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PT Summit - Filex 2011 - Growing your Personal Training Business Using Social Media

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In Sydney Australia, Bryan O'Rourke Presented This Content At the PT Summit In Advance Of FILEX 2011, On Using Social Media To Grow Your Personal Training Business.

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PT Summit - Filex 2011 - Growing your Personal Training Business Using Social Media

  1. 1. Using Social Media To Grow Bryan K. O’Rourke, mba Your PT Business www.bryankorourke.comPT Business Summit - Sydney AU 2011 1
  2. 2. 2
  3. 3. Using Social Media To Grow Bryan K. O’Rourke, mba Your PT Business www.bryankorourke.comPT Business Summit - Sydney AU 2011 3
  4. 4. BROAD 4
  5. 5. Hang With ME 5
  6. 6. 36
  7. 7. ? & WRAP UP 8
  8. 8. 1. WHAT & WHY ? 9
  9. 9. story
  10. 10. “The Purpose Of Business Is To CreateAnd Keep A Customer” Peter Drucker
  11. 11. WORD OFMOUTH
  12. 12. “business revolution”
  13. 13. social media”term “ misnomer making one on one scalable
  14. 14. “the era of the humanization of business. “ Big Changecultural
  15. 15. http://europeanwebreport.ning.com 16
  16. 16. SOCIAL MEDIA DRIVERS http://europeanwebreport.ning.comhttp://europeanwebreport.ning.com 17 5 factors
  17. 17. COLLABORATIVE CONSUMPTION www.bryankorourke.com rachel botsman new business models18
  18. 18. COLLABORATIVE CONSUMPTION TRENDS 19
  19. 19. MANY STILL don’t BELIEVE it 20
  20. 20. Remember ?2000 - Internet Bubble 21
  21. 21. YOU IF don’tSomeone ELSE WILL
  22. 22. 2. HOW: 23
  23. 23. How ?Read This
  24. 24. How ? Read These 25
  25. 25. “What OrganizationAre You Working“With” ?
  26. 26. Consumers & Organizations 27 The New Social Paradigm
  27. 27. 8 “to dos” 28
  28. 28. 1st - a story 29
  29. 29. Bread and Personal Training ?#1 attitude - really care 30
  30. 30. caring is highly underrated 31
  31. 31. #2 have a game plan 32
  32. 32. “don’t measure with a micrometer mark with a paint brush and cut with an axe” 33
  33. 33. #2 What’s the Plan ? •Consider all 8 points •What are you REALLY trying to do?34
  34. 34. learn from others 35
  35. 35. #3 Be YOU 36
  36. 36. #2 Be YOU•define your BRAND•do YOU resonate ?37
  37. 37. 38
  38. 38. 39
  39. 39. Trill Fitness Marathon Challenge and fundraiser forthe Juvenile Diabetes Research Foundation 40
  40. 40. your reputation ? google your name 41
  41. 41. #4 Right Platforms 42
  42. 42. #4 Right Platforms43
  43. 43. PERSONALIZEsocial platforms - get these 44
  44. 44. 45 www.about.me
  45. 45. 46
  46. 46. BLOG 47
  47. 47. web site platforms 48
  48. 48. web site platforms 49
  49. 49. web site templates 50
  50. 50. get several personalized URLS’s 51
  51. 51. learn from others 52
  52. 52. MOBILITY 53
  53. 53. 54
  54. 54. 55 #5 get help
  55. 55. 56
  56. 56. 57
  57. 57. 58
  58. 58. 59
  59. 59. don’t hire social media services to spam for you 60
  60. 60. #6 Build Your Network 61
  61. 61. #6 Build Network•Listen•Join•Share62
  62. 62. Use Twitter The Right Way 63
  63. 63. #7 cool relevant stuff 64
  64. 64. #7 Cool Content• Google Reader• Relevant• Fresh65
  65. 65. PRODUCE VIDEO CONTENTproduce your own video 66
  66. 66. produce your own video 67
  67. 67. video content 68
  68. 68. #8 use smart tools 69
  69. 69. 70
  70. 70. 71
  71. 71. analytics - bit.ly 72
  72. 72. analytics - bit.ly 73
  73. 73. analytics - bit.ly 74
  74. 74. 75
  75. 75. ? & WRAP UP 76
  76. 76. 1. WHAT & WHY ? 77
  77. 77. HOW: 8 “to dos”•1 Right Attitude •6 Build Your Network•2 Plan •7 Use Cool Content•3 Be YOU •8 Use Smart Tools•4 The Right Platforms•5 Get Help 78
  78. 78. your business 79
  79. 79. questions how can i help you ? @bryankorourke80
  80. 80. Thanks ! all content available @ 81

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