Social Networking for Adults

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Learn to use LinkedIn, Facebook and Twitter. Geared towards adults who may not be all that familiar with these web applications.

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Social Networking for Adults

  1. 1. Social Networking for Adults May 28, 2009 Nashua Public Library Steve Butzel Assistant Director, Portsmouth Public Library President, New Hampshire Library Association Web Designer and Library Consultant sbutzel@yahoo.com
  2. 2. What is Social Media Networking? • Blogs • Wikis • Webcasts & Podcasts • Online Communities 2
  3. 3. Why are people using it? • To keep up to date with friends • Develop contacts, professional network • Increase visibility • Build credibility • HAVE FUN! 3
  4. 4. What’s the vibe? • “It’s about what you can contribute. Not what you can get.” 4
  5. 5. LinkedIn http://learn.linkedin.com/ 5
  6. 6. Create An Account • Account Types – Personal, free – Business, $24.95 per month – Business Plus, $49.95 per month – Business Pro, $499.95 per month • Account Features – Number of requests for introductions, InMails, LinkedIn network search results, saved searches 6
  7. 7. Create An Account • Account Settings – Profile settings – Personal Information – Email notifications – Home page settings – RSS settings – Groups – My Network – Privacy settings 7
  8. 8. Create a Compelling Profile • Goal #1: Define Yourself – Create a short headline. More than anything else in your profile, these words are how people find and define you – Are you seeking to connect mainly with others in your field? Are you seeking to branch out into other areas? “Public library administrator and innovative information technology specialist always looking to learn more” 8
  9. 9. Create a Compelling Profile • Goal #2: Make it clear what you’ve done in your career — and what you want to do. – When listing past job experiences, use verbs as much as possible. – Show what you’re passionate about, and what you’ve learned from each job. – Include “non-jobs” you’ve done, like chairing a conference or leading a panel. 9
  10. 10. Create a Compelling Profile • Be sure to… – Upload a picture – Specify how you prefer to be contacted • Through LinkedIn, by e-mail, or over the phone – Include what you want to be contacted about • At the bottom of your profile, you can select interests like reference requests, consulting offers, or career opportunities. 10
  11. 11. Create a Compelling Profile • Be sure to… – Update your status • Status updates appears in the Network Updates stream for your contacts – Create a user-friendly URL for your public profile, for example, http://www.linkedin.com/in/sbutzel 11
  12. 12. Create a Compelling Profile • What not to do – Include any contact information you’re not comfortable having your contacts see. – Lie about your accomplishments – Include information about yourself that you wouldn’t want fellow colleagues — current, former, or future — to know 12
  13. 13. Build Your Network • Goal #1: Connect with others who share your professional interests and can help you meet your goals – Import contacts from email address books – Search for potential contacts by employer or school – Decide who you want to connect to • Ask yourself if you would take a call from this person on a busy Monday morning. • Think of who you connect to as a way to ensure quality control 13
  14. 14. Adding/Importing Connections 14
  15. 15. Searching for Connections 15
  16. 16. Build Your Network • Goal #2: Join Groups – Take part in conversations and get your profile out there • Add comments to other people’s posts • Add your own posts – Search all group members using advanced people search, then message them within LinkedIn or invite them to connect. 16
  17. 17. 17
  18. 18. Searching for Groups 18
  19. 19. Build Your Network • Goal #3: Contribute to the Answers & Questions section – Answer and ask questions on a range of topics – Become known as an expert – Build relationships with those who answer your questions 19
  20. 20. 20
  21. 21. Manage Your Social Network • Goal #1: Continue to gain benefits from your social network without making it a full-time job – Continually update and refine your profile and your network • Add new contacts, especially after returning from a conference – Recommend and introduce colleagues 21
