Marketing campaigns and landing pages not delivering the conversions you expected? Review these 8 tips to improve campaign landing page conversions - whatever a conversion may be to you.

1. 8 Tips to Improve Campaign Landing Page Conversion March 2010

2. 6/24/2011 2 Confidential © SIGMA Marketing Group 2010 Are you running campaigns that are getting a decent click-through rate, but no conversions?

3. 6/29/2011 3 Confidential © SIGMA Marketing Group 2010 Is it possible… that your campaigns don’t really deliver?

4. 6/24/2011 4 Confidential © SIGMA Marketing Group 2010 8 You might want to consider these 8 tips to improve landing page conversion.

6. Verify their contact information

7. Download a brochure or white paper

8. Make a purchase

9. Click through to another page6/29/2011 5 Confidential © SIGMA Marketing Group 2010 1. Define WHAT a conversion is.

10. 6/29/2011 6 Confidential © SIGMA Marketing Group 2010 2. Define WHOM you want to click on your ad. Build a profile of your ideal visitor. Keep this person in mind when creating your landing page. Think about how long it will take them to do what you want them to do and if they might experience any frustration or confusion in the process of achieving your ideal goal. Weed out any unnecessary information (navigation bars and secondary offerings) that might cause them to wander off course or become confused as to why they are there.

11. 3. Create a seamless “LEAP.” 6/29/2011 7 Confidential © SIGMA Marketing Group 2010 The landing page and prior ad that send them there should match. The easiest way to clue visitors in that they have arrived at the right place, is to use a similar heading or keywords from your ad creative.

12. 4. Deliver AS PROMISED 6/29/2011 8 Confidential © SIGMA Marketing Group 2010 Depth is about delivering what was promised - quickly. You want to share real information, tailored to the search that the respondent was pursuing. Don’t make your visitors second guess what action they should take next. It’s about them, not you. Image: renjithkrishnan / FreeDigitalPhotos.net

13. 5. Make it EASY to convert. 6/29/2011 9 Confidential © SIGMA Marketing Group 2010 Lead the eye. Use typography and color toyour advantage. Lead the eye along the page towards the conversion exit. Thoughtful use of whitespace, large copy, and graphics can make a long page seem much shorter than it really is.

14. 6. AUTO-populate and SIMPLIFY forms. 6/29/2011 10 Confidential © SIGMA Marketing Group 2010 Remove all unneeded fields. If you’re asking users to register for a newsletter, ask only for an email address.

15. 7. PIMP it out. Choice of imagery is critical. Choose images that are related to page content, clearly composed. Be purposeful in your design. Image: jscreationzs / FreeDigitalPhotos.net

16. 8. ANALYZE your failures. How well do you do with the respondents who don’t convert on your landing pages? Just because they weren’t ready to convert on that specific offer at that exact moment, doesn’t make it a throwaway experience. Analyze what they do. What did they click on? What did they avoid? Image: Rawich/ FreeDigitalPhotos.net

17. Remember 13 The customer is always right. They want what they want. In this digital age, they want it FAST! They expect more from brands. They are in a hurry, so make it easy! Continue to Measure & Adjust! Image: Rawich/ FreeDigitalPhotos.net

18. Engaging your customersthrough analytics, strategy and technology 6/24/2011 14 Confidential © SIGMA Marketing Group 2010 Our Blog: FifthGearAnalytics.com Web: SigmaMarketing.com Twitter: @SIGMA_MktgGrp Call Toll Free: 888.277.9837 Email: SIGMAinfo@sigmamarketing.com