone knows that social media has become the
wave of the future (and if you didn’t know that, you
may want to get yourself out under that rock).
There have been many studies conducted, all
showing different methods but all coming to the
same conclusion - consumers are using social
media. People are using social media for all
different kinds of things, keeping in touch, reading
business reviews, product comparisons and more.
30. Responsive design refers to a website that has
been designed to be viewed across multiple devices
and adapts to each size screen.
With the growing significance of mobile,
businesses are expressing a lot more interest in
their mobile sites.
31. A good way to retain customers and to keep your
dealership top of mind is through some type of
loyalty program.
You can reward customers with points in exchange
for reviews, purchases, ratings or other actions that
can help contribute to your website
32. Try to place the forms in your website above the
fold where it is easily visible to everyone. It has
been reported that the best converting spot lies in
the upper right hand corner of the page, as people
tend to look over there first. The rule of thumb is
to make the form visible at first glance without
scrolling.
33. Do not use the word ‘submit’ when you want
someone to submit a form. Studies show that
“click here” and “go” buttons score nearly 30%
and 25% better, respectively.
Always try to understand about what action the
form is asking from your visitor. Try including
a little note below the button that states what
will happen next.
34. Allow your customers to verify that they are
making the right purchase by providing a
comparison of products to give your customers
more information.
According to a study conducted by McAfee,
37% of customers leave their shopping cart
because they wanted to comparison shop.
35. Sometimes people do not want to share their
personal details. Making every field required in
your form may result in a decrease in your
conversion rate. Better to keep it optional and
let it be the user’s choice.
36. Displaying the number of social media friends
and followers you have on your website can
also help in conversions.
Just like testimonials, this gives website visitors
additional proof that your dealership is
trustworthy.
37. These days, almost every site you go to has
some type of chat or support feature.
Many people like this feature in case they do
come across a question they want to ask you
but don’t feel like picking up the phone.