8. 1) Increase the number of visitors to your site
2) Improve the likelihood of them becoming a customer
9.
10. Visitors turn into customers for a reason:
◦ They like your proposition
◦ You give them information they like and are looking for
◦ Price
◦ They know what to do from here
◦ You are awesome
Giving visitors what they came for increases the
chance of conversion
11.
12. Design isn’t a nicety, it’s a requirement
Standards matter
◦ Placement of basket
◦ Delivery information
◦ Address & contact details
“Don’t make me think” by Steve Krug
13.
14.
15. Clear signposts give the user a journey to follow.
◦ Consider placement of contact us information
◦ What action do you want them to perform?
Obvious is underrated
◦ Get them through the funnel
Design should be for a user, not a portfolio
16.
17.
18.
19. Fully describe your product or service
◦ Communicate your knowledge
◦ Imagine if you were face to face
Content is not just words
◦ Are you able to produce videos? Audio?
20.
21.
22. You are your greatest asset
◦ Write for users, not search engines
◦ Factual information is not boring if it’s relevant
Don’t give people a reason to look elsewhere to
complete the information
23.
24.
25. Would you give your details to this website?
Trust indicators
◦ Testimonials
◦ 3rd party secure logos
Housekeeping shouldn’t always wait until another day
◦ News updates
26.
27.
28.
29. What are you visitors searching for?
◦ Consider if you’re using industry terminology
Are all your visitors the same, does your website cater
for their needs?
Learning Google Analytics is possible!
30.
31.
32.
33.
34.
35.
36.
37. Change can be incremental
Doing good things is always worthwhile
Leverage what you have available
Be critical, be honest
Look at underlying data