  22. 22. Manage Your Social Network • Goal #1: Continue to gain benefits from your social network without making it a full-time job (continued) – Update your job description on a monthly basis to keep it accurate – Touch base with a few contacts every week for no other reason than to check in and see how things are going 22
  23. 23. Manage Your Social Network • What Not To Do – Leave negative feedback • This could come back to haunt you sometime down the line – Lie – Spam • Avoid drowning others in promotional materials – Gossip – Oversell yourself 23
  24. 24. Job Searching 24
  25. 25. Job Searching 25
  26. 26. Job Searching 26
  27. 27. Searching for Companies 27
  28. 28. 28
  29. 29. Statistics General Growth • More than 200 million active users • More than 100 million users log on to Facebook at least once each day • More than two-thirds of Facebook users are outside of college • The fastest growing demographic is those 35 years old and older 29
  30. 30. Statistics User Engagement • Average user has 120 friends on the site • More than 3.5 billion minutes are spent on Facebook each day (worldwide) • More than 20 million users update their statuses at least once each day • More than 4 million users become fans of Pages each day 30
  31. 31. For Individuals • Individuals create “Profiles” – Update your status – Invite “Friends” and comment on their statuses – Create events and invite friends, groups members – Join networks and groups – Use applications – Play games – Join “Causes” 31
  32. 32. Updating Your Status • What are you doing? • Post links to websites • Upload photos and videos • Compose “Notes” – “25 Things About Me” – “15 Books in 15 Minutes” • Announce events, RSVP to an event 32
  33. 33. My Profile’s Wall tab 33
  34. 34. My Profile’s Info tab 34
  35. 35. My Newsfeed 35
  36. 36. Organizations • Organizations create “Pages” – Attract “Fans” – Announce events and invite fans – Photos – Videos – Status updates – Contact information – Discussions 36
  37. 37. 37
  38. 38. 38
  39. 39. Back to Individuals: Adding Friends 39
  40. 40. Back to Individuals: Adding Friends 40
  41. 41. Back to Individuals: Inviting Friends 41
  42. 42. Inbox: Messages, Notifications, etc. 42
  43. 43. Inbox: Messages, Notifications, etc. 43
  44. 44. Applications, Games, etc. 44
  45. 45. Applications, Games, etc. 45
  46. 46. Applications, Games, etc. 46
  47. 47. 47
  48. 48. What is Twitter? 48
  49. 49. 49
  50. 50. Tweet Guidelines • 140 character limit – Twitter messages are meant to be short. • @ reply – The @ sign is used to indicate that you are replying to a specific username. Remember that when you use @reply it is visible to everyone. • Direct Messages – Sent direct messages by entering d RECIPIENTUSERNAME Text of Message. 50
  51. 51. Finding People to Follow 51
  52. 52. Finding People to Follow 52
  53. 53. Finding People to Follow 53
  54. 54. Following People 54
  55. 55. Following People 55
  56. 56. Following Organizations 56
  57. 57. TweetDeck 57
  58. 58. Sources Websites LinkedIn Learning Center http://learn.linkedin.com/ LinkedIn New User Starter Guide http://learn.linkedin.com/new-users/ How to Get Started With LinkedIn by Jake Swearingen http://www.bnet.com/2403-13070_23-219860.html 5 Ways to Maximize Your LinkedIn Profile http://tomhumbarger.wordpress.com/2008/07/30/5-ways-to-maximize-your-linkedin-profile/ Starting in With LinkedIn.com http://www.bluebanana.co.nz/starting_out_with_LinkedIn.htm LinkedIn QuickStart Tutorial by Patrick O’Malley http://www.patrickomalley.com/linkedin-quick-start-tutorial.html The Ultimate Guide for Everything Twitter http://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-everything-twitter/ Books How to Succeed in Business Using LinkedIn by Eric Butow and Kathleen Taylor (2009) 58
  59. 59. Suggested Books LinkedIn • I'm on LinkedIn, now what??? : a guide to getting the most out of LinkedIn by Jason Alba (2009) • LinkedIn for dummies by Joel Elad (2008) Facebook • Facebook me! : a guide to having fun with your friends and promoting your projects on Facebook by Dave Awl (2009) • Facebook marketing : leverage social media to grow your business by Steven Holznern (2009) Twitter • Twitter Tips, Tricks, and Tweets by Paul McFedries and Pete Cashmore 59
  60. 60. Steve Butzel Assistant Director, Portsmouth Public Library President, New Hampshire Library Association Web Designer and Library Consultant sbutzel@yahoo.com 60

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